PepsiCo is one of the leading companies in the soft drinks, snacks and food marketplace. Its UK & Ireland offices employs over 5,500 people across 13 locations, looking after brands including Pepsi, 7Up, Walkers, Quakers, Tropicana and Gatorade.
Using data to create bespoke offers for consumers and employing co-buy schemes gives brands flexibility on deals and sends conversion rates soaring.
Coca-Cola and Pepsi unveil global campaigns to promote their ties to football ahead of the World Cup.
Soft drinks sales grew by 2% in 2013, according to Britvic Soft Drinks Review.
Campaign signals Pepsi Max’s move away from traditional media led TV campaigns to digital.
Pepsi’s 2014 ambassadors to include Leo Messi, Robin van Persie and Jack Wilshere.
PepsiCo to create radio show online to encourage people to eat porridge.
Change of tack reported by UK agencies, as iAd unit seeks to bolster its ranks.
Apple courts brands for UK launch, seeks to bolster iAd team.
Premier League Champions unwilling to risk Pepsi deal in Australian tie.
Softs drinks maker readies bid to extend lead over Coke in leisure channels with major digital and music push.
Is fear of a social media scandal driving marketers to play it safe and revive old campaigns?
Move to sever ties with rapper comes days after brand dropped ad by Tyler the Creator for portraying racial stereotypes and violence towards women.
Global ad features singer’s new track Grown Woman and a dance-off between her various stage personalities.
Pepsi outperforms market leader’s growth despite heavy investment in marketing around the Olympics, says annual drinks report.
PepsiCo hopes multi-million pound campaign and fashion focus will propel new low-cal juice brand to the top.
Snacks business drafts in House of Fraser’s e-commerce chief to spearhead its digital activity in the UK.
Beyonce expands decade-long partnership with soft drinks brand.
While Chinese companies are showing continued interest in the West, PepsiCo is looking east for inspiration. Last month it opened a new research and development centre in Shanghai. The facility is described as “a hub of new product, packaging and equipment innovation for PepsiCo’s businesses throughout Asia” and a means of improving R&D processes across the food and drinks group.
Brands are looking at ever more innovative ways to collect consumer data - from QR codes attached to gravestones to vending machines that inform future fizzy drink flavours, but consumers are demanding a fair exchange for their information.
Cricket’s governing body to launch co-branded Twitter campaigns with sponsors in a bid to boost the sport’s global appeal.
Marketing Week looks back at the five best Pepsi adverts starring the ‘king of pop’ Michael Jackson.
Drinks manufacturer remixes Michael Jackson’s ‘Bad’ to mark the single’s 25th anniversary.
PepsiCo’s in-game ad censured by watchdog because it could have encouraged viewers to copy the “dangerous” stunts it featured.
Food and drinks business sees a new way to connect with UK shoppers.
Food company hands Salman Amin augmented role as part of a raft of senior appointments to its executive team.
Pepsi teams up with RnB singer for debut TV spot under its ‘Live for Now’ music campaign.
Drinks giant hopes marketing push, featuring Nicki Minaj, will help it appeal to younger consumers.
PepsiCo to expand its UK crisp brand Walkers Sensations in to flavoured nuts.
Football stars Lionel Messi, Jack Wilshere and Didier Drogba take it to the Max in new spot.
PepsiCo to boost its ad spend by as much as $600m (£378m) as it looks to strengthen its position against Kraft Foods and Coca-Cola.