Marketing Week
Andrew Harrison Freelance
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Government's media policies are as jumbled as its coalition ranks
3 November 2011
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Mobile web turns a crisis into a disaster
11 August 2011
The worst-case scenario for brands is now total destruction, so integrity in business and advertising is more essential than ever.
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Regulators must reach for the sky...not tinker
07 July 2011
The Communications Act of 2015 is a chance for the UK to create a deregulatory ’big bang’ that will see its digital revolution flourish.
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As one door closes, another opens window of real-time opportunity
Wed, 1 Jun 2011
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Proceed with caution along the social media highway
28 April 2011
Debate about the merits of social media is never far from the top of a marketer’s agenda. Sceptics doubt the benefits for brands of the new social platforms, while new media evangelists are quick to champion the groundbreaking changes it might offer to brand management.
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Think plurality and competition law will stop news corp in its tracks?
Wed, 16 Feb 2011
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Making a contribution in the age of cuts and compromise
13 January 2011
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Fault lines in coalition’s policy puts media on shaky ground
Fri, 26 Nov 2010
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Watch and learn as the COI goes advertising cold turkey
21 October 2010
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Why the pen should still be mightier than the edit suite
23 September 2010
As the consumer is fed more and more visual trickery, we must not forget the selling power of the written word
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ITV chiefs’ vision for the future is out of focus
12 August 2010
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Media players square up in battle for best positions in convergence
8 July 2010
The repeal of cross-media ownership laws and battles between media owners for content shows the drive to convergence is speeding up.
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Why iPad apps will be used to report the collapse of paywalls
3 June 2010
News International and Apple both have hopes of changing the delivery of digital media for ever - but only one will succeed
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Advertising isn't working for main political brands
13 May 2010
The next time your agency presents a media plan, point out how TV and radio’s mass appeal shaped the election outcome
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The way to win a goldin brand management
29 April 2010
Marketers should watch and learn: the strength of the World Cup and the Olympics is a testament to robust brand management.
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Race to No 10 will pit media platforms against one another
25 March 2010
Media platforms that prove most useful to politicians in the election campaign can expect a long-term boost in their fortunes
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It’ll be our economic loss if we stay stuck on analogue
25 February 2010
Government is dragging its feet over Digital Britain, but our industry and economy have everything to gain from going over to the wired side
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Consumer engagement is not brand ownership
19 November 2009
No matter how important customers are, marketers need to remember that the true brand owners are company shareholders
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When the content is rich, profit will follow
3 September 2009
Here’s some free advice for media owners… Make sure consumers value your offering and are prepared to pay for it
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It's time for traditional media to reassert itself
20 August 2009
Old school media enjoys audiences online channels can only dream of, but it must find ways of winning back advertisers’ hearts
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BBC must deal with income cut
16 July 2009
That the BBC must accept a cut in its licence fee income is all but accepted. How the Beeb deals with it is the real debate
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From where will tomorrow's great marketers emerge?
Wed, 17 Jun 2009
Andrew Harrison hails the great ‘marketing clusters’ - teams whose members end up running the UK’s top brands. He asks what drives this success and wonders where a new generation of overachievers will appear
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Britain’s got journalistic talent
Wed, 10 Jun 2009
New media might extend the reach and speed of traditional media’s offer, but there’s no substitute for old-style content creation
