Profile: Jeremy Gilley

The man marketing world peace

Latest brand campaigns

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Visa to use runner Usain Bolt in World Cup campaign

Visa Europe to use football tournament to bring ‘clarity’ to the marketing of its payment products.

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brand audits

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Next sales rise despite a lack of love for the brand

Thu, 20 Mar 2014 | By Sarah Vizard

Perceptions of Next are falling but this is a brand that doesn’t need to be loved to see sales growth.

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Brand Audit: Sports Direct

Tue, 28 Jan 2014 | By Sarah Vizard

The retailer is seeing sales growth despite its poor reputation but needs to find new ways to market its goods if it wants success to continue.

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Brand Audit: Ryanair

Fri, 1 Nov 2013 | By Sarah Vizard

Airline is trying to shake off its reputation for poor customer service with a raft of improvements, but there is still turbulence ahead.

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Brand Audit: Aldi

Wed, 25 Sep 2013 | By Sarah Vizard

Supermarket is riding a wave of popularity due to its cheap, high-quality goods and positive perceptions of the brand are continuing to rise.

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Brand Audit: Greggs

Wed, 7 Aug 2013 | By Sebastian Joseph

Retailer does not need to make major changes to its brand to restore growth as it is still seen favourably by consumers, according to data.

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Brand audit: Twitter

Thu, 1 Aug 2013 | By Lara O'Reilly

Twitter’s ‘slow’ response to backlash about the way it handles abuse on the site is having a damaging effect on its brand.

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brand history in ads

John Lewis 2012 Christmas ad

John Lewis at Christmas: a history in ads Video

Fri, 8 Nov 2013

The retailer’s Christmas campaigns from 2007 to today.

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Tennis: A history in ads Video

Mon, 24 Jun 2013

Wimbledon is upon us. No better excuse, then, to look at 5 of the most memorable tennis ads.

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David Beckham: a history in ads Video

Fri, 17 May 2013 | By Lara O'Reilly

Signing Golden Balls was like striking gold for brands across the globe, we roll back the years through some of his most memorable commercial appearances.

Heinz

Heinz: A history in ads Video

Fri, 15 Feb 2013 | By Rosie Baker

After Warren Buffett’s historic $28bn acquisition of Heinz, Marketing Week takes a look at some of the iconic Heinz advertising from its 144 year history.

Virgin Media

Virgin Media: A history in ads Video

Wed, 6 Feb 2013

As Liberty dealis announced, Marketing Week looks at the pick of Virgin Media’s advertising.

Abbey Road

The Beatles: a history in ads Video

Fri, 5 Oct 2012 | By Lara O'Reilly

Marketing Week takes the Magical Mystery Tour through The Beatles’ duets with brands over the last 50 years.

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brand rankings

John Lewis

John Lewis is mums’ favourite brand

Wed, 19 Mar 2014 | By Jonathan Bacon

Waitrose second in Mumsnet’s ranking, followed by Amazon, Apple and M&S.

Happiest brands trends

The secrets of being a happy brand

Wed, 5 Mar 2014 | By Maeve Hosea

A new study reveals the UK’s happiest brands and how they instil an emotional connection with consumers.

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British Airways tops Superbrands list for the first time

Mon, 24 Feb 2014 | By Sebastian Joseph

British Airways soars above Rolex and Coca-Cola to top annual list as Apple drops below Google.

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How to be a ‘human era’ brand

Wed, 12 Feb 2014 | By Mindi Chahal

Brands that behave like humans fair better with consumers, according to new research. 

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Youth 100 list: Go down easy street to reach the young

Thu, 10 Oct 2013 | By Mindi Chahal

This year’s Youth 100 list unveils what attributes make brands attractive to 18- to-24 year-olds and uncovers some surprises in which companies top the group’s ‘most desired’.

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How to make your brand desirable

Mon, 1 Jul 2013 | By Maeve Hosea

Value, personality, doing good and being transparent key to brand desirability says report. 

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