Marketing Week
Asda
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Asda credits 'gimmick' free price cuts for improved performance
Thu, 16 May 2013
Supermarket says strategy of passing on operational savings to customers has accelerated growth.
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P&G and Asda join forces for safe drinking water campaign
Thu, 11 Apr 2013
Asda dials up its sustainability agenda while P&G aims to raise awareness of safe water scheme.
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Asda launches Budget day low prices ads
Wed, 20 Mar 2013
Big four supermarkets turn to stronger narrative style in price promotion messaging.
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Asda plots international growth for George
Thu, 21 Feb 2013
Supermarket outlines international expansion of clothing brand as it reports a slow down in sales.
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Asda mulls horse meat reassurance ads
Thu, 21 Feb 2013
Asda CEO pledges to rebuild trust in food industry in the wake of horse meat scandal.
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Asda 'sexist' Christmas ad cleared by ASA
Wed, 30 Jan 2013
Supermarket’s ad escapes censure despite 620 complaints it was offensive.
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Every retailer has a silver lining in its brand equity
Wed, 30 Jan 2013
In a changing retail world, brands have to learn to adapt if they don’t want to fall into the administration black hole.
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Retailers ramp up radio advertising
Tue, 11 Dec 2012
Tesco signs “biggest ever” deal any brand has negotiated with Absolute Radio as retailers increase their use of the channel.
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2012: The year in retail
Mon, 10 Dec 2012
Marketing Week takes a look at the major themes in retail throughout 2012, when multichannel really went mainstream and stopped being ‘nice to have’.
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Asda boss backs Christmas ad
Thu, 15 Nov 2012
Asda boss Andy Clarke has defended the supermarket’s Christmas ad campaign following accusations of sexism.
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Asda sales growth slows in Q3
Thu, 15 Nov 2012
Supermarket ‘pleased’ with performance and says multichannel is ‘crucial’ for future growth and profitability.
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ASA to investigate 'sexist' Asda ad
Fri, 9 Nov 2012
Advertising watchdog confirms it is to formally investigate web complaints that Asda’s Christmas ad is sexist.
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Asda 'sexist' Xmas ad row heats up
Fri, 9 Nov 2012
Official complaints about the spot hit 160 as campaign group Fathers4Justice plans occupy-style in-store protests.
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Asda Xmas ad sparks 'sexist' complaints
Tue, 6 Nov 2012
Supermarket could face censure from the ASA over Christmas TV ad, which viewers have complained ‘reinforces stereotypes’.
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Asda unveils 'biggest ever' Christmas campaign
Fri, 2 Nov 2012
Supermarket aims to promote a festive message with a difference by showing a “real family” Christmas in its latest campaign.
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Tesco and Asda ramp up vouchers
Fri, 19 Oct 2012
Supermarkets launch fresh voucher push in a flurry of pre-Christmas activity.
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Sainsbury's scoops sales from Paralympics
Tue, 9 Oct 2012
Paralympic sponsor increased sales and market share in the three months to September, according to Kantar Worldpanel.
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Asda TV spot banned after Argos complaint
Wed, 5 Sep 2012
Supermarket rapped for claiming that it sells some branded products cheaper than rival Argos.
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Asda to bolster food quality as sales slow
Thu, 16 Aug 2012
Supermarket reveals further improvements to its food ranges as it posts a slowdown in sales growth.
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Asda in loyalty move with Money launch
Mon, 9 Jul 2012
Retailer looks to tap into growing disquiet over conduct of banks with value based financial service brand.
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Asda to double m-commerce
Tue, 29 May 2012
Asda believes that its integrated digital platform will help double orders through mobile devices in the next six months.
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Asda launches fitness drive
Fri, 25 May 2012
Asda is hosting fitness events designed to get communities involved in sports as part of its Change4Life commitments.
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Asda expands m-commerce platform
Mon, 16 Apr 2012
Asda is launching an Android app that includes a voice search function as it expands its mobile commerce platforms.
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Asda to increase in-store marketing
Wed, 11 Apr 2012
Asda will increase its in-store marketing ahead of this summer’s Olympic and Jubilee events.
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Rick Bendel steps down as Asda CMO
Mon, 19 Mar 2012
Bendel to take on new global marketing role with parent company Walmart as China marketing chief Stephen Smith takes on the CMO role.
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Asda lowest price ad banned
Wed, 7 Mar 2012
Asda must withdraw a price comparison ad after the advertising watchdog upheld a complaint from rival Tesco.
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Asda to reshape business around mums
Tue, 21 Feb 2012
Asda first to use insight from mums to shape business.
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Asda and Tesco avoid censure
Wed, 8 Feb 2012
Both supermarkets have been handed a reprieve following complaints over “misleading” claims made in their advertising.
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Twitter offers UK brands enhanced profile pages
Thu, 2 Feb 2012
Brands including Asda, Cadbury and Sky are part of a UK beta group trialling Twitter’s enhanced profile pages, which allow brands more customisation.
