Latest brand campaigns

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Breakthrough Breast Cancer shifts brand message

Charity introduces brand promise to ‘stop breast cancer for good’ as it looks to double funding.

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brand audits

TSB

Brand Audit: TSB

Thu, 5 Jun 2014 | By Russell Parsons

Despite an unconventional start, the TSB brand is enjoying brand equity levels more established rivals would love. 

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Next sales rise despite a lack of love for the brand

Thu, 20 Mar 2014 | By Sarah Vizard

Perceptions of Next are falling but this is a brand that doesn’t need to be loved to see sales growth.

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Brand Audit: Sports Direct

Tue, 28 Jan 2014 | By Sarah Vizard

The retailer is seeing sales growth despite its poor reputation but needs to find new ways to market its goods if it wants success to continue.

ryanair

Brand Audit: Ryanair

Fri, 1 Nov 2013 | By Sarah Vizard

Airline is trying to shake off its reputation for poor customer service with a raft of improvements, but there is still turbulence ahead.

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Brand Audit: Aldi

Wed, 25 Sep 2013 | By Sarah Vizard

Supermarket is riding a wave of popularity due to its cheap, high-quality goods and positive perceptions of the brand are continuing to rise.

greggs

Brand Audit: Greggs

Wed, 7 Aug 2013 | By Sebastian Joseph

Retailer does not need to make major changes to its brand to restore growth as it is still seen favourably by consumers, according to data.

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brand history in ads

John Lewis 2012 Christmas ad

John Lewis at Christmas: a history in ads Video

Fri, 8 Nov 2013

The retailer’s Christmas campaigns from 2007 to today.

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Tennis: A history in ads Video

Mon, 24 Jun 2013

Wimbledon is upon us. No better excuse, then, to look at 5 of the most memorable tennis ads.

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David Beckham: a history in ads Video

Fri, 17 May 2013 | By Lara O'Reilly

Signing Golden Balls was like striking gold for brands across the globe, we roll back the years through some of his most memorable commercial appearances.

Heinz

Heinz: A history in ads Video

Fri, 15 Feb 2013 | By Rosie Baker

After Warren Buffett’s historic $28bn acquisition of Heinz, Marketing Week takes a look at some of the iconic Heinz advertising from its 144 year history.

Virgin Media

Virgin Media: A history in ads Video

Wed, 6 Feb 2013

As Liberty dealis announced, Marketing Week looks at the pick of Virgin Media’s advertising.

Abbey Road

The Beatles: a history in ads Video

Fri, 5 Oct 2012 | By Lara O'Reilly

Marketing Week takes the Magical Mystery Tour through The Beatles’ duets with brands over the last 50 years.

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brand rankings

International brands launching in London

What you can learn from the international brands launching in Britain

Wed, 23 Jul 2014 | By Mindi Chahal

International businesses are flocking to London as part of European expansion plans but what can UK brands learn from their new neighbours? 

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BT Sport launch pays off as BT’s brand value soars

Wed, 11 Jun 2014 | By Sarah Vizard

Creation of BT Sport has ‘revolutionised’ BT’s business model and brand positioning, report finds.

Good energy cover

The power of disruption

Wed, 14 May 2014 | By Mindi Chahal

Small and shrewd emerging brands are taking on big names and shaking up markets that seemed set in stone.

John Lewis

John Lewis is mums’ favourite brand

Wed, 19 Mar 2014 | By Jonathan Bacon

Waitrose second in Mumsnet’s ranking, followed by Amazon, Apple and M&S.

Happiest brands trends

The secrets of being a happy brand

Wed, 5 Mar 2014 | By Maeve Hosea

A new study reveals the UK’s happiest brands and how they instil an emotional connection with consumers.

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British Airways tops Superbrands list for the first time

Mon, 24 Feb 2014 | By Sebastian Joseph

British Airways soars above Rolex and Coca-Cola to top annual list as Apple drops below Google.

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