Asda and Sainsbury’s slam Tesco’s Big Price Drop

Asda and Sainsbury’s have come out guns blazing against Tesco’s Big Price Drop cost cutting drive calling it “smoke and mirrors”.

Tesco latest ad

Tesco’s latest ad

Asda has slammed Tesco’s move and says that its Price Guarantee, which promises to be 10% cheaper than rivals, “ended price wars”.

The supermarket says: “No amount of spin can change the fact our price guarantee ended price wars. No ifs, no buts, no fine print - 10% better value than our rivals on a comparable grocery shop or a voucher to make it so.

“Others can huff and puff as much as they like - shoppers want savings not spin; pounds in their pockets, not points on plastic.”

Sainsbury’s dubbed the move “smoke and mirrors” and claims that by ending its Double Points promotion the supermarket it saving itself £350m, but cloaking the saving as an investment into price cutting for consumers.

A Sainsbury’s spokesperson says: “This is classic smoke and mirrors from Tesco, giving with one hand and taking with the other. Removing double Clubcard points will save Tesco £350 million.”

“It is no surprise to us that Sainsbury’s price match policy, together with a stronger own brand offer, has forced Tesco to take this kind of action.”

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