Thomas Cook
Thomas Cook is the oldest mass tour operator brand and conducted its first continental tour in 1855. In 2007 it merged with rival MyTravel to form Thomas Cook Group.
Thomas Cook
Thomas Cook to use marketing to differentiate brand portfolio
Thomas Cook wants to raise awareness that it can offer more than summer holidays and package deals.
Thomas Cook looks online for UK boost as stores close
Thomas Cook boosts online offering as it looks to shift business from high street.
Thomson and First Choice owner reports record profit
TUI Travel, owner of the Thomson and First Choice brands, has reported what it claims was a "record" profit in its last financial year.
Thomas Cook CEO broadcasts “safe hands” message
Thomas Cook interim chief reassures holiday makers with website video and open letter after company refinances.
Thomas Cook mulls ATL push to reassure
Thomas Cook is considering taking its reassurance campaign above the line as it looks to avoid long-term brand damage and convince customers that it is “business as usual” amid mounting financial difficulties.
Thomas Cook set to cast away Redknapps
Tough times for Thomas Cook likely to mean New Year celebrity ads axed.
Thomas Cook/Co-op JV recognises marketing’s contribution to value
Thomas Cook/Co-op retail venture gives marketing a board seat.
Thomas Cook Co-op merger gets go-ahead
Co-op and Thomas Cook are to create the UK’s largest high street travel agent after the Competiton Commission gave the green light to their proposed joint venture today (16 August).
Thomas Cook loses retail boss ahead of Co-op merger
Thomas Cook’s retail chief is stepping down only days ahead of the expected final clearance by the regulator of the travel company’s proposed joint venture with the Co-operative Group.
Thomas Cook CEO Fontenla-Novoa leaves
Manny Fontenla-Novoa, the long-standing chief executive of Thomas Cook, has left the company after a string of profit warnings in the last 12 months.
Thomas Cook reviews brand positioning after profit fall
Thomas Cook Group is reviewing the positioning of its holiday brands after posting its third profit warning in less than 12 months.
Thomas Cook/Co-op tie-up passed to Competition Commission
The proposed merger of Thomas Cook and The Co-operative Group’s retail travel agency network has been referred to the Competition Commission over fears that the tie-up will limit choice for consumers.
Thomas Cook and Co-op apply for fast-track referral to CC
Thomas Cook and the Co-operative Group have made an application to the Competition Commission (CC) to fast-track an anti-trust investigation into the merger of the two businesses.
Thomas Cook and Co-Op merger faces OFT review
Plans by Thomas Cook and the Co-Operative Group to merge their high street travel store operations face an investigation by the Office of Fair Trading (OFT).
Thomas Cook readies new Redknapp ad
Travel company Thomas Cook launches a new TV ad campaign today (26 December), with Jamie and Louise Redknapp returning as brand ambassadors.
Thomas Cook bolsters ecommerce team with digital marketer
Thomas Cook has recruited BSkyB digital marketer Louise Mullock to help grow online sales.
Thomas Cook and Co-op Travel to merge
Thomas Cook and The Co-operative Group are merging their travel operations to form the largest high street travel operator in the UK.
Thomas Cook reviews UK media account
Thomas Cook is to review its consolidated UK media planning and buying account, following the company’s spate of acquisitions last year.
Thomas Cook adds TripAdvisor content to site
Thomas Cook has added ratings from travel review site TripAdvisor to search results on thomascook.com to help customers choose which hotel to book for their holiday.
Thomas Cook bookings boosted by Redknapp ad
Thomas Cook has increased its holiday bookings by 15%, boosted by its latest advertising campaign starring Jamie and Louise Redknapp.
Thomas Cook results ahead of predictions
Tour operator Thomas Cook has reported results higher than the market forecast although pre-tax profit has dropped 0.4%.
Thomas Cook rolls out branded cash machines
Travel company Thomas Cook has unveiled its first branded ATM offering customers commission-free cash withdrawals in sterling and euros.
Thomas Cook readies 2012 push
Thomas Cook is to launch a major nationwide push to promote its sponsorship of the London 2012 Olympic Games.
Thomas Cook loses ecommerce director Russell Gould
Russell Gould, director of ecommerce for Thomas Cook Group, has quit the role.
Thomas Cook hit by swine flu
Thomas Cook, the travel company, has blamed the outbreak of swine flu for travel cancellations that has seen it lose £12.6m.
Thomas Cook appoints Campbell Lace Beta to ad account
Thomas Cook, the holiday company, has appointed start up ad agency Campbell Lace Beta to its ad account
Thomas Cook agency pitch nears decision
Thomas Cook is thought to have narrowed the agency shortlist for its advertising business down to a shoot out between Euro RSCG and start up Campbell Lace Beta.
