Google is the UK’s leading search engine and dominates the majority of search marketing spend in the UK. It has around an 80% share of the marketplace and continues to grow with recent investments including its own smartphone, the Nexus One, and the acquisition of mobile advertising firm AdMob.
Google’s Motorola bid gets EU/US go-ahead
Google says its bid to acquire Motorola will “supercharge” the Android platform.
Google intensifies Apple rivalry with music system
Google is thought to be developing an Android powered home entertainment system.
Google results fall short as advertising rates drop
Declining cost-per-click search advertising rates hit revenue growth at world’s largest search company.
Google overhauls search home page
Google is rolling out a new home page designed to give prominence to other services including Google+.
Google ramps up mobile ad offer
Google is to introduce a range of mobile ad solutions for retailers to encourage shoppers back on to the high street.
Google: ‘retailers must improve in-store mobile experience to stay viable’
Google’s EMEA head of mobile Ian Carrington says high street retailers need to build out their mobile offering to encourage shoppers in-store.
Google named the “most simple” brand
Consumers will pay more for services from brands that give simple and transparent communications and experiences, according to a report.
Google launches iTunes rival Google Music
Google Music launches in the US, with social integration and exclusive content, as it looks to take on Apple in yet another sector.
Google+ bolsters its offering for brands
Google has partnered with a small group of third-party companies to provide tools to help brands manage their pages on its social network Google+.
Google+ launches pages for brands
Social network launches its first offering for brand marketers as it looks to take on Facebook.
Marketers must be transparent with consumers over data, says Google MD
Marketers must ensure they are “transparent” and “honest” with consumers over what they need their data for, according to Google UK and Ireland MD Dan Cobley.
Google launches initiative to encourage brands to optimise for mobile
Google has launched an initiative called GoMo to get brands to improve their mobile web properties.
BSkyB DM chief to leave for Google
BSkyB’s direct marketing chief, Jeremy Morris, is to leave the media company to join Google.
Google readies music service to take on Apple
Search giant confirms launch of music service that is likely to be similar to Apple’s iTunes Match.
Google restructure: Brittin to Europe, Cobley up to MD
Google has undertaken a major restructure that sees UK MD Matt Brittin moved up to a European role.
Google's quarterly earnings hit $9.72bn
Google’s earnings rose 33% year on year to hit $9.72bn (£6.16bn) in the three months to 30 September, while its social play Google+ has hit the 40 million user mark.
Google rules out travel industry competitor
Google Travel chief emphasises that the search giant does not intend to become a travel booking agent.
Google rankings boost for mobile sites
How well a website optimises for mobile is to become a key factor within Google’s AdWords Quality Score, as the company continues its ’mobile first’ strategy.
Google makes mobile wallet public
Google’s mobile payments system made available in the US to Sprint network customers.
Google produces as much CO2 as the UN
Google has revealed the amount of energy it uses to power its cloud based services, such as YouTube and Gmail, for the first time.
Google’s Eric Schmidt: ‘keep the internet open to encourage innovation’
Google executive chairman Eric Schmidt says it is important “not to overreact” and prevent people and companies from sharing data, in order to encourage innovation.
Google will stretch its marketers' imagination
Google’s acquisition of Motorola’s Mobility division this week was an incredibly shrewd landgrab fort he future.
Motorola acquisition could lead to “pure Google” phones
Google’s $12.5bn (£7.7bn) acquisition of Motorola’s mobile division could see the launch a “pure Google” smartphone device, according to a source familiar with the matter.
Google acquires Motorola Mobility for $12.5bn
Google has acquired Motorola’s mobile division for $12.5bn (£7.7bn) as it looks to accelerate its handset offering against its biggest global competitors.
Google poaches GetJar’s Patrick Mork to lead apps marketing
Google has appointed free app store GetJar’s CMO Patrick Mork as its marketing director for mobile applications.
Google adds extra marketing weight to Google+
Google is bolstering its marketing team ahead of a major communications push for the official launch of its social network Google+.
Google set to magic up Harry Potter ebooks
Google will sell Harry Potter ebooks via the Google ebooks platform after signing a deal with Sony-owned Pottermore, the JK Rowling-endorsed digital version of the series.
Google registers “record breaking” revenue growth
Google reported a better than expected 32% increase in revenue for the second quarter, with its mood lifted further by the "amazing response" to recently launched social network Google +.
