Apple is one of the leading IT brands, second only to Microsoft. Most recently, it has successfully broken into the MP3 marketplace with the iPod, and adapted that success to break into the smartphone and e-reader marketplaces with the iPhone and iPad respectively. It has also ventured into advertising with the launch of iAd.
Consumers and businesses will need convincing all over again of the security of online communications.
This year’s BrandZ ranking of the top 100 valuable global brands sees Apple maintain its reign at number one and the value of the top brands grow by 7 per cent to $2.6 trillion
The media is peeling Apple alive. Its share of the global smartphone market has dropped from 23 per cent…
Experts say slight adjustments to marketing could boost the firm back to heady profits.
US giant beats expectations but puts ‘frustrating’ slowdown down to thinner margins, hails ‘record quarter’.
Insider intelligence points to 2013 launch date and ‘iRing’ remote.
App Store owners to reject apps that access iPhones’ unique identifier code.
As digital becomes social and social becomes mobile, marketers will have to rethink how to engage.
‘Multi-billion’ performance marketing industry bemoans lack of information-sharing but merchants begin to report upswing in iOS sales data.
iPhone maker still named most valuable brand by BrandFinance Global Top 500 report.
Almost half of all downloads achieved in 2012.
‘Avoiding billions in tax is surely worse than avoiding millions. Doesn’t this make Apple worse than Starbucks?’
Apple ordered to remove ‘non-compliant’ ‘apology’ to Samsung that acknowledged the company did not copy iPad’s design.
Apple’s retail chief and former Dixons chief executive John Browett is leaving the business as part of senior management shakeup.
Smaller version of the iPad to become available next month, but analysts question the premium price for the mini device.
The split-second decisions that bring successful brands to life.
When Steve Jobs died a year ago today (5 October), Apple lost its beating heart; its visionary that…
Today marks the first anniversary since Steve Jobs passed away. Marketing Week looks at his lasting legacy he leaves with the Apple brand.
CEO Tim Cook encourages customers to download map services from rivals Google, Microsoft or Nokia while it improves Maps.
The technology company has knocked Aston Martin of the top of the coolest brand list.
Apple introduces lighter, faster, bigger iPhone 5 capable of running on superfast 4G mobile networks.
Acer has become the latest in a raft of tech brands that appear to be finally waking up to the Apple way of…
The ruling that Samsung copied Apple’s smartphone designs could push other handset manufacturers towards the Windows platform.
A South Korean court finds both guilty and bans some products ahead of $2.5bn US ruling.
Mark Ritson says ‘the trial of the century’ will have had Steve Jobs spinning in his grave.
A new list of brands that are most admired by marketers, seen exclusively by Marketing Week, closely matches those that are loved by consumers.
A UK judge orders Apple to place ads in newspapers and online informing consumers that Samsung did not copy its design for the iPad, as it had previously claimed.
Apple bows to consumer pressure and rejoins the EPEAT green-ratings system admitting it was a “mistake” to pull out.
Apple builds in own mapping service to tap into the lucrative location based advertising market and to offer better app experiences.
Ken Segall, former creative director at ad agency TBWA/Chiat/Day and one of the brains behind the iMac and the Think Different ad campaign takes us inside Apple’s marketing strategy.