Profile: Sir Charlie Mayfield

John Lewis Partnership Chairman

John Lewis Partnership

Waitrose Weekend

Waitrose ups content investment as it shifts focus to ‘accessible and free’ marketing

Thu, 27 Mar 2014 | By Sarah Vizard

Marketing director Rupert Thomas says role of marketing is changing from selling to inspiring.


John Lewis credits focus on value and trust as sales top £9bn

Thu, 6 Mar 2014 | By Sarah Vizard

‘Huge success’ of Christmas marketing campaign helped boost revenues and profits.

John Lewis

John Lewis kicks off 150th celebrations with launch of technology incubator

Sun, 2 Mar 2014 | By Sarah Vizard

Retailer hopes scheme will help keep it at the “cutting edge” of retail.

My John Lewis Card

John Lewis to use loyalty scheme to make marketing more personal

Fri, 14 Feb 2014 | By Sarah Vizard

Retailer to use customer data to move from time and product-driven to life-stage campaigns.


Ikea goes after John Lewis with launch of ‘bespoke’ kitchen range

Tue, 11 Feb 2014

Ikea invests in product quality and in-store service for launch of first new kitchen range in 25 years.


Promotions lift retail sales to four-year high

Tue, 11 Feb 2014 | By Sarah Vizard

Strong start to the year for retailers as January sales figures show fastest growth for almost four years.

> search for more John Lewis stories

RSS feed for John Lewis marketing analysis

John Lewis marketing analysis

Charlie Mayfield

Profile: Sir Charlie Mayfield, chairman of the John Lewis Partnership

Wed, 9 Apr 2014 | By Mindi Chahal

John Lewis Partnership’s chairman talks about the 5% of customers that make up 50% of profits, the 150th anniversary of John Lewis and the future of the partnership.

John Lewis

John Lewis is mums’ favourite brand

Wed, 19 Mar 2014 | By Jonathan Bacon

Waitrose second in Mumsnet’s ranking, followed by Amazon, Apple and M&S.

Russell Parsons

Data + common sense = DM success

Mon, 17 Feb 2014 | By Russell Parsons

Canny marketers understand the limits as well as the opportunities data and digital bring. 


Marketing is key to getting retailers and suppliers working together

Thu, 13 Feb 2014 | By Sarah Vizard

After a string of demands for rebates from retailers, suppliers need to prove their worth beyond products, starting with in-store marketing.


Profile: Waitrose managing director Mark Price

Wed, 12 Feb 2014 | By Jonathan Bacon

Why his £6.5bn brand is “not selling products, but the idea that we care”


How to be a ‘human era’ brand

Wed, 12 Feb 2014 | By Mindi Chahal

Brands that behave like humans fair better with consumers, according to new research. 


How UK and US consumers’ spending habits differ

Wed, 22 Jan 2014 | By Mindi Chahal

An exclusive report by VisualDNA shows that Brits are more downhearted about their future and are three times more likely to be careful spenders compared to the US.


A sense of belonging can reap rewards

Wed, 11 Dec 2013 | By Mindi Chahal

People would rather brands treat them more like club members than customers and there are long-term benefits from listening to what they have to say.

> search for more John Lewis stories

essential read

John Lewis 2012 Christmas ad

John Lewis at Christmas: a history in ads Video

Fri, 8 Nov 2013

The retailer’s Christmas campaigns from 2007 to today.

John Lewis related brands

The fabric of etail is changing

17 April 2014 | By Lucy Tesseras

A one-size fits all approach to online retail is no longer good enough. Consumers want a personal touch and will be more inclined to spend with retailers that can provide a relevant and tailored experience.

A personal touch gives smarter rewards

17 April 2014 | By Mindi Chahal

Using data to create bespoke offers for consumers and employing co-buy schemes gives brands flexibility on deals and sends conversion rates soaring 


Tesco readies takeaway chain to compete with Pret and Eat

Fri, 11 Apr 2014 | By Sarah Vizard

Analyst claims supermarket is planning up to 80 food-to-go outlets in London.

M and S Leading Ladies

Marketing investment starts to pay off for M&S as clothing sales rise

Thu, 10 Apr 2014 | By Sarah Vizard

Womenswear in particular saw stronger growth following a number of high-profile campaigns. 


Tesco moves to quash speculation over marketing head’s future

Wed, 9 Apr 2014 | By Sarah Vizard

Reports had suggested Tesco boss Philip Clarke was looking to replace CMO Matt Atkinson.


M&S might be looking abroad for growth but it still has a marketing job to do in the UK

Thu, 3 Apr 2014 | By Sarah Vizard

Analysts expect M&S’s 11th straight quarter of sales declines in the UK.

John Lewis campaigns


Waitrose champagne giveaway spurs rise in online orders

Fri, 24 Jan 2014 | By Sarah Vizard

Campaign offered customers a free bottle of champagne for ordering online.


John Lewis launches animated “Christmas they’ll never forget” ad Video

Fri, 8 Nov 2013 | By Sarah Vizard

Retailer teases ads online before taking over a whole ad break during the X Factor.

Waitrose Click and Collect

Waitrose brings staff to the fore in digital revamp

Thu, 17 Oct 2013 | By Lara O'Reilly

Relaunched website shines spotlight on grocer’s staff to emulate ‘authenticity and warmth’ of its stores.

john lewis electricals 304

John Lewis backs electrical guarantee with £2m campaign

Tue, 15 Oct 2013 | By Sarah Vizard

Retailer highlights customer service credentials with campaign focused on its two-year guarantee for electricals. 

> more retail

Job of the Week

Job of the Week

social+media Facebook Twitter LinkedIn