Loyalty schemes vs price promotions - which work better?

Wed, 16 Jul 2014 | By Morag Cuddeford-Jones

A new study indicates that using price cuts to encourage brand switching is diminishing while the influence of incentives within loyalty schemes is growing.

Consumers natural habitats

How to use ethnography for in-depth consumer insight

Wed, 21 May 2014

Studying consumers in their natural habitat can provide valuable insight – and mobile technology is making it easier.


Service design is revolutionising retail

29 May 2014 | By Jonathan Bacon

From stadium-style sportswear shops to user-friendly currency exchanges at Heathrow’s new Terminal 2, service design is redefining the way marketers look at retail.

Digital fashion week singapore index

Will digital ads be the queen of catwalks?

31 October 2013 | By Lucy Tesseras

From fashion shows to online ads, shoppable videos are making their mark as retailers and designers look to offer a seamless shopping experience that enables consumers to click and buy direct from video.

Affiliate marketing 2013 index

A business opportunity that's only a click away

15 August 2013 | By Lucy Tesseras

Affiliate marketing can help struggling publishers to generate income from online media and provide brands with a platform to reach and engage with new audiences. 

Brands outdoor pursuits

Brands take up outdoor pursuits

Wed, 19 Mar 2014 | By John Reynolds

Novel formats, more premium sites and a burst of creative thinking are generating a new breed of out-of-home advertising.

Thinking creativly in retail topps tiles

Thinking creatively in retail

3 July 2014 | By Morag Cuddeford-Jones

Why creative thinking in marketing cuts much more deeply than interactive point of sale.

Cadbury World, Birmingham

Tapping into a summer of promotions

14 August 2014 | By Jonathan Bacon

This year brands are taking a collaborative approach to their promotions to catch the holiday crowd with packages of offers.


How to create content that truly adds value Video

Wed, 12 Feb 2014 | By Michael Barnett

Too many brands are producing content nobody wants, so keep it interesting and relevant – and don’t sell.

Coca-Cola Christmas loyalty

Loyalty is for life, not just for Christmas

Wed, 3 Sep 2014 | By David Burrows

Christmas is a time when retail sales ramp up but how can the seasonal rush be converted into loyalty that lasts?

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