Asda is one of the “Big Four” supermarkets in the UK, alongside Tesco, Sainsbury’s and Morrisons. It is owned by US supermarket giant Wal-Mart and also owns the fashion clothing brand George. It is known for its “Everyday Low Prices” food grocery proposition.
Asda and rivals are taking their click and collect services to where they are under-represented but they have to be part of a multi-channel experience.
Launch of supermarket’s festive film boosted both consumer perception and purchase intent for the brand, according to YouGov.
Supermarkets insist errors are honest mistakes, but Which? calls for government action.
Supermarket chain ups rivalry with competitors over price.
Barclays to open ‘new-style’ branches at four Asda stores next year.
Supermarket takes swipe at rivals in campaign that shines spotlight on stories behind products.
Bendel had worked on Asda and Walmart’s marketing for more than 20 years.
Rise of online and mobile shopping means path to purchase now much more complex, say supermarkets.
Supermarket is first in the UK to offer 3D printing technology in one of its stores.
New research looks at how consumers rate nine grocery retailers in terms of ‘effort to shop’ and finds that the easier the experience, the more likely customers will remain loyal.
Innovative pack design and packaging that features technology such as augmented reality is helping brands grab shoppers’ attention, create engagement and gather valuable data.
Supermarket withdraws outfit and will give ‘very sizeable donation’ to mental health charity.
Brands need to have their strategies for the Christmas period in place now if they want to ensure they have solid sales and bring festive cheer to their balance sheets.
This week Asda appointed VCCP Blue to its estimated £100m ad account, in a bid to overhaul its marketing…
VCCP Blue replaces Saatchis and will be tasked with providing ‘new ideas’ to break through the ‘cluttered’ retail marketplace.
Chosen By You range to be humanised with tweets and Facebook posts from customers.
Move away from incumbent ad agency could mean the formation of a new brand idea for the price-led supermarket.
CMO Stephen Smith says Xmas ads will be ‘dramatically different’ from last year’s controversial campaign.
CMO Stephen Smith on how the supermarket is moving beyond Every Day Low Pricing messages.
Former Molson Coors MD Chris McDonough joins supermarket.
Supermarket says strategy of passing on operational savings to customers has accelerated growth.
Asda dials up its sustainability agenda while P&G aims to raise awareness of safe water scheme.
Big four supermarkets turn to stronger narrative style in price promotion messaging.
Supermarket outlines international expansion of clothing brand as it reports a slow down in sales.
Asda CEO pledges to rebuild trust in food industry in the wake of horse meat scandal.
Supermarket’s ad escapes censure despite 620 complaints it was offensive.
In a changing retail world, brands have to learn to adapt if they don’t want to fall into the administration black hole.
Tesco signs “biggest ever” deal any brand has negotiated with Absolute Radio as retailers increase their use of the channel.
Marketing Week takes a look at the major themes in retail throughout 2012, when multichannel really went mainstream and stopped being ‘nice to have’.
Asda boss Andy Clarke has defended the supermarket’s Christmas ad campaign following accusations of sexism.