Marketing Week
Automotives - Brands
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F1 winner Sebastian Vettel signs as Infiniti brand ambassador
Wed, 25 May 2011
Japanese luxury car marque Infiniti has signed Formula One World Champion Sebastian Vettel as its first global brand ambassador.
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Mercedes Benz appoints marketing director
Fri, 25 Mar 2011
Mercedes Benz has appointed former Volkswagen marketing director David George to the same role.
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Selling the American dream to a digital generation of drivers
25 November 2010
Chevrolet’s UK managing director explains how the iconic car brand is combining digital marketing techniques with its American heritage to sell a new crop of GM models to a younger generation of drivers this side of the Atlantic.
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Gullwings land Mercedes in lap of luxury
Wed, 27 Oct 2010
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BP oil spill costs reach £2bn mark
Mon, 5 Jul 2010
BP has revealed the oil spill in the Gulf of Mexico has so far cost it a total of $3.12bn (£2bn).
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Nissan campaign plays on rivalry
Fri, 2 Jul 2010
Nissan is launching an outdoor campaign to highlighting its superiority over German rival sports car brand Porsche.
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BP continues to suffer from aftermath of oil spill
Fri, 18 Jun 2010
BP’s brand reputation took a turn for the worse yesterday after a US Congressional panel blasted the firm for ignoring dangers when drilling in the Gulf of Mexico.
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BP agrees to suspend dividend and create compensation funds
Thu, 17 Jun 2010
BP has agreed to set aside a $20bn (£13.5bn) compensation fund for victims of the Gulf of Mexico oil spill and says it will withhold dividends until the end of the year, following a meeting with US President Barack Obama last night.
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Pressure on BP increases from US government
Mon, 14 Jun 2010
BP is coming under increased pressure to shelve plans to pay its shareholders a dividend and take its corporate responsibilities to those affected by the Gulf of Mexico oil spill more seriously.
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Infiniti hires Nissan marketer to steer European expansion
Thu, 3 Jun 2010
Infiniti, Nissan’s luxury marque, has appointed Jean-Pierre Diernaz as its new marketing director in Europe.
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Mercedes hires former VW marketer to lead UK cars division
Thu, 3 Jun 2010
Mercedes-Benz UK has appointed former Volkswagen group sales and marketing director Gary Savage has been appointed as its new managing director.
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Nissan seals O2 Arena sponsorship deal
Mon, 19 Apr 2010
Nissan has signed a deal to become the Official Automotive Partner for The O2 Arena.
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Toyota tells customers it is "more committed to quality than ever"
Mon, 22 Mar 2010
Toyota has launched a further reassurance drive in the wake of the recall crisis with press advertisements that claim it is “more committed to quality than ever”.
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Fiat Professional unveils "whole new approach to marketing"
Fri, 12 Mar 2010
Fiat Professional is to unveil a new campaign focusing on a sitcom to promote its range of vehicles, which it claims will be the start of “a whole new approach to marketing.”
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Honda unveils new campaign as it boosts agency roster
Thu, 11 Mar 2010
Honda has unveiled a new digital affiliate marketing campaign to promote its hybrid sports coupé, the CR-Z. The marque has also appointed Elvis to handle its pan-European direct marketing and digital advertising account after a pitch against undisclosed agencies.
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Nissan plots integrated campaign for new Qashqai push
Fri, 5 Mar 2010
Nissan has unveiled the latest extension to its ‘Urbanproof’ saga advertising theme, with an integrated marketing campapign supporting the reveal of the new Nissan Qashqai.
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Mercedes unveils "I am" campaign targeting young car buyers
Fri, 5 Mar 2010
Mercedes-Benz is launching an integrated advertising campaign called “I am Mercedes Benz” in a bid to deepen the connection it has with young car buyers.
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GQ teams up with Citroën to launch branded car
Wed, 3 Mar 2010
GQ has partnered with Citroën to launch its own concept car, which will be available for readers to view in this month’s issue, out tomorrow (4 March).
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Volvo campaign takes a "naughty" position
Wed, 3 Mar 2010
Volvo is running an integrated campaign under the banner “The Naughty Volvo” to promote its new S60 model, ahead of the completion of its sale to Chinese manufacturer Geely.
