Sainsbury's news


Aldi poised to overtake Waitrose Video

Tue, 29 Jul 2014 | By Sarah Vizard

Discount grocer sees market share rise to record 4.8%, just behind Waitrose on 4.9%. 


Netto hires UK marketing director to lead on UK launch

Tue, 24 Jun 2014 | By Sarah Vizard

Tom Hampson to move over from Sainsbury’s as part of discount store tie-up with Netto.


Sainsbury’s brings Netto back to the UK

Fri, 20 Jun 2014 | By Sarah Vizard

Sainsbury’s makes ‘inspired’ bid for the discount grocery market in joint venture that won’t compromise brand values, say analysts.


Sainsbury's insists marketing tactics paying off despite another sales dip

Wed, 11 Jun 2014 | By Russell Parsons

Analysts also back supermarket’s ‘balanced brand investments’. 


Tesco bans sweets and chocolates from the checkout

Thu, 22 May 2014

Morrisons also limiting sales, while Asda and Sainsbury’s will not change current strategy.


Justin King: ‘My marketing legacy is incredibly strong advertising that proves we understand the customer’

Wed, 2 Apr 2014 | By Sarah Vizard

Sainsbury’s outgoing CEO says its marketing reflects challenges facing customers.


Sainsbury’s online director: ‘Marketing is about influencing the customer conversation, not shouting at them’

Thu, 27 Mar 2014 | By Sarah Vizard

Jon Rudoe says above the line advertising is not dead for the supermarket, but that it needs to be used in new ways.


Tesco to ‘robustly defend’ price match scheme after Sainsbury’s wins judicial review

Mon, 24 Mar 2014 | By Sarah Vizard

Sainsbury’s claims Tesco’s Price Promise ad campaign is ‘misleading’.

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Sainsbury's marketing analysis

Brand storytelling trends

The top storytelling brands

Wed, 9 Jul 2014 | By Mindi Chahal

Apple retains its title as the UK’s top storytelling brand, while supermarkets take a tumble.


Why values are now important in budget food ranges too

Thu, 16 Jan 2014 | By Sarah Vizard

We can expect to see more supermarkets focusing on values even in their cheaper food lines as consumers become increasingly interested in provenance and sourcing.


Supermarkets must look beyond points to reward loyalty

Thu, 9 Jan 2014 | By Sarah Vizard

Loyalty schemes are growing in importance for the supermarkets, but Waitrose’s rewards-based programme is the future.


It doesn't matter if no one watches the Sainsbury's movie, the PR job is already done

Thu, 14 Nov 2013 | By Sarah Vizard

Sainsbury’s is hoping to get people talking about its brand using content.


Ease the customer down the aisle

3 October 2013 | By Lou Cooper

New research looks at how consumers rate nine grocery retailers in terms of ‘effort to shop’ and finds that the easier the experience, the more likely customers will remain loyal.

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essential read

Sarah Vizard

Is a price message the answer to the rise of the discounters?

Thu, 8 May 2014 | By Sarah Vizard

Tesco and Morrisons are hoping so, Sainsbury’s and Waitrose are hoping for the opposite.

Sainsbury's brand campaigns


Sainsbury’s and Google launch first voice recognition banner ad Video

Thu, 5 Jun 2014 | By Sarah Vizard

Ad will promote Sainsbury’s new tool to help people cut down on food wastage at home.


Sainsbury’s rapped again as ‘Live Well For Less’ ad banned

Wed, 7 May 2014 | By Sarah Vizard

Ad is the latest from the supermarket to be barred for ‘misleading’ customers.


Sainsbury’s to help ‘confused’ shoppers by adding calorie counts to wine labels

Thu, 20 Feb 2014 | By Sarah Vizard

Research finds 85 per cent of people don’t know how many calories are in a glass of wine.


Sainsbury’s brings back Beckham for Active Kids campaign Video

Tue, 28 Jan 2014 | By Sarah Vizard

Relaunch of voucher collection scheme expands offer to cookery and nutrition equipment for the first time.

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Hottest jobs in marketing

The hottest jobs in marketing

Wed, 16 Jul 2014 | By Jonathan Bacon

The skills big corporates require of marketers is changing, reflected in the emergence of specialist jobs. Here’s how to get one.

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The Marketing Week Video

Fri, 6 Jun 2014 | By Marketing Week Reporters

Welcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.


Aldi poised to overtake Waitrose Video

Tue, 29 Jul 2014 | By Sarah Vizard

Discount grocer sees market share rise to record 4.8%, just behind Waitrose on 4.9%. 

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Three lessons from Aldi's founder for today's brands

Wed, 23 Jul 2014 | By Ruth Mortimer

Tesco’s new CEO faces a huge challenge - can he be as ruthlessly focused as Aldi is on its business?

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Is Dave Lewis really the right choice for Tesco?

Tue, 22 Jul 2014 | By Mark Ritson

Tesco’s new CEO may find that without retail in his DNA he will struggle.

Dave Lewis

Tesco looks to Unilever marketer to provide a clear brand identity

Mon, 21 Jul 2014 | By Sarah Vizard

David Lewis to focus on brand purpose and reconnecting with customers.

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