Starbucks, the Seattle-based coffee retail chain, opened its first store in 1971 and now has more than 15,000 outlets in 50 countries. Over recent years it has diversified its offering, selling music CDs and a widening array of food and drink products. It recently overhauled its “siren” logo and dropped the company name from the imagery.
Digital, mobile, card, loyalty and e-commerce to be the company’s main focus from now on
Starbucks readies pipeline of new technological innovations as global quarterly sales rise 5 per cent.
UK and Ireland marketing boss Ian Cranna to take over role of vice president of marketing and category for EMEA in the interim.
Coffee retailer heads list of ‘tier one’ brands to trial geo-targeted ad unit.
Coffee chain to pay fine after cutting short its grocery deal with US food producer.
This year’s Youth 100 list unveils what attributes make brands attractive to 18- to-24 year-olds and uncovers some surprises in which companies top the group’s ‘most desired’.
Coffee shop chain steps up bid to compete with Pret a Manger and Eat in the UK.
Ahead of his conference presentation at Marketing Week Live, Ian Cranna, VP marketing and category at Starbucks UK gives his pointers for staying ahead of the game in an increasingly global marketplace.
Coffee chain targets 5 per cent of its drinks to be served in reusable cups by 2015.
Starbucks’ brand reputation is taking longer to recover than it did to decline after tax scandal.
Suspended coffee movement allows customers to pay for coffees that can later be claimed by homeless people.
Coffee chain introduces single source espresso and opens innovation store.
Coffee giant debuts brand recovery bid with discounted coffee.
Social media campaign backfires as Starbucks hashtag is taken over by tax protesters and angry customers.
Coffee chain’s reputation grinds to halt but businesses should learn from the experience.
Coffee chain launches campaign to rebuild trust with consumers and explain decision to pay more UK corporation tax.
Coffee chain bids to replicate its success in the tea market with $620m Teavana acquisition.
‘Avoiding billions in tax is surely worse than avoiding millions. Doesn’t this make Apple worse than Starbucks?’
‘I have a community for Starbucks’ Schultz that needs some serving. It’s called Britain’
Key brand metrics plummet as Starbucks faces accusations of avoiding corporation tax in the UK.
The split-second decisions that bring successful brands to life.
Vodafone’s UK marketing director Danielle Crook to join Starbucks as EMEA vice president of marketing and category.
Starbucks looks to partnerships with other brands and integration cross platforms.
Starbucks makes move into coffee pod machines and online shopping.
Coffee chain follows rival into self serve coffee market with On The Go vending machines.
Starbucks adds caffeinated fruit juice drink, Refresha, to further extend its reach beyond coffee.
The launch of Starbucks’ new latte and supporting marketing campaign helped the UK outperform the European business.
The coffee chain gave away 2,000 lattes every minute as part of its latest marketing campaign.
Former UK marketing director is to leave Starbucks just months after moving to an international marketing role.
Starbucks hopes to personalise the service offered at its coffee shops by calling all customers by their first name.