Profile: Jeremy Gilley

The man marketing world peace


Asda marketing news


Asda unveils ‘tongue in cheek’ campaign for homeware launch Video

Fri, 28 Mar 2014 | By Sarah Vizard

Supermarket introduces George Home brand as ‘go-to’ destination for style and quality.


Aldi remains ‘committed’ to Swap & Save marketing message despite ad ban Video

Wed, 26 Mar 2014 | By Sarah Vizard

Ad regulator upholds Asda’s complaints that ‘Swap & Save’ ads were misleading.


Asda promotes CMO Stephen Smith to chief customer officer

Tue, 25 Mar 2014 | By Sarah Vizard

Expanded role sees Smith add store format development to customer and marketing remit.


Asda promises ‘more creative’ marketing as sales stall

Thu, 20 Feb 2014 | By Sarah Vizard

But will maintain its dual focus on price and quality as it looks to return to sales growth.


Sainsbury’s on the brink of overtaking Asda after Christmas sales success

Tue, 11 Feb 2014 | By Sarah Vizard

Sainsbury’s, Waitrose and the discounters lead grocery market growth.


Asda to take 3D printing trial nationwide

Tue, 24 Dec 2013 | By Sebastian Joseph

Asda extending 3D printing service to 50 stores in the new year following successful trials.

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Asda marketing analysis


Fake vouchers and how to avoid fraud

Wed, 5 Feb 2014 | By Maeve Hosea

Vouchers and coupons give customers key incentives to develop their interest in a brand but as the appeal of the marketing lever rises so do the stakes around misuse, counterfeiting and scams.


Black Friday is meaningless, but there is merit in a pre-Christmas discount day

Thu, 28 Nov 2013 | By Sarah Vizard

Customers may like a deal, but with so much discounting already on the UK high street retailers must find a way to make events such as Black Friday relevant for them to take off.

Russell Parsons

Click and collect via lockers cannot succeed in isolation

Thu, 21 Nov 2013 | By Russell Parsons

Asda and rivals are taking their click and collect services to where they are under-represented but they have to be part of a multi-channel experience. 


Asda’s dig at rivals isn’t in the spirit of Christmas

Thu, 7 Nov 2013 | By Sarah Vizard

Supermarket’s bet on pricing for its festive campaign risks alienating customers.


Former Asda CMO Rick Bendel leaves Walmart

Mon, 28 Oct 2013 | By Sarah Vizard

Bendel had worked on Asda and Walmart’s marketing for more than 20 years.


Ease the customer down the aisle

3 October 2013 | By Lou Cooper

New research looks at how consumers rate nine grocery retailers in terms of ‘effort to shop’ and finds that the easier the experience, the more likely customers will remain loyal.


Strike a pose and stay ahead of the games

5 September 2013 | By Mindi Chahal

Consumers are starting to spend again in the fashion sector but brand loyalty is not top of their agenda. How can retailers make themselves stand out from the crowd and catch the shopper’s eye?


Will the appointment of VCCP Blue signal a turnaround for Asda?

Thu, 29 Aug 2013 | By Lou Cooper

This week Asda appointed VCCP Blue to its estimated £100m ad account, in a bid to overhaul its marketing…

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Stephen Smith

Asda: creating brand personality

27 June 2013 | By Rosie Baker

CMO Stephen Smith on how the supermarket is moving beyond Every Day Low Pricing messages.

asda campaigns


Asda extends George brand into homewares

Wed, 22 Jan 2014 | By Sarah Vizard

Supermarket chain plans ad campaign for new George Home range as it ups focus on non-food business.


Asda takes on discounters with 'biggest ever value campaign'

Thu, 2 Jan 2014 | By Lara O'Reilly

Asda to invest £50m in Q1 on reducing prices across everyday items - ‘making the Poundshop and Aldi look expensive’.


Asda launches ‘no gimmicks’ Christmas ads

Wed, 6 Nov 2013 | By Sarah Vizard

Supermarket takes swipe at rivals in campaign that shines spotlight on stories behind products.

Asda Chosen By Me

Asda to add social media recommendations to packaging

Wed, 21 Aug 2013 | By Lara O'Reilly

Chosen By You range to be humanised with tweets and Facebook posts from customers.

asda related brands

Charlie Mayfield

Profile: Sir Charlie Mayfield, chairman of the John Lewis Partnership

Wed, 9 Apr 2014 | By Mindi Chahal

John Lewis Partnership’s chairman talks about the 5% of customers that make up 50% of profits, the 150th anniversary of John Lewis and the future of the partnership.

Waitrose Weekend

Waitrose and C4 dish up Saturday morning cookery show

Thu, 17 Apr 2014 | By Lara O'Reilly

Weekend Kitchen with Waitrose to represent style of the supermarket’s free newspaper Waitrose Weekend.

Online shoppers can take a virtual tour around Start London's store

The fabric of etail is changing

17 April 2014 | By Lucy Tesseras

A one-size fits all approach to online retail is no longer good enough. Consumers want a personal touch and will be more inclined to spend with retailers that can provide a relevant and tailored experience.


A personal touch gives smarter rewards

17 April 2014 | By Mindi Chahal

Using data to create bespoke offers for consumers and employing co-buy schemes gives brands flexibility on deals and sends conversion rates soaring 


Tesco readies takeaway chain to compete with Pret and Eat

Fri, 11 Apr 2014 | By Sarah Vizard

Analyst claims supermarket is planning up to 80 food-to-go outlets in London.


Tesco moves to quash speculation over marketing head’s future

Wed, 9 Apr 2014 | By Sarah Vizard

Reports had suggested Tesco boss Philip Clarke was looking to replace CMO Matt Atkinson.

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