PR Opinions May 2014: sponsored content
Content and native advertising are substantially changing the nature of marketing today and no discipline is going to feel that drive to change more than PR.
WE’s Nick Woods argues that whether you lead a PR agency, are part of an agency team or are a client, there is a new crop of PR agencies that prioritise insight, original thinking and adventure.
With new media increasingly calling the shots, Talk PR’s Tanya Hughes presents a step-by-step guide on how to get bloggers onside.
Brands need a new ‘hero’s journey’ to guide them through the overloaded media environment. Richard Millar breaks down the pattern for successful brand storytelling.
PR Strategy January 2014
The role of PR and communications is evolving. it is no longer only about media coverage but taking a central role in driving strategy and content creation, as integrated marketing becomes ever more important.
PR Strategy January: Sponsored essays
This year social media will come of age with bolder experimentation and a move towards visual interactivity and commercialisation. To stay ahead, brands need to get smart.
To change customer behaviour, brands need to go direct to the source - the audience, says the planning director at Kindred.
Content may drive storytelling but context creates impact, writes Gareth Davies, head of Studio D at Waggener Edstrom Communications.
Choosing the right PR agency is essential for any organisation. With the help of three key questions, that choice will be made easier.
Consumer interactions with brands across all platforms are constantly evolving. to ensure rewarding, long-lasting relationships flourish, follow these nine simple rules.
What does this year hold for brands in the health, food, and wellbeing sectors and what opportunities will changes in technology and consumer behaviour provide?
PR agencies are sometimes seen as being incapable of devising effective strategies, but by always having the client’s endgame in clear sight nothing is impossible.