Sainsbury's news

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Sainsbury’s simplifies digital presence as it shuts down non-food website

Wed, 6 Aug 2014 | By Sarah Vizard

Consumers will now be able to buy general merchandise alongside their main grocery shop.


Aldi poised to overtake Waitrose Video

Tue, 29 Jul 2014 | By Sarah Vizard

Discount grocer sees market share rise to record 4.8%, just behind Waitrose on 4.9%. 


Netto hires UK marketing director to lead on UK launch

Tue, 24 Jun 2014 | By Sarah Vizard

Tom Hampson to move over from Sainsbury’s as part of discount store tie-up with Netto.


Sainsbury’s brings Netto back to the UK

Fri, 20 Jun 2014 | By Sarah Vizard

Sainsbury’s makes ‘inspired’ bid for the discount grocery market in joint venture that won’t compromise brand values, say analysts.


Sainsbury's insists marketing tactics paying off despite another sales dip

Wed, 11 Jun 2014 | By Russell Parsons

Analysts also back supermarket’s ‘balanced brand investments’. 


Tesco bans sweets and chocolates from the checkout

Thu, 22 May 2014

Morrisons also limiting sales, while Asda and Sainsbury’s will not change current strategy.


Justin King: ‘My marketing legacy is incredibly strong advertising that proves we understand the customer’

Wed, 2 Apr 2014 | By Sarah Vizard

Sainsbury’s outgoing CEO says its marketing reflects challenges facing customers.


Sainsbury’s online director: ‘Marketing is about influencing the customer conversation, not shouting at them’

Thu, 27 Mar 2014 | By Sarah Vizard

Jon Rudoe says above the line advertising is not dead for the supermarket, but that it needs to be used in new ways.

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Sainsbury's marketing analysis

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The supermarkets should take a leaf out of P&G’s marketing book

Thu, 7 Aug 2014 | By Sarah Vizard

P&G isn’t afraid to take drastic decisions and the supermarkets shouldn’t be either.

Brand storytelling trends

The top storytelling brands

Wed, 9 Jul 2014 | By Mindi Chahal

Apple retains its title as the UK’s top storytelling brand, while supermarkets take a tumble.


Why values are now important in budget food ranges too

Thu, 16 Jan 2014 | By Sarah Vizard

We can expect to see more supermarkets focusing on values even in their cheaper food lines as consumers become increasingly interested in provenance and sourcing.


Supermarkets must look beyond points to reward loyalty

Thu, 9 Jan 2014 | By Sarah Vizard

Loyalty schemes are growing in importance for the supermarkets, but Waitrose’s rewards-based programme is the future.


It doesn't matter if no one watches the Sainsbury's movie, the PR job is already done

Thu, 14 Nov 2013 | By Sarah Vizard

Sainsbury’s is hoping to get people talking about its brand using content.

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essential read

Sarah Vizard

Is a price message the answer to the rise of the discounters?

Thu, 8 May 2014 | By Sarah Vizard

Tesco and Morrisons are hoping so, Sainsbury’s and Waitrose are hoping for the opposite.

Sainsbury's brand campaigns


Sainsbury’s and Google launch first voice recognition banner ad Video

Thu, 5 Jun 2014 | By Sarah Vizard

Ad will promote Sainsbury’s new tool to help people cut down on food wastage at home.


Sainsbury’s rapped again as ‘Live Well For Less’ ad banned

Wed, 7 May 2014 | By Sarah Vizard

Ad is the latest from the supermarket to be barred for ‘misleading’ customers.


Sainsbury’s to help ‘confused’ shoppers by adding calorie counts to wine labels

Thu, 20 Feb 2014 | By Sarah Vizard

Research finds 85 per cent of people don’t know how many calories are in a glass of wine.


Sainsbury’s brings back Beckham for Active Kids campaign Video

Tue, 28 Jan 2014 | By Sarah Vizard

Relaunch of voucher collection scheme expands offer to cookery and nutrition equipment for the first time.

Sainsbury's related brands

Beats ad

The Marketing Week Video

Fri, 6 Jun 2014 | By Marketing Week Reporters

Welcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.

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Tesco online boss to temporarily replace MD after it emerges company overstated profit

Mon, 22 Sep 2014 | By Lara O'Reilly

Robin Terrell to become interim UK MD, replacing suspended Chris Bush.

Triple G brands

Why good deeds pay off for brands

Thu, 18 Sep 2014 | By Jonathan Bacon

Good actions, high-quality service and an emotional connection with consumers are more valuable to brand longevity than tangible assets like profits, research finds.

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Tesco trials mobile payments service

Tue, 16 Sep 2014 | By Sarah Vizard

Launch of PayQwiq in London and Edinburgh lets customers pay and earn Clubcard points on their phone.

Yes campaign

Retailers warn price promotions could take a hit in independent Scotland

Fri, 12 Sep 2014 | By Sarah Vizard

John Lewis boss says ‘never knowingly undersold’ strapline might have to change.

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Morrisons should be looking to Waitrose, not Tesco, for lessons in loyalty

Thu, 11 Sep 2014 | By Sarah Vizard

Free tea and instant discounts are more appealing.

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