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Manchester United marketing news

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Betfair claims gambling first with Snapchat tie-up

Wed, 19 Feb 2014 | By Sebastian Joseph

Betfair to become the first gambling brand to use photo-messaging app Snapchat to target consumers. 

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Manchester United drop out of top 3 revenue earners

Thu, 23 Jan 2014 | By Russell Parsons

Manchester United outpaced by Bayern Munich despite raft of sponsorship deals.  

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Pepsi unveils global ‘football super squad’ brand ambassador lineup

Thu, 16 Jan 2014 | By Lara O'Reilly

Pepsi’s 2014 ambassadors to include Leo Messi, Robin van Persie and Jack Wilshere.

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2013: The year in sponsorship Video

Tue, 10 Dec 2013 | By Sebastian Joseph

Marketing Week picks out the top takeaways in sponsorship during 2013.

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FA readies marketing push for World Cup build-up

Mon, 21 Oct 2013 | By Sebastian Joseph

Governing body moves forward with bid to drive more repeat visits to Wembley Stadium.

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Man Utd's commercial 'engine' spurs record revenue

Thu, 19 Sep 2013 | By Sebastian Joseph

Sponsorship deals with Chevrolet and PepsiCo help boost the club’s commercial revenues by 30 per cent.

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Manchester United marketing analysis

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Take career advice from Man Utd's Moyes

Wed, 5 Mar 2014 | By Mark Ritson

Moving to a successful brand that has already achieved a decade of consecutive growth is like seeking out a rod for your own back.

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CMO Masterclass: Arsenal FC

CMO Strategy September 2013 | By Michael Barnett

Arsenal chief commercial officer Tom Fox explains the difficult tasks of a football club marketer, from keeping new and old fans onside to convincing them that football success must be founded on a financially stable brand.

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Kicking off

Wed, 27 Feb 2013 | By Jonathan Bacon

Is football marketing scoring an own goal with fans?

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Chevrolet scores own goal with Liverpool Man U ad Video

Tue, 8 Jan 2013 | By Sebastian Joseph

When Chevrolet announced it was to sponsor both United and Liverpool, the car marque spoke about leveraging the passion…

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Highbrow meets lowbrow

18 October 2012 | By Mindi Chahal

Why brands are finding success combining premium and everyday products.

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Manchester United careful about over-commercialisation on Facebook

Thu, 30 Jun 2011 | By Branwell Johnson

Manchester United Football Club has no plans to put any advertising on its Facebook page in the near future.

Lee Daley gains extra time at Manchester United

Fri, 23 Feb 2007

Lee Daley, chairman and chief executive of Saatchi & Saatchi London, takes up his new position as global commercial director of Manchester United in mid-April. The timing of his departure is interesting in itself, because chief executives normally have to work out an extended period of notice even if, as in this case, they are not moving to a competitor.

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Kicking off

Wed, 27 Feb 2013 | By Jonathan Bacon

Is football marketing scoring an own goal with fans?

Manchester United campaigns

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Nike enlists Wayne Rooney for social media boot reveal Video

Tue, 28 May 2013 | By Sebastian Joseph

Campaign launched to introduce the brand’s new Hypervenom football boot.

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Man Utd inks £180m training ground deal with Aon

Mon, 8 Apr 2013 | By Sebastian Joseph

Premier League outfit sells naming rights to its training ground for the first time.

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Man Utd and Liverpool stars front Chevrolet ad Video

Mon, 7 Jan 2013 | By Sebastian Joseph

Automobile sponsor for both clubs unveils controversial spot ahead of their match next weekend.

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Chevrolet unveils Man U film competition

Fri, 17 Aug 2012 | By Rosie Baker

The first major activation of the sponsorship sees Man U fans around the world invited to capture the excitement of match day in a short film competition run by Mofilm.

manchester united related brands

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A personal touch gives smarter rewards

17 April 2014 | By Mindi Chahal

Using data to create bespoke offers for consumers and employing co-buy schemes gives brands flexibility on deals and sends conversion rates soaring.

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Coke holds back marketing spend as it prepares for World Cup splurge

Tue, 15 Apr 2014 | By Lara O'Reilly

Coke has spent just 5 per cent of its $400m additional marketing investment for 2014 in Q1.

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Coke Great Britain sales impacted by shift to smaller bottles

Tue, 15 Apr 2014 | By Lara O'Reilly

Sparkling volumes down double digits in first quarter as Coke changed bottle size from 2l to 1.75l.

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Coke and Pepsi face off for World Cup brand win Video

Wed, 2 Apr 2014 | By Sebastian Joseph

Coca-Cola and Pepsi unveil global campaigns to promote their ties to football ahead of the World Cup.

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Coca-Cola bids to be ‘right-time’ not real-time World Cup marketer

Tue, 1 Apr 2014 | By Sebastian Joseph

Coca-Cola says real-time marketing should be “meaningful” to fans not “excessive”.

Share a Coke

'Heavyweight ad campaigns' help UK soft drinks sales top £10bn for first time

Fri, 28 Mar 2014 | By Lara O'Reilly

Soft drinks sales grew by 2% in 2013, according to Britvic Soft Drinks Review.

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