Marketing Week
Apple
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Apple is world’s most valuable brand
Tue, 22 May 2012
Technology company leads a tech dominated top 10 of the world’s most valuable brands.
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Apple faces iPad ad bans
Tue, 1 May 2012
ASA is looking to investigate why Apple advertises its iPad as having 4G capabilities - despite 4G being unavailable in the UK.
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Apple profit soars 94%
Wed, 25 Apr 2012
Technology company shrugs off concern that iPhone sales have peaked by almost doubling profit.
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Apple stands on the edge of a parent trap
22 March 2012
‘When was the last time you saw anyone under 25 using an iPhone? Therein lies the problem for Apple. It’s a parent’s phone.’
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Apple unveils faster 4G iPad
Thu, 8 Mar 2012
Apple steps up assault on the tablet market with a faster, lighter 4G iPad.
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Why Apple is keeping an eye on TV brand
16 February 2012
‘On rare occasions it’s the desire for a brand name itself that creates the demand to buy a business’
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ITV reiterates concern over Apple TV branding clash
Mon, 13 Feb 2012
ITV has reiterated its appeal to Apple not to use iTV for the latter’s connected TV product, according to reports.
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Google intensifies Apple rivalry with music system
Fri, 10 Feb 2012
Google is thought to be developing an Android powered home entertainment system.
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Dixons' Browett moves to Apple
Tue, 31 Jan 2012
Dixons group CEO John Browett will head up Apple’s retail operations, prompting a restructure at the UK electricals chain.
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Apple posts record quarter, outstrips Android in US
Wed, 25 Jan 2012
Apple recorded record quarterly revenues and profits during the final 14 weeks of 2011, while separate research indicates that US sales of iOS devices outstripped Android.
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Apple pushes education on iBooks 2
Fri, 20 Jan 2012
Apple has launched iBooks 2 for iPad in a bid to “reinvent” the textbook following the news that more than 1.5m of the tablet devices are being used in educational institutions.
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Let’s imagine Apple was the official Premier League broadcaster…
Thu, 5 Jan 2012
Reports were flying around the internet yesterday (4 January) afternoon that Apple was preparing…
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Apple marks only European sales growth in the UK
Fri, 23 Dec 2011
Apple increases its share in the UK but sales falter elsewhere in Europe as consumers opt for Android.
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Global brands and The White House go (RED) for World Aids Day
Tue, 29 Nov 2011
Apple, Nike and Converse are among the global brands launching (RED) products in support of World Aids Day as Barrack Obama hosts a panel debate with global leaders on how to tackle Aids.
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Apple to launch TVs
Mon, 28 Nov 2011
Apple is developing a connected TV that responds to voice and motion control, according to reports.
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L’Oreal looks to ramp up geo-location marketing
Tue, 22 Nov 2011
The cosmetic firm hopes to target baby boomers with digital activity that frees up leisure time.
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Samsung redesigns Galaxy Tab to fend off Apple sales ban
Fri, 18 Nov 2011
Samsung rearranges speakers and redesigns frame in order for the tablet to go back on sale in Germany.
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Google launches iTunes rival Google Music
Thu, 17 Nov 2011
Google Music launches in the US, with social integration and exclusive content, as it looks to take on Apple in yet another sector.
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Apple elects Disney CEO to board and appoints non-exec chairman
Wed, 16 Nov 2011
Apple elects Disney’s Robert Iger to the board and appoints long-time board member Arthur Levinson as non-executive chairman.
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Apple hands top marketer $60m to convince him to stay
Mon, 7 Nov 2011
Apple dishes out share packages to top executives, including product marketing head Phil Schiller.
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IPhone sales disappoint but Apple profit still soars
Wed, 19 Oct 2011
IPhone sales missed estimates in the three months to September but Apple still reports record profit.
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Starbucks and Apple to give away downloads
Mon, 17 Oct 2011
Starbucks is hoping the free download service will offer customers more value.
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Apple: a history in ads
Thu, 6 Oct 2011
Watch our pick of the most memorable
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Steve Jobs, an iconoclast of marketing
Thu, 6 Oct 2011
Lara O’Reilly pays tribute to Steve Jobs, a marketing “visionary”.
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Steve Jobs: an iHistory
Thu, 6 Oct 2011
A timeline of Steve Jobs’ role as the leader of Apple.
