Asda

Asda is one of the “Big Four” supermarkets in the UK, alongside Tesco, Sainsbury’s and Morrisons. It is owned by US supermarket giant Wal-Mart and also owns the fashion clothing brand George. It is known for its “Everyday Low Prices” food grocery proposition.

Asda

ASDA

Asda to reshape business around mums

Tue, 21 Feb 2012 | By Rosie Baker

Asda first to use insight from mums to shape business.

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Asda and Tesco avoid censure

Wed, 8 Feb 2012 | By Rosie Baker

Both supermarkets have been handed a reprieve following complaints over “misleading” claims made in their advertising.

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Twitter offers UK brands enhanced profile pages

Thu, 2 Feb 2012 | By Charlotte McEleny

Brands including Asda, Cadbury and Sky are part of a UK beta group trialling Twitter’s enhanced profile pages, which allow brands more customisation.

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Tesco Big Price Drop boosts shopper numbers

Tue, 6 Dec 2011 | By Rosie Baker

Tesco’s sales have taken a hit but its £500m investment in cutting prices has attracted more shoppers, according to the latest Kantar figures.

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Asda bolsters mobile offering with transactional iPhone app

Thu, 17 Nov 2011 | By Rosie Baker

Customers can now shop and check if prices are cheaper than rivals on the move.

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Asda partners with cookery school for premium Christmas

Wed, 2 Nov 2011 | By Rosie Baker

Supermarket hopes the professional cooking school will boost the quality credentials of its food over the Christmas period.

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Sian Jarvis to join Asda

Mon, 24 Oct 2011 | By Rosie Baker

Former Department of Health communications and marketing chief Sian Jarvis is to join Asda.

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Asda criticised for selling 50p lager

Mon, 17 Oct 2011 | By Lara O'Reilly

Supermarket under fire for its Budweiser offer, which is said to contradict its push for responsible drinking.

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Asda takes on Argos for Xmas toy sales

Wed, 12 Oct 2011 | By Mary-Louise Clews

Asda is taking on Argos in a new price war over toys in the crucial run-up to Christmas.

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Asda hits back as price war intensifies

Mon, 26 Sep 2011 | By Rosie Baker

Asda has launched a press advertising campaign to fight back against Tesco’s Big Price Drop.

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Asda and Sainsbury’s slam Tesco’s Big Price Drop

Fri, 23 Sep 2011 | By Rosie Baker

Rivals have slammed Tesco’s latest price cutting initiative as “smoke and mirrors”.

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Sainsbury’s and Asda support riot-hit communities

Tue, 30 Aug 2011 | By Suzanne Bearne

Asda, Sainsbury’s and Greggs are among businesses that have signed up to a charity initiative to support communities affected by last month’s riots.

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Asda and Diageo tackle alcohol at home

Sun, 28 Aug 2011 | By Rosie Baker

Asda has teamed up with drinks maker Diageo to launch a responsible drinking campaign to help consumers keep track of how much alcohol they consumer at home.

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Asda readies mobile push

Fri, 19 Aug 2011 | By Rosie Baker

Asda is making its first major move into mobile with the launch of its first mobile optimised site that allows customers to buy directly from smartphones.

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New brand magazines challenge consumer titles

Thu, 18 Aug 2011 | By Rosie Baker

ABC: Branded customer magazines are continuing to challenge consumer titles with new launches and improved circulation figures, according to the latest ABC figures, as brands seek to bolster marketing messages with branded editorial content.

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Asda sales up despite fall in shoppers

Wed, 17 Aug 2011 | By Rosie Baker

Sales at Asda increased 0.5% in the second quarter of the year, despite a drop in shopper numbers.

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Sainsbury’s to price match Tesco and Asda

Tue, 16 Aug 2011 | By Rosie Baker

Sainsbury’s is to introduce a price promise to match Tesco and Asda on 12,000 branded goods.

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Asda names COO

Fri, 1 Jul 2011 | By Rosie Baker

Asda has named former financial director Judith McKenna as its chief operating officer, the second senior executive to move this week.

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Discounters continue to gain as Asda stumbles

Tue, 21 Jun 2011 | By Rosie Baker

Asda is losing market share at the hands of discount supermarkets Aldi and Lidl, according to the latest supermarket share figures from Kantar Worldpanel.

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Supermarkets enjoy a bounceback in May

Tue, 24 May 2011 | By Rosie Baker

The grocery sector returned to “respectable” growth in May following lacklustre performance earlier in the year.

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Asda to spice up its fresh food range

Tue, 17 May 2011 | By Nick Huber

Asda is to spend £27m on improving the quality of its fresh food products.

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Government claims stats show Swapathon success

Fri, 13 May 2011 | By Mary-Louise Clews

The Government hit almost 80% of its target to encourage 1 million healthy swaps as part of its Great New Year Swapathon, according to the Department of Health.

Tesco

A promise should be a promise

Thu, 5 May 2011 | By Rosie Baker

It’s old news that consumers are getting more savvy and forcing retail marketers to be cleverer in their strategies but by backing out of its double the difference deal, Tesco seems to think shoppers are getting a bit too savvy.

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Tesco pulls “double the difference” offer

Thu, 28 Apr 2011 | By Russell Parsons

Tesco has dropped its vow to pay customers that find items cheaper at rival Asda “double the difference” after claiming that a group of “savvy” consumers abused the system to earn hundreds of pounds.

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Asda’s Bendel to head up online push

Mon, 18 Apr 2011 | By Rosie Baker

Asda has handed global chief marketing officer Rick Bendel additional responsibility for growing its online business.

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Asda Business Rewards to launch dual-card at Marketing Week Live!

Thu, 14 Apr 2011 | By Rosie Baker

Asda is launching its Business Rewards dual shopping card at Marketing Week Live! in June.

Supermarkets face sudden slowdown

Tue, 29 Mar 2011 | By Rosie Baker

The supermarket sector experienced a sharp decline in growth in March as shoppers worried about the full scale of public sector cuts and rising prices reigned in their spending.

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Tesco caps Asda refund offer

Fri, 25 Mar 2011 | By Russell Parsons

Tesco has been forced to cap an offer to reimburse shoppers that find goods cheaper at rival Asda after receiving a flood of refund requests.

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