Facebook is the leading social media platform and launched in 2004. It now has more than 500 million active users and for the week ending March 13 2010 more people visited Facebook than Google.
Facebook to launch Timeline for brands
Reports suggest new-look profile page Timeline to be available for brands this month.
Facebook hires Levi’s Van Dyck as first CMO
Facebook names former Apple and Levi’s exec, Rebecca Van Dyck, to be its first consumer facing CMO.
Facebook still faces marketing challenges despite its lofty valuation
Brands have been key to Facebook’s financial success since it launched in Mark Zuckerberg’s student..
Four key marketing take aways from Facebook’s IPO
Marketing Week rounds up the marketing challenges Facebook still faces when it comes to proving its worth to brands and users as well as its future shareholders.
Facebook files for IPO
The world’s largest social network plans to go public, which could value the site at up to $100bn.
Facebook urges clearer understanding of social commerce
Facebook is investing further in its outreach programme to retailers to bring clarity to the term “social commerce” and promote social integration on their websites.
'Facebook offers huge incentives to bolster revenue'
Facebook is offering advertisers CPC rates discounted by as much as 45% to book campaigns that encourage users to remain within the social network, according to research from TBG Digital.
Facebook rolls out ads to news feeds, naming them Featured Stories
Facebook is rolling out ads in the news feed today, labelling them as Featured rather than Sponsored Stories.
Autoglass crowdsources new TV ad star from Facebook
Autoglass has launched a TV ad campaign following a competition on Facebook to find a customer to star in its new campaign.
Facebook completes three-month privacy audit
The Irish Data Protection Commissioner has completed a three-month-long audit of Facebook (International) privacy practices, issuing a set of recommendations to the social network.
The Sun turns to user-generated-content for London 2012
The tabloid paper has unveiled an integrated campaign to encourage users to generate their own slow-motion online videos using a Facebook app.
Facebook to bring Sponsored Stories to users’ news feeds
Facebook follows Twitter into bringing ads into the most visited area of its site.
Converse asks Facebook fans to be online salesmen
Converse recruits Facebook fans to front their own online storefronts to drive social shopping.
Heineken partners with Facebook ‘to ignite digital conversation’
Heineken has followed Diageo in agreeing a global partnership with Facebook to explore new ways to engage with consumers using the social network.
Facebook now ‘equal’ to traditional ad platforms
Facebook says big brands now consider it “a lot more seriously” as a major advertising platform, a claim that comes amid fresh criticism that its importance in the marketing mix is being “distorted”.
Facebook hasn’t made brands a priority, claims Forrester
Brands still aren’t making Facebook work for them, Forrester Research has claimed, highlighting the social network’s lack of priority towards them as part of the cause.
Facebook appoints public policy director
Former BT group industry policy director Simon Milner joins as the FTC rules that Facebook must be more open with changes to privacy settings.
Persil to choose brand ambassador via Facebook
Unilever is using its VIP Facebook app to crowdsource ideas for brand ambassadors, promotional giveaways and product development.
Facebook investor tips flotation for early next year
Facebook’s long rumoured stock market flotation could happen as early as the first half of next year.
Adobe and Facebook collaborate to prove monetary value of Likes
Two companies work together on tool for marketers to prove how much revenue is driven by specific social media campaigns.
Family brands can reap rewards
Brands that show family values make stronger connections with consumers, a survey exclusive to Marketing Week reveals.
Third of 18-24-year-olds turn to Facebook for news
Nearly a third (30%) of 18-24-year-olds use Facebook to catch up on news, according to research from Lightspeed Research.
Barack Obama turns to Tumblr to secure presidency
Obama’s 2012 Campaign hopes to encourage collaboration on the microblogging site.
A blinkered digital vision makes marketers forget the customer
Kraft’s European marketing chief Daryl Fielding said something very profound this week, which on first glance could come across as stating the obvious: “marketers must remember they are talking to people”. It almost ...
Joanna Shields: Facebook’s music offering will be next game-changer
Facebook’s music offering will be the “next big area” of focus, says the site’s vice president of EMEA Joanna Shields.
Facebook brings Credits to mobile amid major overhaul
Facebook has enabled Facebook Credits on mobile amid a major overhaul of its mobile products, including a dedicated iPad app.
Facebook to “scale up” customer service offering
Facebook admits it was dealing with customer service “badly” and is adding more staff and features to improve.
