A new study indicates that using price cuts to encourage brand switching is diminishing while the influence of incentives within loyalty schemes is growing.
Studying consumers in their natural habitat can provide valuable insight – and mobile technology is making it easier.
From stadium-style sportswear shops to user-friendly currency exchanges at Heathrow’s new Terminal 2, service design is redefining the way marketers look at retail.
Brands are using pop-ups as proving grounds for future commercial concepts, as the London Design Festival demonstrated.
Fewer than one in six are confident measuring and evaluating campaign performance.
Novel formats, more premium sites and a burst of creative thinking are generating a new breed of out-of-home advertising.
Why creative thinking in marketing cuts much more deeply than interactive point of sale.
Content helps consumers understand complex markets such as financial services, but it must focus on brand and not sales objectives.
Christmas is a time when retail sales ramp up but how can the seasonal rush be converted into loyalty that lasts?