Asda

Asda marketing news

Sainsburys deal low prices

Sainsbury’s takes aim at rivals in price-based marketing overhaul

Thu, 25 Sep 2014 | By Sarah Vizard

Retailer will simplify prices and promotions as part of three-pronged campaign. 

Asda

Asda plots refresh of own-label healthy food range

Wed, 24 Sep 2014 | By Sebastian Joseph

Supermarket trademarks several potential new names for its healthy ‘Good for you’ food range.

Yes campaign

Retailers warn price promotions could take a hit in independent Scotland

Fri, 12 Sep 2014 | By Sarah Vizard

John Lewis boss says ‘never knowingly undersold’ strapline might have to change.

Asda

Asda ‘streamlines’ online presence as its shuts down Direct website

Mon, 8 Sep 2014 | By Sarah Vizard

Move aims to ensure the online experience ‘mirrors customers’ weekly shop’.

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Asda credits ‘consistent’ price message as sales growth accelerates Video

Thu, 14 Aug 2014 | By Sarah Vizard

Supermarket claims price transparency is helping it win the price war.

Aldi

Aldi poised to overtake Waitrose Video

Tue, 29 Jul 2014 | By Sarah Vizard

Discount grocer sees market share rise to record 4.8%, just behind Waitrose on 4.9%. 

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Asda marketing analysis

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The supermarkets should take a leaf out of P&G’s marketing book

Thu, 7 Aug 2014 | By Sarah Vizard

P&G isn’t afraid to take drastic decisions and the supermarkets shouldn’t be either.

Brand storytelling trends

The top storytelling brands

Wed, 9 Jul 2014 | By Mindi Chahal

Apple retains its title as the UK’s top storytelling brand, while supermarkets take a tumble.

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Fake vouchers and how to avoid fraud

Wed, 5 Feb 2014 | By Maeve Hosea

Vouchers and coupons give customers key incentives to develop their interest in a brand but as the appeal of the marketing lever rises so do the stakes around misuse, counterfeiting and scams.

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Black Friday is meaningless, but there is merit in a pre-Christmas discount day

Thu, 28 Nov 2013 | By Sarah Vizard

Customers may like a deal, but with so much discounting already on the UK high street retailers must find a way to make events such as Black Friday relevant for them to take off.

Russell Parsons

Click and collect via lockers cannot succeed in isolation

Thu, 21 Nov 2013 | By Russell Parsons

Asda and rivals are taking their click and collect services to where they are under-represented but they have to be part of a multi-channel experience. 

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Asda’s dig at rivals isn’t in the spirit of Christmas

Thu, 7 Nov 2013 | By Sarah Vizard

Supermarket’s bet on pricing for its festive campaign risks alienating customers.

Asda

Former Asda CMO Rick Bendel leaves Walmart

Mon, 28 Oct 2013 | By Sarah Vizard

Bendel had worked on Asda and Walmart’s marketing for more than 20 years.

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Ease the customer down the aisle

3 October 2013 | By Lou Cooper

New research looks at how consumers rate nine grocery retailers in terms of ‘effort to shop’ and finds that the easier the experience, the more likely customers will remain loyal.

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Stephen Smith

Asda: creating brand personality

27 June 2013 | By Rosie Baker

CMO Stephen Smith on how the supermarket is moving beyond Every Day Low Pricing messages.

asda campaigns

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Asda extends George brand into homewares

Wed, 22 Jan 2014 | By Sarah Vizard

Supermarket chain plans ad campaign for new George Home range as it ups focus on non-food business.

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Asda takes on discounters with 'biggest ever value campaign'

Thu, 2 Jan 2014 | By Lara O'Reilly

Asda to invest £50m in Q1 on reducing prices across everyday items - ‘making the Poundshop and Aldi look expensive’.

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Asda launches ‘no gimmicks’ Christmas ads

Wed, 6 Nov 2013 | By Sarah Vizard

Supermarket takes swipe at rivals in campaign that shines spotlight on stories behind products.

Asda Chosen By Me

Asda to add social media recommendations to packaging

Wed, 21 Aug 2013 | By Lara O'Reilly

Chosen By You range to be humanised with tweets and Facebook posts from customers.

asda related brands

Sarah Warby, Sainsburys

The 'mum test': why Sainsbury's new campaign is simplifying prices

Thu, 25 Sep 2014 | By Sarah Vizard

Marketing director Sarah Warby says customers are shouting at supermarkets to ‘stop making it hard work’.

Beats ad

The Marketing Week Video

Fri, 6 Jun 2014 | By Marketing Week Reporters

Welcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.

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Morrisons’ new loyalty scheme validates the discounters

Thu, 2 Oct 2014 | By Sarah Vizard

By including Aldi and Lidl in its price-matching scheme Morrisons is playing right into their hands.

morrisons match and more

Morrisons first supermarket to price-match against the discounters Video

Thu, 2 Oct 2014 | By Sarah Vizard

Match & More loyalty scheme will offer customers points if shop is cheaper elsewhere.

Aldi

Aldi: ‘Price cuts by big four benefit us’

Mon, 29 Sep 2014 | By Sarah Vizard

Discount grocer claims its basket size is now the second largest in the sector.

Sainsburys deal low prices

The Marketing Week Video

Fri, 26 Sep 2014

Welcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.

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