The Coca-Cola Company is the leading brand in the soft drinks marketplace and is responsible for an array of brands including the MyCoke collection, Fanta, Sprite, 5 Alive, Schweppes, Powerade, Kia Ora, Dr Pepper, Lilt, Relentless, Oasis and Glaceau Vitaminwater.
CMA Summit 2013: Jonathan Mildenhall says Coca-Cola will also increase collaboration with content creators outside the marketing industry.
Currently VP of global advertising strategy, Mildenhall will lead design and integrated marketing in North America.
Coca-Cola replaces points based rewards scheme with online hub designed to boost fan engagement at ‘key moments’.
Coca-Cola plans a ‘brand new advert’ to sit alongside classic ‘Holidays are Coming’ spot.
Premium priced Innocent smoothies and juices and a rise in prices elsewhere, helped drive Coke’s Q3 value sales up year on year in Europe.
Brid Drohan-Stewart moves from Coke’s Oceania division to replace Zoe Howorth.
Coca-Cola’s latest activity comes as data suggests the initiative has lifted both sales and consumer perception of the brand.
Smoothie maker on the hunt for senior marketer, following ‘significant’ sales growth and Coke’s acquisition of the company.
The drinks maker’s attempts to promote healthier living welcomed but concerns voiced over the campaign’s accuracy.
Drinks maker wants event to benefit from the halo-effect of last year’s Paralympic Games.
Drinks maker launches advertising drive to highlight how consumers can incorporate its brands into a healthy lifestyle.
Online grocer allows customers to order Coca-Cola bottles with their names on, rather than trudging around the supermarket.
Premier League Champions unwilling to risk Pepsi deal in Australian tie.
Soft drinks maker revamps how it gathers data from retailers to fuel sales across its brands.
ASA rules Coke made ‘misleading’ claims about amount of exercise needed to burn off the amount of calories in a can.
Brand stories can attract and engage consumers but some sectors are finding it more difficult to get their message across.
Sales volumes across Europe dip 4 per cent in second quarter. driving down global volumes.
Drinks company’s new cans to be the first Coca-Cola drinks in the UK to carry the Spotify logo as part of its global tie-up.
Coca-Cola launches experiential tour that will print bespoke names on packs.
ZICO signs Jessie Ware as brand ambassador as it looks to grow in £100m coconut water category.
Coca-Cola’s biggest ever summer marketing push - ’Share a Coke’ - is turning all the brand perception dials in the right direction.
Standard can twists and splits into two mini cans to encourage sharing.
This year’s BrandZ ranking of the top 100 valuable global brands sees Apple maintain its reign at number one and the value of the top brands grow by 7 per cent to $2.6 trillion
Is fear of a social media scandal driving marketers to play it safe and revive old campaigns?
Coca-Cola unveils TV ad to support its biggest ever UK summer marketing campaign that sees it swap its branding with consumers’ names on pack.
Soft drinks companies and BDSA harmony over seeding positive stories, rather than just reacting to criticism.
Zoe Howorth to step down as Coca-Cola GB embarks on ‘biggest ever’ summer campaign.
Company’s ‘biggest ever’ summer campaign aims to turnaround slowing sales and boost brand perception.
Welcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.
Brands wanting to build loyalty from consumers need to look beyond simple collection and redemption metrics for engagement.