When rebrands go wrong

(And how to avoid the pitfalls)

Best Buy looks to branded microsites to boost ecommerce

Best Buy is looking to increase the number of branded microsites hosted within its ecommerce platform to boost performance after posting disappointing results earlier this year.


The news follows the recent partnership with satnav brand Garmin to launch a branded area within the Bestbuy.co.uk site. The microsite offers in-depth information about Garmin products and services and the brand’s sponsorship of sportsmen and women.

A spokeswoman for Best Buy UK says that partnerships with brands are designed to make the online shopping experience more interactive and exciting for shoppers.

She adds that it is part of Best Buy’s strategy to make the online shopping experience more like the in-store experience.

It also launched a branded site for audio accessories brand Monster Beats earlier this year.

The electricals sector is currently suffering as consumer spending falls.

Best buy’s parent company Carphone Warehouse is currently reviewing the chain’s UK operations after reporting that losses tripled to more than £62.6m for the past year.

Rival Dixons also posted a slide in sales and profit while Kesa Electricals, which owns Comet, is considering disposing of the loss making chain.

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