A new study indicates that using price cuts to encourage brand switching is diminishing while the influence of incentives within loyalty schemes is growing.
Studying consumers in their natural habitat can provide valuable insight – and mobile technology is making it easier.
From stadium-style sportswear shops to user-friendly currency exchanges at Heathrow’s new Terminal 2, service design is redefining the way marketers look at retail.
Bigger Christmas parties are back on the agenda and the correct approach can pay dividends.
Fewer than one in six are confident measuring and evaluating campaign performance.
Novel formats, more premium sites and a burst of creative thinking are generating a new breed of out-of-home advertising.
Why creative thinking in marketing cuts much more deeply than interactive point of sale.
Too many brands are producing content nobody wants, so keep it interesting and relevant – and don’t sell.
Christmas is a time when retail sales ramp up but how can the seasonal rush be converted into loyalty that lasts?