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Despite an unconventional start, the TSB brand is enjoying brand equity levels more established rivals would love.
Perceptions of Next are falling but this is a brand that doesn’t need to be loved to see sales growth.
The retailer is seeing sales growth despite its poor reputation but needs to find new ways to market its goods if it wants success to continue.
Airline is trying to shake off its reputation for poor customer service with a raft of improvements, but there is still turbulence ahead.
Supermarket is riding a wave of popularity due to its cheap, high-quality goods and positive perceptions of the brand are continuing to rise.
Retailer does not need to make major changes to its brand to restore growth as it is still seen favourably by consumers, according to data.
brand history in ads
The retailer’s Christmas campaigns from 2007 to today.
Tennis: A history in ads Video
Wimbledon is upon us. No better excuse, then, to look at 5 of the most memorable tennis ads.
Signing Golden Balls was like striking gold for brands across the globe, we roll back the years through some of his most memorable commercial appearances.
Heinz: A history in ads Video
After Warren Buffett’s historic $28bn acquisition of Heinz, Marketing Week takes a look at some of the iconic Heinz advertising from its 144 year history.
As Liberty dealis announced, Marketing Week looks at the pick of Virgin Media’s advertising.
Marketing Week takes the Magical Mystery Tour through The Beatles’ duets with brands over the last 50 years.
Featured Brands A-Z
John Lewis Partnership
Lloyds Banking Group
Manchester United FC
Procter & Gamble
International businesses are flocking to London as part of European expansion plans but what can UK brands learn from their new neighbours?
Creation of BT Sport has ‘revolutionised’ BT’s business model and brand positioning, report finds.
Small and shrewd emerging brands are taking on big names and shaking up markets that seemed set in stone.
Waitrose second in Mumsnet’s ranking, followed by Amazon, Apple and M&S.
A new study reveals the UK’s happiest brands and how they instil an emotional connection with consumers.
British Airways soars above Rolex and Coca-Cola to top annual list as Apple drops below Google.