John Lewis Partnership

Aldi

UK consumers rate Aldi top brand

Wed, 16 Jul 2014 | By Sarah Vizard

‘Consumers value brands that help them save money’ according to YouGov’s mid-year list of the top 10 brands.

Tech City

Unilever, John Lewis and EE launch £1m Tech City internet of things competition

Tue, 17 Jun 2014 | By Lara O'Reilly

Brands pledge marketing support to Tech City UK, Technology Strategy Board and Cambridge Wireless startup competition.

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Waitrose, Argos and Laura Ashley to allow shoppers to buy direct from ads

Thu, 29 May 2014 | By Sarah Vizard

UK retail brands to roll out Powatag marketing technology later this year.

John Lewis

John Lewis invests in the 'future of retail' with incubator finalists

Tue, 27 May 2014 | By Sarah Vizard

Five start-ups for JLAB tech incubator include a 3D room planner, smart labels and wireless sound system.

John Lewis

John Lewis credits 150th anniversary marketing for ‘wonderful’ sales Video

Fri, 9 May 2014 | By Sarah Vizard

Retailer says ‘well-received’ in-store marketing and merchandise helped sales grow 14.5%. 

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Trust in UK brands on the up

Thu, 8 May 2014 | By Sarah Vizard

Supermarkets and food brands’ recovery from horsemeat scandal helps boost corporate reputation.

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International brands launching in London

What you can learn from the international brands launching in Britain

Wed, 23 Jul 2014 | By Mindi Chahal

International businesses are flocking to London as part of European expansion plans but what can UK brands learn from their new neighbours? 

Hottest jobs in marketing

The hottest jobs in marketing

Wed, 16 Jul 2014 | By Jonathan Bacon

The skills big corporates require of marketers is changing, reflected in the emergence of specialist jobs. Here’s how to get one.

Programmatic buying essential guide

Programmatic buying essential guide

Digital Strategy July 2014 | By Mindi Chahal

Predictions suggest that up to 75 per cent of display advertising will be bought with programmatic technology by 2017, so here is Marketing Week’s guide to this growing discipline.

Sarah Vizard 654 400

As Amazon turns 20 it must not lose sight of what is most important: its brand

Thu, 24 Jul 2014 | By Sarah Vizard

Retailer’s brand image has taken a hit in recent years.

Mindi Chahal

Client-agency relationships need a little insight

Wed, 23 Jul 2014 | By Mindi Chahal

Agencies can reap the benefits of research and insight to ward off marketer concerns.

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Three lessons from Aldi's founder for today's brands

Wed, 23 Jul 2014 | By Ruth Mortimer

Tesco’s new CEO faces a huge challenge - can he be as ruthlessly focused as Aldi is on its business?

What brands want from their agencies

What brands want from their agencies — in association with Weber Shandwick

Wed, 23 Jul 2014 | By Michael Barnett

Specialist consultants are gaining ground on agencies as marketers’ first port of call for business advice, according to new research.

The Secret Marketer 401 245

Are you on brand when appearing on camera?

Wed, 23 Jul 2014 | By Secret Marketer

While dozens scrutinise your scripts and memos before sign off, what about your visual image?

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essential read

Sarah Vizard

Is a price message the answer to the rise of the discounters?

Thu, 8 May 2014 | By Sarah Vizard

Tesco and Morrisons are hoping so, Sainsbury’s and Waitrose are hoping for the opposite.

John Lewis related brands

Hottest jobs in marketing

The hottest jobs in marketing

Wed, 16 Jul 2014 | By Jonathan Bacon

The skills big corporates require of marketers is changing, reflected in the emergence of specialist jobs. Here’s how to get one.

Beats ad

The Marketing Week Video

Fri, 6 Jun 2014 | By Marketing Week Reporters

Welcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.

Ruth Mortimer 654 400

Three lessons from Aldi's founder for today's brands

Wed, 23 Jul 2014 | By Ruth Mortimer

Tesco’s new CEO faces a huge challenge - can he be as ruthlessly focused as Aldi is on its business?

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Is Dave Lewis really the right choice for Tesco?

Tue, 22 Jul 2014 | By Mark Ritson

Tesco’s new CEO may find that without retail in his DNA he will struggle.

Dave Lewis

Tesco looks to Unilever marketer to provide a clear brand identity

Mon, 21 Jul 2014 | By Sarah Vizard

David Lewis to focus on brand purpose and reconnecting with customers.

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Tesco replaces CEO Philip Clarke with Unilever’s Dave Lewis

Mon, 21 Jul 2014 | By Russell Parsons

Supermarket banks on Lewis’ ’expertise in business strategy, brand management and customer development’ to turnaround sales. 

John Lewis campaigns

John Lewis 150th ad

John Lewis 150th ad celebrates the lives of ordinary Britons Video

Thu, 1 May 2014 | By Russell Parsons

Multi-media campaign will highlight the role the department store has played in customers’ lives. 

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Waitrose champagne giveaway spurs rise in online orders

Fri, 24 Jan 2014 | By Sarah Vizard

Campaign offered customers a free bottle of champagne for ordering online.

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John Lewis launches animated “Christmas they’ll never forget” ad Video

Fri, 8 Nov 2013 | By Sarah Vizard

Retailer teases ads online before taking over a whole ad break during the X Factor.

Waitrose Click and Collect

Waitrose brings staff to the fore in digital revamp

Thu, 17 Oct 2013 | By Lara O'Reilly

Relaunched website shines spotlight on grocer’s staff to emulate ‘authenticity and warmth’ of its stores.

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Job of the Week

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