Profile: Jeremy Gilley

The man marketing world peace

Latest brand campaigns


Visa to use runner Usain Bolt in World Cup campaign

Visa Europe to use football tournament to bring ‘clarity’ to the marketing of its payment products.

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brand audits


Next sales rise despite a lack of love for the brand

Thu, 20 Mar 2014 | By Sarah Vizard

Perceptions of Next are falling but this is a brand that doesn’t need to be loved to see sales growth.


Brand Audit: Sports Direct

Tue, 28 Jan 2014 | By Sarah Vizard

The retailer is seeing sales growth despite its poor reputation but needs to find new ways to market its goods if it wants success to continue.


Brand Audit: Ryanair

Fri, 1 Nov 2013 | By Sarah Vizard

Airline is trying to shake off its reputation for poor customer service with a raft of improvements, but there is still turbulence ahead.


Brand Audit: Aldi

Wed, 25 Sep 2013 | By Sarah Vizard

Supermarket is riding a wave of popularity due to its cheap, high-quality goods and positive perceptions of the brand are continuing to rise.


Brand Audit: Greggs

Wed, 7 Aug 2013 | By Sebastian Joseph

Retailer does not need to make major changes to its brand to restore growth as it is still seen favourably by consumers, according to data.


Brand audit: Twitter

Thu, 1 Aug 2013 | By Lara O'Reilly

Twitter’s ‘slow’ response to backlash about the way it handles abuse on the site is having a damaging effect on its brand.

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brand history in ads

John Lewis 2012 Christmas ad

John Lewis at Christmas: a history in ads Video

Fri, 8 Nov 2013

The retailer’s Christmas campaigns from 2007 to today.


Tennis: A history in ads Video

Mon, 24 Jun 2013

Wimbledon is upon us. No better excuse, then, to look at 5 of the most memorable tennis ads.


David Beckham: a history in ads Video

Fri, 17 May 2013 | By Lara O'Reilly

Signing Golden Balls was like striking gold for brands across the globe, we roll back the years through some of his most memorable commercial appearances.


Heinz: A history in ads Video

Fri, 15 Feb 2013 | By Rosie Baker

After Warren Buffett’s historic $28bn acquisition of Heinz, Marketing Week takes a look at some of the iconic Heinz advertising from its 144 year history.

Virgin Media

Virgin Media: A history in ads Video

Wed, 6 Feb 2013

As Liberty dealis announced, Marketing Week looks at the pick of Virgin Media’s advertising.

Abbey Road

The Beatles: a history in ads Video

Fri, 5 Oct 2012 | By Lara O'Reilly

Marketing Week takes the Magical Mystery Tour through The Beatles’ duets with brands over the last 50 years.

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brand rankings

John Lewis

John Lewis is mums’ favourite brand

Wed, 19 Mar 2014 | By Jonathan Bacon

Waitrose second in Mumsnet’s ranking, followed by Amazon, Apple and M&S.

Happiest brands trends

The secrets of being a happy brand

Wed, 5 Mar 2014 | By Maeve Hosea

A new study reveals the UK’s happiest brands and how they instil an emotional connection with consumers.


British Airways tops Superbrands list for the first time

Mon, 24 Feb 2014 | By Sebastian Joseph

British Airways soars above Rolex and Coca-Cola to top annual list as Apple drops below Google.


How to be a ‘human era’ brand

Wed, 12 Feb 2014 | By Mindi Chahal

Brands that behave like humans fair better with consumers, according to new research. 


Youth 100 list: Go down easy street to reach the young

Thu, 10 Oct 2013 | By Mindi Chahal

This year’s Youth 100 list unveils what attributes make brands attractive to 18- to-24 year-olds and uncovers some surprises in which companies top the group’s ‘most desired’.


How to make your brand desirable

Mon, 1 Jul 2013 | By Maeve Hosea

Value, personality, doing good and being transparent key to brand desirability says report. 

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