easyJet marketing news
Airline says improving brand affinity, helped by launch of allocated seating, is driving up demand.
EasyJet passenger numbers up 3.6 per cent in 2013 following customer service improvements.
easyJet marketing analysis
A new study reveals the UK’s happiest brands and how they instil an emotional connection with consumers.
Real-time advertising’s strength is its immediacy but how effective is it for long-term brand building and how accepting are users of personalised messaging?
Allowing TV to film the behind-the-scenes workings of a brand sounds like a strategy bursting with risk, but it can pay off.
Outdoor advertising is proving its strategic worth as more companies integrate new technological aspects into their campaigns for a more relevant and personal consumer experience.
easyjet related brands
CMO of parent company for Thomson and First Choice brands departs.
Thomas Cook restructure sees group CMO oversee UK marketing.
Thomson MD David Burling outlines the holiday company’s priorities for 2015.
Nokia, TUI, BA and Microsoft stress the importance of recruiting young talent to survive in the digital era.
Advertising Week Europe 2014 takes place this week. We offer you an essential guide to our own content and other highlights.
British Airways retains agency BBH but adds extra firepower to comms strategy.
related sectors: travel & leisure
Gym chain aims to inspire people with workouts based on athletes’ training.
Gray takes on global marketing director job ahead of further restrictions.
Parent company Sabre reviews options for the brand ‘whose legendary ads reinforce what makes spontaneous travel so fun and exciting’.
Ads will promote ‘business plus’ fares that offer flexible tickets and ‘premium’ seats.
Ryanair names John Hurley to lead its Ryanair Labs innovation hub.
Ladbrokes allocated 31% of sales to marketing in the first half of the year.
Virgin Atlantic has appointed adam&eveDDB as its lead creative agency.
Monster recruits former Expedia senior marketer to lead European activity.
Holiday rental company Homeaway recruits former Visa Europe marketer.