Unilever
Unilever is a leading global FMCG manufacture across, food, healthcare, personalcare and homecare brands. Its brand portfolio includes: Lynx, Dove, Surf, Ben & Jerry’s, Peperami, PG Tips, Flora and Pot Noodle.
Unilever
Unilever: “Marketing needs to be noble again”
Unilever believes its time for marketing to become a “noble” profession again by driving social progress as well as business growth.
Unilever readies new customer insight panel
Unilever is setting up an online panel to glean more insights from customers to shape the future of its brands.
Unilever pens global sponsorship for Kiefer Sutherland drama
Unilever backs upcoming Fox drama starring Kiefer Sutherland with global sponsorship deal.
Lynx unveils deodorant launch for women
Women are set to get the Lynx Effect as the brand branches out with the launch of a female fragrance in the UK.
Unilever invites Axe fans to create online comic
Unilever-owned male grooming brand, Axe, unveils graphic novel storyboarded by fans.
Unilever insists strikes will not hit supply
Unilever insists that there will be no supply chain disruption if workers at their UK factories do go on strike next month.
Persil to choose brand ambassador via Facebook
Unilever is using its VIP Facebook app to crowdsource ideas for brand ambassadors, promotional giveaways and product development.
Lynx ads banned for “degrading women”
Online and poster Lynx ads banned after ASA upholds over 100 complaints.
Brand marketing plugs the public service gap
The brands that are stepping up to provide public service in the face of government cuts.
Unilever shares green marketing principles
The FMCG firm hopes to drive wider behavioural change by sharing its marketing principles with consumers and rivals.
Unilever embraces “two-speed thinking”
The company is working to speed up its innovation process by working on future ideas at the same time as current ones.
M&S, Unilever and Sainsbury’s are “most meaningful brands” in UK
Study finds brands that contribute most to consmers’ collective and individual wellbeing.
Unilever: 'UK still top for marketing brainpower'
Global comms planning director Geoff Seeley says UK is “leading the way” in marketing, which will help drive growth from emerging markets.
Unilever censured by ASA for misleading advertorial
Flora pro.activ advertorial banned for failing to make clear it was a marketing communication.
Sainsbury’s and Unilever offer free sustainability tips
Sainsbury’s and Unilever create an “open source” platform to help consumer goods companies develop profitable, sustainable business practices and products.
Unilever needs to fill pivotal agency relationship role
Unilever is on the hunt for a new chief to oversee its relationship with marketing agencies following the departure of Helen Ganczakowski .
Unilever launches Facebook rewards programme
Unilever is launching a consumer engagement programme that uses Facebook to encourage consumers to interact with 11 of its biggest brands, including PG Tips, Persil and Magnum.
Roll up for brand bundling
How big businesses are using collective marketing campaigns to beat budget cuts
Unilever to quadruple MBA recruits
Unilever is looking to increase the number of marketers it recruits from MBA business schools in a bid to boost the global talent pool needed to compete with rivals such as Procter & Gamble.
Unilever restructures to speed up innovation
Unilever has restructured its business categories to accelerate how quickly it rolls out new products in emerging markets.
Unilever reshuffles senior marketers
Unilever has promoted Iain Potter to vice president of marketing for its home and personal care business in the UK and Ireland, including the Lynx, Dove and Surf brands.
Premier Foods pegs growth on brands
Premier Foods, the owner of Hovis, Ambrosia and Bisto, is overhauling its approach to brand, marketing and innovation as part of a new strategy to accelerate growth.
Nielsen devises online video measurement tool
Nielsen has unveiled the first industry-endorsed tool to measure online video viewing on home and office computers by audience size, demographic, location and the time spent watching streams.
Crowd sourcing a crowd pleaser?
Engagement is the Holy Grail for marketers and in the past year crowd sourcing has reared its head as an innovative way for brands to go about earning it. Waitrose and Sainsbury’s have both made a stab at involving their customers in product development this week but to what end?
Lynx launches social media app
Unilever’s Lynx brand has created an app that aggregates social media content for friends that want to produce a digital record of a get together. .
Unilever looks to boost global websites
Unilever is looking to bolster its online platforms for brands including Lynx, Dove and Magnum, in a bid to strengthen its global digital presence.
Coke and Unilever call for collaboration over sustainability
Coca-Cola, Fairtrade and Unilever are calling for more collaboration between businesses and environmental groups to prove that sustainable business practices can be commercially viable.
Dove ditches ‘Real Beauty’ in favour of 'Body Language'
Dove is ditching its long-running ’real beauty’ campaign, which pioneered the use of real women in advertsing, and will replaceit with activity under the “Body Language” strapline.
