Mum 2000

The five myths of marketing to mums Video

Wed, 23 Apr 2014 | By Mindi Chahal

Exclusive research reveals that brands are failing to connect with mothers by targeting them as mums and not as individuals.

Unilever CEO Paul Polman and Jeremy Gilley

Profile: Jeremy Gilley, Peace One Day

Wed, 16 Apr 2014 | By Lucy Tesseras

Film-maker Jeremy Gilley is on a mission to unite the world through non-profit organisation Peace One Day and is partnering brands including Unilever, Coca-Cola, Innocent and Ocado to spread the word.

Charlie Mayfield

Profile: Sir Charlie Mayfield, chairman of the John Lewis Partnership

Wed, 9 Apr 2014 | By Mindi Chahal

John Lewis Partnership’s chairman talks about the 5% of customers that make up 50% of profits, the 150th anniversary of John Lewis and the future of the partnership.

CMO thinking

What’s your chief marketing officer really thinking?

Wed, 2 Apr 2014 | By Jonathan Bacon

Marketing Week delves inside the minds of CMOs.

London live

Should big brands put their money into local media?

Wed, 26 Mar 2014 | By Lucy Tesseras

Can the launch of new local TV stations like London Live increase the lure for big brands looking to reach audiences on a local level?

Keith Barr

Profile: Keith Barr, InterContinental Hotels Group Video

Wed, 19 Mar 2014 | By Mindi Chahal

IHG’s commercial chief Keith Barr on his global marketing challenges. 

Data economy power

Taking back control: the personal data economy

Wed, 12 Mar 2014 | By Mindi Chahal

The new industry that signals a shift in power from big data to personal data puts consumers in control.

World Cup

What’s your World Cup marketing strategy?

Tue, 4 Mar 2014 | By Jonathan Bacon

Brands have the most sophisticated and hi-tech gameplans yet for the tournament. 

Mastercard CMO

Profile: MasterCard global CMO

Wed, 26 Feb 2014 | By Jonathan Bacon

Raja Rajamannar on delivering a ‘Priceless’ marketing strategy.

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The marketer’s guide to the MINT countries

Wed, 19 Feb 2014 | By Lucy Tesseras

Why the smartest brands are departing for the MINT countries - Mexico, Indonesia, Nigeria and Turkey.

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Profile: Waitrose managing director Mark Price

Wed, 12 Feb 2014 | By Jonathan Bacon

Why his £6.5bn brand is “not selling products, but the idea that we care”

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When to believe the hype

Wed, 5 Feb 2014 | By Lucy Tesseras

Why new products are doomed to failure if you ignore the ’hype cycle’.

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How small businesses can double their turnover Video

Thu, 30 Jan 2014 | By Mindi Chahal

A major new report suggests that advertising can help small and medium-sized businesses to double their turnover. But what else can they do to make sure they thrive in Britain and beyond?

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The future of food and drink marketing

Wed, 22 Jan 2014 | By Jonathan Bacon

Why sweet and fatty food brands must act on the obesity crisis.

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Warning: how social media is a danger to brands

Wed, 8 Jan 2014 | By Michael Barnett, Ronan Shields

Marketing Week investigates a £10bn online counterfeit industry that is exploiting social media to pose as brands and finds out what the authorities and companies are doing to fight back.

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Mobile microtargeting

12 December 2013 | By Jonathan Bacon

Apple, Tesco and EE are using location-based marketing to change the way people shop.

Telemarketing

Telemarketing best practise for brands: don’t hang up

24 April 2014 | By Morag Cuddeford-Jones

With nuisance calls under the government’s spotlight, how can brands best use the telephone for effective direct marketing?

Online shoppers can take a virtual tour around Start London's store

The fabric of retail is changing

Wed, 16 Apr 2014 | By Lucy Tesseras

A one-size fits all approach to online retail is no longer good enough. Consumers want a personal touch and will be more inclined to spend with retailers that can provide a relevant and tailored experience.

Habitat store design

Can a store redesign increase sales?

Wed, 9 Apr 2014 | By David Burrows

Dixons, Habitat and Topps Tiles are experimenting with new shop formats to help prevent ‘showrooming’ and figures suggest it is working.

Apprentic schemes

Should you recruit a marketer's apprentice?

Wed, 2 Apr 2014 | By Morag Cuddeford-Jones

Hiring talent through non-traditional routes can be challenging but marketing teams are reaping the rewards.

Sarsons brand packaging

Packaging design: making shoppers mad about the brand

Wed, 26 Mar 2014 | By David Burrows

By designing packaging to include ‘biomotive triggers’, brands can stir addiction-like responses in consumers.

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Behavioural targeting: be more efficient

Wed, 12 Mar 2014 | By Lucy Tesseras

Programmatic advertising is smoothing the way to better targeting but user privacy and multiple device tracking pose major hurdles for the industry.

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