Low cost airline easyJet was founded by Sir Stelios Haji-Ioannou in 1995 and is now run by CEO Carolyn McCall. A recent brand licence wrangle between the founder and the airline has now been settled with easyJet given exclusive global rights for 50 years and “greater commercial flexibility” in its operations.
EasyJet campaign says cheap flights to Europe are the antidote to disappointment over England’s exit from the Euro championship.
Sainsbury’s is to give customers a rebate on Nectar points spent booking with EasyJet.
Low cost airline’s cost cutting and strategy of targeting business flyers pays off.
Easyjet founder readies Fastjet after declaring agreements with easyJet.
EasyJet prepares print campaign spoofing BA’s new slogan “To fly. To serve”.
The London Olympics organiser policed an easyJet event featuring champion athlete Sally Gunnell to prevent any ambush marketing and abuse of the Olympic brand and associated imagery.
EasyJet is bolstering its marketing team with new roles, including a head of digital, as it expands further into Europe.
EasyJet is to accelerate its search for partners to provide marketing support after reporting losses almost doubled in the first half of its financial year.
EasyJet is the latest company to partner with VisitBritain to help deliver the long-term tourism strategy outlined earlier this year.
EasyJet has signed up to the Nectar loyalty scheme in its first commercial venture since the two-year dispute with founder Sir Stelios Haji-Ioannou was resolved.
EasyJet is partnering with Teletext for the launch of its holidays venture.
EasyJet has reported an increase in passenger numbers and revenue per passenger but says that severe weather and “wildcat” strikes have cost it millions.
EasyJet, has recruited Audi UK marketing director Peter Duffy as its first marketing director as the low cost airline prepares to exploit the revenue earning opportunities presented by its recent settlement with founder Stelios Haji-Ioannou.
EasyJet is to target business travellers with a new flexible fare backed by a marketing and promotional campaign as part of its growth strategy.
Sir Stelios Haji-Ioannou, the founder of low-cost airline easyJet, is said to be planning the launch of an online travel venture using the “easy” name.
Low cost airline easyJet has recruited former Virgin Atlantic corporate affairs chief Paul Moore to sit on the management board and handed him the role of communications director.
EasyJet has been cleared to use the “easyJet” brand name after settling the legal row with the founder of the low cost airline, Sir Stelios Haji-Ioannou.
Sir Stelios Haji-Ioannou, the founder of easyJet, has threatened to force the airline to abandon the easy brand, so that he can licence it to another company.
Sir Stelios Haji-Ioannou has said that EasyJet has exceeded the terms of its brand licence and is in danger of no longer being seen as a budget airline.
EasyJet says that from a marketing and brand point of view the dropping of the “easy” prefix is “not on the cards”.
EasyJet has named Guardian Media Group boss Carolyn McCall as its new chief executive.
EasyJet is taking advantage of the British Airways cabin crew strike to poach passengers by way of a national press campaign.
EasyJet is launching a new advertising campaign called The Orange Line on the London Underground, which will run in selected tube stations.
EasyJet chief executive officer Andrew Harrison is to leave the low cost airline in June next year.