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Tributes to Steve Jobs
Thu, 6 Oct 2011
Tributes have been flooding in from across the corporate and political worlds for Apple co-founder and chief executive Steve Jobs.
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Apple co-founder Steve Jobs dies
Thu, 6 Oct 2011
Steve Jobs, co-founder of Apple and the inspiration behind iconic products that changed the computing, music and mobile sectors, has died at the age of 56.
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Apple surprises with launch of iPhone 4S
Wed, 5 Oct 2011
Fans and investors had expected the launch of the iPhone 5, causing Apple’s shares to tumble.
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Unilever commits to Apple iAd campaigns
Tue, 4 Oct 2011
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Apple will continue to dominate without Steve Jobs
Thu, 25 Aug 2011
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Who is Apple’s new CEO Tim Cook?
Thu, 25 Aug 2011
Tim Cook, former Apple COO, is taking the helm at the technology company, following the resignation of the company’s talisman Steve Jobs.
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Read Steve Jobs’ resignation letter in full
Thu, 25 Aug 2011
Steve Jobs has resigned from his role as CEO of Apple, following a period of long-term sickness leave. He passes over the reins of the company to chief operating officer Tim Cook.
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Apple's Steve Jobs resigns
Thu, 25 Aug 2011
Steve Jobs has resigned as Apple CEO appointing former Apple chief operating officer Tim Cook as his replacement.
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Why Apple will miss Steve Jobs
Thu, 25 Aug 2011
The news that Steve Jobs has resigned from Apple and will be replaced as CEO by Tim Cook made global headlines today (Thursday).
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Vodafone suspends Samsung Galaxy Tab sales after Apple injunction
Fri, 12 Aug 2011
Vodafone has suspended orders of the Samsung Galaxy Tab 10.1, following Apple’s successful injunction application to prevent the device from being sold in Europe.
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Apple: a history in ads
Wed, 10 Aug 2011
Watch the ads here.
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Samsung’s European Tab launch foiled by Apple
Wed, 10 Aug 2011
Samsung Electronics has been ordered to halt sales of its tablet the Galaxy Tab 10.1 in Europe after Apple obtained a temporary injunction in a German court.
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The only way is app... Or is it?
28 July 2011
Will an app give your customers more mileage than the mobile web?
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iPhone and iPad double Apple profit
Wed, 20 Jul 2011
Record iPhone and iPad sales lifted Apple’s revenue to $28.57bn (£17.7bn) during the last quarter.
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O2 staff skew Priority Moments ratings on App Store
Fri, 15 Jul 2011
O2 has admitted some of its staff placed highly positive reviews about its new Priority Moments app in the Apple App Store, hours before its official launch.
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Windows Phone makes apps its USP to rival Apple and Android
Tue, 5 Jul 2011
Microsoft is to focus on strengthening its apps marketplace to try to establish a leadership position for Windows Phone against Apple and Android in the mobile space.
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Pizza Express lets customers pay bills via iPhones
Thu, 16 Jun 2011
Pizza Express has launched a “market first” iPhone app that allows customers to pay their bills with smartphones, without the need to speak to a waiter or waitress.
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Elop says Nokia to focus on core brand
Thu, 9 Jun 2011
Nokia is to focus on building its master brand this year, instead of sub-brands such as Ovi and Meego, in order to compete in what it terms the “three horse race” against Android and Apple.
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Beware the enemy at the side of the gate
09 June 2011
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The sky’s the limit for cloud consumption
09 June 2011
With more and more consumers seeking less responsibility and greater flexibility, brands are taking the concept of cloud technology from the virtual world to the real worlds of fashion and motoring.
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Apple faces antitrust complaint over iCloud
Mon, 6 Jun 2011
Apple is facing an antitrust case after German cloud-based music service Simfy filed a complaint that the former company is deliberately holding back its iPad application to protect the launch of iCloud.
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As one door closes, another opens window of real-time opportunity
Wed, 1 Jun 2011
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Apple set to unveil cloud music service
Wed, 1 Jun 2011
Apple is set to reveal its own cloud music service, dubbed iCloud, to rival those of Amazon, Spotify and Google.
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Satisfaction is guaranteed by top US brands
2 June 2011
A new ranking of US brands shows consumers on the other side of the Atlantic are not prepared to pay more for higher levels of satisfaction
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Let’s change the record on mobile music services
Fri, 27 May 2011
I had the pleasure of sitting on the judging panel for an awards for mobile content and commerce earlier this week, selecting the shortlist for the best mobile music services the globe has to offer. But while some of the entries were inspired, innovative and now on my smartphone, far too many had simply missed the beat.
