British Airways is the UK flag carrier and is in the process of merging with Spanish airline Iberia. It is a member of the oneworld alliance together with Iberia, American Airlines and others.
BA’s head of brands and marketing Abigail Comber reflects on the airline’s key marketing moves this year.
Frank van der Post has been credited with turning around British Airways’ fortunes since he joined the national flag carrier as managing director of brands and customer experience in 2011. He talks to Jonathan Bacon about the brand’s ongoing strategy.
‘To Fly. To Serve’ brand campaign and widely praised London 2012 activity help BA brand fly.
British Airways has launched Know Me, a new approach to customer service that gives flight and airport staff immediate…
British Airways is focusing on a cabin crew member in its latest film for the airline’s To Fly. To Serve marketing campaign.
British Airways promotes senior talent to lead brand development.
British Airways looks to incentivise cabin crew and improve customer service.
British Airways to debut new Olympics ad showcasing staff on social media.
British Airways has promoted head of brand engagement Abigail Comber to lead its global marketing strategy.
Facebook says big brands now consider it “a lot more seriously” as a major advertising platform, a claim that comes amid fresh criticism that its importance in the marketing mix is being “distorted”.
Two Christmas parties down, another four to go. And that’s just the work ones. My party stamina level is good so far but it is fair to say that my recovery times are getting longer.
You may have seen an intriguing advertisement featuring objects from lawn-mowers to petrol pumps being lifted by propellers. It’s for Avios, a loyalty point scheme. What the ads are not pointing out is that this is a rebrand of AirMiles, the scheme owned by The Mileage Company.
British Airways is relaunching its Executive Club loyalty programme and introducing a Bronze tier.
Brands that show family values make stronger connections with consumers, a survey exclusive to Marketing Week reveals.
The bmi brand could be scrapped once the completion of its sale to British Airways parent International Airline Group (IAG) is completed.
BA’s new-old strapline is a clever idea, but passengers would prefer it if it stopped talking about great service and just started doing it.
IAG to take on easyJet and Ryanair in Europe with Iberia subsidiary.
IAG CEO Willie Walsh says future looks positive but UK coalition government needs an aviation policy.
Watching Grand Designs two weeks in a row has exposed me to several new ad campaigns. Perhaps I should be seeking them out anyway, but I try to view these things as a consumer as well as a marketing journalist.
British Airways unveils branding campaign and slogan “To Fly. To Serve.”
British Airways (BA) has launched a teaser ad on Facebook featuring a pilot walking towards a bi-plane in the pioneering days of aviation to trail its forthcoming brand campaign.
British Airways (BA) is using digital channels such as YouTube in its biggest pilot recruitment drive in more than 10 years.
British Airways will implement its employee engagement programme with a campaign “to inspire pride” in the airline’s brand.
Coca-Cola is the most recognised official partner of the London 2012 Olympic and Paralympic Games in terms of consumer brand awareness.
Major airlines and holiday companies say they have no plans at present to pull any advertising campaigns despite an Iceland volcanic ash cloud entering UK airspace.
As VisitBritain prepares to launch its first TV campaign for five years, its marketing chief claims the tourism body is “slimmer and more commercially-minded” following the completion of a restructure that saw it axe 30% of its staff.
British Airways is launching a campaign featuring its London 2012 Olympic and Paralympic Games ambassadors, including chef Heston Blumenthal and artist Tracey Emin.
British Airways head of global marketing Kerris Bright is leaving the airline after less than a year for a position at Ideal Standard International.
British Airways is looking to bolster income from business travellers by relaunching the loyalty programme it offers small and medium companies.
British Airways has promoted sales and marketing director Andrew Crawley to the board as the airline’s commercial director.