Apple
Apple is one of the leading IT brands, second only to Microsoft. Most recently, it has successfully broken into the MP3 marketplace with the iPod, and adapted that success to break into the smartphone and e-reader marketplaces with the iPhone and iPad respectively. It has also ventured into advertising with the launch of iAd.
Apple
Why Apple is keeping an eye on TV brand
‘On rare occasions it’s the desire for a brand name itself that creates the demand to buy a business’
ITV reiterates concern over Apple TV branding clash
ITV has reiterated its appeal to Apple not to use iTV for the latter’s connected TV product, according to reports.
Google intensifies Apple rivalry with music system
Google is thought to be developing an Android powered home entertainment system.
Dixons' Browett moves to Apple
Dixons group CEO John Browett will head up Apple’s retail operations, prompting a restructure at the UK electricals chain.
Apple posts record quarter, outstrips Android in US
Apple recorded record quarterly revenues and profits during the final 14 weeks of 2011, while separate research indicates that US sales of iOS devices outstripped Android.
Apple pushes education on iBooks 2
Apple has launched iBooks 2 for iPad in a bid to “reinvent” the textbook following the news that more than 1.5m of the tablet devices are being used in educational institutions.
Let’s imagine Apple was the official Premier League broadcaster…
Reports were flying around the internet yesterday (4 January) afternoon that Apple was preparing…
Apple marks only European sales growth in the UK
Apple increases its share in the UK but sales falter elsewhere in Europe as consumers opt for Android.
Global brands and The White House go (RED) for World Aids Day
Apple, Nike and Converse are among the global brands launching (RED) products in support of World Aids Day as Barrack Obama hosts a panel debate with global leaders on how to tackle Aids.
Apple to launch TVs
Apple is developing a connected TV that responds to voice and motion control, according to reports.
L’Oreal looks to ramp up geo-location marketing
The cosmetic firm hopes to target baby boomers with digital activity that frees up leisure time.
Samsung redesigns Galaxy Tab to fend off Apple sales ban
Samsung rearranges speakers and redesigns frame in order for the tablet to go back on sale in Germany.
Google launches iTunes rival Google Music
Google Music launches in the US, with social integration and exclusive content, as it looks to take on Apple in yet another sector.
Apple elects Disney CEO to board and appoints non-exec chairman
Apple elects Disney’s Robert Iger to the board and appoints long-time board member Arthur Levinson as non-executive chairman.
Apple hands top marketer $60m to convince him to stay
Apple dishes out share packages to top executives, including product marketing head Phil Schiller.
IPhone sales disappoint but Apple profit still soars
IPhone sales missed estimates in the three months to September but Apple still reports record profit.
Starbucks and Apple to give away downloads
Starbucks is hoping the free download service will offer customers more value.
Steve Jobs, an iconoclast of marketing
Lara O’Reilly pays tribute to Steve Jobs, a marketing “visionary”.
Steve Jobs: an iHistory
A timeline of Steve Jobs’ role as the leader of Apple.
Tributes to Steve Jobs
Tributes have been flooding in from across the corporate and political worlds for Apple co-founder and chief executive Steve Jobs.
Apple co-founder Steve Jobs dies
Steve Jobs, co-founder of Apple and the inspiration behind iconic products that changed the computing, music and mobile sectors, has died at the age of 56.
Apple surprises with launch of iPhone 4S
Fans and investors had expected the launch of the iPhone 5, causing Apple’s shares to tumble.
Who is Apple’s new CEO Tim Cook?
Tim Cook, former Apple COO, is taking the helm at the technology company, following the resignation of the company’s talisman Steve Jobs.
Read Steve Jobs’ resignation letter in full
Steve Jobs has resigned from his role as CEO of Apple, following a period of long-term sickness leave. He passes over the reins of the company to chief operating officer Tim Cook.
Apple's Steve Jobs resigns
Steve Jobs has resigned as Apple CEO appointing former Apple chief operating officer Tim Cook as his replacement.
Why Apple will miss Steve Jobs
The news that Steve Jobs has resigned from Apple and will be replaced as CEO by Tim Cook made global headlines today (Thursday).
Vodafone suspends Samsung Galaxy Tab sales after Apple injunction
Vodafone has suspended orders of the Samsung Galaxy Tab 10.1, following Apple’s successful injunction application to prevent the device from being sold in Europe.