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Cutting through the hype
Digital Strategy Supplement - May 2011
Digital marketing is in a constant state of flux; the next wave of techniques and technologies appear before you’ve even had time to evaluate the last. So, to help you keep your strategy out in front, we’ve asked new media age’s experts in display, mobile, search and social media to cutthrough the jargon and pick out the crucial developments for success…
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Brand is powerhouse of business success
Wed, 11 May 2011
Millward Brown’s BrandZ top 100 global brands demonstrates what great marketing can do. The brands on the list have increased in value by more than 64% since the ranking started five years ago, whereas the S&P 500 companies’ value has decreased overall, as
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Viewpoint: Mark Ritson
Wed, 11 May 2011
Click here to read this week’s cover story, a full analysis of the BrandZ top 100 most valuable brandsHow can a 160-year-old financial service come accross as modern and flexible?
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The most valuable brands in the world
12 May 2011
We scrutinise BrandZ’s top 100 list
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Apple overtakes Google as most valuable brand
Mon, 9 May 2011
Apple has unseated Google as the “world’s most valuable brand” for the first time since 2007, according to Millward Brown’s BrandZ report.
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Newspaper and magazine iPad data fails to report full story
Fri, 6 May 2011
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Apple denies storing location data
Thu, 28 Apr 2011
Apple has conceded the iPhone’s location-tracking files contain bugs but denied accusations it’s recording iPhone owners’ location data.
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Sony takes on Apple for tablet dominance
Tue, 26 Apr 2011
Sony has unveiled its first entry in the tablet market: two Android-based devices codenamed the S1 and S2.
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Apple “firing on all cylinders” after record iPhone sales
Thu, 21 Apr 2011
Apple’s earnings almost doubled in the second quarter, boosted by record iPhone sales.
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Apple sues Samsung for “copying” iPad and iPhone design
Tue, 19 Apr 2011
Apple has sued rival Samsung, claiming the latter copied the design of the iPad and iPhone for its range of Galaxy smartphones and tablets.
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Audi launches UK's first internet TV campaign
Tue, 19 Apr 2011
Audi has launched the UK’s first web-connected TV campaign to promote its A7 Sportback range.
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Android dominates iPhone in Europe
Mon, 18 Apr 2011
Google mobile operating system (OS) Android has continued to steal share from Apple and Nokia’s platforms to bolster its position as the leading smartphone OS in the UK.
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Apple to lose marketing chief
Fri, 1 Apr 2011
Apple’s VP of marketing communications Allison Johnson is leaving the company after six years in the role.
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Hyundai launches free app off back of sponsorship idents
Thu, 24 Mar 2011
Hyundai has created an iPhone app inspired by the brand’s TV idents for its sponsorship of Euro 2012 games.
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Dennis Publishing to migrate tablet apps from iPad
Wed, 23 Mar 2011
Dennis Publishing is to extend its tablet apps into platforms other than iPad later this year.
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Apple sues Amazon over 'App Store'
Tue, 22 Mar 2011
Apple has launched a legal move to block Amazon from using the “App Store” trademark for its “Android Appstore”, which launched in the US this week.
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Debenhams adds Android and Nokia apps
Mon, 21 Mar 2011
Debenhams has extended its multi-channel offer with the launch of transactional Android and Nokia apps.
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The Daily set for UK launch
Wed, 16 Mar 2011
The Daily, Rupert Murdoch’s iPad newspaper, will be available in the UK and western Europe by the summer.
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IPad launch signals a tablet overdose
Fri, 4 Mar 2011
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Apple reveals iPad 2
Thu, 3 Mar 2011
Apple has revealed the iPad 2, which the company hopes will reinforce its position within the fledgling tablet market.
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Apple design guru Ive to leave for UK return
Mon, 28 Feb 2011
Apple’s senior VP of industrial design Jonathan Ive is expected to return to the UK, which could see him leave the company, according to reports.
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Apple dominates film product placement
Fri, 25 Feb 2011
Apple has dominated box office films for the past decade and appeared in more blockbuster films in 2010 than any other brand.
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Apple set to reveal iPad 2
Wed, 23 Feb 2011
Apple is likely to reveal the long-rumoured next generation iPad 2 next week.
