Marketing Week
Automotives - In-depth
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How automotive brands innovate
Wed, 21 Mar 2012
Nissan and Renault chief executive Carlos Ghosn has been credited with turning around failing Nissan at the end of the 1990s and for investing in green technology to produce the Leaf, the first mass-market all-electric car.What big brands can learn from start-ups -
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Mainstream brands make a play for the super rich list
2 February 2012
Recession? What recession? A new set of brands is muscling in on territory that until recently was occupied exclusively by luxury goods and services providers by targeting the wealthy but time poor community.
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Viewpoint: Honda: Martin Moll, marketing director
Wed, 12 Oct 2011
Find out why advertisers are demanding more data for TV, click here For a viewpoint with Santander’s director of brand and communications,
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Smart set of wheels
22 September 2011
Sophisticated data processing technologies are enabling mid-range car brands to emulate the luxury marques with systems that make the driving experience easier and safer.
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How Renault puts the Va Va Voom in its advertising
Mon, 12 Sep 2011
Campaign Focus - Publicis Modem - ’Kings and Queens of Va Va Voom’ with Simon McCarthy, Planning Director.
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Five brand bundling campaigns
Wed, 24 Aug 2011
How brand bundling can help beat budget cuts and give you the competitive edge - click here to read the cover feature What can go wrong - three top marketers
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Roll up for brand bundling
25 August 2011
How big businesses are using collective marketing campaigns to beat budget cuts
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Latest automotive technology on track to set pulses racing
11 August 2011
Nissan Motorsports president Shoichi Miyatani talks to Michael Barnett about electric racing cars and how the company’s participation in the FIA GT1 championship is benefiting the brand’s marketing department.
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Hi-tech health: Ford
Wed, 29 Jun 2011
Q+A: Pim van der Jagt, managing director Ford Research Centre
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On the pulse
30 June 2011
The consumer brands using technology to enter the health sector
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The sky’s the limit for cloud consumption
09 June 2011
With more and more consumers seeking less responsibility and greater flexibility, brands are taking the concept of cloud technology from the virtual world to the real worlds of fashion and motoring.
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True pioneers talk the customer's language
09 June 2011
Just what must a brand do to be considered truly innovative? A report seen exclusively by Marketing Week provides six pointers.
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Fleeing to fantasy
19 May 2011
Escaping from reality has long been a reason to go to the cinema, but could these austere times be driving consumers to seek out even more exciting and immersive experiences? Finding ways to help forget abouteveryday realities is on the rise.
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Viewpoint: Mark Ritson
Wed, 11 May 2011
Click here to read this week’s cover story, a full analysis of the BrandZ top 100 most valuable brandsHow can a 160-year-old financial service come accross as modern and flexible?
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The most valuable brands in the world
12 May 2011
We scrutinise BrandZ’s top 100 list
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Directing the online traffic
Digital Strategy Supplement - March 2011
Since Kia Motors embraced online marketing, brand interest and sales have rocketed, and it’s so successful the company is now thinking the unthinkable - dropping TV campaigns altogether, discovers Nicola Smith.
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Chevrolet timeline
25 November 2010
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Marketer 2 marketer
25 November 2010
Click here to read the cover feature - a profile of Chevrolet’s UK managing director, Mark Terry
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Q&A: A European overview with Mark Terry, managing director of Chevrolet UK, and Wayne D Brannon, president and managing director of Chevrolet Europe
25 November 2010
Click here to read the cover feature - a profile of Chevrolet’s UK managing director, Mark Terry
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Selling the American dream to a digital generation of drivers
25 November 2010
Chevrolet’s UK managing director explains how the iconic car brand is combining digital marketing techniques with its American heritage to sell a new crop of GM models to a younger generation of drivers this side of the Atlantic.
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Creating a new roadmap for One Ford’s marketing
28 October 2010
Ford’s vice-president of global marketing on his ’holy bananas’ social media epiphany, the importance of PR, and why he’s following Tesco’s lead to drive the auto firm’s ’one-size-fits-all’ global strategy. By Guy Bird.
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BSM puts dual theory to the test
2 September 2010
Helped by a tie-up with Fiat, BSM is using its centenary to take its marketing in a new direction by targeting the two key elements of its customer base - young learner drivers and their parents.
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Follow the leaders
22 July 2010
What qualities do marketers need to reach the top and have the ear of the CEO? Research among some of the UK’s most senior marketers identifies the traits that separate the best from the rest and which secure a key role in shaping business strategy.
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Get your share of the century-old consumer
22 April 2010
The number of consumers aged over 75 is set to escalate, opening up a ’virgin territory’ of opportunities for brands. But tomorrow’s ageing population will look vastly different from that of today’s, demanding new communication and targeting techniques.
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Back to the future
04 March 2010
A look back into the past can offer insight that brands can draw inspiration from. Some, like French tyre company Michelin, are using their marketing heritage to drive them into new territory.
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Mobilise the people to shape your brand
04 February 2010
The ability of personal recommendation online to sway purchasing decisions is well known, but some major brands are taking the concept of consumer influence a step further, harnessing its power to reposition brands, develop new products and broaden appeal.By Jo Roberts
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Putting a new face on your brand
21 January 2010
Calling time on TV advertising for alcohol brands looks more likely after a Health Select Committee’s report last week. But an allout ban need not spell disaster for this already promotionally fettered industry: it could lead to new highs of creative strategic thinking.
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Poisons that pollute marketing
30 July 2009
When fashions change and marketing buzzwords like ‘green’, ‘Web 2.0’ and ‘4x4’ become viewed as poisonous by the very people they are seeking to attract, brands need to be creative to remain competitive.
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Revamped Jaguar tries new route to market
16 July 2009
Keen to keep costs down but still inspire affluent consumers, Jaguar is ditching TV for an experiential launch strategy involving PR, roadshows and sponsorship.
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Brand ties that bind
02 July 2009
Technology and electronics companies are ditching their gadget-led campaigns and instead taking their brand values to the consumer. Their aim is to capture people’s hearts and win their loyalty, as car makers and FMCG brands have done before.
