Fake vouchers and how to avoid fraud

Wed, 5 Feb 2014 | By Maeve Hosea

Vouchers and coupons give customers key incentives to develop their interest in a brand but as the appeal of the marketing lever rises so do the stakes around misuse, counterfeiting and scams.


Market research gets up to speed with real time data monitoring

Wed, 8 Jan 2014 | By Jonathan Bacon

Data analytics, personalisation tools and neuroscience techniques are now part of a marketer’s research armoury - and they can provide rapid results.

Sarsons brand packaging

Packaging design: making shoppers mad about the brand

Wed, 26 Mar 2014 | By David Burrows

By designing packaging to include ‘biomotive triggers’, brands can stir addiction-like responses in consumers.


Rhyme and reasons for field innovation

17 October 2013 | By Lou Cooper

Brands are using creative field and experiential marketing strategies to talk to customers in an engaging way. The results are activations that add brand value and inspire long-term loyalty.

DFW Singapore

Will digital ads be the queen of catwalks?

31 October 2013 | By Lucy Tesseras

From fashion shows to online ads, shoppable videos are making their mark as retailers and designers look to offer a seamless shopping experience that enables consumers to click and buy direct from video.


A business opportunity that's only a click away

15 August 2013 | By Lucy Tesseras

Affiliate marketing can help struggling publishers to generate income from online media and provide brands with a platform to reach and engage with new audiences. 

Apprentic schemes

Should you recruit a marketer's apprentice?

Wed, 2 Apr 2014 | By Morag Cuddeford-Jones

Hiring talent through non-traditional routes can be challenging but marketing teams are reaping the rewards.

Brands outdoor pursuits

Brands take up outdoor pursuits

Wed, 19 Mar 2014 | By John Reynolds

Novel formats, more premium sites and a burst of creative thinking are generating a new breed of out-of-home advertising.

Online shoppers can take a virtual tour around Start London's store

The fabric of retail is changing

Wed, 16 Apr 2014 | By Lucy Tesseras

A one-size fits all approach to online retail is no longer good enough. Consumers want a personal touch and will be more inclined to spend with retailers that can provide a relevant and tailored experience.


The importance of being earnest about advocacy

Wed, 4 Dec 2013 | By Lou Cooper

Word-of-mouth endorsement is a major factor behind many purchases, meaning that managing and measuring brand advocacy is the ultimate marketing goal.

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