Profile: Jeremy Gilley

The man marketing world peace

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Global ecommerce: serve and protect

Wed, 26 Feb 2014 | By Maeve Hosea

Consumers’ growing appetite for mobile and digital shopping is putting greater pressure on brands to keep up to speed with payment method innovations and global security issues.

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Digital Professional: Josh Bottomley, global head of digital, HSBC

Wed, 26 Feb 2014 | By Michael Barnett

“In the US, you can desposit a cheque by taking a photo of it. In Brazil, you can pay bills by scanning them with an app.”

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Mobile web: Need for speed

Digital Strategy September 2013 | By Nicola Smith

The internet is going mobile and consumers worldwide are demanding a faster, richer online experience.

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Digital Professional: Nalden, co-founder, WeTransfer

Digital Strategy September 2013 | By Jonathan Bacon

’Advertising should not be obtrusive or compromise the design of your website.’

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Curation: Custom made

Digital Strategy September 2013 | By Michael Nutley

In an effort to make their offerings stand out, more brands are combining online commerce with carefully curated content, helping users to navigate sites and purchase with confidence.

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Media convergence: Device debate

Digital Strategy September 2013 | By Steve Hemsley

Whether it’s on phone, tablet, TV or games console, via Spotify, Netflix or YouTube, people are consuming their media on a variety of technology platforms. But everyone’s choices are different, so should brands pick their winners or cover all bases?

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Perfect experience

Wed, 15 May 2013 | By Steve Hemsley

The online user experience is now one of the top priorities for marketers, as opportunities for greater digital sales and interaction drive the need for more in-depth analysis and information on customer patterns.

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Aiming high

Wed, 15 May 2013 | By Lou Cooper

Under the latest radical reincarnation of google’s ranking algorithms, brands with quality content are likely to see higher search rankings but they still need to use tactical marketing.

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Mobile comes of age

Wed, 15 May 2013 | By Michael Nutley

The much-anticipated ‘year of mobile’ has finally come and gone. So how much marketing potential do the devices really have, now that many mobile activities have at last gone mainstream?

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Digital professional: Eren Ozagir, chief marketing and commercial officer, musicMagpie.

Wed, 15 May 2013 | By Michael Barnett

‘The people who use eBay like the experience of eBay. Our job is to convert people who were never going to sell there’

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Catching up with the customer

Digital Strategy February 2013 | By Nicola Smith

As customers’ purchase journeys become increasingly complex, the challenge for brands is to plot their routes across a mix of online and offline channels, and a growing range of devices.

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Dressing to impress

Digital Strategy February 2013 | By Jo Roberts

Brands need to innovate with social commerce, as well as focusing on the basics of online retail, in order to make their products stand out online like they do on the high street.

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'Luxury has caught up online but now it has the chance to take over'

Digital Strategy February 2013 | By Lucy Handley

Classic British menswear brand Belstaff was relaunched last July and its average online customer spends £1,000 per shop. Caroline Rolfe, its newly promoted global director of online, talks to Lucy Handley about meeting the demands of luxury consumers.

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See no evil, hear no evil

Digital Strategy February 2013 | By Michael Barnett

Industry Attitudes: Marketers have surprisingly informal approaches to online brand protection and only worry about the threats they can see, according to Marketing Week’s research. They should be more concerned about the ones they can’t, writes Michael Barnett.

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Click with your customers

Digital Strategy November 2012 | By Nicola Smith

Email campaigns need to be more sophisticated than ever to stand out and achieve clicks, with high levels of targeting and segmentation, a strong visual presence and relevant, compelling content.

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Seeing double: Online and offline integration

Digital Strategy November 2012 | By Mindi Chahal

The growing trend of dual screening - consumers using devices such as laptops and smartphones while watching TV - is providing new opportunities for brands to increase engagement.

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McDonald’s plots pan-European mobile coupon app launch Video

Tue, 15 Apr 2014 | By Sebastian Joseph

McDonald’s has been testing an app that serves up mobile-only offers.

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‘LinkedIn is transitioning from a display ad business to a content marketing platform’

Mon, 14 Apr 2014 | By Sarah Vizard

LinkedIn’s new global sales VP on LinkedIn’s ‘commitment’ to connecting brands with professionals.

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Adidas, HP and Microsoft first to trial Twitter's revamped profile page

Tue, 8 Apr 2014 | By Sebastian Joseph

Twitter is hoping changes to profile page will increase user engagement.

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Digital is the clay with which marketing will remodel business

10 April 2014 | By Ashley Friedlein

We are undergoing changes that will alter the entire business.

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Twitter’s Facebookification well and truly under way

Fri, 28 Mar 2014 | By Sebastian Joseph

Twitter’s latest photo-sharing updates risk the micro-blogging site losing what makes it so unique.

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Is email still a valuable marketing tool?

Wed, 26 Mar 2014

Is an email a ‘below-the-line’ (BTL) activity, or is it part of an ‘above-the-line’ (ATL) mass media activity?

more opinion

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Post Office appoints RSA's top marketer Pete Markey as CMO

Wed, 26 Mar 2014 | By Lara O'Reilly

Markey says he will look to bring a ‘fresh perspective’ to the Post Office’s marketing.

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Salary Survey 2014: Board level marketers

Wed, 15 Jan 2014 | By Tim Adler

When it comes to senior level marketers there is good news at the top: 45 per cent of respondents say their companies have a marketing director in the boardroom. Click headline to read more.

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First impressions: How to introduce marketing

CMO Strategy December 2013 | By Lucy Handley

Amanda Jobbins is FTSE 100 company Sage Group’s first CMO. She tells Lucy Handley how she brought marketing to the business and aims to make it a strategic part of the company.

more cmo strategy

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Q&A: Zoe Eastwell, head of CRM and marketing data at Johnston Press

Thu, 20 Mar 2014 | By Michael Barnett

The Data Professional of the Year talks about data security and quality, choosing the right tech and how she won her award.

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Finding the perfect view

Thu, 20 Mar 2014 | By Lucy Fisher

As the holy grail of data-driven marketing the single customer view is not easy to achieve, but with many brands having now invested in building one, are they seeing any returns?

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Window shopping for technology

Thu, 20 Mar 2014 | By Morag Cuddeford-Jones

Will the resurgence in location-based marketing technology such as beacons and wearable gadgets make the tactic more effective? Morag Cuddeford-Jones finds out.

more data strategy

Data Strategy Awards Judges

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Video: Livebookings marketer Gemma Carver on overcoming fear of 'big data' Video

Mon, 6 Jan 2014

Livebookings marketer Gemma Carver says don’t fear ‘big data’.

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Video: Game Retail's Fred Prego on data and creativity Video

Wed, 18 Dec 2013

Game Retail insight and reward director Fred Prego on the link between data and creativity and on how small businesses can benefit from data mining.

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