Marketing Week
Automotives - Trends
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Brands are welcomed on to the stage
18 August 2011
Funding cuts in the arts and entertainment sectors have made the public more accepting of brand involvement, but the role consumers require of them is so much more than as bankrollers.
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Don't let your customers fade from view
23 June 2011
Latest figures indicate that people are becoming less inclined to hand over their personal details in return for benefits such as discounts and samples, challenging marketers to step up their powers of persuasion.
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Pre-flight experience hits heights of luxury
12 May 2011
Holidaymakers may be spending more on big-ticket items at airports, but research seen exclusively by Marketing Week reveals that brands need to do more to target business travellers. By Maeve Hosea
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Brands feeling the pinch need to tailor offers
05 May 2011
As consumers work harder at saving money, brands that understand their customers’ needs will come out on top, according to research seen exclusively by Marketing Week.
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Driving home the benefits of green wheels
07 April 2011
The potential for hybrid and electric cars is significant with 1 million predicted to be on UK roads by 2020. But brands are not explaining their benefits clearly enough, and purchase prices need to be reduced.
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Mind the gap
1 July 2010
The gap between consumers’ perceptions of a brand’s image and the actual experience, as measured by The Promise Index, raises some tricky questions for marketers.
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Streetcar answers our desire to cut emissions
Fri, 19 Dec 2008
Streetcar is a pay-as-you-go car hire service that allows people to use a vehicle as if it were their own, but without the hassle and cost of true car ownership. The idea works in larger cities that have congestion problems and the success of the internet has taken this idea to a new, higher level of customer experience.