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Apple's app subs terms subject to anti-trust scrutiny
Mon, 21 Feb 2011
Apple’s latest terms and conditions on app subscriptions look set to be the subject of anti-trust scrutiny.
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Do digital music services need another encore?
Fri, 18 Feb 2011
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Should magazine publishers keep taking the tablets?
Fri, 18 Feb 2011
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Apple launches digital billing subscription service
Wed, 16 Feb 2011
Apple has launched its digital billing subscription service for all content app producers.
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Apple developing cheaper iPhone to compete with Google
Fri, 11 Feb 2011
Apple is said to be working on a cheaper range of iPhones in a bid to compete with low-priced handsets using Google’s Android software.
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News Corp launches The Daily
Thu, 3 Feb 2011
News Corp has launched its iPad-only title The Daily, under Apple’s first in-app subscription model for publishers.
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News Corp's iPad title to launch next week
Fri, 28 Jan 2011
News Corp’s iPad-only title The Daily will launch next Wednesday (2 February), following recent delays.
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Apple could include payment tech in iPad and iPhone
Wed, 26 Jan 2011
Apple could include payment technology in the next version of iPad and iPhone that would allow customers to purchase items by swiping the devices across an electronic reader.
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Motorola launches devices to dethrone Apple
Thu, 20 Jan 2011
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Apple profit soars on iPhone sales
Wed, 19 Jan 2011
Apple has reported record profit as better than expected sales of iPhones and iPads in the lead up to Christmas boosted revenue.
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iPhone named UK's most "desirable" brand
Wed, 19 Jan 2011
Apple’s iPhone has been named the UK’s most desirable brand, according to research shown exclusively to Marketing Week.
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The Beatles reach 5m downloads on iTunes
Mon, 17 Jan 2011
Sales of Beatles tracks on iTunes have topped 5 million since becoming available last November, according to Apple.
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Absolute Radio launches iAd campaign
Thu, 23 Dec 2010
Watch Absolute’s iAd campaign here.
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Apple to reveal first European iAd partners
Mon, 15 Nov 2010
Apple is set to unveil the first brands to launch European campaigns on its iAd network this week.
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Apple combines iPad with MacBook
Thu, 21 Oct 2010
Apple has relaunched its MacBook Air laptop range to combine its laptop and tablet technology.
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Manufacturing brands take a direct approach
21 October 2010
Turning retail into a core focus may work for special interest brands like Apple and Disney, but FMCG manufacturers that turn to direct sales are unlikely to experience similar successes.
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Apple quarterly revenues reach $20bn
Tue, 19 Oct 2010
Apple has witnessed a record quarter with revenue of $20.3bn (£12.8bn) and profits of $4.31bn (£2.71bn), according to its latest results.
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Apple iPad closer in design elements to print than web
Fri, 15 Oct 2010
The Apple iPad can preserve “some of the traditional features of printed newspapers”, according to an international magazine designer.
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Microsoft takes on Google and Apple with Windows 7 phones
Mon, 11 Oct 2010
Microsoft is taking on Google and Apple with the launch of seven new handsets which use its Windows 7 operating system.
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Aston Martin knocks iPhone from "cool" top spot
Tue, 28 Sep 2010
Apple’s iPhone has been knocked off the top spot of the annual Cool Brands list by classic car marque Aston Martin.
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BlackBerry maker to take on Apple's iPad
Thu, 23 Sep 2010
BlackBerry manufacturer RIM will unveil a tablet device at the company’s developer conference next week, according to reports.
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Google and Apple battle over TV services
Wed, 8 Sep 2010
Google is set to launch a free television service that allows full internet browsing via TV sets.
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Apple’s stab at social media is little more than a sales tool
9 September 2010
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Apple launches music social network Ping
Thu, 2 Sep 2010
Apple has launched Ping, a social media service that ties into iTunes, allowing users to follow musicians and friends.
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Apple axes Quattro mobile ad network
Fri, 20 Aug 2010
Apple is shutting mobile ad network Quattro Wireless as it concentrates fully on the fledgling iAd platform.
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Google Android overtakes iPhone
Fri, 13 Aug 2010
Global sales of phones using the Google Android mobile operating platform have overtaken iPhone sales, according to new figures.
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iPhone chief leaves Apple following controversy
Mon, 9 Aug 2010
Apple’s chief iPhone engineer Mark Papermaster has left the company, fuelling speculation he’s a victim of the controversy that marred the recent launch of the iPhone 4.
