British Airways

British Airways marketing news

Advertising Week 2014

Everything marketers need to know about AWE 2014

Thu, 27 Mar 2014

Advertising Week Europe 2014 takes place this week. We offer you an essential guide to our own content and other highlights.

BA

British Airways future proofs its marketing needs

Tue, 18 Mar 2014 | By Branwell Johnson

British Airways retains agency BBH but adds extra firepower to comms strategy.

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British Airways tops Superbrands list for the first time

Mon, 24 Feb 2014 | By Sebastian Joseph

British Airways soars above Rolex and Coca-Cola to top annual list as Apple drops below Google.

One Piccadilly

London’s Piccadilly Lights to offer brands more creative flexibility

Wed, 11 Dec 2013 | By Sebastian Joseph

Advertisers including McDonald’s to be offered more targeted opportunities around the site.

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BA uses new tech for outdoor campaign Video

Tue, 19 Nov 2013 | By Branwell Johnson

BA aims to bring the magic back to flying via outdoor campaign.

Royal London logo

Royal London preps major brand push to back enlarged master brand

Thu, 7 Nov 2013 | By Russell Parsons

Investment firm to sponsor England’s one-day internationals, unveils new logo and readies 2014 brand ads. 

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British Airways marketing analysis

Real time messaging

Real-time messaging is fun, but it can be so much more

15 May 2014 | By Morag Cuddeford-Jones

The number of digital outdoor sites is growing and many are adding real-time messaging to the mix. What can this deliver brands beyond the wow factor?

Happiest brands trends

The secrets of being a happy brand

Wed, 5 Mar 2014 | By Maeve Hosea

A new study reveals the UK’s happiest brands and how they instil an emotional connection with consumers.

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How to create content that truly adds value Video

Wed, 12 Feb 2014 | By Michael Barnett

Too many brands are producing content nobody wants, so keep it interesting and relevant – and don’t sell.

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Making brands better by design

Wed, 22 Jan 2014 | By Lucy Tesseras

Companies such as British Airways, SodaStream and GSK are putting design at the core of their marketing to positively impact consumers’ perception and boost sales.

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The man steering American Airlines Video

5 December 2013 | By Lucy Tesseras

Stephen Davis, director of international marketing, on plotting a course from bankruptcy to the world’s biggest airline.

Branwell Johnson

How to get fitted out with the intelligence to lead your brand’s modernisation

Wed, 2 Oct 2013 | By Branwell Johnson

How many legacy consumer retail and service brands have managed to…

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Great outdoors

CMO Strategy September 2013 | By Lucy Tesseras

Outdoor advertising is proving its strategic worth as more companies integrate new technological aspects into their campaigns for a more relevant and personal consumer experience. 

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Brand storytelling: Narrative theory

18 July 2013 | By Jonathan Bacon

Brand stories can attract and engage consumers but some sectors are finding it more difficult to get their message across.

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BA uses new tech for outdoor campaign Video

Tue, 19 Nov 2013 | By Branwell Johnson

BA aims to bring the magic back to flying via outdoor campaign.

easyjet-ad-2013-304

EasyJet targets European flag carriers Video

Tue, 17 Sep 2013 | By Branwell Johnson

EasyJet marketing boss says latest campaign shows its customers are not ”bucket and spade brigade”. 

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BA to unveil new ad during England match

Fri, 6 Sep 2013 | By Branwell Johnson

BA launches new TV ad for UK and overseas markets during England qualifier.

British Airways related brands

Logo change

What's in a logo? Video

Wed, 24 Sep 2014 | By Jonathan Bacon

A host of brands have recently been ridiculed for changing their logos, but if you believe in the strategy, should you ignore the doubters?

Thomson bear 5 index

Thomson launches new brand aimed at stylish youth

Mon, 22 Sep 2014 | By Branwell Johnson

Thomson Scene to try to capture customers for life.

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Thomas Cook restructures to bolster customer experience

Wed, 17 Sep 2014 | By Branwell Johnson

Thomas Cook names new marketing chief and makes other key appointments.

Virgin Trains, Arrive Awesome

Why Virgin Trains wants passengers to 'Arrive Awesome' Video

Wed, 17 Sep 2014 | By Jonathan Bacon

As it awaits a Government decision on the east coast mainline contract, the train operator is rolling out a campaign to improve its west coast service.

VirginTrains

Virgin Trains unveils £8m brand reboot Video

Wed, 17 Sep 2014 | By Jonathan Bacon

Operator wants to become ”an irresistible travel option” after franchise win. 

Thomson bear 3 index

Thomson aims for stronger branding in new campaign Video

Mon, 15 Sep 2014 | By Branwell Johnson

Thomson’s campaign to springboard off its smile logo with ad featuring cuddly bear.

British Airways related sectors: Travel & Leisure

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