Apple is one of the leading IT brands, second only to Microsoft. Most recently, it has successfully broken into the MP3 marketplace with the iPod, and adapted that success to break into the smartphone and e-reader marketplaces with the iPhone and iPad respectively. It has also ventured into advertising with the launch of iAd.
Consumer electronics and App Store giant confirms purchase of Topsy Labs in a deal reportedly worth $200m.
Purchase of 3D microchip firm reported to be worth over $300m, reignites speculation over Apple ‘iTV’.
Kantar study finds Google and Samsung risk being ’squeezed in the middle’.
Record growth in iPhone shipments in the last quarter not enough to prevent the tech giant’s profits sliding.
Apple promotes latest tablet device with ad featuring Breaking Bad star Bryan Cranston.
Apple co-founder says ‘convincing people to want your product’ is equal to engineering.
Burberry CEO can bring her experience in fashion, luxury and digital to Apple.
It would seem the only likely explanation for her move.
Burberry chief Angela Ahrendts to join Apple as retail chief.
This year’s Youth 100 list unveils what attributes make brands attractive to 18- to-24 year-olds and uncovers some surprises in which companies top the group’s ‘most desired’.
The number of youngsters using tablet computers has mushroomed, fuelling demand for apps geared to children, but with security features that reassure parents.
Change of tack reported by UK agencies, as iAd unit seeks to bolster its ranks.
Perceptual blood was in the water: It’s been there since Steve Jobs died and its new products became incrementally rather than astoundingly good.
Apple courts brands for UK launch, seeks to bolster iAd team.
Regionally split marketing strategy for 5C together with ads on iPhone 5S’ unique tech could combat potential brand erosion from launching two devices at once.
Retailers among the first to adopt Apple Passbook in the UK following slow uptake.
Mobile operator pairs with Mozilla to challenge Apple and Google’s dominance of the mobile web with ’The Open Agenda’ campaign.
CEO Tim Cook points to glut of planned new product launches.
The Western brands tapping into the forecasted $1.3trn spending power of the country’s middle class.
New Kevin Bacon ads mark first time Apple has allowed another brand to demo its iPhone on-air.
Brand stories can attract and engage consumers but some sectors are finding it more difficult to get their message across.
Marketer Paul Deneve to work as a vice president on ‘special projects’, which could include the iWatch.
‘Designed by Apple in California’ ads highlight how Apple designs products to enhance lives.
Consumers and businesses will need convincing all over again of the security of online communications.
This year’s BrandZ ranking of the top 100 valuable global brands sees Apple maintain its reign at number one and the value of the top brands grow by 7 per cent to $2.6 trillion
The media is peeling Apple alive. Its share of the global smartphone market has dropped from 23 per cent…
Experts say slight adjustments to marketing could boost the firm back to heady profits.
US giant beats expectations but puts ‘frustrating’ slowdown down to thinner margins, hails ‘record quarter’.
Insider intelligence points to 2013 launch date and ‘iRing’ remote.
App Store owners to reject apps that access iPhones’ unique identifier code.