John Lewis Partnership

Waitrose

Waitrose warns on profit after ‘unprecedented investment’ in marketing

Fri, 1 Aug 2014 | By Lara O'Reilly

Investments in price, promotions, online, content and MyWaitrose.

Aldi

Aldi poised to overtake Waitrose Video

Tue, 29 Jul 2014 | By Sarah Vizard

Discount grocer sees market share rise to record 4.8%, just behind Waitrose on 4.9%. 

Aldi

UK consumers rate Aldi top brand

Wed, 16 Jul 2014 | By Sarah Vizard

‘Consumers value brands that help them save money’ according to YouGov’s mid-year list of the top 10 brands.

Tech City

Unilever, John Lewis and EE launch £1m Tech City internet of things competition

Tue, 17 Jun 2014 | By Lara O'Reilly

Brands pledge marketing support to Tech City UK, Technology Strategy Board and Cambridge Wireless startup competition.

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Waitrose, Argos and Laura Ashley to allow shoppers to buy direct from ads

Thu, 29 May 2014 | By Sarah Vizard

UK retail brands to roll out Powatag marketing technology later this year.

John Lewis

John Lewis invests in the 'future of retail' with incubator finalists

Tue, 27 May 2014 | By Sarah Vizard

Five start-ups for JLAB tech incubator include a 3D room planner, smart labels and wireless sound system.

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How the marketing industry will look tomorrow

Back-to-school lessons from tomorrow’s top marketers

Wed, 20 Aug 2014 | By Mindi Chahal

Marketing Academy scholars give their predictions for the future of the industry.

Hottest jobs in marketing

The hottest jobs in marketing

Wed, 16 Jul 2014 | By Jonathan Bacon

The skills big corporates require of marketers is changing, reflected in the emergence of specialist jobs. Here’s how to get one.

Programmatic buying essential guide

Programmatic buying essential guide

Digital Strategy July 2014 | By Mindi Chahal

Predictions suggest that up to 75 per cent of display advertising will be bought with programmatic technology by 2017, so here is Marketing Week’s guide to this growing discipline.

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The latest celebrity scandal exposes mobile security

Tue, 2 Sep 2014 | By Lucy Tesseras

Apple is “actively investigating” hacking claims after naked pictures of stars get leaked.

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Using electoral register lists might not be a danger to democracy but it is dumb

Mon, 1 Sep 2014 | By Russell Parsons

The LGA should add bad marketing to its list of objections. 

Lara O'Reilly 654 400

Twitter: keep your analytics for brands only

Fri, 29 Aug 2014 | By Lara O'Reilly

Opening up the analytics dashboard to everyone cheapens its value.

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Lidl’s £20m statement of intent

Thu, 28 Aug 2014 | By Sarah Vizard

The launch of its first brand campaign proves Lidl wants to be seen as a supermarket, not just a discounter.

Mindi Chahal

Social media based real-time analytics are a force for good

Wed, 27 Aug 2014 | By Mindi Chahal

Real-time insight is an important step in becoming more relevant to consumers.

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essential read

Sarah Vizard

Is a price message the answer to the rise of the discounters?

Thu, 8 May 2014 | By Sarah Vizard

Tesco and Morrisons are hoping so, Sainsbury’s and Waitrose are hoping for the opposite.

John Lewis related brands

Hottest jobs in marketing

The hottest jobs in marketing

Wed, 16 Jul 2014 | By Jonathan Bacon

The skills big corporates require of marketers is changing, reflected in the emergence of specialist jobs. Here’s how to get one.

Beats ad

The Marketing Week Video

Fri, 6 Jun 2014 | By Marketing Week Reporters

Welcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.

Tesco Express Twitter parody account

Twitter suspends parody Tesco account

Tue, 2 Sep 2014 | By Lara O'Reilly

The @Tecso_Express account had been tweeting Tesco customers with expletive-filled messages.

Tesco Clubcard

Should Tesco ditch Clubcard?

Tue, 2 Sep 2014 | By Sarah Vizard

Clubcard was the bedrock of Tesco’s success but shoppers are now after a simpler value offering.

Tesco Express Twitter parody account

Tesco in discussions with Twitter to tackle parody account

Mon, 1 Sep 2014 | By Lara O'Reilly

’@Tecso_Express’ has been tweeting Tesco customers with sweary messages.

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M&S hopes for halo effect with unifying brand campaign Video

Mon, 1 Sep 2014 | By Sarah Vizard

Retailer sees 130th anniversary as perfect time to communicate what ‘makes the brand special’.

John Lewis campaigns

John Lewis 150th ad

John Lewis 150th ad celebrates the lives of ordinary Britons Video

Thu, 1 May 2014 | By Russell Parsons

Multi-media campaign will highlight the role the department store has played in customers’ lives. 

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Waitrose champagne giveaway spurs rise in online orders

Fri, 24 Jan 2014 | By Sarah Vizard

Campaign offered customers a free bottle of champagne for ordering online.

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John Lewis launches animated “Christmas they’ll never forget” ad Video

Fri, 8 Nov 2013 | By Sarah Vizard

Retailer teases ads online before taking over a whole ad break during the X Factor.

Waitrose Click and Collect

Waitrose brings staff to the fore in digital revamp

Thu, 17 Oct 2013 | By Lara O'Reilly

Relaunched website shines spotlight on grocer’s staff to emulate ‘authenticity and warmth’ of its stores.

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Job of the Week

Job of the Week

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