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Sainsbury's

Sainsbury's news

Sainsburys deal low prices

The Marketing Week Video

Fri, 26 Sep 2014

Welcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.

Sainsburys deal low prices

Sainsbury’s takes aim at rivals in price-based marketing overhaul

Thu, 25 Sep 2014 | By Sarah Vizard

Retailer will simplify prices and promotions as part of three-pronged campaign. 

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Sainsbury’s simplifies digital presence as it shuts down non-food website

Wed, 6 Aug 2014 | By Sarah Vizard

Consumers will now be able to buy general merchandise alongside their main grocery shop.

Aldi

Aldi poised to overtake Waitrose Video

Tue, 29 Jul 2014 | By Sarah Vizard

Discount grocer sees market share rise to record 4.8%, just behind Waitrose on 4.9%. 

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Netto hires UK marketing director to lead on UK launch

Tue, 24 Jun 2014 | By Sarah Vizard

Tom Hampson to move over from Sainsbury’s as part of discount store tie-up with Netto.

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Sainsbury’s brings Netto back to the UK

Fri, 20 Jun 2014 | By Sarah Vizard

Sainsbury’s makes ‘inspired’ bid for the discount grocery market in joint venture that won’t compromise brand values, say analysts.

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Sainsbury's insists marketing tactics paying off despite another sales dip

Wed, 11 Jun 2014 | By Russell Parsons

Analysts also back supermarket’s ‘balanced brand investments’. 

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Tesco bans sweets and chocolates from the checkout

Thu, 22 May 2014

Morrisons also limiting sales, while Asda and Sainsbury’s will not change current strategy.

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Sainsbury's marketing analysis

Sarah Warby, Sainsburys

The 'mum test': why Sainsbury's new campaign is simplifying prices

Thu, 25 Sep 2014 | By Sarah Vizard

Marketing director Sarah Warby says customers are shouting at supermarkets to ‘stop making it hard work’.

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The supermarkets should take a leaf out of P&G’s marketing book

Thu, 7 Aug 2014 | By Sarah Vizard

P&G isn’t afraid to take drastic decisions and the supermarkets shouldn’t be either.

Brand storytelling trends

The top storytelling brands

Wed, 9 Jul 2014 | By Mindi Chahal

Apple retains its title as the UK’s top storytelling brand, while supermarkets take a tumble.

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Why values are now important in budget food ranges too

Thu, 16 Jan 2014 | By Sarah Vizard

We can expect to see more supermarkets focusing on values even in their cheaper food lines as consumers become increasingly interested in provenance and sourcing.

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Supermarkets must look beyond points to reward loyalty

Thu, 9 Jan 2014 | By Sarah Vizard

Loyalty schemes are growing in importance for the supermarkets, but Waitrose’s rewards-based programme is the future.

> search for more Sainsbury's stories

essential read

Sarah Vizard

Is a price message the answer to the rise of the discounters?

Thu, 8 May 2014 | By Sarah Vizard

Tesco and Morrisons are hoping so, Sainsbury’s and Waitrose are hoping for the opposite.

Sainsbury's brand campaigns

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Sainsbury’s and Google launch first voice recognition banner ad Video

Thu, 5 Jun 2014 | By Sarah Vizard

Ad will promote Sainsbury’s new tool to help people cut down on food wastage at home.

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Sainsbury’s rapped again as ‘Live Well For Less’ ad banned

Wed, 7 May 2014 | By Sarah Vizard

Ad is the latest from the supermarket to be barred for ‘misleading’ customers.

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Sainsbury’s to help ‘confused’ shoppers by adding calorie counts to wine labels

Thu, 20 Feb 2014 | By Sarah Vizard

Research finds 85 per cent of people don’t know how many calories are in a glass of wine.

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Sainsbury’s brings back Beckham for Active Kids campaign Video

Tue, 28 Jan 2014 | By Sarah Vizard

Relaunch of voucher collection scheme expands offer to cookery and nutrition equipment for the first time.

Sainsbury's related brands

Beats ad

The Marketing Week Video

Fri, 6 Jun 2014 | By Marketing Week Reporters

Welcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.

Aldi

Aldi: ‘Price cuts by big four benefit us’

Mon, 29 Sep 2014 | By Sarah Vizard

Discount grocer claims its basket size is now the second largest in the sector.

Sainsburys deal low prices

The Marketing Week Video

Fri, 26 Sep 2014

Welcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.

Sainsburys deal low prices

Sainsbury’s takes aim at rivals in price-based marketing overhaul

Thu, 25 Sep 2014 | By Sarah Vizard

Retailer will simplify prices and promotions as part of three-pronged campaign. 

Branwell Johnson

Customer satisfaction should be every retailer’s goal

Thu, 25 Sep 2014 | By Branwell Johnson

A key reason for Tesco’s decline is a lack of customer focus.

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Tesco’s corporate woes torpedo brand perception

Wed, 24 Sep 2014 | By Russell Parsons

YouGov BrandIndex data shows significant dips across key brand tracking data. 

related sectors: retail

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Related sectors: food & drink

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