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The retailer is seeing sales growth despite its poor reputation but needs to find new ways to market its goods if it wants success to continue.
Airline is trying to shake off its reputation for poor customer service with a raft of improvements, but there is still turbulence ahead.
Supermarket is riding a wave of popularity due to its cheap, high-quality goods and positive perceptions of the brand are continuing to rise.
Retailer does not need to make major changes to its brand to restore growth as it is still seen favourably by consumers, according to data.
Twitter’s ‘slow’ response to backlash about the way it handles abuse on the site is having a damaging effect on its brand.
The changes introduced by Marissa Mayer in her first year have not improved brand perception or ad revenue.
brand history in ads
The retailer’s Christmas campaigns from 2007 to today.
Tennis: A history in ads Video
Wimbledon is upon us. No better excuse, then, to look at 5 of the most memorable tennis ads.
Signing Golden Balls was like striking gold for brands across the globe, we roll back the years through some of his most memorable commercial appearances.
Heinz: A history in ads Video
After Warren Buffett’s historic $28bn acquisition of Heinz, Marketing Week takes a look at some of the iconic Heinz advertising from its 144 year history.
As Liberty dealis announced, Marketing Week looks at the pick of Virgin Media’s advertising.
Marketing Week takes the Magical Mystery Tour through The Beatles’ duets with brands over the last 50 years.
Featured Brands A-Z
John Lewis Partnership
Lloyds Banking Group
Manchester United FC
Procter & Gamble
A new study reveals the UK’s happiest brands and how they instil an emotional connection with consumers.
British Airways soars above Rolex and Coca-Cola to top annual list as Apple drops below Google.
Brands that behave like humans fair better with consumers, according to new research.
This year’s Youth 100 list unveils what attributes make brands attractive to 18- to-24 year-olds and uncovers some surprises in which companies top the group’s ‘most desired’.
Value, personality, doing good and being transparent key to brand desirability says report.
This year’s BrandZ ranking of the top 100 valuable global brands sees Apple maintain its reign at number one and the value of the top brands grow by 7 per cent to $2.6 trillion