Apple

Apple marketing news

Instagram

Instagram ‘cooler’ than Twitter

Mon, 22 Sep 2014 | By Lara O'Reilly

Facebook-owned photo app enters the annual CoolBrands list for the first time, while Twitter drops out.

Apple privacy website

Apple seeks to quell privacy concerns with open letter from Tim Cook

Thu, 18 Sep 2014 | By Lara O'Reilly

Apple creates privacy website in attempt to uphold its brand reputation following celebrity nude photo leak.

Apple IPhone 6 Fallon and Timberlake

The Marketing Week Video

Fri, 12 Sep 2014

Welcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.

Apple Watch

Apple poaches senior Gap marketer Video

Fri, 12 Sep 2014

Marcela Aguilar to become director of global marketing communications as it prepares to launch Watch.

iphone ad

Jimmy Fallon and Justin Timberlake feature in latest iPhone ads Video

Wed, 10 Sep 2014 | By Lara O'Reilly

The duo provide voiceover in the ads for Apple’s latest flagship smartphones.

Apple Watch

Does Apple Watch have enough street cred to kickstart the wearables market? Video

Wed, 10 Sep 2014 | By Lara O'Reilly

Apple will need to use all its product marketing chutzpah to convince users they need another device.

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Apple marketing analysis

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Google should be reacting to Apple’s smackdown on its privacy policies

Fri, 19 Sep 2014 | By Lara O'Reilly

The digital ad industry should be defending itself.

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How Samsung took the wind out of Apple’s sails Video

Wed, 17 Sep 2014 | By Mark Ritson

Samsung played a blinder in aggressively undermining the Apple iPhone6 launch.

Attitudes to smart technology trends

Smart homes lack consumer connection

Wed, 20 Aug 2014 | By Jonathan Bacon

Consumers cite cost and lack of usefulness as barriers to adoption.

Brand storytelling trends

The top storytelling brands

Wed, 9 Jul 2014 | By Mindi Chahal

Apple retains its title as the UK’s top storytelling brand, while supermarkets take a tumble.

Jonathan Bacon

Privacy debate still key after Apple launches

Tue, 3 Jun 2014 | By Jonathan Bacon

Apple’s new launches could change how brands use data.

Google

The secrets of the world's most valuable brands

Wed, 21 May 2014 | By Jonathan Bacon

This year’s BrandZ 100 most valuable global brands list sees Google knock the crown off long time holder Apple.

Young people and technology trends

Young people wary about the downsides of technology

Wed, 26 Mar 2014 | By Jonathan Bacon

Young people are conflicted between feeling empowered by technology and enslaved by it – a signal to brands to push their lifestyle credentials.

John Lewis

John Lewis is mums’ favourite brand

Wed, 19 Mar 2014 | By Jonathan Bacon

Waitrose second in Mumsnet’s ranking, followed by Amazon, Apple and M&S.

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Google

The secrets of the world's most valuable brands

Wed, 21 May 2014 | By Jonathan Bacon

This year’s BrandZ 100 most valuable global brands list sees Google knock the crown off long time holder Apple.

Apple campaigns

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Apple kicks off iPad Air promotion Video

Thu, 24 Oct 2013 | By Ronan Shields

Apple promotes latest tablet device with ad featuring Breaking Bad star Bryan Cranston. 

EE

Apple marks 'first of its kind' ad partnership with EE

Thu, 18 Jul 2013 | By Lara O'Reilly

New Kevin Bacon ads mark first time Apple has allowed another brand to demo its iPhone on-air.

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Apple heralds design philosophy in global brand ads Video

Wed, 26 Jun 2013 | By Rosie Baker

‘Designed by Apple in California’ ads highlight how Apple designs products to enhance lives.

Apple related brands

Lily Allen, Samsung

The Marketing Week

Online September 2014 | By Marketing Week Reporters

Welcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.

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The Marketing Week Video

Fri, 28 Mar 2014 | By Marketing Week Reporters

Welcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.

Samsung Galaxy Alpha

Samsung looks to link with youth culture with £10m Galaxy Alpha push

Fri, 19 Sep 2014 | By Lara O'Reilly

Samsung calls on Lily Allen and London fashion lingo to promote new premium handset.

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How Samsung took the wind out of Apple’s sails Video

Wed, 17 Sep 2014 | By Mark Ritson

Samsung played a blinder in aggressively undermining the Apple iPhone6 launch.

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Microsoft to give MSN ‘radical’ redesign in biggest brand push in 20 years

Mon, 8 Sep 2014 | By Sebastian Joseph

Microsoft to work with over 1,000 publishers worldwide to push new personalised look.

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Microsoft: you bought into the Nokia brand, don’t just gobble it up

Fri, 5 Sep 2014 | By Lara O'Reilly

Lumia marketing shouldn’t be a Microsoft vanity project.

related sectors: Technology & Telecoms

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related disciplines: mobile

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