EasyJet

easyJet marketing news

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EasyJet credits ‘Generation EasyJet’ campaign for boosting sales Video

Tue, 13 May 2014 | By Sarah Vizard

Airline says improving brand affinity, helped by launch of allocated seating, is driving up demand.

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EasyJet narrows gap on Ryanair in passenger battle

Tue, 7 Jan 2014 | By Sarah Vizard

EasyJet passenger numbers up 3.6 per cent in 2013 following customer service improvements.

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EasyJet targets European flag carriers Video

Tue, 17 Sep 2013 | By Branwell Johnson

EasyJet marketing boss says latest campaign shows its customers are not ”bucket and spade brigade”. 

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easyJet marketing analysis

Happiest brands trends

The secrets of being a happy brand

Wed, 5 Mar 2014 | By Maeve Hosea

A new study reveals the UK’s happiest brands and how they instil an emotional connection with consumers.

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Unlocking long-term benefits in an instant

Wed, 4 Dec 2013 | By Tim Adler

Real-time advertising’s strength is its immediacy but how effective is it for long-term brand building and how accepting are users of personalised messaging?

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Think inside the box

5 December 2013 | By Mindi Chahal

Allowing TV to film the behind-the-scenes workings of a brand sounds like a strategy bursting with risk, but it can pay off.

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Great outdoors

CMO Strategy September 2013 | By Lucy Tesseras

Outdoor advertising is proving its strategic worth as more companies integrate new technological aspects into their campaigns for a more relevant and personal consumer experience. 

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easyjet campaigns

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EasyJet targets European flag carriers Video

Tue, 17 Sep 2013 | By Branwell Johnson

EasyJet marketing boss says latest campaign shows its customers are not ”bucket and spade brigade”. 

easyjet related brands

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TUI Travel branding architect steps down

Wed, 9 Jul 2014 | By Branwell Johnson

CMO of parent company for Thomson and First Choice brands departs.

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Thomas Cook parts company with top UK marketer Mike Hoban

Thu, 29 May 2014 | By Branwell Johnson

Thomas Cook restructure sees group CMO oversee UK marketing.

Thomson store design

Thomson banks on ‘new format’ stores and new tech

Wed, 9 Apr 2014 | By Branwell Johnson

Thomson MD David Burling outlines the holiday company’s priorities for 2015.

AWE Branwell

‘Marketers should fill their teams with young talent to drive success’

Thu, 3 Apr 2014 | By Sebastian Joseph

Nokia, TUI, BA and Microsoft stress the importance of recruiting young talent to survive in the digital era.

Advertising Week 2014

Everything marketers need to know about AWE 2014

Thu, 27 Mar 2014

Advertising Week Europe 2014 takes place this week. We offer you an essential guide to our own content and other highlights.

BA

British Airways future proofs its marketing needs

Tue, 18 Mar 2014 | By Branwell Johnson

British Airways retains agency BBH but adds extra firepower to comms strategy.

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