Asda

Asda marketing news

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Tesco bans sweets and chocolates from the checkout

Thu, 22 May 2014

Morrisons also limiting sales, while Asda and Sainsbury’s will not change current strategy.

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Asda credits ads as it declares itself the “clear winner” over Easter Video

Thu, 15 May 2014 | By Russell Parsons

Asda claims value proposition helped supermarket outperform rivals over festive period. 

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Asda marketing boss lauds rival Aldi’s ‘gritty’ marketing

Wed, 23 Apr 2014 | By Sarah Vizard

Marketing director Chris McDonough says Aldi’s ‘realness, grittiness and humour’ resonates with customers.

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Asda unveils ‘tongue in cheek’ campaign for homeware launch Video

Fri, 28 Mar 2014 | By Sarah Vizard

Supermarket introduces George Home brand as ‘go-to’ destination for style and quality.

Aldi

Aldi remains ‘committed’ to Swap & Save marketing message despite ad ban Video

Wed, 26 Mar 2014 | By Sarah Vizard

Ad regulator upholds Asda’s complaints that ‘Swap & Save’ ads were misleading.

Asda

Asda promotes CMO Stephen Smith to chief customer officer

Tue, 25 Mar 2014 | By Sarah Vizard

Expanded role sees Smith add store format development to customer and marketing remit.

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Asda marketing analysis

Brand storytelling trends

The top storytelling brands

Wed, 9 Jul 2014 | By Mindi Chahal

Apple retains its title as the UK’s top storytelling brand, while supermarkets take a tumble.

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Fake vouchers and how to avoid fraud

Wed, 5 Feb 2014 | By Maeve Hosea

Vouchers and coupons give customers key incentives to develop their interest in a brand but as the appeal of the marketing lever rises so do the stakes around misuse, counterfeiting and scams.

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Black Friday is meaningless, but there is merit in a pre-Christmas discount day

Thu, 28 Nov 2013 | By Sarah Vizard

Customers may like a deal, but with so much discounting already on the UK high street retailers must find a way to make events such as Black Friday relevant for them to take off.

Russell Parsons

Click and collect via lockers cannot succeed in isolation

Thu, 21 Nov 2013 | By Russell Parsons

Asda and rivals are taking their click and collect services to where they are under-represented but they have to be part of a multi-channel experience. 

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Asda’s dig at rivals isn’t in the spirit of Christmas

Thu, 7 Nov 2013 | By Sarah Vizard

Supermarket’s bet on pricing for its festive campaign risks alienating customers.

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Former Asda CMO Rick Bendel leaves Walmart

Mon, 28 Oct 2013 | By Sarah Vizard

Bendel had worked on Asda and Walmart’s marketing for more than 20 years.

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Ease the customer down the aisle

3 October 2013 | By Lou Cooper

New research looks at how consumers rate nine grocery retailers in terms of ‘effort to shop’ and finds that the easier the experience, the more likely customers will remain loyal.

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Strike a pose and stay ahead of the games

5 September 2013 | By Mindi Chahal

Consumers are starting to spend again in the fashion sector but brand loyalty is not top of their agenda. How can retailers make themselves stand out from the crowd and catch the shopper’s eye?

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essential read

Stephen Smith

Asda: creating brand personality

27 June 2013 | By Rosie Baker

CMO Stephen Smith on how the supermarket is moving beyond Every Day Low Pricing messages.

asda campaigns

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Asda extends George brand into homewares

Wed, 22 Jan 2014 | By Sarah Vizard

Supermarket chain plans ad campaign for new George Home range as it ups focus on non-food business.

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Asda takes on discounters with 'biggest ever value campaign'

Thu, 2 Jan 2014 | By Lara O'Reilly

Asda to invest £50m in Q1 on reducing prices across everyday items - ‘making the Poundshop and Aldi look expensive’.

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Asda launches ‘no gimmicks’ Christmas ads

Wed, 6 Nov 2013 | By Sarah Vizard

Supermarket takes swipe at rivals in campaign that shines spotlight on stories behind products.

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Asda to add social media recommendations to packaging

Wed, 21 Aug 2013 | By Lara O'Reilly

Chosen By You range to be humanised with tweets and Facebook posts from customers.

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Hottest jobs in marketing

The hottest jobs in marketing

Wed, 16 Jul 2014 | By Jonathan Bacon

The skills big corporates require of marketers is changing, reflected in the emergence of specialist jobs. Here’s how to get one.

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The Marketing Week Video

Fri, 6 Jun 2014 | By Marketing Week Reporters

Welcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.

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Three lessons from Aldi's founder for today's brands

Wed, 23 Jul 2014 | By Ruth Mortimer

Tesco’s new CEO faces a huge challenge - can he be as ruthlessly focused as Aldi is on its business?

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Is Dave Lewis really the right choice for Tesco?

Tue, 22 Jul 2014 | By Mark Ritson

Tesco’s new CEO may find that without retail in his DNA he will struggle.

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Tesco looks to Unilever marketer to provide a clear brand identity

Mon, 21 Jul 2014 | By Sarah Vizard

David Lewis to focus on brand purpose and reconnecting with customers.

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Tesco replaces CEO Philip Clarke with Unilever’s Dave Lewis

Mon, 21 Jul 2014 | By Russell Parsons

Supermarket banks on Lewis’ ’expertise in business strategy, brand management and customer development’ to turnaround sales. 

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