Thomas Cook

Thomas Cook news

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Thomas Cook restructures to bolster customer experience

Wed, 17 Sep 2014 | By Branwell Johnson

Thomas Cook names new marketing chief and makes other key appointments.

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Thomas Cook parts company with top UK marketer Mike Hoban

Thu, 29 May 2014 | By Branwell Johnson

Thomas Cook restructure sees group CMO oversee UK marketing.

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Thomas Cook adds more marketing firepower to top team

Tue, 21 Jan 2014 | By Branwell Johnson

Thomas Cook creates group head of marketing role to help drive global business.

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Thomas Cook's £10m campaign guns for families and independent travellers

Fri, 20 Dec 2013 | By Branwell Johnson

Thomas Cook is investing £10m in New Year campaigns designed to promote its holiday concepts and digital innovations.

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Thomas Cook says unified brand strategy will maintain growth

Thu, 28 Nov 2013 | By Russell Parsons

Tour operator hopes marketing will help it maintain a recent turnaround in performance.

The Maldives

'Travel industry needs to create better content'

Tue, 22 Oct 2013 | By Branwell Johnson

ABTA: Leading industry figures say travel companies are failing to inspire consumers with content to turn website visits to holiday bookings.

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Thomas Cook chief says traditional media still vital for brand building

Mon, 21 Oct 2013 | By Branwell Johnson

Social is ‘sexy and glam’ but yet to prove commercial value, says marketing boss.

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Thomas Cook unveils new brand identity and strap line

Tue, 1 Oct 2013 | By Branwell Johnson

Tour operator dumps “Don’t Just Book it..” and launches “Let’s Go” strapline. 

Thomas Cook ad

Thomas Cook brand campaign highlights holiday and booking options

Wed, 29 May 2013 | By Russell Parsons

James Nesbitt stars in ads aimed at helping achieve CEO’s turnaround plans.

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Premier Inn to harness big data insights to bolster Android audience

Tue, 28 May 2013 | By Ronan Shields

Hotel change sees conversion rates on iPhone increase inside last month.

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Thomas Cook slammed for 'irresponsible' ad Video

Wed, 15 May 2013 | By Sebastian Joseph

Holiday firm’s contentious TV spot banned after racking up 118 complaints.

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Thomas Cook details marketing-led turnaround plans

Wed, 13 Mar 2013 | By Russell Parsons

Tour operator to increase ad spend, boost customer loyalty tools and focus on innovation to drive sales.

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Thomas Cook marketer outlines £5m campaign strategy

Thu, 29 Nov 2012 | By Branwell Johnson

Thomas Cook’s Mike Hoban says the company is set to launch its first proper integrated campaign.

Thomas Cook

Losses increase for Thomas Cook

Wed, 28 Nov 2012 | By Branwell Johnson

Thomas Cook posts losses but believes on track to recover with strategy developed by new group CEO

Thomas Cook

Thomas Cook recruits Confused.com marketer

Tue, 28 Aug 2012 | By Branwell Johnson

Tour operator thought to have named confused.com’s Mike Hoban as lead marketer.

Thomas Cook

Thomas Cook names CEO

Thu, 24 May 2012 | By Russell Parsons

Tour operator looks beyond travel industry for boss to drive turnaround strategy.

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Thomas Cook marketing analysis

Logo change

What's in a logo? Video

Wed, 24 Sep 2014 | By Jonathan Bacon

A host of brands have recently been ridiculed for changing their logos, but if you believe in the strategy, should you ignore the doubters?

essential read

trends-travel-2014-index

Travel: A marketer’s guide to the modern traveller

Wed, 15 Jan 2014 | By Lou Cooper

Holiday companies face a brighter future, but the recession has changed people’s travel and booking habits, finds new research.

Thomas Cook brand campaigns

ThomasCook-Campaign-2013_304

Thomas Cook's £10m campaign guns for families and independent travellers

Fri, 20 Dec 2013 | By Branwell Johnson

Thomas Cook is investing £10m in New Year campaigns designed to promote its holiday concepts and digital innovations.

thomas-cook-logo-2013-304

Thomas Cook unveils new brand identity and strap line

Tue, 1 Oct 2013 | By Branwell Johnson

Tour operator dumps “Don’t Just Book it..” and launches “Let’s Go” strapline. 

Thomas Cook ad

Thomas Cook brand campaign highlights holiday and booking options

Wed, 29 May 2013 | By Russell Parsons

James Nesbitt stars in ads aimed at helping achieve CEO’s turnaround plans.

ThomasCook-Campaign-2013_304

Thomas Cook slammed for 'irresponsible' ad Video

Wed, 15 May 2013 | By Sebastian Joseph

Holiday firm’s contentious TV spot banned after racking up 118 complaints.

Thomas Cook related brands

Easyjet rabbit waiting lounge index

EasyJet launches TV campaign to grab business flyers Video

Fri, 12 Sep 2014 | By Branwell Johnson

EasyJet’s new ads target business travellers as competition for the market hots up.

Real time messaging

Real-time messaging is fun, but it can be so much more

15 May 2014 | By Morag Cuddeford-Jones

The number of digital outdoor sites is growing and many are adding real-time messaging to the mix. What can this deliver brands beyond the wow factor?

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EasyJet credits ‘Generation EasyJet’ campaign for boosting sales Video

Tue, 13 May 2014 | By Sarah Vizard

Airline says improving brand affinity, helped by launch of allocated seating, is driving up demand.

Advertising Week 2014

Everything marketers need to know about AWE 2014

Thu, 27 Mar 2014

Advertising Week Europe 2014 takes place this week. We offer you an essential guide to our own content and other highlights.

BA

British Airways future proofs its marketing needs

Tue, 18 Mar 2014 | By Branwell Johnson

British Airways retains agency BBH but adds extra firepower to comms strategy.

Happiest brands trends

The secrets of being a happy brand

Wed, 5 Mar 2014 | By Maeve Hosea

A new study reveals the UK’s happiest brands and how they instil an emotional connection with consumers.

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