Apple

Apple marketing news

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Apple woos former Nike social media head Musa Tariq

Tue, 5 Aug 2014 | By Sebastian Joseph

Former Burberry marketer Tariq reunites with the fashion house’s previous CEO Angela Ahrendts at Apple.

Nokia phones

Nokia losses underline Microsoft’s decision to slim down phone division

Wed, 23 Jul 2014 | By Lara O'Reilly

Microsoft, which recently announced its biggest ever round of job cuts, reported a 7 per cent drop in profits in the last quarter.

IBM HQ

Apple gets down to business with IBM

Wed, 16 Jul 2014 | By Lara O'Reilly

Companies form a partnership to co-develop and market business apps and services for iPhones and iPads.

Apple WWDC

Apple updates signal new 'openness' to working with brands

Tue, 3 Jun 2014 | By Lara O'Reilly

Launch of HealthKit and HomeKit will offer brands more opportunities to work with Apple on contextual services.

Apple Beats

Apple seeks to reinvigorate its cool factor with $3bn Beats acquisition

Thu, 29 May 2014 | By Lara O'Reilly

But not all analysts are convinced the opportunity to buy into brand equity is enough to justify Beats’ $3bn price tag.

Tunepics

Former Topshop CMO launches social network Video

Thu, 22 May 2014 | By Lara O'Reilly

Justin Cooke, founder of marketing consultancy Innovate7, launches ‘multi-sensory’ social network Tunepics.

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Apple marketing analysis

Attitudes to smart technology trends

Smart homes lack consumer connection

Wed, 20 Aug 2014 | By Jonathan Bacon

Consumers cite cost and lack of usefulness as barriers to adoption.

Brand storytelling trends

The top storytelling brands

Wed, 9 Jul 2014 | By Mindi Chahal

Apple retains its title as the UK’s top storytelling brand, while supermarkets take a tumble.

Jonathan Bacon

Privacy debate still key after Apple launches

Tue, 3 Jun 2014 | By Jonathan Bacon

Apple’s new launches could change how brands use data.

Google

The secrets of the world's most valuable brands

Wed, 21 May 2014 | By Jonathan Bacon

This year’s BrandZ 100 most valuable global brands list sees Google knock the crown off long time holder Apple.

Young people and technology trends

Young people wary about the downsides of technology

Wed, 26 Mar 2014 | By Jonathan Bacon

Young people are conflicted between feeling empowered by technology and enslaved by it – a signal to brands to push their lifestyle credentials.

John Lewis

John Lewis is mums’ favourite brand

Wed, 19 Mar 2014 | By Jonathan Bacon

Waitrose second in Mumsnet’s ranking, followed by Amazon, Apple and M&S.

Lara O'Reilly

Apple results highlight need for innovation not iteration

Tue, 28 Jan 2014 | By Lara O'Reilly

A new product category plus a return to marketing of old equals the winning formula

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Mobile microtargeting

12 December 2013 | By Jonathan Bacon

Apple, Tesco and EE are using location-based marketing to change the way people shop.

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Google

The secrets of the world's most valuable brands

Wed, 21 May 2014 | By Jonathan Bacon

This year’s BrandZ 100 most valuable global brands list sees Google knock the crown off long time holder Apple.

Apple campaigns

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Apple kicks off iPad Air promotion Video

Thu, 24 Oct 2013 | By Ronan Shields

Apple promotes latest tablet device with ad featuring Breaking Bad star Bryan Cranston. 

EE

Apple marks 'first of its kind' ad partnership with EE

Thu, 18 Jul 2013 | By Lara O'Reilly

New Kevin Bacon ads mark first time Apple has allowed another brand to demo its iPhone on-air.

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Apple heralds design philosophy in global brand ads Video

Wed, 26 Jun 2013 | By Rosie Baker

‘Designed by Apple in California’ ads highlight how Apple designs products to enhance lives.

Apple related brands

Hottest jobs in marketing

The hottest jobs in marketing

Wed, 16 Jul 2014 | By Jonathan Bacon

The skills big corporates require of marketers is changing, reflected in the emergence of specialist jobs. Here’s how to get one.

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The Marketing Week Video

Fri, 28 Mar 2014 | By Marketing Week Reporters

Welcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.

Samsung Rainbow

Samsung launches tablet art installation

Wed, 20 Aug 2014 | By Lara O'Reilly

Samsung looks to ‘Midnight Rainbow’ to continue its ‘disruptive’ marketing charge as it bids to become ‘most loved brand’.

Attitudes to smart technology trends

Smart homes lack consumer connection

Wed, 20 Aug 2014 | By Jonathan Bacon

Consumers cite cost and lack of usefulness as barriers to adoption.

YouTube-Logo-2014_304

YouTube serves real-time content to football clubs and brands

Thu, 14 Aug 2014 | By Sebastian Joseph

YouTube pounces on the opportunity to drive ad revenue around the sport.

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Google parts ways with advertising chief Dan Cobley

Mon, 4 Aug 2014 | By Sebastian Joseph

Cobley ends near nine-year career at the technology business just months after starting the newly created role.

related sectors: Technology & Telecoms

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related disciplines: mobile

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