Diageo
Diageo is the “world’s leading premium drinks business” with a portfolio of internationally known brands including Smirnoff, Johnnie Walker, Captain Morgan, Baileys and Guinness.
Diageo
Diageo hails marketing strategy for sales bump
Diageo says brand building investment, particulary in emerging markets, helped boost sales despite “uncertain” economic environment.
Former Diageo exec Slay to head up Carlsberg UK
Carlsberg, the world’s fourth biggest brewer, has hired Benet Slay, former managing director for Diageo Northern Europe, to head up its UK business.
Diageo readies Guinness Mid-Strength UK release
Drinks giant plans limited UK release for Guinness Mid-Strength variant next month.
Brand marketing plugs the public service gap
The brands that are stepping up to provide public service in the face of government cuts.
Smirnoff marketing project to influence other Diageo brands
Diageo’s marketing campaigns will see more customer involvement following the success of the Smirnoff co-collaboration.
Britvic creates MD role and recruits Diageo GB chief
Britvic creates GB MD role and appoints former Diageo chief Simon Litherland.
Diageo set to ramp up Facebook activity
Diageo and Facebook partner to explore “the full capability of the platform”.
Asda and Diageo tackle alcohol at home
Asda has teamed up with drinks maker Diageo to launch a responsible drinking campaign to help consumers keep track of how much alcohol they consumer at home.
Diageo’s premium focus boosts sales
Diageo, which owns Smirnoff, Guinness and Johnny Walker, has reported a rise in sales and volume for year ended 30 June 2011, driven by premium whisky brands and emerging markets.
Madonna signs deal with Smirnoff owner Diageo
Smirnoff has drafted in Madonna to take part in a global initiative that asks revellers worldwide to share tips about nightlife in their town or city, the first partnership in a long-term deal the singer and concert promoter Live Nation have signed with the vodka’s owner Diageo.
Diageo bids to make G&T fashionable
Diageo is to reposition its flagship gin brand Gordon’s as the “best possible start to the evening”.
Diageo partners with Pharrell Williams to launch liqueur
Diageo is launching a new liqueur brand targeting women in partnership with hip-hop star Pharrell Williams.
Diageo GB chief exits in restructure
Diageo’s British chief, Simon Litherland, is to leave the drinks maker as the company continues the overhaul of its European management structure.
Diageo CMO says brands need to go local in emerging markets
Cannes: Strategies for emerging markets need to become more grass-roots and locally oriented, Diageo chief marketing officer Andy Fennell told an audience at the Cannes Lions Festival.
The Secret Marketer on Diageo's funding of new government drive
My comments about the organisational challenges that a department manager faces when a team member goes on maternity leave (MW 26 May) led to a couple of readers accusing me of a secret prejudice against women who decide to have a family.
Diageo funds Government pregnancy awareness drive
Guinness and Smirnoff owner Diageo is to fund an initiative to alert mums-to-be about the dangers of drinking alcohol during pregnancy.
Diageo embarks on major company overhaul
Diageo, the owner of the Smirnoff, Guiness and Johnnie Walker brands, is reviewing its operating model and has overhauled its international business to focus on growth in emerging markets.
Guinness launches cross-platform 1759 campaign
Guinness has launched a cross-platform campaign using the 1759 brand to encourage users to go online and prepare for a night out.
Pernod Ricard readies premium sprits push
Pernod Ricard is to launch a multi-brand push for its premium spirits brands that will try and persuade shoppers to upgrade from standard spirits.
Alcohol brands slam “grossly inaccurate” report on kids marketing
The alcohol industry has moved quickly to dismiss Professor Gerard Hastings’ latest call for stricter rules to prevent alcohol brands marketing to children.
Brands sign up to Government’s healthy living “deal”
More than 150 brands have signed up to the Government’s “Responsibility Deal” to promote healthy living.
Diageo hit by weak European markets
Diageo says that strong trading in emerging markets helped offset “weaker” sales in Western Europe in the first-half of its financial year.
Diageo names Guinness global brand chief
Diageo has appointed its Irish marketing chief Oliver Loomes to lead development of the Guinness brand globally.
Vodkat to rebrand after Diageo settlement
Vodkat will relaunch under a new brand name next year after parent company Intercontinental Brands (ICB) settled its two-year dispute with Diageo.
Molson Coors to market Corona Extra
Molson Coors has vowed to provide “significant” marketing support for Corona Extra after agreeing a deal to distribute the brand in the UK.
Diageo: Responsibility, relationships and overcoming risk key to innovation
The Annual: Marketers need to overcome the fear of taking risks to drive product innovation and growth for their companies, according to Diageo’s global innovation head.
