B2B email database grows by 50 per cent
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An online marketing database of business-to-business contacts has grown by nearly half with the addition of new data sources.
Cyance’s Email Base now offers 1.5 million permission-based email addresses, claimed to be the largest source on the market.
Critically, the file is cleaned and audited against a known fatal bounce file of 7 million records. Old domain names that need to be verified can be highlighted as part of a cleaning service, as well as generic prefixes that are likely to be unresponsive, such as sales @ or info@.
Steve Kemish, director of Cyance, says: “We are committed to developing and growing our database and are therefore delighted that we have already expanded our Email Base by 50 per cent since the launch of the product only three months ago. However, although our customers will undoubtedly benefit from the increased coverage, the quality of the data and how you utilise the data are the most vital components to a successful campaign.”
He adds: “Because of our audit and cleansing service, we are able to provide contacts of unrivalled quality with bounce back rates well below the industry average. In addition, because we provide strategic advice, fulfilment and analysis services rather than simply hand over the data, our clients are achieving the best possible ROI with customer acquisition results outstripping the average email marketing campaign.”
Readers' comments (3)
Anonymous | Thu, 11 Feb 2010 2:15 pm
So what kind of person says "sure, you can flog my email address to anyone who wants it"? If you are the sort of person who freely gives away your email address for re-sale then by all means use this list. But if, like most people, given that choice you would refuse think very carefully about whether you believe the claim that this database is actually permissioned for third-party emailing.
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Veronica Over | Thu, 11 Feb 2010 2:55 pm
I think the (anonymous!) comment from the reader above, shows an incredibly biased and unreasonable view of what permissioned B2B data is all about. Surely most B2B professionals recognise that they will receive email marketing communications in return for proffering their email addresses for the various reasons they do (unless they opt out etc) and if that means that some recipients will unsubscribe from certain emails they receive in the future then so be it. If Cyance have collected the data fairly and state who they are and why the people on this email list are receiving communications by email from their customers etc and are offering an obvious and easy unsubscribe option, then why would anyone have a problem with that? Good luck to you Cyance !!!
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Steve K | Thu, 11 Feb 2010 3:16 pm
This is about how permission is sought and then how the data is used. Companies that just blindly sell data are to be treated with caution. But when companies can intelligently supply b2b data to help with acquisition and/or retention alongside a strategic programme that centres on relevance - between the sender and the recipient, then this data can perform very well.
Add in a multi-channel approach, say email that feeds a telemarketer with click-activty feedback to steer the calling, for example, then this approach can work for b2b marketers.
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