Asda marketing news

Yes campaign

Retailers warn price promotions could take a hit in independent Scotland

Fri, 12 Sep 2014 | By Sarah Vizard

John Lewis boss says ‘never knowingly undersold’ strapline might have to change.


Asda ‘streamlines’ online presence as its shuts down Direct website

Mon, 8 Sep 2014 | By Sarah Vizard

Move aims to ensure the online experience ‘mirrors customers’ weekly shop’.

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Asda credits ‘consistent’ price message as sales growth accelerates Video

Thu, 14 Aug 2014 | By Sarah Vizard

Supermarket claims price transparency is helping it win the price war.


Aldi poised to overtake Waitrose Video

Tue, 29 Jul 2014 | By Sarah Vizard

Discount grocer sees market share rise to record 4.8%, just behind Waitrose on 4.9%. 


Tesco bans sweets and chocolates from the checkout

Thu, 22 May 2014

Morrisons also limiting sales, while Asda and Sainsbury’s will not change current strategy.


Asda credits ads as it declares itself the “clear winner” over Easter Video

Thu, 15 May 2014 | By Russell Parsons

Asda claims value proposition helped supermarket outperform rivals over festive period. 

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Asda marketing analysis

Sarah Vizard 654 400

The supermarkets should take a leaf out of P&G’s marketing book

Thu, 7 Aug 2014 | By Sarah Vizard

P&G isn’t afraid to take drastic decisions and the supermarkets shouldn’t be either.

Brand storytelling trends

The top storytelling brands

Wed, 9 Jul 2014 | By Mindi Chahal

Apple retains its title as the UK’s top storytelling brand, while supermarkets take a tumble.


Fake vouchers and how to avoid fraud

Wed, 5 Feb 2014 | By Maeve Hosea

Vouchers and coupons give customers key incentives to develop their interest in a brand but as the appeal of the marketing lever rises so do the stakes around misuse, counterfeiting and scams.


Black Friday is meaningless, but there is merit in a pre-Christmas discount day

Thu, 28 Nov 2013 | By Sarah Vizard

Customers may like a deal, but with so much discounting already on the UK high street retailers must find a way to make events such as Black Friday relevant for them to take off.

Russell Parsons

Click and collect via lockers cannot succeed in isolation

Thu, 21 Nov 2013 | By Russell Parsons

Asda and rivals are taking their click and collect services to where they are under-represented but they have to be part of a multi-channel experience. 


Asda’s dig at rivals isn’t in the spirit of Christmas

Thu, 7 Nov 2013 | By Sarah Vizard

Supermarket’s bet on pricing for its festive campaign risks alienating customers.


Former Asda CMO Rick Bendel leaves Walmart

Mon, 28 Oct 2013 | By Sarah Vizard

Bendel had worked on Asda and Walmart’s marketing for more than 20 years.


Ease the customer down the aisle

3 October 2013 | By Lou Cooper

New research looks at how consumers rate nine grocery retailers in terms of ‘effort to shop’ and finds that the easier the experience, the more likely customers will remain loyal.

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Stephen Smith

Asda: creating brand personality

27 June 2013 | By Rosie Baker

CMO Stephen Smith on how the supermarket is moving beyond Every Day Low Pricing messages.

asda campaigns


Asda extends George brand into homewares

Wed, 22 Jan 2014 | By Sarah Vizard

Supermarket chain plans ad campaign for new George Home range as it ups focus on non-food business.


Asda takes on discounters with 'biggest ever value campaign'

Thu, 2 Jan 2014 | By Lara O'Reilly

Asda to invest £50m in Q1 on reducing prices across everyday items - ‘making the Poundshop and Aldi look expensive’.


Asda launches ‘no gimmicks’ Christmas ads

Wed, 6 Nov 2013 | By Sarah Vizard

Supermarket takes swipe at rivals in campaign that shines spotlight on stories behind products.

Asda Chosen By Me

Asda to add social media recommendations to packaging

Wed, 21 Aug 2013 | By Lara O'Reilly

Chosen By You range to be humanised with tweets and Facebook posts from customers.

asda related brands

Beats ad

The Marketing Week Video

Fri, 6 Jun 2014 | By Marketing Week Reporters

Welcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.

Triple G brands

Why good deeds pay off for brands

Thu, 18 Sep 2014 | By Jonathan Bacon

Good actions, high-quality service and an emotional connection with consumers are more valuable to brand longevity than tangible assets like profits, research finds.

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Tesco trials mobile payments service

Tue, 16 Sep 2014 | By Sarah Vizard

Launch of PayQwiq in London and Edinburgh lets customers pay and earn Clubcard points on their phone.

Sarah Vizard 654 400

Morrisons should be looking to Waitrose, not Tesco, for lessons in loyalty

Thu, 11 Sep 2014 | By Sarah Vizard

Free tea and instant discounts are more appealing.


Waitrose loyalty scheme ‘more than washing its face’, says boss

Thu, 11 Sep 2014 | By Sarah Vizard

Mark Price claims myWaitrose is increasing basket size and visit frequency. 


Morrisons insists focus on price will pay off despite posting worst sales decline

Thu, 11 Sep 2014 | By Sarah Vizard

Like-for-like sales were down by 7.4% in the first half but CEO says “changing perception takes time”. 

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