British Telecom News
BT is the leading company in the telecoms market with a 61% share of the UK landline business. The company has expanded its brands into the television and broadband marketplaces and also has a large B2B business operation.
BT Sport and Comic Relief launch joint CSR initiative
‘The Supporters Club’ initiative aims to support grass roots sport for young people in the UK, similar to Sky Sports Living for Sport scheme
'BT to return to mobile market'
BT reported to be plotting a return to consumer mobile market after 11 years of absence, following 4G spectrum acquisition.
BT Sport digital exclusives could help it boot Sky out the park
If it gets the digital and mobile offer right, BT Sport could transform sports broadcasting into a whole different ball game.
BT Sport push aims to recruit broadband users
Ads will show viewers ‘Willy Wonka world’ of BT Sport’s content as channel launch aims to accelerate broadband subscriptions and boost loyalty.
BT Sport kicks off first marketing push
BT runs teaser outdoor campaign to promote this summer’s launch of its two sports channels.
Major YouView marketing push for autumn
Joint venture aims to position its service to the mass market as ‘extraordinary TV for everyone’.
BT ads Spanish-themed for Euro 2012 final
Latest instalment of student TV ad series features Spanish tourists to tie in with the Euro 2012 final between Italy and Spain.
BT student ads preferred to Adam and Jane
BT plans to make its student ads a long-term marketing commitment after finding the creative achieved its highest ever cut-through rates.
BT and TalkTalk in dock over broadband speeds
Ofcom probe finds BT and TalkTalk were not giving consumers adequate information about likely broadband speeds early enough in the sales process.
BT drops Adam and Jane ad series
My Family star Kris Marshall parts ways with the company, while Spooks actress Esther Hall’s role is scaled back.
Is effort the new loyalty?
Customer service is a vital element for brand loyalty and part of this is making it as easy as possible for consumers to find answers to their questions. Collecting data from interactions can help smooth the process
BT Vision overhauls brand identity
BT Vision has an adapted logo and colour scheme to better reflect its variety of channels.
TalkTalk raises prices in telecoms battle
TalkTalk is the latest telecoms provider to increase its line rental costs following BT’s price hike.
BT hopes to curtail price hike backlash with DM campaign
BT is hoping to temper its customers' frustrations at its price increases by focusing its direct mail campaigns around how they can mitigate the rises by purchasing special tariffs and deals.
Virgin Media “broadband con” campaign banned for discrediting rivals
Virgin Media’s “Stop the broadband con!” website and social media campaign has been slammed by the advertising watchdog for attacking the integrity of rivals BSkyB and BT.
BT’s Gavin Patterson named as AA president
BT Retail chief executive and newly appointed president of the Advertising Association (AA) Gavin Patterson says that advertising can play a crucial role in helping the UK build its competitive edge in the digital and creative industries.
Yahoo! email ad banned for promoting speeding
Advertising watchdogs have banned an online ad for BT Yahoo!’s email service because it could encourage motorists to drive recklessly.
BT restructuring delivers soaring profits
BT's profit soared by 71% last year due to a combination of determined broadband expansion and operational restructuring.
Orange campaign exposes broadband industry’s “tricks”
Orange is readying a multimillion pound online marketing campaign aimed at exposing the “tricks” other broadband providers play on consumers.
TalkTalk tops telecoms complaints list
TalkTalk is the most complained about telecoms provider, according to an Ofcom report.
BT will make broadband its marketing focus for 2011
BT is to focus the bulk of its marketing activity on pushing its broadband services for the rest of 2011 as it looks to build on a recent growth in take-up of packages.
BT launches charity donation service
BT is launching a new digital fundraising service, rivalling JustGiving and Virgin Money Giving, that aims to create a closer affiliation between the telecoms company and charities.
BT switches to broadband led marketing strategy
BT is to focus the bulk of its marketing activity on pushing its broadband services for the rest of 2011 as it looks to build on a recent growth in take-up of packages.
Royal Wedding charity gift website launched
Clarence House has partnered with BT to launch a new website for the public to send charitable gifts rather than physical presents for Prince William and Kate Middleton’s wedding.
BT Openreach finds new CEO
BT’s group director of strategy and regulatory affairs Olivia Garfield is set to lead the telecom company’s Openreach business.
BSkyB appoints head of media planning
BSkyB has appointed a former BT media strategist as its head of media planning.
BT recruits fans to star in next Adam and Jane TV ad
BT is giving the public the chance to star in its April advert alongside its couple Adam and Jane in the latest instalment of the six-year campaign.
BT Vision take-up accelerates
BT saw 40,000 people sign up for broadband TV service BT Vision in the last three months of 2010, its highest subscription figures in two years.
BT to enable two-tier web access
BT is launching a service that could let broadband providers charge content owners for better quality distribution.
BT boosts broadband numbers
BT’s fortunes have been bolstered by increased demand for its high-speed broadband services.
