Apple marketing news

Amazon Fire TV

Amazon takes on Apple and Google with set-top box

Wed, 2 Apr 2014 | By Lara O'Reilly

$99 Fire TV streaming box features high processing power, games and apps.

App store

Why brands shouldn't always opt for a free app

Fri, 7 Mar 2014 | By Lara O'Reilly

Paid-for apps offer the benefit of taking fewer downloads to top the charts, increased visibility through partner marketing and increased consumer usage - but user expectations are far higher.


UK brands ramp up Beacons use

Tue, 4 Mar 2014 | By Sebastian Joseph

Mondelez, William Hill and Eat join small number of brands looking to claim first mover advantage of Beacons tech in the UK.

Apple car

Apple unveils CarPlay

Mon, 3 Mar 2014 | By Lara O'Reilly

Apple partners with car manufacturers including Ferrari, Volvo and Mercedes-Benz in ‘iOS in the Car’ rebrand and update.


Dixons to ramp up marketing tie-ups with Apple and Microsoft to maintain growth

Tue, 17 Dec 2013 | By Sarah Vizard

Also plans improvements to in-store and after sales service.


Intel to use Barcelona sponsorship to match emotional appeal of Apple Video

Tue, 17 Dec 2013 | By Sebastian Joseph

Company to use shirt deal to address ‘shopper disconnect’. 

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Apple marketing analysis

John Lewis

John Lewis is mums’ favourite brand

Wed, 19 Mar 2014 | By Jonathan Bacon

Waitrose second in Mumsnet’s ranking, followed by Amazon, Apple and M&S.

Lara O'Reilly

Apple results highlight need for innovation not iteration

Tue, 28 Jan 2014 | By Lara O'Reilly

A new product category plus a return to marketing of old equals the winning formula


Mobile microtargeting

12 December 2013 | By Jonathan Bacon

Apple, Tesco and EE are using location-based marketing to change the way people shop.


Angela Ahrendts can take Apple retail to the next level

Tue, 15 Oct 2013 | By Sarah Vizard

Burberry CEO can bring her experience in fashion, luxury and digital to Apple.

Mark Ritson

Has Ahrendts been promised the CEO position of Apple?

Tue, 15 Oct 2013 | By Mark Ritson

It would seem the only likely explanation for her move.


Youth 100 list: Go down easy street to reach the young

Thu, 10 Oct 2013 | By Mindi Chahal

This year’s Youth 100 list unveils what attributes make brands attractive to 18- to-24 year-olds and uncovers some surprises in which companies top the group’s ‘most desired’.


Rise of the tablet tykes

3 October 2013 | By Jonathan Bacon

The number of youngsters using tablet computers has mushroomed, fuelling demand for apps geared to children, but with security features that reassure parents.

Mark Ritson

The day my belief in Apple soured

26 September 2013 | By Mark Ritson

Perceptual blood was in the water: It’s been there since Steve Jobs died and its new products became incrementally rather than astoundingly good.

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Mobile microtargeting

12 December 2013 | By Jonathan Bacon

Apple, Tesco and EE are using location-based marketing to change the way people shop.

Apple campaigns


Apple kicks off iPad Air promotion Video

Thu, 24 Oct 2013 | By Ronan Shields

Apple promotes latest tablet device with ad featuring Breaking Bad star Bryan Cranston. 


Apple marks 'first of its kind' ad partnership with EE

Thu, 18 Jul 2013 | By Lara O'Reilly

New Kevin Bacon ads mark first time Apple has allowed another brand to demo its iPhone on-air.


Apple heralds design philosophy in global brand ads Video

Wed, 26 Jun 2013 | By Rosie Baker

‘Designed by Apple in California’ ads highlight how Apple designs products to enhance lives.


Starbucks and Apple to give away downloads

Mon, 17 Oct 2011 | By Rosie Baker

Starbucks is hoping the free download service will offer customers more value.

Apple related brands


The Marketing Week Video

Fri, 28 Mar 2014 | By Marketing Week Reporters

Welcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.

Nokia logo

Nokia set to be rebranded as Microsoft Mobile

Tue, 22 Apr 2014 | By Lara O'Reilly

Microsoft takeover deal will reportedly include a rebrand - a move analysts have suggested will be ‘risky’.


Google: 'Marketers that historically built their brand on TV are reorienting to digital'

Thu, 17 Apr 2014 | By Lara O'Reilly

SVP Nikesh Arora says marketing is ‘at a significant industry moment’.

Heartbleed logo

‘Brands face reputation risk over Heartbleed for not contacting users directly’

Thu, 10 Apr 2014 | By Lara O'Reilly

Companies implicated by Heartbleed security bug were not fast enough to deploy crisis comms, experts say.


Samsung readies ‘emotional’ campaign to break UHD TV into ‘mainstream consciousness’

Thu, 10 Apr 2014 | By Sarah Vizard

Samsung aims to create new curved TV category with a marketing push ahead of the World Cup in June. 


‘Majority of UK consumers don’t trust brands' advertising’

Wed, 9 Apr 2014 | By Sarah Vizard

Reputation Institute suggests brands need to ‘tell their story’ through marketing to improve trust.

related sectors: Technology & Telecoms

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related disciplines: mobile

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