Asda
Asda is one of the “Big Four” supermarkets in the UK, alongside Tesco, Sainsbury’s and Morrisons. It is owned by US supermarket giant Wal-Mart and also owns the fashion clothing brand George. It is known for its “Everyday Low Prices” food grocery proposition.
Asda
Asda and Tesco avoid censure
Both supermarkets have been handed a reprieve following complaints over “misleading” claims made in their advertising.
Twitter offers UK brands enhanced profile pages
Brands including Asda, Cadbury and Sky are part of a UK beta group trialling Twitter’s enhanced profile pages, which allow brands more customisation.
Tesco Big Price Drop boosts shopper numbers
Tesco’s sales have taken a hit but its £500m investment in cutting prices has attracted more shoppers, according to the latest Kantar figures.
Asda bolsters mobile offering with transactional iPhone app
Customers can now shop and check if prices are cheaper than rivals on the move.
Asda partners with cookery school for premium Christmas
Supermarket hopes the professional cooking school will boost the quality credentials of its food over the Christmas period.
Sian Jarvis to join Asda
Former Department of Health communications and marketing chief Sian Jarvis is to join Asda.
Asda criticised for selling 50p lager
Supermarket under fire for its Budweiser offer, which is said to contradict its push for responsible drinking.
Asda takes on Argos for Xmas toy sales
Asda is taking on Argos in a new price war over toys in the crucial run-up to Christmas.
Asda hits back as price war intensifies
Asda has launched a press advertising campaign to fight back against Tesco’s Big Price Drop.
Asda and Sainsbury’s slam Tesco’s Big Price Drop
Rivals have slammed Tesco’s latest price cutting initiative as “smoke and mirrors”.
Sainsbury’s and Asda support riot-hit communities
Asda, Sainsbury’s and Greggs are among businesses that have signed up to a charity initiative to support communities affected by last month’s riots.
Asda and Diageo tackle alcohol at home
Asda has teamed up with drinks maker Diageo to launch a responsible drinking campaign to help consumers keep track of how much alcohol they consumer at home.
Asda readies mobile push
Asda is making its first major move into mobile with the launch of its first mobile optimised site that allows customers to buy directly from smartphones.
New brand magazines challenge consumer titles
ABC: Branded customer magazines are continuing to challenge consumer titles with new launches and improved circulation figures, according to the latest ABC figures, as brands seek to bolster marketing messages with branded editorial content.
Asda sales up despite fall in shoppers
Sales at Asda increased 0.5% in the second quarter of the year, despite a drop in shopper numbers.
Sainsbury’s to price match Tesco and Asda
Sainsbury’s is to introduce a price promise to match Tesco and Asda on 12,000 branded goods.
Asda names COO
Asda has named former financial director Judith McKenna as its chief operating officer, the second senior executive to move this week.
Discounters continue to gain as Asda stumbles
Asda is losing market share at the hands of discount supermarkets Aldi and Lidl, according to the latest supermarket share figures from Kantar Worldpanel.
Supermarkets enjoy a bounceback in May
The grocery sector returned to “respectable” growth in May following lacklustre performance earlier in the year.
Asda to spice up its fresh food range
Asda is to spend £27m on improving the quality of its fresh food products.
Government claims stats show Swapathon success
The Government hit almost 80% of its target to encourage 1 million healthy swaps as part of its Great New Year Swapathon, according to the Department of Health.
A promise should be a promise
It’s old news that consumers are getting more savvy and forcing retail marketers to be cleverer in their strategies but by backing out of its double the difference deal, Tesco seems to think shoppers are getting a bit too savvy.
Tesco pulls “double the difference” offer
Tesco has dropped its vow to pay customers that find items cheaper at rival Asda “double the difference” after claiming that a group of “savvy” consumers abused the system to earn hundreds of pounds.
Asda’s Bendel to head up online push
Asda has handed global chief marketing officer Rick Bendel additional responsibility for growing its online business.
Asda Business Rewards to launch dual-card at Marketing Week Live!
Asda is launching its Business Rewards dual shopping card at Marketing Week Live! in June.
Supermarkets face sudden slowdown
The supermarket sector experienced a sharp decline in growth in March as shoppers worried about the full scale of public sector cuts and rising prices reigned in their spending.
Tesco caps Asda refund offer
Tesco has been forced to cap an offer to reimburse shoppers that find goods cheaper at rival Asda after receiving a flood of refund requests.
