British Telecom News
BT is the leading company in the telecoms market with a 61% share of the UK landline business. The company has expanded its brands into the television and broadband marketplaces and also has a large B2B business operation.
Will the Government response kill off the spam, or lead to long-term harm for consumers and marketers?
Marketing shifts from showcasing the channels’ talent to highlighting the passion fans feel for live sport.
Analysts at Citi downgrade ITV’s share status from ‘buy’ to ‘neutral’.
BT’s sport channels helped company achieve a record 93 per cent share of broadband additions in its second quarter, BT claims.
Outdoor and press ads claim TalkTalk customers can save £250 versus BT, following its price hike announcement.
Call comes as a trial shows 22 per cent of calls consumers complained about could be traced to their source.
BT pulls in similar amount of viewers as ESPN’s 2012 opening game, but BT Sport’s cost per acquisition significantly higher.
Multi-million pound marketing campaign appears to have shown early signs of pay-off.
BT to increase investment in multi-platform TV products to better compete with Sky Go and Virgin TiVo.
Gavin Patterson promoted to head up BT Group as Ian Livingston takes government role.
‘The Supporters Club’ initiative aims to support grass roots sport for young people in the UK, similar to Sky Sports Living for Sport scheme
BT reported to be plotting a return to consumer mobile market after 11 years of absence, following 4G spectrum acquisition.
If it gets the digital and mobile offer right, BT Sport could transform sports broadcasting into a whole different ball game.
Ads will show viewers ‘Willy Wonka world’ of BT Sport’s content as channel launch aims to accelerate broadband subscriptions and boost loyalty.
BT runs teaser outdoor campaign to promote this summer’s launch of its two sports channels.
Joint venture aims to position its service to the mass market as ‘extraordinary TV for everyone’.
Latest instalment of student TV ad series features Spanish tourists to tie in with the Euro 2012 final between Italy and Spain.
BT plans to make its student ads a long-term marketing commitment after finding the creative achieved its highest ever cut-through rates.
Ofcom probe finds BT and TalkTalk were not giving consumers adequate information about likely broadband speeds early enough in the sales process.
My Family star Kris Marshall parts ways with the company, while Spooks actress Esther Hall’s role is scaled back.
Customer service is a vital element for brand loyalty and part of this is making it as easy as possible for consumers to find answers to their questions. Collecting data from interactions can help smooth the process
BT Vision has an adapted logo and colour scheme to better reflect its variety of channels.
TalkTalk is the latest telecoms provider to increase its line rental costs following BT’s price hike.
BT is hoping to temper its customers' frustrations at its price increases by focusing its direct mail campaigns around how they can mitigate the rises by purchasing special tariffs and deals.
Virgin Media’s “Stop the broadband con!” website and social media campaign has been slammed by the advertising watchdog for attacking the integrity of rivals BSkyB and BT.
BT Retail chief executive and newly appointed president of the Advertising Association (AA) Gavin Patterson says that advertising can play a crucial role in helping the UK build its competitive edge in the digital and creative industries.
Advertising watchdogs have banned an online ad for BT Yahoo!’s email service because it could encourage motorists to drive recklessly.
BT's profit soared by 71% last year due to a combination of determined broadband expansion and operational restructuring.
Orange is readying a multimillion pound online marketing campaign aimed at exposing the “tricks” other broadband providers play on consumers.
TalkTalk is the most complained about telecoms provider, according to an Ofcom report.