PepsiCo
PepsiCo is one of the leading companies in the soft drinks, snacks and food marketplace. Its UK & Ireland offices employs over 5,500 people across 13 locations, looking after brands including Pepsi, 7Up, Walkers, Quakers, Tropicana and Gatorade.
PepsiCo
PepsiCo readies multi-million dollar investment in brands
PepsiCo to boost its ad spend by as much as $600m (£378m) as it looks to strengthen its position against Kraft Foods and Coca-Cola.
PepsiCo rolls out first UK ad campaign for rice cracker brand
PepsiCo invites consumers to suggest the pronunciation of its rice cracker brand, Sakata, in the UK.
PepsiCo looks to build out snack portfolio beyond crisps and nuts
PepsiCo hunts for marketing innovation manager to build its snack group in the UK as part of its multi-year mission to grow the unit globally.
Pepsi launches mini cans to appeal to women
PepsiCo has launched a mini can variant for its Pepsi, Diet Pepsi and Pepsi Max brands in the UK as it looks to boost its appeal with women.
Mountain Dew eyes Facebook store launch
Mountain Dew Energy is considering launching its first Facebook store to give fans exclusive access to limited edition drinks.
PepsiCo misses health targets
PepsiCo UK, which owns Tropicana, Pepsi, Quaker and Walkers, has admitted it has missed some of its short-term targets on developing healthier products set out last year.
Tizer owner launches energy drink for women
AG Barr, the owner of Irn Bru and Tizer, is launching what it claims to be the first energy drink targeted specifically at women.
Quaker Oats expands Oat So Simple range
Quaker Oats, the PepsiCo-owned porridge brand, is expanding its Oat So Simple range with indulgence and children’s products.
Soft drinks sales continue to fizz despite recession
Soft drink sales were resilient in 2010 despite a long winter and tough economic conditions, according to the 2011 Britvic Soft Drinks Report.
Gatorade readies UK relaunch
PepsiCo is to position the Gatorade drinks brand in the UK as a sports performance resource for athletes and amateur fitness fans as part of a relaunch of the brand this year.
Britvic launches new PepsiCo energy drink in UK
Britvic is introducing a “completely different” natural drink to the UK stimulant energy market, aiming to bring new shoppers into the category.
PepsiCo sees fall in profit
PepsiCo has reported a 5% fall in profit for the fourth-quarter to $1.37bn (£850m), driven down by rising commodities costs.
Stephen Fry-starring Walkers Comic Relief ad unveiled
Watch Stephen Fry, Jimmy Carr, Al Murray and Frank Skinner in ad for the range of Walkers crisps being launched for Comic Relief.
Walkers flavour of the night at Engage Awards 2010
Walkers’ Do Us A Flavour campaign carried off the FMCG category at the Marketing Week Engage Awards 2010, and the company went on to launch the creative concept in 20 other countries.
PepsiCo builds on sustainable business
Watch PepsiCo’s ’Path to zero environmental impact’ video here.
PepsiCo reveals sustainable business plan
PepsiCo has announced an “ambitious” sustainability strategy to cut water usage and carbon emissions by 50% in the farming and packaging of its brands.
Pepsi Raw removed from UK market
Pepsi Raw, the cola made using naturally sourced ingredients, is being removed from the UK market, Pepsi has confirmed.
PepsiCo brings in Danone Waters marketer to head up Quaker and Tropicana
PepsiCo has appointed Danone Waters’ UK marketing director Patrick Kalotis as its new head of marketing for Quaker and Tropicana.
PepsiCo and Microsoft kick off World Cup game campaign
PepsiCo and Microsoft Advertising have launched a global integrated ad campaign featuring international football stars ahead of this summer’s FIFA World Cup.
PepsiCo commits to salt and sugar cuts in food
PepsiCo is planning dramatic cuts to the salt and sugar content in its brands such as Pepsi, Quaker oats and Walkers crisps.
PepsiCo adopts global policy for soft drinks in schools
PepsiCo is voluntarily adopting a global policy to stop selling its full-sugar soft drinks to primary and secondary schools by 2012.
Nectar card owner puts PepsiCo boss at Euro helm
Groupe Aeroplan, the company that owns Nectar card and Carlson Marketing, has named PepsiCo marketer David Johnston as president and chief executive of its European division.
Groupe Aeroplan recruits PepsiCo chief
Groupe Aeroplan has named PepsiCo marketer David Johnston as president and chief executive officer of its European division.
Simpsons and PepsiCo in latest Change4Life push
The Department of Health has launched the latest stage of its £75m anti-obesity initiative, with the sponsorship of The Simpsons on Channel 4.
PepsiCo plans to boost ad spend
PepsiCo is planning to increase its spend on advertising next year with a marked push on Gatorade.
PepsiCo veteran to retire
PepsiCo vice chairman and chief executive of its international operations Michael White is to retire later this year after nearly 20 years with the company.
PepsiCo appoints global sales and marketing exec
PepsiCo has promoted UK and Ireland president Salman Amin to the role of executive vice president of sales and marketing.
