Coca-Cola
The Coca-Cola Company is the leading brand in the soft drinks marketplace and is responsible for an array of brands including the MyCoke collection, Fanta, Sprite, 5 Alive, Schweppes, Powerade, Kia Ora, Dr Pepper, Lilt, Relentless, Oasis and Glaceau Vitaminwater.
Coca-Cola
Coca-Cola to put mobile first
Soft drinks giant growing its entire digital budget and using mobile as the ‘starting point’ for all online campaigns.
Coke inks deal with Spotify to boost music
Soft drinks maker and music streaming service partner to cross-promote services.
Coca-Cola hails marketing for profit boost
Drinks manufacturer backs marketing and global cost-cutting initiative to build on Q1 profit boost.
Brands sign calorie reduction pledge
Coca-Cola, Mars and Tesco are three of a raft of brands and retailers that have agreed a deal with the government to reduce calories.
Coca-Cola launches campaign for new bottle size
Coca-Cola is launching an outdoor campaign to promote its first new bottle size in 20 years.
Diet Coke to extend fashionista strategy
Strategy extended beyond original three-year timeframe after increased sales and brand love.
Diet Coke recruits Jean Paul Gaultier
Designer takes on role of creative director to bring ‘humour’ to Diet Coke’s fashion-focused approach.
Coke to ramp up Olympic mobile content
Coca-Cola will ramp up use of mobile and ‘real-time’ platforms to share content for its Move to the Beat campaign.
Coca-Cola launches Move to the Beat TV ad
Coca-Cola has launched a TV ad featuring Mark Ronson and Katy B as part of its Move to the Beat campaign to support its London 2012 Olympic sponsorship.
Coke Zero introduces new strapline
The Coca-Cola brand’s latest ad campaign is designed to position the drink as a “beacon of possibilities”.
Oasis fresh new sponsor of Celebrity Juice
Coca-Cola juice drink Oasis is partnering with ITV2’s comedy panel show Celebrity Juice to amplify the brand’s “cheeky personality”.
Coca-Cola to reinvest productivity savings into brand building marketing
…as the drinks giant credits “innovative, globally scaled marketing campaigns” for a 3% volume uplift in sparkling beverages.
Sports sponsorship moves into the fast lane
The cash it generated from sport sponsorship will soon overtake ticket sales, however brands now need to form commercial relationships and strategic partnerships on the basis of shared objectives rather than awareness.
Diet Coke launches new “Love It Light” activity
Fashionista puppets return for latest Diet Coke campaign, which features a new partnership with Benefit cosmetics.
Coke is old enough to play with its brand
It’s hard work being the world’s most famous brand. Just ask executives at Coca-Cola. Yes, the title might come with enormous unaided brand awareness and a billion-dollar brand equity, but it also means that every strategic move you make goes under the media spotlight.
Coca-Cola backs (RED) charity with $5m marketing commitment
Coca-Cola is to roll out marketing campaigns leveraging its global music programmes for the AIDS charity.
Coke and McDonald’s in online unhealthy products promo ban
The world’s biggest food and drink companies commit to ban on website promotion of non-nutritious products.
Coca-Cola to introduce more zero calorie ranges
Drinks company says EC decision to authorise use of natural sweetener stevia “paves the way” to deliver products with fewer calories.
Coca-Cola readies Christmas blitz
Coca-Cola’s Santa Claus will return for the eightieth year on Saturday (12 November) when the soft drinks giant launches its annual festive marketing blitz.
The vital connection between staff and the bottom line
How brands can boost productivity by bringing together their employees.
Family brands can reap rewards
Brands that show family values make stronger connections with consumers, a survey exclusive to Marketing Week reveals.
Celebrate the success of internal marketing
Keith Moor, director of brand and communications at Santander, spends a whopping 40% of his time on internal marketing. At Marketing ...
McDonald’s celebrates Coca-Cola’s 125 years with retro campaign
McDonald’s is giving away retro Coke glasses and launching a retro photo app as part of a campaign to celebrate Coca-Cola’s 125th anniversary.
Creative content will fuel Coca Cola’s growth
Coke believes that collaborative creative content will help double the size of the businesses over the next decade.
Coca-Cola says summer marketing made its brands fizz
European music-focused marketing campaigns have led to volume and revenue growth.
Coke to broadcast live TV show during Olympics
Programme forms part of Coca-Cola's wider "Move to the Beat" Olympic activation campaign.
Coca-Cola replaces packaging with more eco-friendly bottles
Coca-Cola is rolling out new packaging for its 500ml drinks range as part of its ambition to make all of its bottles from plant-based materials and recycled plastic by 2020.
Coca-Cola Music aims to become “established music brand”
Coca-Cola aims to make its music marketing platform an “established music brand” in its own right, pitching it against companies such as iTunes and MySpace.
Coca-Cola promotes marketer to vice president
Coca-Cola has placed marketing talent high in its senior ranks after elevating sustainability chief and former CMO Beatriz Perez to the position of vice president of the company.
Coca-Cola marks anniversary with sparkling growth
The Coca-Cola Company is celebrating worldwide volume growth of 6% during its 125th anniversary quarter.
