British Airways

British Airways marketing news

Advertising Week 2014

Everything marketers need to know about AWE 2014

Thu, 27 Mar 2014

Advertising Week Europe 2014 takes place this week. We offer you an essential guide to our own content and other highlights.

BA

British Airways future proofs its marketing needs

Tue, 18 Mar 2014 | By Branwell Johnson

British Airways retains agency BBH but adds extra firepower to comms strategy.

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British Airways tops Superbrands list for the first time

Mon, 24 Feb 2014 | By Sebastian Joseph

British Airways soars above Rolex and Coca-Cola to top annual list as Apple drops below Google.

One Piccadilly

London’s Piccadilly Lights to offer brands more creative flexibility

Wed, 11 Dec 2013 | By Sebastian Joseph

Advertisers including McDonald’s to be offered more targeted opportunities around the site.

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BA uses new tech for outdoor campaign Video

Tue, 19 Nov 2013 | By Branwell Johnson

BA aims to bring the magic back to flying via outdoor campaign.

Royal London logo

Royal London preps major brand push to back enlarged master brand

Thu, 7 Nov 2013 | By Russell Parsons

Investment firm to sponsor England’s one-day internationals, unveils new logo and readies 2014 brand ads. 

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British Airways marketing analysis

Real time messaging

Real-time messaging is fun, but it can be so much more

15 May 2014 | By Morag Cuddeford-Jones

The number of digital outdoor sites is growing and many are adding real-time messaging to the mix. What can this deliver brands beyond the wow factor?

Happiest brands trends

The secrets of being a happy brand

Wed, 5 Mar 2014 | By Maeve Hosea

A new study reveals the UK’s happiest brands and how they instil an emotional connection with consumers.

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How to create content that truly adds value Video

Wed, 12 Feb 2014 | By Michael Barnett

Too many brands are producing content nobody wants, so keep it interesting and relevant – and don’t sell.

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Making brands better by design

Wed, 22 Jan 2014 | By Lucy Tesseras

Companies such as British Airways, SodaStream and GSK are putting design at the core of their marketing to positively impact consumers’ perception and boost sales.

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The man steering American Airlines Video

5 December 2013 | By Lucy Tesseras

Stephen Davis, director of international marketing, on plotting a course from bankruptcy to the world’s biggest airline.

Branwell Johnson

How to get fitted out with the intelligence to lead your brand’s modernisation

Wed, 2 Oct 2013 | By Branwell Johnson

How many legacy consumer retail and service brands have managed to…

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Great outdoors

CMO Strategy September 2013 | By Lucy Tesseras

Outdoor advertising is proving its strategic worth as more companies integrate new technological aspects into their campaigns for a more relevant and personal consumer experience. 

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Brand storytelling: Narrative theory

18 July 2013 | By Jonathan Bacon

Brand stories can attract and engage consumers but some sectors are finding it more difficult to get their message across.

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British Airways essential read

Frank van der Post

Flying the brand flag for British Airways

8 November 2012 | By Jonathan Bacon

Frank van der Post has been credited with turning around British Airways’ fortunes since he joined the national flag carrier as managing director of brands and customer experience in 2011. He talks to Jonathan Bacon about the brand’s ongoing strategy.

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BA uses new tech for outdoor campaign Video

Tue, 19 Nov 2013 | By Branwell Johnson

BA aims to bring the magic back to flying via outdoor campaign.

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EasyJet targets European flag carriers Video

Tue, 17 Sep 2013 | By Branwell Johnson

EasyJet marketing boss says latest campaign shows its customers are not ”bucket and spade brigade”. 

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BA to unveil new ad during England match

Fri, 6 Sep 2013 | By Branwell Johnson

BA launches new TV ad for UK and overseas markets during England qualifier.

British Airways Visit Britain

VisitBritain and BA unveil tourism push

Fri, 2 Nov 2012 | By Russell Parsons

Duo seek to maintain the momentum London 2012 brought with activity targeting Chinese and Indian travellers.

British Airways related brands

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Virgin Holidays counters Three’s 'Holiday Spam’ apology ads with witty reply Video

Mon, 28 Jul 2014 | By Sebastian Joseph

Virgin Holidays tells Three ‘Don’t be sorry’ for all the holiday spam and urges its own customers to ‘show off’ holiday snaps.

virgin media Usain Bolt 2

Usain shows off footie skills for Virgin Media Video

Sat, 12 Jul 2014

Latest ad for Virgin Media uses Usain Bolt to promote Premier League.

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TUI Travel branding architect steps down

Wed, 9 Jul 2014 | By Branwell Johnson

CMO of parent company for Thomson and First Choice brands departs.

Absolut vodka pernod ricard

It’s about personality: How to train staff in your brand’s characteristics

Wed, 9 Jul 2014 | By Lucy Fisher

Those organisations which have invested in training around brand personality claim that it is well worth the effort - despite the difficulties in proving return on investment.

Brand storytelling trends

The top storytelling brands

Wed, 9 Jul 2014 | By Mindi Chahal

Apple retains its title as the UK’s top storytelling brand, while supermarkets take a tumble.

Lara O'Reilly

It’s about time masked ‘native ads’ got a bashing

Fri, 20 Jun 2014 | By Lara O'Reilly

Hopefully the ASA adjudication will unblur the murky lines between online editorial and advertorial. 

British Airways related sectors: Travel & Leisure

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