Apple
Apple is one of the leading IT brands, second only to Microsoft. Most recently, it has successfully broken into the MP3 marketplace with the iPod, and adapted that success to break into the smartphone and e-reader marketplaces with the iPhone and iPad respectively. It has also ventured into advertising with the launch of iAd.
NSA Prism claims could set online commerce back years
Consumers and businesses will need convincing all over again of the security of online communications.
The top 100 most valuable global brands 2013
This year’s BrandZ ranking of the top 100 valuable global brands sees Apple maintain its reign at number one and the value of the top brands grow by 7 per cent to $2.6 trillion
Apple's brand mission signified it is a company 'Built to Last'
The media is peeling Apple alive. Its share of the global smartphone market has dropped from 23 per cent…
'Apple should reinvent its marketing like it transformed tech'
Experts say slight adjustments to marketing could boost the firm back to heady profits.
Apple posts first profit dip in ten years
US giant beats expectations but puts ‘frustrating’ slowdown down to thinner margins, hails ‘record quarter’.
Apple 'iTV' speculation reignited
Insider intelligence points to 2013 launch date and ‘iRing’ remote.
Apple clamps down on app-tracking method
App Store owners to reject apps that access iPhones’ unique identifier code.
No end to the possibilities of digital, but no end to the problems
As digital becomes social and social becomes mobile, marketers will have to rethink how to engage.
Google action prompts ease in tracking affiliate referrals on Apple devices
‘Multi-billion’ performance marketing industry bemoans lack of information-sharing but merchants begin to report upswing in iOS sales data.
Samsung closing gap on Apple in brand stakes
iPhone maker still named most valuable brand by BrandFinance Global Top 500 report.
Brand equity can damn as well as aid you
‘Avoiding billions in tax is surely worse than avoiding millions. Doesn’t this make Apple worse than Starbucks?’
Apple admonished by UK court for Samsung 'apology'
Apple ordered to remove ‘non-compliant’ ‘apology’ to Samsung that acknowledged the company did not copy iPad’s design.
Former Dixons boss Browett leaves Apple
Apple’s retail chief and former Dixons chief executive John Browett is leaving the business as part of senior management shakeup.
Apple unveils iPad Mini
Smaller version of the iPad to become available next month, but analysts question the premium price for the mini device.
Apple has changed without Jobs, but that's not a bad thing
When Steve Jobs died a year ago today (5 October), Apple lost its beating heart; its visionary that…
Apple without Steve Jobs: a year on
Today marks the first anniversary since Steve Jobs passed away. Marketing Week looks at his lasting legacy he leaves with the Apple brand.
Apple apologises for 'frustrating' Maps
CEO Tim Cook encourages customers to download map services from rivals Google, Microsoft or Nokia while it improves Maps.
Apple named 'coolest' brand
The technology company has knocked Aston Martin of the top of the coolest brand list.
Apple debuts 4G enabled iPhone 5
Apple introduces lighter, faster, bigger iPhone 5 capable of running on superfast 4G mobile networks.
Tech brands wake up to the Apple way of marketing
Acer has become the latest in a raft of tech brands that appear to be finally waking up to the Apple way of…
Microsoft and Nokia to benefit from Apple Samsung ruling
The ruling that Samsung copied Apple’s smartphone designs could push other handset manufacturers towards the Windows platform.
Apple and Samsung fined for patent infringement
A South Korean court finds both guilty and bans some products ahead of $2.5bn US ruling.
Apple reveals core values in patent trial
Mark Ritson says ‘the trial of the century’ will have had Steve Jobs spinning in his grave.
Ten brands that gain the most admiration from marketers
A new list of brands that are most admired by marketers, seen exclusively by Marketing Week, closely matches those that are loved by consumers.
Apple ordered to run Samsung ads
A UK judge orders Apple to place ads in newspapers and online informing consumers that Samsung did not copy its design for the iPad, as it had previously claimed.
Apple in u-turn over eco ratings
Apple bows to consumer pressure and rejoins the EPEAT green-ratings system admitting it was a “mistake” to pull out.
Apple confirms Google Maps shun
Apple builds in own mapping service to tap into the lucrative location based advertising market and to offer better app experiences.
Q&A: Ken Segall
Ken Segall, former creative director at ad agency TBWA/Chiat/Day and one of the brains behind the iMac and the Think Different ad campaign takes us inside Apple’s marketing strategy.
