Procter & Gamble
Procter & Gamble is one of the world’s leading fmcg companies with more than 300 branded products and operations in more than 80 countries. Brands it owns include Max Factor, Fairy, Olay and Gillette.
Procter & Gamble
Kellogg buys Pringles in $2.7bn deal
Kellogg looks to match success of its cereals business with £1.7bn acquisition of the Pringles brand.
P&G launches 1 Like = 1 Day charity Facebook campaign
P&G pledges to provide one day of clean drinking water in developing countries for every Facebook Like.
P&G looks towards helping the mum of the future
FMCG giant P&G has focused the majority of its brand strategies around praising, rewarding and catering to mums, and last week it revealed what it believes to be the mum of the future.
P&G to invest $5m in youth sports schemes
P&G is to fund youth sports initiatives around the world as part of its Olympic sponsorship campaign.
Airbrushing damages consumer trust in brands
A new report has found that brands that use airbrushing in advertising risk losing the trust of customers.
P&G names 11 British athletes for campaigns
Sir Chris Hoy and Jessica Ennis are among 11 British Athletes that will be ambassadors for individual P&G brands as part of its Olympic sponsorship.
Spring: “Women need to learn hard stuff to get ahead”
Top female marketers offer advice for women to get ahead in business.
Mumsnet hands P&G “family friendly” endorsement
The influential social network for mums hands P&G "family friendly" endorsement.
P&G's sales increase in Q1
Procter & Gamble says rising prices has helped increase sales in the first quarter of the year.
P&G readies Olympic family campaign
P&G’s “Nearest and Dearest” offers families of British athletes perks as part of its Olympic sponsorship.
José Mourinho becomes face of Braun shavers
Former Chelsea boss becomes shaver brand’s first global ambassador.
Q&A: Roisin Donnelly, UK corporate marketing director and head of marketing, Procter & Gamble
How brand bundling can help beat budget cuts and give you the competitive edge - click here to read the cover feature Five brand bundling campaigns -
Five brand bundling campaigns
How brand bundling can help beat budget cuts and give you the competitive edge - click here to read the cover feature What can go wrong - three top marketers
Roll up for brand bundling
How big businesses are using collective marketing campaigns to beat budget cuts
FHM inks P&G digital sponsorship deal
P&G has inked a sponsorship deal with Bauer Media which will see every editorial page of FHM fashion spin-off Collections carry Lacoste fragrance branding.
P&G attributes sales rise to increased prices and marketing
Procter & Gamble says price rises and increased marketing spend helped boost global revenue in its fourth quarter despite difficult economic conditions in the US and Europe.
Paralympics is no leap of faith for 2012 sponsors
The organisers of London 2012 are selling it as a Games of equal halves, but sponsors that buy into the Paralympics spirit stand to achieve a higher brand performance than they would from mere event ’billboarding’.
P&G extends Oral-B brand
Procter & Gamble is launching the first toothpaste under its Oral-B dental brand in the UK as part of its “multi-dimensional innovation strategy”.
P&G sets Olympic bar high
Procter & Gamble aims for its “P&G proud sponsor of mums” messaging for the London 2012 Olympics and recently announced Paralympics sponsorship campaigns, to be as iconic and long-lasting as its Gillette and Fairy liquid campaigns.
Premier Foods pegs growth on brands
Premier Foods, the owner of Hovis, Ambrosia and Bisto, is overhauling its approach to brand, marketing and innovation as part of a new strategy to accelerate growth.
P&G names new global digital chief
Procter & Gamble has appointed Ilonka Laviz, the former marketing director for its Always brand, as its top global digital marketer.
Case study: P&G's Tide: Going the extra mile - how to manage expectations
Click here to read the cover story ’Above and beyond the call of duty’
Above and beyond the call of duty
Be it part of a brand’s DNA or a one-off act of kindness, exceeding customer expectations can certainly build brand equity. However, the motivation for developing such a marketing strategy must come from the heart.
P&G readies beauty magazine launch
Procter & Gamble is launching a free monthly digital beauty magazine to promote interest in its beauty portfolio.
Procter & Gamble sells Pringles brand
Procter & Gamble has sold its Pringles crisp brand to Diamond Foods for $2.35bn.
P&G pushes corporate brand for first time with ‘mums’ campaign
FMCG giant Procter & Gamble (P&G) is launching its first ever consumer-facing corporate brand campaign in the UK that will use the strapline ’proud sponsor of mums’.
P&G adds Febreze to $1bn brand portfolio
Procter & Gamble’s plans to further grow its global household business by leveraging the recently acquired Ambi Pur brand alongside its Febreze brand.
Brands turn to direct selling online
Food and FMCG manufactures are increasingly looking to develop direct selling channels online to build engagement with consumers, according to a study.
P&G documentary format ads ruled not misleading
Procter & Gamble’s series of “Science Behind The Beauty” ads for three P&G brands that ran through one hour of programming as part of an over-arching strategy have been cleared of being misleading.
