The John Lewis Partnership owns the retail chains John Lewis and Waitrose. All 70,000 staff are partners and share in the profits. The first store opened in London in 1864 and the John Lewis chain’s results are often taken as an overall barometer of the UK high street’s fortunes. The current director of marketing is Craig Inglis.
‘Huge success’ of Christmas marketing campaign helped boost revenues and profits.
Retailer to use customer data to move from time and product-driven to life-stage campaigns.
Why his £6.5bn brand is “not selling products, but the idea that we care”
Brands that behave like humans fair better with consumers, according to new research.
John Lewis plans to build on ‘momentum’ with support of Commonwealth Games.
Retailers including Next and John Lewis invested in online and held their nerve by not discounting.
John Lewis posts 6.9% increase in sales over Christmas but rivals’ profitability suffers from discounting.
Retailers including H&M, Boots and New Look offer deep discounts to lure Christmas shoppers.
Marketing Week takes a look at the major themes in retail throughout 2013, from the horse meat scandal to the rise of click and collect.
Christmas campaigns from brands including John Lewis, Tesco and M&S dominate list.
Retailer credits ‘Countdown to Christmas’ marketing in store and online for sales boost.
Launch of supermarket’s festive film boosted both consumer perception and purchase intent for the brand, according to YouGov.
An unscientific look at the big Christmas marketing campaigns.
Retailer will look to translate social media success into merchandise sales.
Retailer teases ads online before taking over a whole ad break during the X Factor.
Retailer steals pole position from Amazon, which was top for the past three years.
TV ads still main battleground, but investment in content and social media opening up new front.
Retailer highlights customer service credentials with campaign focused on its two-year guarantee for electricals.
Retailer wants more shoppers to think of it as an everyday shopping destination, not just for big-ticket purchases.
Department store expands the MyJohnLewis reward programme it trialled last year to all customers.
Horsemeat and tax avoidance scandals take their toll on the industry as discount retailers fare well in times of greater consumer cynicism, study reveals.
Multimedia campaign will use geo-targeting to reach customers living in trial area.
Supermarket’s focus on fresh food risks losing sight of its brand identity, analysts warn.
Trial will highlight how much electricity households goods use over their lifetime.
Adam&EveDDB creates another tear-jerker for the retailer’s £5m home insurance campaign.
Department store to reinvigorate push it launched in 2011 as it targets a 15 per cent growth in sales of UK goods in its shops.
Supermarket bolsters multi-channel offering with launch of ‘UK grocery first’ temperature controlled collection lockers.
12-month tie-up with BabyCentre to be backed by through the line media campaign.
Upmarket retailer signs deal as part of global brand-building exercise, renews Reading Football Club sponsorship.
Supermarket aims to tell the story behind TV chef’s recipes in Easter campaign.