Asda

Asda is one of the “Big Four” supermarkets in the UK, alongside Tesco, Sainsbury’s and Morrisons. It is owned by US supermarket giant Wal-Mart and also owns the fashion clothing brand George. It is known for its “Everyday Low Prices” food grocery proposition.

Asda

Asda

Asda appoints marketing director amid restructure

Fri, 31 May 2013 | By Rosie Baker

Former Molson Coors MD Chris McDonough joins supermarket.

Asda

Asda credits 'gimmick' free price cuts for improved performance

Thu, 16 May 2013 | By Russell Parsons

Supermarket says strategy of passing on operational savings to customers has accelerated growth.

P&G Asda

P&G and Asda join forces for safe drinking water campaign

Thu, 11 Apr 2013 | By Rosie Baker

Asda dials up its sustainability agenda while P&G aims to raise awareness of safe water scheme.

Asda

Asda launches Budget day low prices ads Video

Wed, 20 Mar 2013 | By Rosie Baker

Big four supermarkets turn to stronger narrative style in price promotion messaging.

asda-george-building-2013-304

Asda plots international growth for George

Thu, 21 Feb 2013 | By Rosie Baker

Supermarket outlines international expansion of clothing brand as it reports a slow down in sales.

AsdaPic304

Asda mulls horse meat reassurance ads

Thu, 21 Feb 2013 | By Rosie Baker

Asda CEO pledges to rebuild trust in food industry in the wake of horse meat scandal.

AsdaChristmasAd304

Asda 'sexist' Christmas ad cleared by ASA

Wed, 30 Jan 2013 | By Rosie Baker

Supermarket’s ad escapes censure despite 620 complaints it was offensive.

lola and grace

Every retailer has a silver lining in its brand equity

Wed, 30 Jan 2013 | By Maeve Hosea

In a changing retail world, brands have to learn to adapt if they don’t want to fall into the administration black hole.

TescoAR 304

Retailers ramp up radio advertising

Tue, 11 Dec 2012 | By Ronan Shields

Tesco signs “biggest ever” deal any brand has negotiated with Absolute Radio as retailers increase their use of the channel.

Nectar

2012: The year in retail

Mon, 10 Dec 2012 | By Rosie Baker

Marketing Week takes a look at the major themes in retail throughout 2012, when multichannel really went mainstream and stopped being ‘nice to have’.

AsdaChristmasAd304

Asda boss backs Christmas ad

Thu, 15 Nov 2012 | By Rosie Baker

Asda boss Andy Clarke has defended the supermarket’s Christmas ad campaign following accusations of sexism.

Asda

Asda sales growth slows in Q3

Thu, 15 Nov 2012 | By Rosie Baker

Supermarket ‘pleased’ with performance and says multichannel is ‘crucial’ for future growth and profitability.

AsdaChristmasAd304

ASA to investigate 'sexist' Asda ad Video

Fri, 9 Nov 2012 | By Lara O'Reilly

Advertising watchdog confirms it is to formally investigate web complaints that Asda’s Christmas ad is sexist.

AsdaChristmasAd304

Asda 'sexist' Xmas ad row heats up Video

Fri, 9 Nov 2012 | By Lara O'Reilly

Official complaints about the spot hit 160 as campaign group Fathers4Justice plans occupy-style in-store protests.

AsdaChristmasAd304

Asda Xmas ad sparks 'sexist' complaints Video

Tue, 6 Nov 2012 | By Lara O'Reilly

Supermarket could face censure from the ASA over Christmas TV ad, which viewers have complained ‘reinforces stereotypes’.

AsdaChristmasAd304

Asda unveils 'biggest ever' Christmas campaign Video

Fri, 2 Nov 2012 | By Sebastian Joseph

Supermarket aims to promote a festive message with a difference by showing a “real family” Christmas in its latest campaign.

Tesco

Tesco and Asda ramp up vouchers

Fri, 19 Oct 2012 | By Rosie Baker

Supermarkets launch fresh voucher push in a flurry of pre-Christmas activity.

sainsburys

Sainsbury's scoops sales from Paralympics

Tue, 9 Oct 2012 | By Lara O'Reilly

Paralympic sponsor increased sales and market share in the three months to September, according to Kantar Worldpanel.

AsdaPic304

Asda TV spot banned after Argos complaint

Wed, 5 Sep 2012 | By Sebastian Joseph

Supermarket rapped for claiming that it sells some branded products cheaper than rival Argos.

ASDA

Asda to bolster food quality as sales slow

Thu, 16 Aug 2012 | By Rosie Baker

Supermarket reveals further improvements to its food ranges as it posts a slowdown in sales growth.

Asda Money

Asda in loyalty move with Money launch

Mon, 9 Jul 2012 | By Russell Parsons

Retailer looks to tap into growing disquiet over conduct of banks with value based financial service brand.

Asda

Asda to double m-commerce

Tue, 29 May 2012 | By Rosie Baker

Asda believes that its integrated digital platform will help double orders through mobile devices in the next six months.

Cricket

Asda launches fitness drive

Fri, 25 May 2012 | By Rosie Baker

Asda is hosting fitness events designed to get communities involved in sports as part of its Change4Life commitments.

Asda

Asda expands m-commerce platform

Mon, 16 Apr 2012 | By Rosie Baker

Asda is launching an Android app that includes a voice search function as it expands its mobile commerce platforms.

ASDA

Asda to increase in-store marketing

Wed, 11 Apr 2012 | By Rosie Baker

Asda will increase its in-store marketing ahead of this summer’s Olympic and Jubilee events.

ASDA

Rick Bendel steps down as Asda CMO

Mon, 19 Mar 2012 | By Rosie Baker

Bendel to take on new global marketing role with parent company Walmart as China marketing chief Stephen Smith takes on the CMO role.

Asda

Asda lowest price ad banned

Wed, 7 Mar 2012 | By Mary-Louise Clews

Asda must withdraw a price comparison ad after the advertising watchdog upheld a complaint from rival Tesco.

ASDA

Asda to reshape business around mums

Tue, 21 Feb 2012 | By Rosie Baker

Asda first to use insight from mums to shape business.

/q/o/y/tescofiver160.jpg

Asda and Tesco avoid censure

Wed, 8 Feb 2012 | By Rosie Baker

Both supermarkets have been handed a reprieve following complaints over “misleading” claims made in their advertising.

/x/w/b/AsdaFacebook.jpg

Twitter offers UK brands enhanced profile pages

Thu, 2 Feb 2012 | By Charlotte McEleny

Brands including Asda, Cadbury and Sky are part of a UK beta group trialling Twitter’s enhanced profile pages, which allow brands more customisation.

Click here for more Asda stories

Job of the Week

Top Jobs

social

+media Facebook Twitter LinkedIn
knowledge+bank