Keith Barr

Profile: Keith Barr, InterContinental Hotels Group Video

Wed, 19 Mar 2014 | By Mindi Chahal

IHG’s commercial chief Keith Barr on his global marketing challenges. 

Mastercard CMO

Profile: MasterCard global CMO

Wed, 26 Feb 2014 | By Jonathan Bacon

Raja Rajamannar on delivering a ‘Priceless’ marketing strategy.

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Profile: Waitrose managing director Mark Price

Wed, 12 Feb 2014 | By Jonathan Bacon

Why his £6.5bn brand is “not selling products, but the idea that we care”

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Q&A: Pankaj Chaddah, Zomato

Wed, 27 Nov 2013 | By Jonathan Bacon

Pankaj Chaddah, the co-founder of restaurant search website Zomato, talks about managing rapid international growth after a £23m funding injection.

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Facebook's new cheerleader

Wed, 27 Nov 2013 | By Lara O'Reilly

Nicola Mendelsohn, Facebook’s EMEA VP on making social media work for marketers.

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Profile: Yahoo's Robert Bridge

Wed, 20 Nov 2013 | By Mindi Chahal

EMEA chief marketer Robert Bridge on his plans to return the internet giant to growth.

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Profile: Kimberly Kriss, AEG Europe

Wed, 9 Oct 2013 | By Lou Cooper

Entertainment giant AEG’s chief marketer Kimberly Kriss explains how data will make the company a hit in Europe.

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Marketing the Disney way Video

12 September 2013 | By Lucy Handley

EMEA chief marketer Tricia Wilber on bringing the magic to life.

How the marketing industry will look tomorrow

Back-to-school lessons from tomorrow’s top marketers

Wed, 20 Aug 2014 | By Mindi Chahal

Marketing Academy scholars give their predictions for the future of the industry.

Hottest jobs in marketing

The hottest jobs in marketing

Wed, 16 Jul 2014 | By Jonathan Bacon

The skills big corporates require of marketers is changing, reflected in the emergence of specialist jobs. Here’s how to get one.

Mobile research under threat padlocked phone

Mobile research under threat as consumers 'go dark'

Wed, 20 Aug 2014 | By Lucy Tesseras

Location-specific market research is opening up new opportunities for brands yet a growing number of consumers are choosing to block this type of activity.

Malaysia Airlines logo

Can a brand survive a crisis long term?

Wed, 13 Aug 2014 | By Lucy Tesseras

While Malaysia Airlines mulls a rebrand, others have decided to persevere following a disaster. But what are the long term effects?

Cadbury World, Birmingham

Tapping into a summer of promotions

14 August 2014 | By Jonathan Bacon

This year brands are taking a collaborative approach to their promotions to catch the holiday crowd with packages of offers.

Neuroscience and marketing

Neuroscience and marketing: what you need to know Video

Wed, 6 Aug 2014 | By Jonathan Bacon

Facebook and OKCupid have come under fire for attempting to manipulate people’s emotions but behavioural techniques can be useful for brands.

more analysis

How the marketing industry will look tomorrow

Back-to-school lessons from tomorrow’s top marketers

Wed, 20 Aug 2014 | By Mindi Chahal

Marketing Academy scholars give their predictions for the future of the industry.

Hottest jobs in marketing

The hottest jobs in marketing

Wed, 16 Jul 2014 | By Jonathan Bacon

The skills big corporates require of marketers is changing, reflected in the emergence of specialist jobs. Here’s how to get one.

Malaysia Airlines logo

Can a brand survive a crisis long term?

Wed, 13 Aug 2014 | By Lucy Tesseras

While Malaysia Airlines mulls a rebrand, others have decided to persevere following a disaster. But what are the long term effects?

Neuroscience and marketing

Neuroscience and marketing: what you need to know Video

Wed, 6 Aug 2014 | By Jonathan Bacon

Facebook and OKCupid have come under fire for attempting to manipulate people’s emotions but behavioural techniques can be useful for brands.

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