Marketing Week
Asos
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'Asos must up marketing as sales slow'
Thu, 26 Apr 2012
Analysts warn that Asos must improve its marketing to retain stronghold as UK sales slow and competition increases.
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Asos names marketing director
Wed, 21 Mar 2012
Terri Westlake will head up marketing at Asos as former global marketing chief Clare Dobbie joins Hobbs.
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Asos launches click and collect
Fri, 9 Mar 2012
Asos customers can now arrange delivery of items to local shops through the CollectPlus service.
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Young marketers’ leadership strategies
Wed, 26 Oct 2011
Find out why ’brand me’ is your winning career move, click hereFor the The Marketing Academy’s power players’ leadership tips from the top,
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Why ‘brand me’ is your winning career move
27 October 2011
Working out your next move: Talented young marketers meet the industry’s power players to talk leadership, career development and ’brand me’.
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ASOS debuts transaction mobile apps
Fri, 23 Sep 2011
ASOS has launched its first transactional smartphone apps after its mobile revenues increased 800% in the past 12 months.
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Dare’s Lawrence moves to ASOS
Fri, 16 Sep 2011
Asos has named social media marketer to lead its mobile strategy and Marketplace and Fashion Finder sites.
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ASOS "Urban Tour"
Thu, 15 Sep 2011
Watch the campaign.
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Asos launches iPad magazine edition
Tue, 2 Aug 2011
Asos is launching an iPad app to coincide with next month’s overhaul of its online magazine as it looks to integrate its editorial and commercial web properties.
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Asos international sales boost revenues
Thu, 14 Jul 2011
Asos has reported yet another strong quarter, with revenues up 63% year on year to £107m on the back of a muscular international sales performance.
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Starbucks rewarded with nma Awards Grand Prix
Fri, 24 Jun 2011
Starbucks and Manning Gottlieb OMD took the Grand Prix at Marketing Week sister title new media age’s Effectiveness Awards, for Starbucks Rewards, which also won the Best Retail Campaign award.
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Marketer 2 marketer
Wed, 15 Jun 2011
What other marketers had to ask Asos chief executive Nick Robertson
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Q&A: Clare Dobbie, marketing director, Asos
Wed, 15 Jun 2011
Click here to read this week’s cover feature, where we talk to Asos chief executive and founder Nick Robertson What do other marketers have to ask Asos’ chief executive?
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The height of fashion
16 June2011
Read this interview with Asos CEO Nick Robertson on how he plans to take the brand global.
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Asos readies drive to target men
Wed, 8 Jun 2011
Online fashion retailer Asos is to focus on boosting the number of men that make purchases from its site as it looks to achieve £1bn in sales by 2015.
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Asos “on track” for £1bn sales by 2015
Thu, 2 Jun 2011
Online fashion store Asos has posted a profit lift of 41% on the back of strong international growth and says it expects to achieve £1bn in sales by 2015.
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Asos could be forced to rebrand in Germany
Mon, 18 Apr 2011
Asos.com has rebuffed claims that there is confusion in Germany over similarities between its brand and German retailer Ansons.
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Asos international business outgrows UK
Wed, 13 Apr 2011
Asos sales jumped 70% to £93.4m in quarter four driven by its growing international business, which overtook its UK business for the first time.
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Asos to focus on bigger campaigns with fewer partners
Wed, 23 Mar 2011
Asos is taking its ad sales in-house as it focuses on creating bigger integrated campaigns for a smaller number of brand partners.
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Asos in fresh Facebook tie-up
Wed, 26 Jan 2011
Asos is to introduce social sign-ins to its website so customers can use their Facebook or Twitter details to log on and share purchases with friends.
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Asos blazes a trail with Facebook store
Wed, 19 Jan 2011
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Asos unveils Facebook store
Tue, 18 Jan 2011
Asos.com is launching a fully transactional Facebook shop, allowing people to buy its entire range from within the social network.
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NatMag raids Asos.com for insight director
Wed, 15 Dec 2010
The National Magazine Company has recruited Asos customer insight chief Aida Muirhead to fill the newly created role of research and insight director.
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Asos launches mobile site
Thu, 14 Oct 2010
Asos.com is launching a mobile site to take advantage of the peak Christmas trading season.
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Asos appoints head of editorial in content push
Thu, 30 Sep 2010
Asos.com has ramped up its efforts to compete with consumer publishers by appointing former Elle UK editor Melissa Dick to lead its content strategy.
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Cancer Research teams with Asos to target youth
Thu, 22 Jul 2010
Cancer Research has partnered with Bauer Media and Asos.com as part of its SunSmart campaign.
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Asos plots marketing push as sales rise
Wed, 9 Jun 2010
Asos.com is planning to switch focus to above the line advertising as it looks to build on a 35% revenue gain last year.
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Asos to launch in US
Fri, 14 May 2010
Asos.com, the online fashion retailer, is poised to launch in the US, as part of its international expansion, according to reports.
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ASOS to let others sell through its site
Tue, 4 May 2010
Asos.com is to allow independent boutiques and designers to sell via the site, according to reports.
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ASOS pulls fashion tweets together on one site
Mon, 8 Mar 2010
ASOS has launched a website that aggregates the Twitter feeds of top fashion insiders.
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Asos appoints marketing director
Tue, 19 Jan 2010
ASOS.com has appointed former Nike marketer Clare Dobbie as marketing director.
