Profile: Jeremy Gilley

The man marketing world peace


A personal touch gives smarter rewards

17 April 2014 | By Mindi Chahal

Using data to create bespoke offers for consumers and employing co-buy schemes gives brands flexibility on deals and sends conversion rates soaring 


Market research gets up to speed with real time data monitoring

Wed, 8 Jan 2014 | By Jonathan Bacon

Data analytics, personalisation tools and neuroscience techniques are now part of a marketer’s research armoury - and they can provide rapid results.

Sarsons brand packaging

Packaging design: making shoppers mad about the brand

Wed, 26 Mar 2014 | By David Burrows

By designing packaging to include ‘biomotive triggers’, brands can stir addiction-like responses in consumers.


Rhyme and reasons for field innovation

17 October 2013 | By Lou Cooper

Brands are using creative field and experiential marketing strategies to talk to customers in an engaging way. The results are activations that add brand value and inspire long-term loyalty.

DFW Singapore

Will digital ads be the queen of catwalks?

31 October 2013 | By Lucy Tesseras

From fashion shows to online ads, shoppable videos are making their mark as retailers and designers look to offer a seamless shopping experience that enables consumers to click and buy direct from video.


A business opportunity that's only a click away

15 August 2013 | By Lucy Tesseras

Affiliate marketing can help struggling publishers to generate income from online media and provide brands with a platform to reach and engage with new audiences. 

Apprentic schemes

Should you recruit a marketer's apprentice?

Wed, 2 Apr 2014 | By Morag Cuddeford-Jones

Hiring talent through non-traditional routes can be challenging but marketing teams are reaping the rewards.

Brands outdoor pursuits

Brands take up outdoor pursuits

Wed, 19 Mar 2014 | By John Reynolds

Novel formats, more premium sites and a burst of creative thinking are generating a new breed of out-of-home advertising.

Habitat store design

Can a store redesign increase sales?

Wed, 9 Apr 2014 | By David Burrows

Dixons, Habitat and Topps Tiles are experimenting with new shop formats to help prevent ‘showrooming’ and figures suggest it is working.


The importance of being earnest about advocacy

Wed, 4 Dec 2013 | By Lou Cooper

Word-of-mouth endorsement is a major factor behind many purchases, meaning that managing and measuring brand advocacy is the ultimate marketing goal.

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