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Vauxhall creates branded events and festival
Tue, 23 Feb 2010
Vauxhall is launching a season of branded events for car enthusiasts to make its VXR racing brand the “ultimate car cub”.
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Halfords expands its car service offering
Thu, 18 Feb 2010
Halfords has expanded its car servicing and repairs offering after buying Nationwide Autocentres for £732.2m.
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BMW adds Synergy and WCRS to its agency roster
Thu, 11 Feb 2010
BMW UK has appointed Synergy as its strategic sponsorship agency partner for the London 2012 Olympic Games and Paralympic Games. WCRS has also won a global brief to handle the launch advertising for BMW’s upcoming 6-Series model.
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Toyota woes continue with global recall of Prius planned
Mon, 8 Feb 2010
Toyota is understood to be planning a global recall of the Prius range, its flagship hybrid model, following fears over the safety of brake pedals on the models. The news adds to consumer fears over the brand following last week’s recall of seven other models.
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Toyota launches press reassurance campaign
Fri, 5 Feb 2010
Toyota has taken out a press campaign to reassure customers over its product recalls as it is hit with fresh safety concerns.
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Nissan to take design-led positioning
Wed, 3 Feb 2010
Nissan will use the launch of its Cube model next week to unveil a repositioning of the car marque as a design-led brand.
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Mobilise the people to shape your brand
04 February 2010
The ability of personal recommendation online to sway purchasing decisions is well known, but some major brands are taking the concept of consumer influence a step further, harnessing its power to reposition brands, develop new products and broaden appeal.By Jo Roberts
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Vauxhall to launch pop-art themed ad campaign for Corsa
Tue, 26 Jan 2010
Vauxhall is launching a new pop-art themed TV ad campaign to promote the new Corsa range.
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Vauxhall back on TV with Astra campaign
Wed, 16 Dec 2009
Vauxhall is to return to TV screens for the first time since parent company General Motors retracted its intention to sell the marque.
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ITV signs up Lucozade and Hyundai for World Cup
Wed, 9 Dec 2009
ITV has signed a deal with Hyundai and Lucozade Sport for the brands to be joint sponsors of the broadcaster’s coverage of the World Cup 2010.
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Car maker mergers not a silver bullet
Wed, 9 Dec 2009
Moves by automotive giants Volkswagen and Peugeot to create superbrands through mergers with Porsche and Mitsubishi respectively will fail to reignite the struggling car industry, branding experts have warned.
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General Motors CEO resigns
Wed, 2 Dec 2009
Struggling car manufacturer General Motors is facing more boardroom pressure after chief executive Fritz Henderson announced he is to resign from the company with immediate effect.
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Audi plans centenary marketing push
Wed, 2 Dec 2009
Audi is looking to boost global interest in its brand with a marketing campaign celebrating the company’s 100th anniversary.
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Honda’s Chris Brown jumps to Hyundai
Wed, 4 Nov 2009
Honda marketer Chris Brown, credited with being one of the architects of the revival in the brand’s marketing communications, is jumping ship to rival Hyundai Motors.
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Aston Martin creates global sales role
Tue, 13 Oct 2009
Aston Martin has appointed former Harley Davidson marketer Michael van der Sande into the new role of chief commercial officer in a bid to drive global sales.
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Apple reigns supreme in CoolBrands survey
Mon, 28 Sep 2009
Apple’s iPhone has unseated luxury classic car Aston Martin from the top spot in the SuperBrands CoolBrands survey.
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ING dumps Renault F1
Fri, 25 Sep 2009
ING, the title sponsor of Renault F1, has severed all ties with the team immediately in the wake of the race-fixing scandal.
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Peugeot prepares cosmetic surgery themed DM pack
Thu, 17 Sep 2009
Peugeot has developed a direct mail pack wrapped in bandages to promote the “cosmetic enhancements” made to its 207 range.
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Nissan launches campaign through Yahoo!
Wed, 2 Sep 2009
Nissan has this week launched an integrated pan-European mobile online ad campaign aimed at pushing the automaker’s “Simplicity” positioning.
