British Airways
British Airways is the UK flag carrier and is in the process of merging with Spanish airline Iberia. It is a member of the oneworld alliance together with Iberia, American Airlines and others.
Q&A: Abigail Comber, British Airways head of brands and marketing
BA’s head of brands and marketing Abigail Comber reflects on the airline’s key marketing moves this year.
Flying the brand flag for British Airways
Frank van der Post has been credited with turning around British Airways’ fortunes since he joined the national flag carrier as managing director of brands and customer experience in 2011. He talks to Jonathan Bacon about the brand’s ongoing strategy.
BA brand comes through industry turbulence
‘To Fly. To Serve’ brand campaign and widely praised London 2012 activity help BA brand fly.
British Airways: the brand that knew too much?
British Airways has launched Know Me, a new approach to customer service that gives flight and airport staff immediate…
BA champions cabin crew in new film
British Airways is focusing on a cabin crew member in its latest film for the airline’s To Fly. To Serve marketing campaign.
BA trials cabin crew reward scheme
British Airways looks to incentivise cabin crew and improve customer service.
BA unveils its London Olympics TV campaign
British Airways to debut new Olympics ad showcasing staff on social media.
BA promotes Abigail Comber to lead marketer
British Airways has promoted head of brand engagement Abigail Comber to lead its global marketing strategy.
Facebook now ‘equal’ to traditional ad platforms
Facebook says big brands now consider it “a lot more seriously” as a major advertising platform, a claim that comes amid fresh criticism that its importance in the marketing mix is being “distorted”.
The Secret Marketer on managing changes to your brand
Two Christmas parties down, another four to go. And that’s just the work ones. My party stamina level is good so far but it is fair to say that my recovery times are getting longer.
When DM does the heavy lifting
You may have seen an intriguing advertisement featuring objects from lawn-mowers to petrol pumps being lifted by propellers. It’s for Avios, a loyalty point scheme. What the ads are not pointing out is that this is a rebrand of AirMiles, the scheme owned by The Mileage Company.
BA Executive Club loyalty scheme relaunches
British Airways is relaunching its Executive Club loyalty programme and introducing a Bronze tier.
Family brands can reap rewards
Brands that show family values make stronger connections with consumers, a survey exclusive to Marketing Week reveals.
Bmi brand under threat following IAG deal
The bmi brand could be scrapped once the completion of its sale to British Airways parent International Airline Group (IAG) is completed.
It's too late for BA 'To fly. To serve' when you're in a tailspin
BA’s new-old strapline is a clever idea, but passengers would prefer it if it stopped talking about great service and just started doing it.
IAG readies low cost airline named Iberia Express
IAG to take on easyJet and Ryanair in Europe with Iberia subsidiary.
BA boss Willie Walsh warns against talking up gloom and doom
IAG CEO Willie Walsh says future looks positive but UK coalition government needs an aviation policy.
New British Airways ads lack the tingle factor
Watching Grand Designs two weeks in a row has exposed me to several new ad campaigns. Perhaps I should be seeking them out anyway, but I try to view these things as a consumer as well as a marketing journalist.
BA hopes brand campaign will restore lustre
British Airways unveils branding campaign and slogan “To Fly. To Serve.”
BA shows branding campaign clip on Facebook
British Airways (BA) has launched a teaser ad on Facebook featuring a pilot walking towards a bi-plane in the pioneering days of aviation to trail its forthcoming brand campaign.
BA uses YouTube for pilot recruitment
British Airways (BA) is using digital channels such as YouTube in its biggest pilot recruitment drive in more than 10 years.
BA readies staff morale boosting campaigns
British Airways will implement its employee engagement programme with a campaign “to inspire pride” in the airline’s brand.
Coca-Cola “most recognised” 2012 Olympic sponsor
Coca-Cola is the most recognised official partner of the London 2012 Olympic and Paralympic Games in terms of consumer brand awareness.
Travel industry says marketing unaffected by ash cloud
Major airlines and holiday companies say they have no plans at present to pull any advertising campaigns despite an Iceland volcanic ash cloud entering UK airspace.
VisitBritain match fit for commercial partnerships
As VisitBritain prepares to launch its first TV campaign for five years, its marketing chief claims the tourism body is “slimmer and more commercially-minded” following the completion of a restructure that saw it axe 30% of its staff.
BA unveils Olympics campaign featuring Heston Blumenthal
British Airways is launching a campaign featuring its London 2012 Olympic and Paralympic Games ambassadors, including chef Heston Blumenthal and artist Tracey Emin.
BA global marketing chief flies the coop
British Airways head of global marketing Kerris Bright is leaving the airline after less than a year for a position at Ideal Standard International.
BA revamps SME loyalty programme
British Airways is looking to bolster income from business travellers by relaunching the loyalty programme it offers small and medium companies.
BA promotes marketing chief to the board
British Airways has promoted sales and marketing director Andrew Crawley to the board as the airline’s commercial director.
