Thomas Cook

Thomas Cook is the oldest mass tour operator brand and conducted its first continental tour in 1855. In 2007 it merged with rival MyTravel to form Thomas Cook Group.

Thomas Cook


Travel: A marketer’s guide to the modern traveller

Wed, 15 Jan 2014

Holiday companies face a brighter future, but the recession has changed people’s travel and booking habits, finds new research.


Thomas Cook says unified brand strategy will maintain growth

Thu, 28 Nov 2013

Tour operator hopes marketing will help it maintain a recent turnaround in performance.


Premier Inn to harness big data insights to bolster Android audience

Tue, 28 May 2013

Hotel change sees conversion rates on iPhone increase inside last month.

Thomas Cook

Losses increase for Thomas Cook

Wed, 28 Nov 2012

Thomas Cook posts losses but believes on track to recover with strategy developed by new group CEO

Thomas Cook

Thomas Cook recruits marketer

Tue, 28 Aug 2012

Tour operator thought to have named’s Mike Hoban as lead marketer.

Thomas Cook

Thomas Cook names CEO

Thu, 24 May 2012

Tour operator looks beyond travel industry for boss to drive turnaround strategy.

Thomas Cook

Thomas Cook cites marketing for gains

Wed, 28 Mar 2012

The holiday company hails its recently launched marketing campaign an early success after online uplift.

Thomas Cook

Thomas Cook preps 'biggest ever campaign'

Thu, 8 Mar 2012

Travel company backs retail business with “unprecedented” spring campaign as it looks to revive UK sales.


Thomas Cook to use marketing to differentiate brand portfolio

Tue, 17 Jan 2012

Thomas Cook wants to raise awareness that it can offer more than summer holidays and package deals.


Thomas Cook looks online for UK boost as stores close

Wed, 14 Dec 2011

Thomas Cook boosts online offering as it looks to shift business from high street.


Thomson and First Choice owner reports record profit

Mon, 5 Dec 2011

TUI Travel, owner of the Thomson and First Choice brands, has reported what it claims was a "record" profit in its last financial year.


Thomas Cook CEO broadcasts “safe hands” message

Mon, 28 Nov 2011

Thomas Cook interim chief reassures holiday makers with website video and open letter after company refinances.


Thomas Cook mulls ATL push to reassure

Wed, 23 Nov 2011

Thomas Cook is considering taking its reassurance campaign above the line as it looks to avoid long-term brand damage and convince customers that it is “business as usual” amid mounting financial difficulties.


Thomas Cook set to cast away Redknapps

Thu, 10 Nov 2011

Tough times for Thomas Cook likely to mean New Year celebrity ads axed.


Thomas Cook/Co-op JV recognises marketing’s contribution to value

Mon, 19 Sep 2011

Thomas Cook/Co-op retail venture gives marketing a board seat.


Thomas Cook Co-op merger gets go-ahead

Tue, 16 Aug 2011

Co-op and Thomas Cook are to create the UK’s largest high street travel agent after the Competiton Commission gave the green light to their proposed joint venture today (16 August).


Thomas Cook loses retail boss ahead of Co-op merger

Fri, 12 Aug 2011

Thomas Cook’s retail chief is stepping down only days ahead of the expected final clearance by the regulator of the travel company’s proposed joint venture with the Co-operative Group.


Thomas Cook CEO Fontenla-Novoa leaves

Wed, 3 Aug 2011

Manny Fontenla-Novoa, the long-standing chief executive of Thomas Cook, has left the company after a string of profit warnings in the last 12 months.


Thomas Cook reviews brand positioning after profit fall

Tue, 12 Jul 2011

Thomas Cook Group is reviewing the positioning of its holiday brands after posting its third profit warning in less than 12 months.


Thomas Cook/Co-op tie-up passed to Competition Commission

Wed, 2 Mar 2011

The proposed merger of Thomas Cook and The Co-operative Group’s retail travel agency network has been referred to the Competition Commission over fears that the tie-up will limit choice for consumers.


Thomas Cook and Co-op apply for fast-track referral to CC

Tue, 15 Feb 2011

Thomas Cook and the Co-operative Group have made an application to the Competition Commission (CC) to fast-track an anti-trust investigation into the merger of the two businesses.


Thomas Cook and Co-Op merger faces OFT review

Fri, 7 Jan 2011

Plans by Thomas Cook and the Co-Operative Group to merge their high street travel store operations face an investigation by the Office of Fair Trading (OFT).


Thomas Cook readies new Redknapp ad

Sun, 26 Dec 2010

Travel company Thomas Cook launches a new TV ad campaign today (26 December), with Jamie and Louise Redknapp returning as brand ambassadors.


Thomas Cook bolsters ecommerce team with digital marketer

Tue, 9 Nov 2010

Thomas Cook has recruited BSkyB digital marketer Louise Mullock to help grow online sales.


Thomas Cook and Co-op Travel to merge

Fri, 8 Oct 2010

Thomas Cook and The Co-operative Group are merging their travel operations to form the largest high street travel operator in the UK.

Thomas Cook advert

Thomas Cook reviews UK media account

Thu, 15 Apr 2010

Thomas Cook is to review its consolidated UK media planning and buying account, following the company’s spate of acquisitions last year.

Thomas Cook advert

Thomas Cook adds TripAdvisor content to site

Mon, 22 Feb 2010

Thomas Cook has added ratings from travel review site TripAdvisor to search results on to help customers choose which hotel to book for their holiday.

Thomas Cook advert

Thomas Cook bookings boosted by Redknapp ad

Thu, 11 Feb 2010

Thomas Cook has increased its holiday bookings by 15%, boosted by its latest advertising campaign starring Jamie and Louise Redknapp.

Thomas Cook

Thomas Cook results ahead of predictions

Mon, 30 Nov 2009

Tour operator Thomas Cook has reported results higher than the market forecast although pre-tax profit has dropped 0.4%.

Thomas Cook ATM

Thomas Cook rolls out branded cash machines

Tue, 27 Oct 2009

Travel company Thomas Cook has unveiled its first branded ATM offering customers commission-free cash withdrawals in sterling and euros.

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