Keith Barr

Profile: Keith Barr, InterContinental Hotels Group Video

Wed, 19 Mar 2014 | By Mindi Chahal

IHG’s commercial chief Keith Barr on his global marketing challenges. 

Mastercard CMO

Profile: MasterCard global CMO

Wed, 26 Feb 2014 | By Jonathan Bacon

Raja Rajamannar on delivering a ‘Priceless’ marketing strategy.

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Profile: Waitrose managing director Mark Price

Wed, 12 Feb 2014 | By Jonathan Bacon

Why his £6.5bn brand is “not selling products, but the idea that we care”

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Q&A: Pankaj Chaddah, Zomato

Wed, 27 Nov 2013 | By Jonathan Bacon

Pankaj Chaddah, the co-founder of restaurant search website Zomato, talks about managing rapid international growth after a £23m funding injection.

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Facebook's new cheerleader

Wed, 27 Nov 2013 | By Lara O'Reilly

Nicola Mendelsohn, Facebook’s EMEA VP on making social media work for marketers.

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Profile: Yahoo's Robert Bridge

Wed, 20 Nov 2013 | By Mindi Chahal

EMEA chief marketer Robert Bridge on his plans to return the internet giant to growth.

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Profile: Kimberly Kriss, AEG Europe

Wed, 9 Oct 2013 | By Lou Cooper

Entertainment giant AEG’s chief marketer Kimberly Kriss explains how data will make the company a hit in Europe.

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Marketing the Disney way Video

12 September 2013 | By Lucy Handley

EMEA chief marketer Tricia Wilber on bringing the magic to life.

Mum 2000

The five myths of marketing to mums Video

Wed, 23 Apr 2014 | By Mindi Chahal

Exclusive research reveals that brands are failing to connect with mothers by targeting them as mums and not as individuals.

Telemarketing

Telemarketing best practise for brands: don’t hang up

24 April 2014 | By Morag Cuddeford-Jones

With nuisance calls under the government’s spotlight, how can brands best use the telephone for effective direct marketing?

Online shoppers can take a virtual tour around Start London's store

The fabric of retail is changing

Wed, 16 Apr 2014 | By Lucy Tesseras

A one-size fits all approach to online retail is no longer good enough. Consumers want a personal touch and will be more inclined to spend with retailers that can provide a relevant and tailored experience.

Unilever CEO Paul Polman and Jeremy Gilley

Profile: Jeremy Gilley, Peace One Day

Wed, 16 Apr 2014 | By Lucy Tesseras

Film-maker Jeremy Gilley is on a mission to unite the world through non-profit organisation Peace One Day and is partnering brands including Unilever, Coca-Cola, Innocent and Ocado to spread the word.

Charlie Mayfield

Profile: Sir Charlie Mayfield, chairman of the John Lewis Partnership

Wed, 9 Apr 2014 | By Mindi Chahal

John Lewis Partnership’s chairman talks about the 5% of customers that make up 50% of profits, the 150th anniversary of John Lewis and the future of the partnership.

Habitat store design

Can a store redesign increase sales?

Wed, 9 Apr 2014 | By David Burrows

Dixons, Habitat and Topps Tiles are experimenting with new shop formats to help prevent ‘showrooming’ and figures suggest it is working.

more analysis

Mum 2000

The five myths of marketing to mums Video

Wed, 23 Apr 2014 | By Mindi Chahal

Exclusive research reveals that brands are failing to connect with mothers by targeting them as mums and not as individuals.

Unilever CEO Paul Polman and Jeremy Gilley

Profile: Jeremy Gilley, Peace One Day

Wed, 16 Apr 2014 | By Lucy Tesseras

Film-maker Jeremy Gilley is on a mission to unite the world through non-profit organisation Peace One Day and is partnering brands including Unilever, Coca-Cola, Innocent and Ocado to spread the word.

Charlie Mayfield

Profile: Sir Charlie Mayfield, chairman of the John Lewis Partnership

Wed, 9 Apr 2014 | By Mindi Chahal

John Lewis Partnership’s chairman talks about the 5% of customers that make up 50% of profits, the 150th anniversary of John Lewis and the future of the partnership.

CMO thinking

What’s your chief marketing officer really thinking?

Wed, 2 Apr 2014 | By Jonathan Bacon

Marketing Week delves inside the minds of CMOs.

more essential reads

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