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Toyota and Lexus promote marketers
Mon, 10 Aug 2009
Lexus Great Britain general manager of marketing and strategy Mark Roden, has been appointed to the role of general manager for Toyota and Lexus fleet and vehicle remarketing.
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Toyota and BMW hit by global sales slump
Tue, 4 Aug 2009
Carmakers Toyota and BMW have been hit by the slump in global car sales, both posting losses in the three months to the end of June.
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Kia to launch raft of green-friendly cars
Mon, 27 Jul 2009
Hyundai-Kia Automotive Group is planning to launch a raft of eco-friendly Kia vehicles in Europe as part of a £2bn investment in “green growth”.
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GM appoints McCann Erickson to £30m retail account
Fri, 24 Jul 2009
General Motors UK has appointed McCann Erickson to handle its estimated £30m retail marketing account.
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Ford manages Q2 profit rise despite tough market
Thu, 23 Jul 2009
Ford, the US carmaker, has managed to return a $2.26bn (£1.37bn) profit in the second quarter of the year, while its rivals have been forced into bankruptcy.
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Honda promotes tie-up with charity
Wed, 22 Jul 2009
Honda is launching a campaign to push its partnership with Do-it.org.uk, the charity that aims to encourage people to volunteer for projects.
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Publicis downgrades losses to “new GM”
Wed, 22 Jul 2009
Publicis Groupe has downgraded its exposure to losses from client General Motors, after the US carmaker emerged out of Chapter 11 bankruptcy to create a new company.
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GM awards McCann Erickson £70m Astra account
Tue, 21 Jul 2009
General Motors has awarded McCann Erickson Frankfurt the £70m pan-European ad account to launch its latest Astra model.
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Toyota GB drafts new marketing director
Tue, 14 Jul 2009
Toyota Great Britain has appointed John Thomson to the role of marketing director.
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Castrol drafts BP retail director
Wed, 8 Jul 2009
Castrol, the motor oil company, has appointed former BP director Chris Sedgwick as marketing director for UK and Ireland.
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BP Lubricants recruits Vicki Kipling
Wed, 8 Jul 2009
BP Lubricants, parent company of Castrol, has appointed former Anheuser-Busch UK marketing director Vicki Kipling as global marketing communications manager.
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Government considers role in Vauxhall bail out
Fri, 3 Jul 2009
The Government says it would consider underwriting the planned takeover of General Motors’ European operations in a bid to save jobs in the UK’s Vauxhall plants.
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Nissan plans marketing strategy for small cars
Wed, 1 Jul 2009
Nissan in Europe is embracing a new marketing strategy that encompasses its three small cars, including the new low-cost model Pixo, in one collective campaign.
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Brand ties that bind
02 July 2009
Technology and electronics companies are ditching their gadget-led campaigns and instead taking their brand values to the consumer. Their aim is to capture people’s hearts and win their loyalty, as car makers and FMCG brands have done before.
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F1 tainted by the row between FIA and teams
02 July 2009
No brand is immune from being tarnished, and the schism that has surrounded Formula One in recent weeks seems to have left its mark, according to the latest MarketingWeek.co.uk poll.
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In'n'Out appoints marketing agency
Wed, 24 Jun 2009
Car servicing chain IN’n’OUT has appointed integrated agency Kitcatt Nohr Alexander Shaw as its first agency of record to help drive its UK expansion plans.
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Hertz opens vehicle rental market to teenagers
11 June 2009
Hertz is to launch a new product targeting students as part of a strategy to drive brand loyalty among young drivers.
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Citroen names David Savage MD
Tue, 26 May 2009
Former marketer Gary Savage has been appointed as the new managing director for Citroen UK.
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Honda Insight kicks off UK campaign in cinemas
Fri, 15 May 2009
Honda starts its campaign for its Insight hybrid model to the UK with cinema advertising alongside films such as Angels & Demons via a £1.3 million deal with Digital Cinema Media.
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Volvo to launch new spring campaigns
Thu, 14 May 2009
Volvo, the Ford-owned car company, is launching two spring campaigns to promote its new Ice White model and push its DRIVe range of cars.
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Peugeot partners with classical quartet Bond
Thu, 7 May 2009
Peugeot is tying up with the all-female electronic string quartet Bond to help promote the launch of the Peugeot 308 CC.