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Tesco Big Price Drop boosts shopper numbers
Tue, 6 Dec 2011
Tesco’s sales have taken a hit but its £500m investment in cutting prices has attracted more shoppers, according to the latest Kantar figures.
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Asda bolsters mobile offering with transactional iPhone app
Thu, 17 Nov 2011
Customers can now shop and check if prices are cheaper than rivals on the move.
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Asda partners with cookery school for premium Christmas
Wed, 2 Nov 2011
Supermarket hopes the professional cooking school will boost the quality credentials of its food over the Christmas period.
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Sian Jarvis to join Asda
Mon, 24 Oct 2011
Former Department of Health communications and marketing chief Sian Jarvis is to join Asda.
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Asda criticised for selling 50p lager
Mon, 17 Oct 2011
Supermarket under fire for its Budweiser offer, which is said to contradict its push for responsible drinking.
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Asda takes on Argos for Xmas toy sales
Wed, 12 Oct 2011
Asda is taking on Argos in a new price war over toys in the crucial run-up to Christmas.
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Asda hits back as price war intensifies
Mon, 26 Sep 2011
Asda has launched a press advertising campaign to fight back against Tesco’s Big Price Drop.
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Asda and Sainsbury’s slam Tesco’s Big Price Drop
Fri, 23 Sep 2011
Rivals have slammed Tesco’s latest price cutting initiative as “smoke and mirrors”.
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Sainsbury’s and Asda support riot-hit communities
Tue, 30 Aug 2011
Asda, Sainsbury’s and Greggs are among businesses that have signed up to a charity initiative to support communities affected by last month’s riots.
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Asda and Diageo tackle alcohol at home
Sun, 28 Aug 2011
Asda has teamed up with drinks maker Diageo to launch a responsible drinking campaign to help consumers keep track of how much alcohol they consumer at home.
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Asda readies mobile push
Fri, 19 Aug 2011
Asda is making its first major move into mobile with the launch of its first mobile optimised site that allows customers to buy directly from smartphones.
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New brand magazines challenge consumer titles
Thu, 18 Aug 2011
ABC: Branded customer magazines are continuing to challenge consumer titles with new launches and improved circulation figures, according to the latest ABC figures, as brands seek to bolster marketing messages with branded editorial content.
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Asda sales up despite fall in shoppers
Wed, 17 Aug 2011
Sales at Asda increased 0.5% in the second quarter of the year, despite a drop in shopper numbers.
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Sainsbury’s to price match Tesco and Asda
Tue, 16 Aug 2011
Sainsbury’s is to introduce a price promise to match Tesco and Asda on 12,000 branded goods.
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The “Big Four” supermarkets already cater to the customer spectrum
Thu, 21 Jul 2011
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Asda names COO
Fri, 1 Jul 2011
Asda has named former financial director Judith McKenna as its chief operating officer, the second senior executive to move this week.
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Discounters continue to gain as Asda stumbles
Tue, 21 Jun 2011
Asda is losing market share at the hands of discount supermarkets Aldi and Lidl, according to the latest supermarket share figures from Kantar Worldpanel.
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Supermarkets enjoy a bounceback in May
Tue, 24 May 2011
The grocery sector returned to “respectable” growth in May following lacklustre performance earlier in the year.
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Asda to spice up its fresh food range
Tue, 17 May 2011
Asda is to spend £27m on improving the quality of its fresh food products.
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Government claims stats show Swapathon success
Fri, 13 May 2011
The Government hit almost 80% of its target to encourage 1 million healthy swaps as part of its Great New Year Swapathon, according to the Department of Health.
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A promise should be a promise
Thu, 5 May 2011
It’s old news that consumers are getting more savvy and forcing retail marketers to be cleverer in their strategies but by backing out of its double the difference deal, Tesco seems to think shoppers are getting a bit too savvy.
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Tesco pulls “double the difference” offer
Thu, 28 Apr 2011
Tesco has dropped its vow to pay customers that find items cheaper at rival Asda “double the difference” after claiming that a group of “savvy” consumers abused the system to earn hundreds of pounds.
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Asda’s Bendel to head up online push
Mon, 18 Apr 2011
Asda has handed global chief marketing officer Rick Bendel additional responsibility for growing its online business.
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Asda Business Rewards to launch dual-card at Marketing Week Live!
Thu, 14 Apr 2011
Asda is launching its Business Rewards dual shopping card at Marketing Week Live! in June.
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Supermarkets are using the ASA as a pawn in the price game
Thu, 14 Apr 2011
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Supermarkets face sudden slowdown
Tue, 29 Mar 2011
The supermarket sector experienced a sharp decline in growth in March as shoppers worried about the full scale of public sector cuts and rising prices reigned in their spending.
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Tesco caps Asda refund offer
Fri, 25 Mar 2011
Tesco has been forced to cap an offer to reimburse shoppers that find goods cheaper at rival Asda after receiving a flood of refund requests.
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Asda slammed for “glamorising” alcohol strength
Fri, 4 Mar 2011
Asda has been forced to change the packaging of one its own-label ciders after it was rapped for “glamorising” the alcoholic strength of the drink.
