When rebrands go wrong

(And how to avoid the pitfalls)

Starbucks

Starbucks news

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Starbucks launches first global brand campaign Video

Mon, 29 Sep 2014 | By Sebastian Joseph

Starbucks shifts from product-led marketing to encourage fans to put down their phones and ‘get together’ at its stores.

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Starbucks ties with Pod to expand food offer

Wed, 24 Sep 2014 | By Sebastian Joseph

Starbucks to sell the healthy fast food maker’s products in-store in limited trial.

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Starbucks to bolster premium coffee range in innovation drive

Fri, 25 Jul 2014 | By Sebastian Joseph

Starbucks to expand fizzy drinks range to international markets after ‘strong’ tests.

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Starbucks to bring wireless charging to Europe

Fri, 13 Jun 2014 | By Sebastian Joseph

Starbucks to begin installing wireless charging pads in Europe and Asia over the next year.

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Starbucks to ‘reinvent and transform’ the $90bn tea market

Thu, 20 Mar 2014 | By Sebastian Joseph

Starbucks steps up efforts to focus on non-coffee items such as tea, juice and food.

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Starbucks shuffles management team to sharpen ‘next gen’ digital focus

Thu, 30 Jan 2014 | By Sebastian Joseph

Digital, mobile, card, loyalty and e-commerce to be the company’s main focus from now on

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Starbucks digital offering set for caffeine shot to stir global sales

Fri, 24 Jan 2014 | By Sebastian Joseph

Starbucks readies pipeline of new technological innovations as global quarterly sales rise 5 per cent.

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Danielle Crook to leave Starbucks

Tue, 10 Dec 2013 | By Sebastian Joseph

UK and Ireland marketing boss Ian Cranna to take over role of vice president of marketing and category for EMEA in the interim.

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Starbucks marketing analysis

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Youth 100 list: Go down easy street to reach the young

Thu, 10 Oct 2013 | By Mindi Chahal

This year’s Youth 100 list unveils what attributes make brands attractive to 18- to-24 year-olds and uncovers some surprises in which companies top the group’s ‘most desired’.

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essential read

Google

The secrets of the world's most valuable brands

Wed, 21 May 2014 | By Jonathan Bacon

This year’s BrandZ 100 most valuable global brands list sees Google knock the crown off long time holder Apple.

Starbucks brand campaigns

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Starbucks credits loyalty programme for global sales boost

Fri, 25 Apr 2014 | By Sarah Vizard

However, sales at its UK business fell for the first time as it shut unprofitable stores.

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Starbucks earmarked for Foursquare trial

Tue, 26 Nov 2013 | By Ronan Shields

Coffee retailer heads list of ‘tier one’ brands to trial geo-targeted ad unit. 

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Starbucks launches UK food drive to extend its reach beyond coffee

Thu, 3 Oct 2013 | By Sebastian Joseph

Coffee shop chain steps up bid to compete with Pret a Manger and Eat in the UK.

Starbucks joins suspended coffee movement

Starbucks joins homeless charity initiative

Wed, 10 Apr 2013 | By Rosie Baker

Suspended coffee movement allows customers to pay for coffees that can later be claimed by homeless people.

Starbucks related brands

Puma

The Marketing Week Video

Fri, 8 Aug 2014

Welcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.

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McDonald’s celebrates 40 years in UK with nationwide campaign Video

Thu, 28 Aug 2014 | By Sebastian Joseph

McDonald’s looks to remind people it has been in the background of many moments in their lives. 

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McDonald’s to launch online music, loyalty and mobile ordering services

Thu, 21 Aug 2014 | By Sebastian Joseph

McDonald’s staffing senior digital global team to lead changes.

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McDonald’s takes McCafé brand into supermarkets

Tue, 19 Aug 2014 | By Sebastian Joseph

McDonald’s sees supermarkets as a way to lift the awareness of its McCafé offering in battle with Starbucks.

mcdonalds

The Marketing Week Video

Fri, 25 Jul 2014 | By Sarah Vizard

Welcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.

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McDonald's focuses on ‘what matters’ in push to highlight its positive contributions Video

Fri, 25 Jul 2014 | By Sebastian Joseph

Campaign introduces the strapline ‘Here’s to what matters’.

Related sectors: food & drink

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