Marketing Week
Analytics
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Making sense of all that traffic
Digital Strategy Supplement - November 2011
Improved analytics tools can let brands really dig deep into data on the people visiting their sites and help them tailor activity to reach the most fruitful consumers.
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There's plenty of mileage yet in email
Digital Strategy Supplement - September 2011
This year’s Email Attitudes Research survey shows that far from being killed off by emerging channels, email is evolving to work with them.
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Case study: Fitness First
Digital Strategy Supplement - January 2011
Latitude generates a 61% increase in downloads for Fitness First in 6 months through innovative digital marketing.
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Intelligent integrated marketing
Digital Strategy Supplement - January 2011
The unprecedented surge in innovation in advertising technology over the past few months is simply exhilarating.
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Targeted ads aim for greater accuracy
Digital Strategy Supplement - January 2011
The use of information about individuals’ online behaviour is being used to inform the way digital ads are targeted in a way that far outclasses the use of broad social categories.
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Maybe your brand should see an analyst
Digital Strategy Supplement - June 2010
Fewer than one in six marketers use data as the main guide in decisions. Are the rest shooting in the dark, or just drowning in raw information?
