Asda is one of the “Big Four” supermarkets in the UK, alongside Tesco, Sainsbury’s and Morrisons. It is owned by US supermarket giant Wal-Mart and also owns the fashion clothing brand George. It is known for its “Everyday Low Prices” food grocery proposition.
Former Molson Coors MD Chris McDonough joins supermarket.
Supermarket says strategy of passing on operational savings to customers has accelerated growth.
Asda dials up its sustainability agenda while P&G aims to raise awareness of safe water scheme.
Big four supermarkets turn to stronger narrative style in price promotion messaging.
Supermarket outlines international expansion of clothing brand as it reports a slow down in sales.
Asda CEO pledges to rebuild trust in food industry in the wake of horse meat scandal.
Supermarket’s ad escapes censure despite 620 complaints it was offensive.
In a changing retail world, brands have to learn to adapt if they don’t want to fall into the administration black hole.
Tesco signs “biggest ever” deal any brand has negotiated with Absolute Radio as retailers increase their use of the channel.
Marketing Week takes a look at the major themes in retail throughout 2012, when multichannel really went mainstream and stopped being ‘nice to have’.
Asda boss Andy Clarke has defended the supermarket’s Christmas ad campaign following accusations of sexism.
Supermarket ‘pleased’ with performance and says multichannel is ‘crucial’ for future growth and profitability.
Advertising watchdog confirms it is to formally investigate web complaints that Asda’s Christmas ad is sexist.
Official complaints about the spot hit 160 as campaign group Fathers4Justice plans occupy-style in-store protests.
Supermarket could face censure from the ASA over Christmas TV ad, which viewers have complained ‘reinforces stereotypes’.
Supermarket aims to promote a festive message with a difference by showing a “real family” Christmas in its latest campaign.
Supermarkets launch fresh voucher push in a flurry of pre-Christmas activity.
Paralympic sponsor increased sales and market share in the three months to September, according to Kantar Worldpanel.
Supermarket rapped for claiming that it sells some branded products cheaper than rival Argos.
Supermarket reveals further improvements to its food ranges as it posts a slowdown in sales growth.
Retailer looks to tap into growing disquiet over conduct of banks with value based financial service brand.
Asda believes that its integrated digital platform will help double orders through mobile devices in the next six months.
Asda is hosting fitness events designed to get communities involved in sports as part of its Change4Life commitments.
Asda is launching an Android app that includes a voice search function as it expands its mobile commerce platforms.
Asda will increase its in-store marketing ahead of this summer’s Olympic and Jubilee events.
Bendel to take on new global marketing role with parent company Walmart as China marketing chief Stephen Smith takes on the CMO role.
Asda must withdraw a price comparison ad after the advertising watchdog upheld a complaint from rival Tesco.
Asda first to use insight from mums to shape business.
Both supermarkets have been handed a reprieve following complaints over “misleading” claims made in their advertising.
Brands including Asda, Cadbury and Sky are part of a UK beta group trialling Twitter’s enhanced profile pages, which allow brands more customisation.