Asda marketing news

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Asda credits ‘consistent’ price message as sales growth accelerates Video

Thu, 14 Aug 2014 | By Sarah Vizard

Supermarket claims price transparency is helping it win the price war.


Aldi poised to overtake Waitrose Video

Tue, 29 Jul 2014 | By Sarah Vizard

Discount grocer sees market share rise to record 4.8%, just behind Waitrose on 4.9%. 


Tesco bans sweets and chocolates from the checkout

Thu, 22 May 2014

Morrisons also limiting sales, while Asda and Sainsbury’s will not change current strategy.


Asda credits ads as it declares itself the “clear winner” over Easter Video

Thu, 15 May 2014 | By Russell Parsons

Asda claims value proposition helped supermarket outperform rivals over festive period. 


Asda marketing boss lauds rival Aldi’s ‘gritty’ marketing

Wed, 23 Apr 2014 | By Sarah Vizard

Marketing director Chris McDonough says Aldi’s ‘realness, grittiness and humour’ resonates with customers.


Asda unveils ‘tongue in cheek’ campaign for homeware launch Video

Fri, 28 Mar 2014 | By Sarah Vizard

Supermarket introduces George Home brand as ‘go-to’ destination for style and quality.

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Asda marketing analysis

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The supermarkets should take a leaf out of P&G’s marketing book

Thu, 7 Aug 2014 | By Sarah Vizard

P&G isn’t afraid to take drastic decisions and the supermarkets shouldn’t be either.

Brand storytelling trends

The top storytelling brands

Wed, 9 Jul 2014 | By Mindi Chahal

Apple retains its title as the UK’s top storytelling brand, while supermarkets take a tumble.


Fake vouchers and how to avoid fraud

Wed, 5 Feb 2014 | By Maeve Hosea

Vouchers and coupons give customers key incentives to develop their interest in a brand but as the appeal of the marketing lever rises so do the stakes around misuse, counterfeiting and scams.


Black Friday is meaningless, but there is merit in a pre-Christmas discount day

Thu, 28 Nov 2013 | By Sarah Vizard

Customers may like a deal, but with so much discounting already on the UK high street retailers must find a way to make events such as Black Friday relevant for them to take off.

Russell Parsons

Click and collect via lockers cannot succeed in isolation

Thu, 21 Nov 2013 | By Russell Parsons

Asda and rivals are taking their click and collect services to where they are under-represented but they have to be part of a multi-channel experience. 


Asda’s dig at rivals isn’t in the spirit of Christmas

Thu, 7 Nov 2013 | By Sarah Vizard

Supermarket’s bet on pricing for its festive campaign risks alienating customers.


Former Asda CMO Rick Bendel leaves Walmart

Mon, 28 Oct 2013 | By Sarah Vizard

Bendel had worked on Asda and Walmart’s marketing for more than 20 years.


Ease the customer down the aisle

3 October 2013 | By Lou Cooper

New research looks at how consumers rate nine grocery retailers in terms of ‘effort to shop’ and finds that the easier the experience, the more likely customers will remain loyal.

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Stephen Smith

Asda: creating brand personality

27 June 2013 | By Rosie Baker

CMO Stephen Smith on how the supermarket is moving beyond Every Day Low Pricing messages.

asda campaigns


Asda extends George brand into homewares

Wed, 22 Jan 2014 | By Sarah Vizard

Supermarket chain plans ad campaign for new George Home range as it ups focus on non-food business.


Asda takes on discounters with 'biggest ever value campaign'

Thu, 2 Jan 2014 | By Lara O'Reilly

Asda to invest £50m in Q1 on reducing prices across everyday items - ‘making the Poundshop and Aldi look expensive’.


Asda launches ‘no gimmicks’ Christmas ads

Wed, 6 Nov 2013 | By Sarah Vizard

Supermarket takes swipe at rivals in campaign that shines spotlight on stories behind products.

Asda Chosen By Me

Asda to add social media recommendations to packaging

Wed, 21 Aug 2013 | By Lara O'Reilly

Chosen By You range to be humanised with tweets and Facebook posts from customers.

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Hottest jobs in marketing

The hottest jobs in marketing

Wed, 16 Jul 2014 | By Jonathan Bacon

The skills big corporates require of marketers is changing, reflected in the emergence of specialist jobs. Here’s how to get one.

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The Marketing Week Video

Fri, 6 Jun 2014 | By Marketing Week Reporters

Welcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.

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Lidl takes on Primark with launch of own fashion range

Wed, 20 Aug 2014 | By Sarah Vizard

Discount retailer to stock women’s fashion for the first time.


Morrisons strips messaging back in search of value perception boost

Tue, 19 Aug 2014 | By Sarah Vizard

Everyday Low Prices move comes as data shows value rating slipping. 


Morrisons steps back from ‘I’m Cheaper’ positioning

Mon, 18 Aug 2014 | By Sarah Vizard

Supermarket follows Asda with ‘everyday low prices’ messaging.

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What will happen to Aldi and Lidl as the economy strengthens?

Wed, 13 Aug 2014 | By Mark Ritson

Shopper knowledge about more than price will ensure the discounters keep taking share.

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