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Asda launches premium non-food brand
Tue, 22 Feb 2011
Asda is launching a premium homeware brand to extend its non-food range and compete with high-street quality.
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Asda Price Guarantee ads banned
Wed, 2 Feb 2011
Asda has been rapped by the Advertising Standards Authority (ASA) for running “misleading” ads to promote its Asda Price Guarantee, further fuelling the supermarket war of words over price advertising.
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Is your price strategy broken?
3 February 2011
Retail is a fiercely competitive sector, but exclusive research shows that while shops might try to beat each other on price, consumer perceptions of how cheap or expensive brands are is not as simple as seeing what rings up when the barcode is swiped.
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Customers rank Waitrose top of the shops
Thu, 27 Jan 2011
Waitrose has been crowned the UK’s favourite supermarket for customer satisfaction, beating the “big four” supermarkets for the second year running.
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Tesco launches daily dozen price campaign
Mon, 24 Jan 2011
The New Year price war between Asda and Tesco has intensified after Tesco launched a “daily dozen” price pledge to counter what it claims is Asda’s “false” price guarantee.
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Tesco press ads ramp up price war
Fri, 21 Jan 2011
The war of words between the UK’s biggest supermarkets has intensified with Tesco and Asda launching tit-for-tat press campaigns.
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Former Asda chief Andy Bond joins Republic
Mon, 10 Jan 2011
Asda’s former chairman and CEO is to join fashion chain Republic and forecourt retailer Euro Garages when he leaves the supermarket later this year.
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Asda extends price guarantee to 10%
Thu, 6 Jan 2011
Asda is expanding its Price Guarantee scheme in a bid to help shoppers with rising bills in 2011 following the VAT increase.
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Asda chair Andy Bond leaves
Tue, 4 Jan 2011
Asda chairman and former chief executive Andy Bond has stepped down from the role he took on last April.
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‘Chosen by You’ revamp helps Asda sales growth
Tue, 16 Nov 2010
Asda’s relaunch of its ’Chosen by You’ range helped the supermarket post a 1.3% like-for-like sales growth in the three months to the end of September.
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Asda ramps up home shopping service
Tue, 16 Nov 2010
Asda is to ramp up its home shopping service as part of a four pronged expansion plan to maintain the pressure on rival Tesco.
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Asda appoints chief operating officer
Mon, 1 Nov 2010
Asda has completed its executive management team with the appointment of a new chief operating officer to replace Andy Clarke who is now the supermarket’s CEO.
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Asda trials "Argos-style" ordering service
Fri, 29 Oct 2010
Asda is trialling an “Argos-style” in-store ordering service for non-food products to keep up with rival Tesco.
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Tesco gets ambiguous Asda ad banned
Wed, 22 Sep 2010
Tesco has successfully managed to get an Asda ad banned by the advertising watchdog after objecting that the ad’s claims were ambiguous.
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Asda own brand is Chosen by You
Tue, 21 Sep 2010
Asda is relaunching its mid-tier private label range under the new “Chosen by You” brand name in a bid to improve perceptions of the quality its food.
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Sainsbury’s closes in on Asda
Tue, 14 Sep 2010
Sainsbury’s is continuing to close in on rival Asda, according to the latest Kantar Worldpanel UK supermarket share figures out today.
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Asda slashes fuel in cost cutting drive
Tue, 17 Aug 2010
Asda has slashed fuel prices in the latest of a slew of cost cutting measures to ease customers’ shopping bills in the face of rising commodity costs.
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Case study: Asda
29 July 2010
It seems that starting a price war pays off. Budget supermarket Asda’s brand value has risen by more than a third from £4.12bn to £5.64bn, moving up seven places to ninth in the Brand Finance UK’s most valuable brands league table.
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Asda calls for a new deal on alcohol
Thu, 22 Jul 2010
Asda has become the first supermarket to introduce a minimum price for alcohol in a bid to help tackle misuse.
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ActionAid targets Asda over low pay
Thu, 22 Jul 2010
Asda is under attack from ActionAid over accusationsof low pay for garment workers in Asia.
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Asda looks to mums as brand ambassadors
Mon, 5 Jul 2010
Asda is looking to tap into the influence of sites such as Netmums by inviting mothers to help shape the future of the supermarket.
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Asda looks to launch international own brands
Tue, 1 Jun 2010
Asda is looking to develop international own brands that will be sold across Wal-Mart’s grocery chains around the world.
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Interview: Asda’s Rick Bendel updates Marketing Week on the fortunes of the Wal-Mart marketing academy
Fri, 28 May 2010
Wal-Mart’s marketing academy has driven big improvements in shopper experience at its brands around the world, says Asda global CMO Rick Bendel.
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Asda to buy Netto to expand smaller stores
Thu, 27 May 2010
Asda has announced it is to buy the Netto discount supermarket chain to expand its network of smaller supermarkets.
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Asda chief needs to bolster marketing
Wed, 12 May 2010
Asda’s decision to promote chief operations officer Andy Clarke to CEO shows a consistency of strategy, according to retail analysts. However, they warn that marketing muscle is vital for the retailer’s future success.
