Boots unveils Christmas ads

Fri, 6 Nov 2009 | By Branwell Johnson

The campaign is based on the insight that women have an innate intuition when it comes to buying presents that family and friends will really love.

The ad retains The Sugababes soundtrack Here Come The Girls and has been created by Mother. It has been devised to reinforce the message that Boots is the one-stop shop for gifts for everyone this Christmas and showcases a variety of potential presents.

The ad also illustrates various price points to demonstrate that Boots’ Christmas offering offers good value, thanks to its extensive ‘Mix and Match’ promotion which offers shoppers three for two across a wide range of gifts. Media is being handled by OMD.

Elizabeth Fagan, marketing director at Boots UK, says: “This latest advert perfectly demonstrates the feel good factor and fun that Boots wants to share with its customers at Christmas time. Boots understands what people want and makes them feel good - covetable celebrity ranges join the much-loved favourites to firmly establish Boots as the place to shop this Christmas.”

Other high street retailers have unveiled their Christmas campaigns, including Debenhams.