Profile: Jeremy Gilley

The man marketing world peace

Gifts

A personal touch gives smarter rewards

17 April 2014 | By Mindi Chahal

Using data to create bespoke offers for consumers and employing co-buy schemes gives brands flexibility on deals and sends conversion rates soaring 

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Market research gets up to speed with real time data monitoring

Wed, 8 Jan 2014 | By Jonathan Bacon

Data analytics, personalisation tools and neuroscience techniques are now part of a marketer’s research armoury - and they can provide rapid results.

Sarsons brand packaging

Packaging design: making shoppers mad about the brand

Wed, 26 Mar 2014 | By David Burrows

By designing packaging to include ‘biomotive triggers’, brands can stir addiction-like responses in consumers.

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Rhyme and reasons for field innovation

17 October 2013 | By Lou Cooper

Brands are using creative field and experiential marketing strategies to talk to customers in an engaging way. The results are activations that add brand value and inspire long-term loyalty.

DFW Singapore

Will digital ads be the queen of catwalks?

31 October 2013 | By Lucy Tesseras

From fashion shows to online ads, shoppable videos are making their mark as retailers and designers look to offer a seamless shopping experience that enables consumers to click and buy direct from video.

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A business opportunity that's only a click away

15 August 2013 | By Lucy Tesseras

Affiliate marketing can help struggling publishers to generate income from online media and provide brands with a platform to reach and engage with new audiences. 

Apprentic schemes

Should you recruit a marketer's apprentice?

Wed, 2 Apr 2014 | By Morag Cuddeford-Jones

Hiring talent through non-traditional routes can be challenging but marketing teams are reaping the rewards.

Brands outdoor pursuits

Brands take up outdoor pursuits

Wed, 19 Mar 2014 | By John Reynolds

Novel formats, more premium sites and a burst of creative thinking are generating a new breed of out-of-home advertising.

Habitat store design

Can a store redesign increase sales?

Wed, 9 Apr 2014 | By David Burrows

Dixons, Habitat and Topps Tiles are experimenting with new shop formats to help prevent ‘showrooming’ and figures suggest it is working.

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The importance of being earnest about advocacy

Wed, 4 Dec 2013 | By Lou Cooper

Word-of-mouth endorsement is a major factor behind many purchases, meaning that managing and measuring brand advocacy is the ultimate marketing goal.

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