Coca-Cola marketing news

London Eye Coca Cola index

Coca-Cola signs up with London Eye to dominate the skyline

Tue, 16 Sep 2014 | By Branwell Johnson

Coca-Cola replaces EDF Energy as sponsor of the London Eye.

tesco recycling 2014 304

Tesco to offer Clubcard points for recycling

Mon, 8 Sep 2014 | By Sarah Vizard

Money off Coke bottles also to be offered in tie-up with Coca-Cola Enterprises.

Food Label

Coke performs u-turn and embraces traffic light labelling scheme

Fri, 5 Sep 2014 | By Lara O'Reilly

Coke to introduce front-of-pack traffic light labelling across all products sold in GB next year, after consulting consumers.

Coca cola life

Coca-Cola defends Life as marketing push kicks-off

Thu, 4 Sep 2014

GB marketing boss insists ‘consumers will love Life’ as outdoor, digital and press ads roll out. 

Share a Coke 2014

Coca-Cola sales not fizzing as too few ‘Share a Coke’ Video

Mon, 11 Aug 2014 | By Sebastian Joseph

Pepsi’s deep discounting has a greater sales impact than Coke’s more brand-led approach.


Visa tops World Cup positivity rankings as sponsors beat ambushers

Thu, 24 Jul 2014 | By Sebastian Joseph

Visa’s sponsorship of the event delivers boost in consumers’ instinctive positivity to the brand, according to report.

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Coca-Cola marketing analysis

SSE Hydro staff

Making flexible staff work for your brand

Wed, 6 Aug 2014 | By Mindi Chahal

Zero-hour contracts are seen as positive in the events industry but the challenge is engaging flexible staff.

Simon Miles

Digital professional: Simon Miles

Digital Strategy July 2014

Simon Miles, digital director, Coca-Cola Enterprises.

Trends World Cup infographic

What consumers are planning for the World Cup and how brands can reach them

29 May 2014 | By Lucy Handley

With the World Cup kicking off in less than two weeks, is your brand ready for the world’s biggest sporting event since the 2012 Olympic Games?


The secrets of the world's most valuable brands

Wed, 21 May 2014 | By Jonathan Bacon

This year’s BrandZ 100 most valuable global brands list sees Google knock the crown off long time holder Apple.

Real time messaging

Real-time messaging is fun, but it can be so much more

15 May 2014 | By Morag Cuddeford-Jones

The number of digital outdoor sites is growing and many are adding real-time messaging to the mix. What can this deliver brands beyond the wow factor?


Stop thinking like a marketer and let the value exchange guide you

Wed, 5 Feb 2014 | By Kathy Parker

Millennials “expect brands to live in the same world they live in, speak the same language about the same…


The future of food and drink marketing

Wed, 22 Jan 2014 | By Jonathan Bacon

Why sweet and fatty food brands must act on the obesity crisis.

Ruth Mortimer

Never mind the fads, the internet of conversations is the real deal

5 December 2013 | By Ruth Mortimer

You’ve heard of the internet. You’ve probably heard of the ‘internet of things’. But have you heard of the…

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Ritson facepalm 437 267

Coke Life is the harbinger of death for Coca-Cola

Tue, 26 Aug 2014 | By Mark Ritson

To succeed, Coke Life needs to be both low calorie and natural. It’s neither.

Coca-Cola campaigns


Coke Zero relaunches as 'edgier' brand Video

Thu, 9 Jan 2014 | By Lara O'Reilly

Coca-Cola hopes new visual identity and ‘Just add Zero’ campaign will transform Coke Zero into ‘an icon to a new generation’.


Watch Innocent's 'Chain of Good' ad here Video

Fri, 3 Jan 2014 | By Lara O'Reilly

Smoothie maker has launched a new campaign switching from product-based messaging to highlighting its brand purpose.


Coke serves up 'Reasons to Believe' brand campaign Video

Fri, 27 Dec 2013 | By Lara O'Reilly

Coca-Cola multi-platform campaign aims to remind consumers ‘there is more good than bad in the world’.


Coke uses ads to thank consumers for 'Share a Coke' success

Wed, 11 Sep 2013 | By Lara O'Reilly

Coca-Cola’s latest activity comes as data suggests the initiative has lifted both sales and consumer perception of the brand.

Coca-Cola related brands

walkers twitter vending 2014 304

Walkers asks customers to tweet for free crisps

Fri, 29 Aug 2014 | By Sarah Vizard

Walkers turns three London bus stops into Twitter vending machines.

Britvic brands

Britvic steps up marketing expansion

Tue, 5 Aug 2014 | By Russell Parsons

Soft drinks maker is expanding its strategic marketing and innovation team including its first director of consumer planning. 

Britvic brands

Britvic moves GB marketing chief to global role

Fri, 25 Jul 2014 | By Russell Parsons

Jonathan Gatward to take on newly created global category and capability director role. 

Pepsi 304

Britvic hails sports marketing for sales boost

Thu, 24 Jul 2014 | By Lara O'Reilly

Soft drinks maker, which markets Pepsi in the UK, says marketing around the World Cup and Tour de France spurred revenues.

Carlsberg Old Lions ad

Top 10 best ever World Cup ads Video

Mon, 9 Jun 2014 | By Lara O'Reilly

From McDonald’s unlikely child star to Nike’s famous brand of footballing cinematography, we pick our favourite ever World Cup ads.

Trends World Cup infographic

What consumers are planning for the World Cup and how brands can reach them

29 May 2014 | By Lucy Handley

With the World Cup kicking off in less than two weeks, is your brand ready for the world’s biggest sporting event since the 2012 Olympic Games?

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