Profile: Jeremy Gilley

The man marketing world peace

Unilever CEO Paul Polman and Jeremy Gilley

Profile: Jeremy Gilley, Peace One Day

Wed, 16 Apr 2014 | By Lucy Tesseras

Film-maker Jeremy Gilley is on a mission to unite the world through non-profit organisation Peace One Day and is partnering brands including Unilever, Coca-Cola, Innocent and Ocado to spread the word.

Charlie Mayfield

Profile: Sir Charlie Mayfield, chairman of the John Lewis Partnership

Wed, 9 Apr 2014 | By Mindi Chahal

John Lewis Partnership’s chairman talks about the 5% of customers that make up 50% of profits, the 150th anniversary of John Lewis and the future of the partnership.

London live

Should big brands put their money into local media?

Wed, 26 Mar 2014 | By Lucy Tesseras

Can the launch of new local TV stations like London Live increase the lure for big brands looking to reach audiences on a local level?

CMO thinking

What’s your chief marketing officer really thinking?

Wed, 2 Apr 2014 | By Jonathan Bacon

Marketing Week delves inside the minds of CMOs.

Keith Barr

Profile: Keith Barr, InterContinental Hotels Group Video

Wed, 19 Mar 2014 | By Mindi Chahal

IHG’s commercial chief Keith Barr on his global marketing challenges. 

Data economy power

Taking back control: the personal data economy

Wed, 12 Mar 2014 | By Mindi Chahal

The new industry that signals a shift in power from big data to personal data puts consumers in control.

World Cup

What’s your World Cup marketing strategy?

Tue, 4 Mar 2014 | By Jonathan Bacon

Brands have the most sophisticated and hi-tech gameplans yet for the tournament. 

Mastercard CMO

Profile: MasterCard global CMO

Wed, 26 Feb 2014 | By Jonathan Bacon

Raja Rajamannar on delivering a ‘Priceless’ marketing strategy.


The marketer’s guide to the MINT countries

Wed, 19 Feb 2014 | By Lucy Tesseras

Why the smartest brands are departing for the MINT countries - Mexico, Indonesia, Nigeria and Turkey.


Profile: Waitrose managing director Mark Price

Wed, 12 Feb 2014 | By Jonathan Bacon

Why his £6.5bn brand is “not selling products, but the idea that we care”


When to believe the hype

Wed, 5 Feb 2014 | By Lucy Tesseras

Why new products are doomed to failure if you ignore the ’hype cycle’.


How small businesses can double their turnover Video

Thu, 30 Jan 2014 | By Mindi Chahal

A major new report suggests that advertising can help small and medium-sized businesses to double their turnover. But what else can they do to make sure they thrive in Britain and beyond?


The future of food and drink marketing

Wed, 22 Jan 2014 | By Jonathan Bacon

Why sweet and fatty food brands must act on the obesity crisis.


Warning: how social media is a danger to brands

Wed, 8 Jan 2014 | By Michael Barnett, Ronan Shields

Marketing Week investigates a £10bn online counterfeit industry that is exploiting social media to pose as brands and finds out what the authorities and companies are doing to fight back.


Mobile microtargeting

12 December 2013 | By Jonathan Bacon

Apple, Tesco and EE are using location-based marketing to change the way people shop.


The man steering American Airlines Video

5 December 2013 | By Lucy Tesseras

Stephen Davis, director of international marketing, on plotting a course from bankruptcy to the world’s biggest airline.


A personal touch gives smarter rewards

17 April 2014 | By Mindi Chahal

Using data to create bespoke offers for consumers and employing co-buy schemes gives brands flexibility on deals and sends conversion rates soaring 

Habitat store design

Can a store redesign increase sales?

Wed, 9 Apr 2014 | By David Burrows

Dixons, Habitat and Topps Tiles are experimenting with new shop formats to help prevent ‘showrooming’ and figures suggest it is working.

Apprentic schemes

Should you recruit a marketer's apprentice?

Wed, 2 Apr 2014 | By Morag Cuddeford-Jones

Hiring talent through non-traditional routes can be challenging but marketing teams are reaping the rewards.

Sarsons brand packaging

Packaging design: making shoppers mad about the brand

Wed, 26 Mar 2014 | By David Burrows

By designing packaging to include ‘biomotive triggers’, brands can stir addiction-like responses in consumers.

Behavioural targeting 2000 1223

Behavioural targeting: be more efficient

Wed, 12 Mar 2014 | By Lucy Tesseras

Programmatic advertising is smoothing the way to better targeting but user privacy and multiple device tracking pose major hurdles for the industry.


How to create content that truly adds value Video

Wed, 12 Feb 2014 | By Michael Barnett

Too many brands are producing content nobody wants, so keep it interesting and relevant – and don’t sell.

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