Thomas Cook is the oldest mass tour operator brand and conducted its first continental tour in 1855. In 2007 it merged with rival MyTravel to form Thomas Cook Group.
Tour operator hopes marketing will help it maintain a recent turnaround in performance.
Hotel change sees conversion rates on iPhone increase inside last month.
Thomas Cook posts losses but believes on track to recover with strategy developed by new group CEO
Tour operator thought to have named confused.com’s Mike Hoban as lead marketer.
Tour operator looks beyond travel industry for boss to drive turnaround strategy.
The holiday company hails its recently launched marketing campaign an early success after online uplift.
Travel company backs retail business with “unprecedented” spring campaign as it looks to revive UK sales.
Thomas Cook wants to raise awareness that it can offer more than summer holidays and package deals.
Thomas Cook boosts online offering as it looks to shift business from high street.
TUI Travel, owner of the Thomson and First Choice brands, has reported what it claims was a "record" profit in its last financial year.
Thomas Cook interim chief reassures holiday makers with website video and open letter after company refinances.
Thomas Cook is considering taking its reassurance campaign above the line as it looks to avoid long-term brand damage and convince customers that it is “business as usual” amid mounting financial difficulties.
Tough times for Thomas Cook likely to mean New Year celebrity ads axed.
Thomas Cook/Co-op retail venture gives marketing a board seat.
Co-op and Thomas Cook are to create the UK’s largest high street travel agent after the Competiton Commission gave the green light to their proposed joint venture today (16 August).
Thomas Cook’s retail chief is stepping down only days ahead of the expected final clearance by the regulator of the travel company’s proposed joint venture with the Co-operative Group.
Manny Fontenla-Novoa, the long-standing chief executive of Thomas Cook, has left the company after a string of profit warnings in the last 12 months.
Thomas Cook Group is reviewing the positioning of its holiday brands after posting its third profit warning in less than 12 months.
The proposed merger of Thomas Cook and The Co-operative Group’s retail travel agency network has been referred to the Competition Commission over fears that the tie-up will limit choice for consumers.
Thomas Cook and the Co-operative Group have made an application to the Competition Commission (CC) to fast-track an anti-trust investigation into the merger of the two businesses.
Plans by Thomas Cook and the Co-Operative Group to merge their high street travel store operations face an investigation by the Office of Fair Trading (OFT).
Travel company Thomas Cook launches a new TV ad campaign today (26 December), with Jamie and Louise Redknapp returning as brand ambassadors.
Thomas Cook has recruited BSkyB digital marketer Louise Mullock to help grow online sales.
Thomas Cook and The Co-operative Group are merging their travel operations to form the largest high street travel operator in the UK.
Thomas Cook is to review its consolidated UK media planning and buying account, following the company’s spate of acquisitions last year.
Thomas Cook has added ratings from travel review site TripAdvisor to search results on thomascook.com to help customers choose which hotel to book for their holiday.
Thomas Cook has increased its holiday bookings by 15%, boosted by its latest advertising campaign starring Jamie and Louise Redknapp.
Tour operator Thomas Cook has reported results higher than the market forecast although pre-tax profit has dropped 0.4%.
Travel company Thomas Cook has unveiled its first branded ATM offering customers commission-free cash withdrawals in sterling and euros.
Thomas Cook is to launch a major nationwide push to promote its sponsorship of the London 2012 Olympic Games.