Marketing Week
Automotives - Opinion
-
Taxi brand's message takes a wrong turn
3 May 2012
‘Addison Lee chairman John Griffin urged his drivers to use bus lanes… then lashed out at cyclists in the company’s magazine’
-
Referral fee ban benefits car insurance customers
Tue, 13 Sep 2011
The government is set to ban lawyers from buying data on drivers involved in accidents, a practice that has been blamed for rocketing car insurance premiums. That ban could not come soon enough.
-
Everyone has a role to play in this never ending story
Wed, 29 Jun 2011
Brands from every sector are paying close attention to gamification - the latest way of giving content a life beyond its original form, says Ruth Mortimer.
-
Why honesty is the best green policy
Wed, 29 Jun 2011
-
Don’t fall for the myth of repositioning
16 June2011
-
All marketers should act like direct marketers
Mon, 6 Jun 2011
-
Marketing Academy unveils second year of future leaders
Tue, 10 May 2011
Potential marketing leaders of tomorrow have been selected for the second year of The Marketing Hall of Legends’ (MHL) intensive coaching and mentoring scheme, The Marketing Academy.
-
A fairytale union of brand and heritage
21 April 2011
-
Toyota is making a mistake by scrapping marketing role
Wed, 23 Mar 2011
-
Why revolutionaries are the mother of evolution
24 February 2011
Brands can learn a lesson from the ’punctuated equilibrium’ academic theory that argues revolutionis necessary.
-
Speeding towards a whole new attitude
10 February 2011
-
Aston Martin's cygnet will prove an ugly duckling
Wed, 17 Nov 2010
-
Gullwings land Mercedes in lap of luxury
Wed, 27 Oct 2010
-
Stuart Smith on Chevron's latest charm offensive
28 October 2010
-
Why Ford's focus is best in the business
Wed, 4 Aug 2010
-
Fable of the Chinese horse and Norwegian rat
Mon, 2 Aug 2010
-
Don't forget the first rule of marketing...
8 July 2010
Ford is to begin selling its new cars online. This announcement met with predictable scepticism by the many dinosaurs in the motor trade, but I fear it is they who’ll be heading for the scrapyard if they refuse to move with the times.
-
Stuart Smith on Toyota's ad dilemma
04 March 2010
Sack him, or back him? That’s the dilemma facing Toyota chief Akio Toyoda as he mulls the advice from his agency chief, Bob Seelert - chairman of Saatchi & Saatchi Worldwide.
-
Toyota's crash leaves hyundai in driving seat
18 February 2010
Hyundai is perched on the crest of a great opportunity but the car giant should remember the bigger they are, the harder they fall
-
Balance of power in global car industry moves east
07 January 2010
With the US toppled from its position as the world’s leading car manufacturer, how well will the Chinese wear their new crown?
-
Secret Marketer sounds off about car sales
19 November 2009
Our ‘man on the inside’ provides a view from the top of the marketing tree.
-
Stuart Smith on the Maclaren recall
12 November 2009
Maclaren, the British baby pushchair brand, has just landed itself in the biggest crisis of its 44-year history after mishandling a recall of its products.
-
F1 scandals give sponsors cause for concern
Wed, 23 Sep 2009
The two-year suspended ban handed to the Renault F1 team for race-fixing is the latest controversy to engulf the sport in the past 12 months and could discourage potential sponsors looking to partner with teams, according to sponsorship experts.
-
Three strikes and mclaren really will be out of the race
Thu, 7 May 2009
Having been caught in two scandals in two years, F1 team McLaren’s survival chances look slim if it stumbles into a third
-
Car giants in search of a few small comforts
Thu, 30 Apr 2009
Bigger doesn’t always mean better. Just ask the world’s car makers that are turning their attention away from large gas-guzzlers
