Profile: Jeremy Gilley

The man marketing world peace

Starbucks

Starbucks, the Seattle-based coffee retail chain, opened its first store in 1971 and now has more than 15,000 outlets in 50 countries. Over recent years it has diversified its offering, selling music CDs and a widening array of food and drink products. It recently overhauled its “siren” logo and dropped the company name from the imagery.

Starbucks

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Starbucks shuffles management team to sharpen ‘next gen’ digital focus

Thu, 30 Jan 2014

Digital, mobile, card, loyalty and e-commerce to be the company’s main focus from now on

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Starbucks digital offering set for caffeine shot to stir global sales

Fri, 24 Jan 2014

Starbucks readies pipeline of new technological innovations as global quarterly sales rise 5 per cent.

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Danielle Crook to leave Starbucks

Tue, 10 Dec 2013

UK and Ireland marketing boss Ian Cranna to take over role of vice president of marketing and category for EMEA in the interim.

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Starbucks earmarked for Foursquare trial

Tue, 26 Nov 2013

Coffee retailer heads list of ‘tier one’ brands to trial geo-targeted ad unit. 

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Starbucks slapped with $2.7bn fine in grocery fight with Kraft

Wed, 13 Nov 2013

Coffee chain to pay fine after cutting short its grocery deal with US food producer.

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Youth 100 list: Go down easy street to reach the young

Thu, 10 Oct 2013

This year’s Youth 100 list unveils what attributes make brands attractive to 18- to-24 year-olds and uncovers some surprises in which companies top the group’s ‘most desired’.

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Starbucks launches UK food drive to extend its reach beyond coffee

Thu, 3 Oct 2013

Coffee shop chain steps up bid to compete with Pret a Manger and Eat in the UK.

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Q&A: Ian Cranna, Starbucks

Thu, 13 Jun 2013

Ahead of his conference presentation at Marketing Week Live, Ian Cranna, VP marketing and category at Starbucks UK gives his pointers for staying ahead of the game in an increasingly global marketplace.

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Starbucks serves up reusable cups

Fri, 19 Apr 2013

Coffee chain targets 5 per cent of its drinks to be served in reusable cups by 2015.

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Brand audit: Starbucks

Mon, 15 Apr 2013

Starbucks’ brand reputation is taking longer to recover than it did to decline after tax scandal.

Starbucks joins suspended coffee movement

Starbucks joins homeless charity initiative

Wed, 10 Apr 2013

Suspended coffee movement allows customers to pay for coffees that can later be claimed by homeless people.

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Starbucks launches campaign to promote new espresso

Tue, 26 Mar 2013

Coffee chain introduces single source espresso and opens innovation store.

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Starbucks eyes reputation recovery with 'Monday promotion' Video

Mon, 7 Jan 2013

Coffee giant debuts brand recovery bid with discounted coffee.

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Starbucks Twitter campaign hijacked

Mon, 17 Dec 2012

Social media campaign backfires as Starbucks hashtag is taken over by tax protesters and angry customers.

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'Starbucks' tax move a wake up call for other brands'

Wed, 12 Dec 2012

Coffee chain’s reputation grinds to halt but businesses should learn from the experience.

UKUncut targets Starbucks

Starbucks pays more tax to build trust

Fri, 7 Dec 2012

Coffee chain launches campaign to rebuild trust with consumers and explain decision to pay more UK corporation tax.

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Starbucks buys luxury tea brand

Thu, 15 Nov 2012

Coffee chain bids to replicate its success in the tea market with $620m Teavana acquisition.

Mark Ritson

Brand equity can damn as well as aid you

8 November 2012

‘Avoiding billions in tax is surely worse than avoiding millions. Doesn’t this make Apple worse than Starbucks?’

Mark Ritson

It's not taxing, just be true to the brand

25 October 2012

‘I have a community for Starbucks’ Schultz that needs some serving. It’s called Britain’

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Starbucks brand suffers over tax claims

Thu, 18 Oct 2012

Key brand metrics plummet as Starbucks faces accusations of avoiding corporation tax in the UK.

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The click moment

11 October 2012

The split-second decisions that bring successful brands to life.

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Starbucks poaches Vodafone's Crook

Tue, 9 Oct 2012

Vodafone’s UK marketing director Danielle Crook to join Starbucks as EMEA vice president of marketing and category.

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Starbucks expands loyalty scheme

Wed, 26 Sep 2012

Starbucks looks to partnerships with other brands and integration cross platforms.

Starbucks to launch Verismo at home machines

Starbucks reveals Verismo at home coffee machine

Thu, 20 Sep 2012

Starbucks makes move into coffee pod machines and online shopping.

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Starbucks apes Costa with self serve machines

Mon, 10 Sep 2012

Coffee chain follows rival into self serve coffee market with On The Go vending machines.

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Starbucks launches new caffeine fruit drink

Thu, 12 Jul 2012

Starbucks adds caffeinated fruit juice drink, Refresha, to further extend its reach beyond coffee.

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Starbucks cites new latte for UK growth

Fri, 27 Apr 2012

The launch of Starbucks’ new latte and supporting marketing campaign helped the UK outperform the European business.

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Starbucks claims 5.1m Twitter impressions in latte giveaway

Fri, 16 Mar 2012

The coffee chain gave away 2,000 lattes every minute as part of its latest marketing campaign.

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Brian Waring to leave Starbucks

Tue, 13 Mar 2012

Former UK marketing director is to leave Starbucks just months after moving to an international marketing role.

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Starbucks on first name terms Video

Mon, 12 Mar 2012

Starbucks hopes to personalise the service offered at its coffee shops by calling all customers by their first name.

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