Loyalty schemes vs price promotions - which work better?

Wed, 16 Jul 2014 | By Morag Cuddeford-Jones

A new study indicates that using price cuts to encourage brand switching is diminishing while the influence of incentives within loyalty schemes is growing.

Consumers natural habitats

How to use ethnography for in-depth consumer insight

Wed, 21 May 2014

Studying consumers in their natural habitat can provide valuable insight – and mobile technology is making it easier.


Service design is revolutionising retail

29 May 2014 | By Jonathan Bacon

From stadium-style sportswear shops to user-friendly currency exchanges at Heathrow’s new Terminal 2, service design is redefining the way marketers look at retail.

Michelin corporate hospitality

Corporate hospitality: Boost your formula for winning over allies

Wed, 30 Apr 2014 | By Morag Cuddeford-Jones

Tighter budgets and the bribery act mean brands are having to plan their corporate entertainment events with a lot more care.

Digital fashion week singapore index

Will digital ads be the queen of catwalks?

31 October 2013 | By Lucy Tesseras

From fashion shows to online ads, shoppable videos are making their mark as retailers and designers look to offer a seamless shopping experience that enables consumers to click and buy direct from video.

Affiliate marketing 2013 index

A business opportunity that's only a click away

15 August 2013 | By Lucy Tesseras

Affiliate marketing can help struggling publishers to generate income from online media and provide brands with a platform to reach and engage with new audiences. 

Absolut vodka pernod ricard

It’s about personality: How to train staff in your brand’s characteristics

Wed, 9 Jul 2014 | By Lucy Fisher

Those organisations which have invested in training around brand personality claim that it is well worth the effort - despite the difficulties in proving return on investment.

Brands outdoor pursuits

Brands take up outdoor pursuits

Wed, 19 Mar 2014 | By John Reynolds

Novel formats, more premium sites and a burst of creative thinking are generating a new breed of out-of-home advertising.

Thinking creativly in retail topps tiles

Thinking creatively in retail

3 July 2014 | By Morag Cuddeford-Jones

Why creative thinking in marketing cuts much more deeply than interactive point of sale.

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