Profile: Jeremy Gilley

The man marketing world peace

EasyJet

easyJet marketing news

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EasyJet narrows gap on Ryanair in passenger battle

Tue, 7 Jan 2014 | By Sarah Vizard

EasyJet passenger numbers up 3.6 per cent in 2013 following customer service improvements.

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EasyJet targets European flag carriers Video

Tue, 17 Sep 2013 | By Branwell Johnson

EasyJet marketing boss says latest campaign shows its customers are not ”bucket and spade brigade”. 

EasyJet

EasyJet looks to exploit England’s Euro exit

Mon, 25 Jun 2012 | By Rosie Baker

EasyJet campaign says cheap flights to Europe are the antidote to disappointment over England’s exit from the Euro championship.

Nectar Card

Sainsbury’s offers Nectar points rebate

Mon, 13 Feb 2012 | By Rosie Baker

Sainsbury’s is to give customers a rebate on Nectar points spent booking with EasyJet.

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EasyJet profits defy economic squeeze

Tue, 15 Nov 2011 | By Branwell Johnson

Low cost airline’s cost cutting and strategy of targeting business flyers pays off.

Stelios

Sir Stelios plans rival airline to easyJet

Mon, 26 Sep 2011 | By Branwell Johnson

Easyjet founder readies Fastjet after declaring agreements with easyJet.

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easyJet marketing analysis

Happiest brands trends

The secrets of being a happy brand

Wed, 5 Mar 2014 | By Maeve Hosea

A new study reveals the UK’s happiest brands and how they instil an emotional connection with consumers.

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Unlocking long-term benefits in an instant

Wed, 4 Dec 2013 | By Tim Adler

Real-time advertising’s strength is its immediacy but how effective is it for long-term brand building and how accepting are users of personalised messaging?

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Think inside the box

5 December 2013 | By Mindi Chahal

Allowing TV to film the behind-the-scenes workings of a brand sounds like a strategy bursting with risk, but it can pay off.

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Great outdoors

CMO Strategy September 2013 | By Lucy Tesseras

Outdoor advertising is proving its strategic worth as more companies integrate new technological aspects into their campaigns for a more relevant and personal consumer experience. 

knight

How legends harness power of brand story

Fri, 8 Jun 2012 | By David Burrows

What makes Volkswagen a legend and Tesco a myth? The relationship between a brand’s marketing and the actual consumer experience, according to research seen exclusively by Marketing Week.

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Mainstream brands make a play for the super rich list

2 February 2012 | By MaryLou Costa

Recession? What recession? A new set of brands is muscling in on territory that until recently was occupied exclusively by luxury goods and services providers by targeting the wealthy but time poor community.

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The vital connection between staff and the bottom line

10 November 2011 | By Laura Snoad

How brands can boost productivity by bringing together their employees.

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Family brands can reap rewards

10 November 2011 | By MaryLou Costa

Brands that show family values make stronger connections with consumers, a survey exclusive to Marketing Week reveals.

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essential read

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Airline spreads wings on back of business travel

24 November 2011

Board-level marketing director Peter Duffy talks to MaryLou Costa about his role in easyJet’s strategy to attract more business passengers, the use of customer data and spoofing BA advertising

easyjet campaigns

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EasyJet targets European flag carriers Video

Tue, 17 Sep 2013 | By Branwell Johnson

EasyJet marketing boss says latest campaign shows its customers are not ”bucket and spade brigade”. 

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EasyJet’s cheeky riposte to BA campaign

Fri, 23 Sep 2011 | By Branwell Johnson

EasyJet prepares print campaign spoofing BA’s new slogan “To fly. To serve”.

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EasyJet readies marketing team for European challenge

Thu, 19 May 2011 | By Branwell Johnson

EasyJet is bolstering its marketing team with new roles, including a head of digital, as it expands further into Europe.

easyjet related brands

AWE Branwell

‘Marketers should fill their teams with young talent to drive success’

Thu, 3 Apr 2014 | By Sebastian Joseph

Nokia, TUI, BA and Microsoft stress the importance of recruiting young talent to survive in the digital era.

Advertising Week 2014

Everything marketers need to know about AWE 2014

Thu, 27 Mar 2014

Advertising Week Europe 2014 takes place this week. We offer you an essential guide to our own content and other highlights.

BA

British Airways future proofs its marketing needs

Tue, 18 Mar 2014 | By Branwell Johnson

British Airways retains agency BBH but adds extra firepower to comms strategy.

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British Airways tops Superbrands list for the first time

Mon, 24 Feb 2014 | By Sebastian Joseph

British Airways soars above Rolex and Coca-Cola to top annual list as Apple drops below Google.

One Piccadilly

London’s Piccadilly Lights to offer brands more creative flexibility

Wed, 11 Dec 2013 | By Sebastian Joseph

Advertisers including McDonald’s to be offered more targeted opportunities around the site.

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Thomas Cook says unified brand strategy will maintain growth

Thu, 28 Nov 2013 | By Russell Parsons

Tour operator hopes marketing will help it maintain a recent turnaround in performance.

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