Starbucks news


Starbucks to bolster premium coffee range in innovation drive

Fri, 25 Jul 2014 | By Sebastian Joseph

Starbucks to expand fizzy drinks range to international markets after ‘strong’ tests.


Starbucks to bring wireless charging to Europe

Fri, 13 Jun 2014 | By Sebastian Joseph

Starbucks to begin installing wireless charging pads in Europe and Asia over the next year.


Starbucks to ‘reinvent and transform’ the $90bn tea market

Thu, 20 Mar 2014 | By Sebastian Joseph

Starbucks steps up efforts to focus on non-coffee items such as tea, juice and food.


Starbucks shuffles management team to sharpen ‘next gen’ digital focus

Thu, 30 Jan 2014 | By Sebastian Joseph

Digital, mobile, card, loyalty and e-commerce to be the company’s main focus from now on


Starbucks digital offering set for caffeine shot to stir global sales

Fri, 24 Jan 2014 | By Sebastian Joseph

Starbucks readies pipeline of new technological innovations as global quarterly sales rise 5 per cent.


Danielle Crook to leave Starbucks

Tue, 10 Dec 2013 | By Sebastian Joseph

UK and Ireland marketing boss Ian Cranna to take over role of vice president of marketing and category for EMEA in the interim.


Starbucks slapped with $2.7bn fine in grocery fight with Kraft

Wed, 13 Nov 2013 | By Sebastian Joseph

Coffee chain to pay fine after cutting short its grocery deal with US food producer.


Starbucks supports mobile, digital and loyalty mix to power brand

Thu, 31 Oct 2013 | By Sebastian Joseph

Coffee chain hails marketing platforms for adding value to the brand and its financial results in 2013.

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Starbucks marketing analysis


Youth 100 list: Go down easy street to reach the young

Thu, 10 Oct 2013 | By Mindi Chahal

This year’s Youth 100 list unveils what attributes make brands attractive to 18- to-24 year-olds and uncovers some surprises in which companies top the group’s ‘most desired’.

Mark Ritson

Crisis continues to brew at Starbucks

13 December 2012 | By Mark Ritson

As last weekend’s protests by tax campaigners show, Starbucks still has a long way to go to rescue its brand.

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The secrets of the world's most valuable brands

Wed, 21 May 2014 | By Jonathan Bacon

This year’s BrandZ 100 most valuable global brands list sees Google knock the crown off long time holder Apple.

Starbucks brand campaigns


Starbucks credits loyalty programme for global sales boost

Fri, 25 Apr 2014 | By Sarah Vizard

However, sales at its UK business fell for the first time as it shut unprofitable stores.


Starbucks earmarked for Foursquare trial

Tue, 26 Nov 2013 | By Ronan Shields

Coffee retailer heads list of ‘tier one’ brands to trial geo-targeted ad unit. 


Starbucks launches UK food drive to extend its reach beyond coffee

Thu, 3 Oct 2013 | By Sebastian Joseph

Coffee shop chain steps up bid to compete with Pret a Manger and Eat in the UK.

Starbucks joins suspended coffee movement

Starbucks joins homeless charity initiative

Wed, 10 Apr 2013 | By Rosie Baker

Suspended coffee movement allows customers to pay for coffees that can later be claimed by homeless people.

Starbucks related brands


The Marketing Week Video

Fri, 25 Jul 2014 | By Sarah Vizard

Welcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.


McDonald's focuses on ‘what matters’ in push to highlight its positive contributions Video

Fri, 25 Jul 2014 | By Sebastian Joseph

Campaign introduces the strapline ‘Here’s to what matters’.


McDonald’s set to ramp up personalised experiences

Wed, 23 Jul 2014 | By Sebastian Joseph

McDonald’s backs digital investments to drive growth as its sales once again miss analysts’ expectations.


McDonald’s ties with Facebook to ‘personalise campaigns at scale’ Video

Wed, 16 Jul 2014 | By Sebastian Joseph

McDonald’s uses World Cup insights to boost social media reach.

Brand storytelling trends

The top storytelling brands

Wed, 9 Jul 2014 | By Mindi Chahal

Apple retains its title as the UK’s top storytelling brand, while supermarkets take a tumble.


McDonald’s, Trident and Nando's tuck into Suarez controversy

Wed, 25 Jun 2014 | By Sebastian Joseph

But the striker’s sponsor Adidas remains silence on its stance for now.

Related sectors: food & drink

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