John Lewis Partnership
The John Lewis Partnership owns the retail chains John Lewis and Waitrose. All 70,000 staff are partners and share in the profits. The first store opened in London in 1864 and the John Lewis chain’s results are often taken as an overall barometer of the UK high street’s fortunes. The current director of marketing is Craig Inglis.
Retailer credits ‘Countdown to Christmas’ marketing in store and online for sales boost.
Launch of supermarket’s festive film boosted both consumer perception and purchase intent for the brand, according to YouGov.
An unscientific look at the big Christmas marketing campaigns.
Retailer will look to translate social media success into merchandise sales.
Retailer teases ads online before taking over a whole ad break during the X Factor.
Retailer steals pole position from Amazon, which was top for the past three years.
TV ads still main battleground, but investment in content and social media opening up new front.
Retailer highlights customer service credentials with campaign focused on its two-year guarantee for electricals.
Retailer wants more shoppers to think of it as an everyday shopping destination, not just for big-ticket purchases.
Department store expands the MyJohnLewis reward programme it trialled last year to all customers.
Horsemeat and tax avoidance scandals take their toll on the industry as discount retailers fare well in times of greater consumer cynicism, study reveals.
Multimedia campaign will use geo-targeting to reach customers living in trial area.
Supermarket’s focus on fresh food risks losing sight of its brand identity, analysts warn.
Trial will highlight how much electricity households goods use over their lifetime.
Adam&EveDDB creates another tear-jerker for the retailer’s £5m home insurance campaign.
Department store to reinvigorate push it launched in 2011 as it targets a 15 per cent growth in sales of UK goods in its shops.
Supermarket bolsters multi-channel offering with launch of ‘UK grocery first’ temperature controlled collection lockers.
12-month tie-up with BabyCentre to be backed by through the line media campaign.
Upmarket retailer signs deal as part of global brand-building exercise, renews Reading Football Club sponsorship.
Supermarket aims to tell the story behind TV chef’s recipes in Easter campaign.
Sales and profit soars at John Lewis and Waitrose chains.
Mark Lewis takes board level position to head up development of its online business.
John Lewis festive figures shine but retailers expected to report ‘minimal’ uplift over Christmas and face further tough times ahead, say observers.
Meerkat fends off competition from British Heart Foundation and Kerrygold in Nielsen rankings.
Retailer hits record sales as study finds its online branded content strategy ‘most effective’.
Partnership appoints first joint customer insights boss to make better use of data across the business.
Department store and grocer team up in first co-branded ads.
Both retailers have seen an immediate sales impact from Christmas ads launched earlier this month.
Department store will run trailers ahead of the launch of its Christmas ad to build excitement.
Latest TV ad once again tugs on viewers’ heartstrings to reinforce department store’s ‘Never Knowingly Undersold’ commitment.