• Product demonstrations

    What product demonstrations can do for brands

    Wed, 19 Mar 2014| By Sean Hargave

    Field and experiential marketing can be costly but if a brand gets it right, it can reap the rewards.

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    Why the biggest prize isn’t right

    Wed, 11 Dec 2013| By Lou Cooper

    New research smashes the ‘big is best’ theory and preset ideas on competition entry methods, and demonstrates that online is changing the rules of engagement.

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    How to stop a good idea going bad

    22 August 2013| By Maeve Hosea

    Promotional marketing can give brands a bad name and cost them dearly if they fail to properly consider all the elements of running an activity, including things going wrong

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    Taking the gamble out of social media campaigns

    Wed, 13 Feb 2013| By Morag Cuddeford-Jones

    Some brands have got into hot water over promotions through Facebook. Marketing Week looks at best practice ahead of new guidelines.

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