Sainsbury's

Sainsbury's news

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Sainsbury’s simplifies digital presence as it shuts down non-food website

Wed, 6 Aug 2014 | By Sarah Vizard

Consumers will now be able to buy general merchandise alongside their main grocery shop.

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Aldi poised to overtake Waitrose Video

Tue, 29 Jul 2014 | By Sarah Vizard

Discount grocer sees market share rise to record 4.8%, just behind Waitrose on 4.9%. 

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Netto hires UK marketing director to lead on UK launch

Tue, 24 Jun 2014 | By Sarah Vizard

Tom Hampson to move over from Sainsbury’s as part of discount store tie-up with Netto.

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Sainsbury’s brings Netto back to the UK

Fri, 20 Jun 2014 | By Sarah Vizard

Sainsbury’s makes ‘inspired’ bid for the discount grocery market in joint venture that won’t compromise brand values, say analysts.

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Sainsbury's insists marketing tactics paying off despite another sales dip

Wed, 11 Jun 2014 | By Russell Parsons

Analysts also back supermarket’s ‘balanced brand investments’. 

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Tesco bans sweets and chocolates from the checkout

Thu, 22 May 2014

Morrisons also limiting sales, while Asda and Sainsbury’s will not change current strategy.

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Justin King: ‘My marketing legacy is incredibly strong advertising that proves we understand the customer’

Wed, 2 Apr 2014 | By Sarah Vizard

Sainsbury’s outgoing CEO says its marketing reflects challenges facing customers.

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Sainsbury’s online director: ‘Marketing is about influencing the customer conversation, not shouting at them’

Thu, 27 Mar 2014 | By Sarah Vizard

Jon Rudoe says above the line advertising is not dead for the supermarket, but that it needs to be used in new ways.

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Sainsbury's marketing analysis

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The supermarkets should take a leaf out of P&G’s marketing book

Thu, 7 Aug 2014 | By Sarah Vizard

P&G isn’t afraid to take drastic decisions and the supermarkets shouldn’t be either.

Brand storytelling trends

The top storytelling brands

Wed, 9 Jul 2014 | By Mindi Chahal

Apple retains its title as the UK’s top storytelling brand, while supermarkets take a tumble.

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Why values are now important in budget food ranges too

Thu, 16 Jan 2014 | By Sarah Vizard

We can expect to see more supermarkets focusing on values even in their cheaper food lines as consumers become increasingly interested in provenance and sourcing.

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Supermarkets must look beyond points to reward loyalty

Thu, 9 Jan 2014 | By Sarah Vizard

Loyalty schemes are growing in importance for the supermarkets, but Waitrose’s rewards-based programme is the future.

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It doesn't matter if no one watches the Sainsbury's movie, the PR job is already done

Thu, 14 Nov 2013 | By Sarah Vizard

Sainsbury’s is hoping to get people talking about its brand using content.

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Sarah Vizard

Is a price message the answer to the rise of the discounters?

Thu, 8 May 2014 | By Sarah Vizard

Tesco and Morrisons are hoping so, Sainsbury’s and Waitrose are hoping for the opposite.

Sainsbury's brand campaigns

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Sainsbury’s and Google launch first voice recognition banner ad Video

Thu, 5 Jun 2014 | By Sarah Vizard

Ad will promote Sainsbury’s new tool to help people cut down on food wastage at home.

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Sainsbury’s rapped again as ‘Live Well For Less’ ad banned

Wed, 7 May 2014 | By Sarah Vizard

Ad is the latest from the supermarket to be barred for ‘misleading’ customers.

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Sainsbury’s to help ‘confused’ shoppers by adding calorie counts to wine labels

Thu, 20 Feb 2014 | By Sarah Vizard

Research finds 85 per cent of people don’t know how many calories are in a glass of wine.

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Sainsbury’s brings back Beckham for Active Kids campaign Video

Tue, 28 Jan 2014 | By Sarah Vizard

Relaunch of voucher collection scheme expands offer to cookery and nutrition equipment for the first time.

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The hottest jobs in marketing

Wed, 16 Jul 2014 | By Jonathan Bacon

The skills big corporates require of marketers is changing, reflected in the emergence of specialist jobs. Here’s how to get one.

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The Marketing Week Video

Fri, 6 Jun 2014 | By Marketing Week Reporters

Welcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.

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Morrisons’ lurch from message to message is not a recipe for success

Thu, 21 Aug 2014 | By Sarah Vizard

Using a well-worn line will not provide stand out.

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Lidl takes on Primark with launch of own fashion range

Wed, 20 Aug 2014 | By Sarah Vizard

Discount retailer to stock women’s fashion for the first time.

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Morrisons strips messaging back in search of value perception boost

Tue, 19 Aug 2014 | By Sarah Vizard

Everyday Low Prices move comes as data shows value rating slipping. 

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Morrisons steps back from ‘I’m Cheaper’ positioning

Mon, 18 Aug 2014 | By Sarah Vizard

Supermarket follows Asda with ‘everyday low prices’ messaging.

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