EasyJet

easyJet marketing news

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EasyJet launches TV campaign to grab business flyers Video

Fri, 12 Sep 2014 | By Branwell Johnson

EasyJet’s new ads target business travellers as competition for the market hots up.

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EasyJet credits ‘Generation EasyJet’ campaign for boosting sales Video

Tue, 13 May 2014 | By Sarah Vizard

Airline says improving brand affinity, helped by launch of allocated seating, is driving up demand.

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EasyJet narrows gap on Ryanair in passenger battle

Tue, 7 Jan 2014 | By Sarah Vizard

EasyJet passenger numbers up 3.6 per cent in 2013 following customer service improvements.

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EasyJet targets European flag carriers Video

Tue, 17 Sep 2013 | By Branwell Johnson

EasyJet marketing boss says latest campaign shows its customers are not ”bucket and spade brigade”. 

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easyJet marketing analysis

Happiest brands trends

The secrets of being a happy brand

Wed, 5 Mar 2014 | By Maeve Hosea

A new study reveals the UK’s happiest brands and how they instil an emotional connection with consumers.

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Unlocking long-term benefits in an instant

Wed, 4 Dec 2013 | By Tim Adler

Real-time advertising’s strength is its immediacy but how effective is it for long-term brand building and how accepting are users of personalised messaging?

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Think inside the box

5 December 2013 | By Mindi Chahal

Allowing TV to film the behind-the-scenes workings of a brand sounds like a strategy bursting with risk, but it can pay off.

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Great outdoors

CMO Strategy September 2013 | By Lucy Tesseras

Outdoor advertising is proving its strategic worth as more companies integrate new technological aspects into their campaigns for a more relevant and personal consumer experience. 

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EasyJet targets European flag carriers Video

Tue, 17 Sep 2013 | By Branwell Johnson

EasyJet marketing boss says latest campaign shows its customers are not ”bucket and spade brigade”. 

easyjet related brands

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Thomas Cook restructures to bolster customer experience

Wed, 17 Sep 2014 | By Branwell Johnson

Thomas Cook names new marketing chief and makes other key appointments.

Thomson aims for stronger branding in new campaign Video

Mon, 15 Sep 2014 | By Branwell Johnson

Thomson’s campaign to springboard off its smile logo with ad featuring cuddly bear.

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TUI Travel branding architect steps down

Wed, 9 Jul 2014 | By Branwell Johnson

CMO of parent company for Thomson and First Choice brands departs.

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Thomas Cook parts company with top UK marketer Mike Hoban

Thu, 29 May 2014 | By Branwell Johnson

Thomas Cook restructure sees group CMO oversee UK marketing.

Thomson store design

Thomson banks on ‘new format’ stores and new tech

Wed, 9 Apr 2014 | By Branwell Johnson

Thomson MD David Burling outlines the holiday company’s priorities for 2015.

AWE Branwell

‘Marketers should fill their teams with young talent to drive success’

Thu, 3 Apr 2014 | By Sebastian Joseph

Nokia, TUI, BA and Microsoft stress the importance of recruiting young talent to survive in the digital era.

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