Asda
Asda is one of the “Big Four” supermarkets in the UK, alongside Tesco, Sainsbury’s and Morrisons. It is owned by US supermarket giant Wal-Mart and also owns the fashion clothing brand George. It is known for its “Everyday Low Prices” food grocery proposition.
Asda appoints marketing director amid restructure
Former Molson Coors MD Chris McDonough joins supermarket.
Asda credits 'gimmick' free price cuts for improved performance
Supermarket says strategy of passing on operational savings to customers has accelerated growth.
P&G and Asda join forces for safe drinking water campaign
Asda dials up its sustainability agenda while P&G aims to raise awareness of safe water scheme.
Asda launches Budget day low prices ads
Big four supermarkets turn to stronger narrative style in price promotion messaging.
Asda plots international growth for George
Supermarket outlines international expansion of clothing brand as it reports a slow down in sales.
Asda mulls horse meat reassurance ads
Asda CEO pledges to rebuild trust in food industry in the wake of horse meat scandal.
Asda 'sexist' Christmas ad cleared by ASA
Supermarket’s ad escapes censure despite 620 complaints it was offensive.
Every retailer has a silver lining in its brand equity
In a changing retail world, brands have to learn to adapt if they don’t want to fall into the administration black hole.
Retailers ramp up radio advertising
Tesco signs “biggest ever” deal any brand has negotiated with Absolute Radio as retailers increase their use of the channel.
2012: The year in retail
Marketing Week takes a look at the major themes in retail throughout 2012, when multichannel really went mainstream and stopped being ‘nice to have’.
Asda boss backs Christmas ad
Asda boss Andy Clarke has defended the supermarket’s Christmas ad campaign following accusations of sexism.
Asda sales growth slows in Q3
Supermarket ‘pleased’ with performance and says multichannel is ‘crucial’ for future growth and profitability.
ASA to investigate 'sexist' Asda ad
Advertising watchdog confirms it is to formally investigate web complaints that Asda’s Christmas ad is sexist.
Asda 'sexist' Xmas ad row heats up
Official complaints about the spot hit 160 as campaign group Fathers4Justice plans occupy-style in-store protests.
Asda Xmas ad sparks 'sexist' complaints
Supermarket could face censure from the ASA over Christmas TV ad, which viewers have complained ‘reinforces stereotypes’.
Asda unveils 'biggest ever' Christmas campaign
Supermarket aims to promote a festive message with a difference by showing a “real family” Christmas in its latest campaign.
Tesco and Asda ramp up vouchers
Supermarkets launch fresh voucher push in a flurry of pre-Christmas activity.
Sainsbury's scoops sales from Paralympics
Paralympic sponsor increased sales and market share in the three months to September, according to Kantar Worldpanel.
Asda TV spot banned after Argos complaint
Supermarket rapped for claiming that it sells some branded products cheaper than rival Argos.
Asda to bolster food quality as sales slow
Supermarket reveals further improvements to its food ranges as it posts a slowdown in sales growth.
Asda in loyalty move with Money launch
Retailer looks to tap into growing disquiet over conduct of banks with value based financial service brand.
Asda to double m-commerce
Asda believes that its integrated digital platform will help double orders through mobile devices in the next six months.
Asda launches fitness drive
Asda is hosting fitness events designed to get communities involved in sports as part of its Change4Life commitments.
Asda expands m-commerce platform
Asda is launching an Android app that includes a voice search function as it expands its mobile commerce platforms.
Asda to increase in-store marketing
Asda will increase its in-store marketing ahead of this summer’s Olympic and Jubilee events.
Rick Bendel steps down as Asda CMO
Bendel to take on new global marketing role with parent company Walmart as China marketing chief Stephen Smith takes on the CMO role.
Asda lowest price ad banned
Asda must withdraw a price comparison ad after the advertising watchdog upheld a complaint from rival Tesco.
Asda and Tesco avoid censure
Both supermarkets have been handed a reprieve following complaints over “misleading” claims made in their advertising.
Twitter offers UK brands enhanced profile pages
Brands including Asda, Cadbury and Sky are part of a UK beta group trialling Twitter’s enhanced profile pages, which allow brands more customisation.
