Marketing Week
AOL
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AOL Europe loses top marketer Sarah Gavin amid restructure
Mon, 19 Dec 2011
Sarah Gavin is stepping down from her role as vice president of marketing and communications at AOL Europe, a move that comes as the company looks to cut roles across the business.
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AOL to “rethink core purpose” of its site
Fri, 18 Nov 2011
AOL to overhaul its homepage after admitting it has not focused enough on consumer needs.
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AOL, Microsoft and Yahoo! confirm ad sales pact
Wed, 9 Nov 2011
AOL, Microsoft and Yahoo! have confirmed they are to sell each other’s remnant display inventory via their respective ad networks in the US, as they each seek to gain marketshare from Google.
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AOL launches first tablet magazine, Editions
Wed, 3 Aug 2011
AOL has launched its first tablet magazine, Editions, to take on publishers such as News Corp and Seven Publishing.
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Huffington says brands need to develop a grass roots online strategy
Tue, 21 Jun 2011
Cannes: Brands should enhance their online strategies to interact with local communities on a deeper level, Arianna Huffington and AOL chief executive officer Tim Armstrong told delegates at the Cannes Lions Festival.
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AOL’s media repositioning will save it from internet recycle bin
Fri, 25 Mar 2011
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AOL launches new ad platform with M&S
Fri, 25 Mar 2011
Blackberry and Marks & Spencer are the UK launch partners for AOL’s new interactive display ad format Project Devil.
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AOL repositions as destination for women
Wed, 16 Mar 2011
AOL is repositioning itself as a key destination for women as part of a shift in strategy that will see it put the brands of recent site acquisitions above its own.
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AOL cuts 900 jobs following Huffington Post deal
Fri, 11 Mar 2011
AOL is to axe about 20% of its workforce following the $315m (£199m) acquisition of the news website Huffington Post last month.
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AOL to acquire the Huffington Post
Mon, 7 Feb 2011
AOL has agreed to buy the Huffington Post website for $315m (£199m), expanding the business in a bid to boost diminishing ad revenues.
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AOL hires advisors on Yahoo! bid
Mon, 8 Nov 2010
AOL is said to have hired external advisors to consider a bid for internet portal Yahoo!.
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AOL linked to Yahoo takeover bid
Fri, 15 Oct 2010
Yahoo is said to be the target of a takeover bid by AOL and a private equity group.
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AOL launches women's site MyDaily UK
Mon, 20 Sep 2010
AOL has launched women’s site MyDaily UK as it continues its strategy to produce quality content.
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Bebo sold to US merchant banking firm
Thu, 17 Jun 2010
Bebo, the youth-focused social media site has been sold to Criterion Capital Partners, (CCP), following a strategic review by owners AOL.
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AOL Europe appoints Hearst's Downing as director of media
Wed, 5 May 2010
AOL has appointed former Heast Digital digital services and development director Julian Downing as director of media for AOL Europe.
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Bebo faces closure
Wed, 7 Apr 2010
Bebo, the social networking site, may be shut down by owner AOL.
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AOL names David Shing European marketing chief
Wed, 17 Feb 2010
AOL has appointed David Shing has head of media and marketing for AOL Europe, as the company continues its strategic restructure.
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AOL Media appoints ex-Google VP to president
Fri, 5 Feb 2010
AOL has appointed David Eun as president of AOL Media and Studios, giving him responsibility for the business’s portfolio of over 80 sites and its publishing and video platforms.
