Coca-Cola

Coca-Cola marketing news

Share a Coke 2014

Coca-Cola sales not fizzing as too few ‘Share a Coke’ Video

Mon, 11 Aug 2014 | By Sebastian Joseph

Pepsi’s deep discounting has a greater sales impact than Coke’s more brand-led approach.

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Visa tops World Cup positivity rankings as sponsors beat ambushers

Thu, 24 Jul 2014 | By Sebastian Joseph

Visa’s sponsorship of the event delivers boost in consumers’ instinctive positivity to the brand, according to report.

Coca Cola World Cup 2014

Share a Coke and World Cup marketing fail to lift Coca-Cola profits

Tue, 22 Jul 2014 | By Lara O'Reilly

A spike in marketing costs and a lack of consumer demand for fizzy drinks saw Coke miss analysts’ estimates in its second quarter.

Share a Coke 2014

Share a Coke marketing returns with bigger push Video

Thu, 17 Jul 2014 | By Lara O'Reilly

Extensions include Channel 4 tie-up for personalised 4oD ads and ability for consumers to order glass bottles with their names on.

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Six lessons from the 2014 World Cup for marketers Video

Mon, 14 Jul 2014 | By Sebastian Joseph

Coke, Unilever, Facebook and more pick out the marketing lessons from the World Cup to study.

Spotify Lily Allen ASA

Spotify unveils video ad products

Wed, 18 Jun 2014 | By Branwell Johnson

Coca-Cola, McDonald’s, Samsung, Ford and Kraft are testing formats. 

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Coca-Cola marketing analysis

SSE Hydro staff

Making flexible staff work for your brand

Wed, 6 Aug 2014 | By Mindi Chahal

Zero-hour contracts are seen as positive in the events industry but the challenge is engaging flexible staff.

Simon Miles

Digital professional: Simon Miles

Digital Strategy July 2014

Simon Miles, digital director, Coca-Cola Enterprises.

Trends World Cup infographic

What consumers are planning for the World Cup and how brands can reach them

29 May 2014 | By Lucy Handley

With the World Cup kicking off in less than two weeks, is your brand ready for the world’s biggest sporting event since the 2012 Olympic Games?

Google

The secrets of the world's most valuable brands

Wed, 21 May 2014 | By Jonathan Bacon

This year’s BrandZ 100 most valuable global brands list sees Google knock the crown off long time holder Apple.

Real time messaging

Real-time messaging is fun, but it can be so much more

15 May 2014 | By Morag Cuddeford-Jones

The number of digital outdoor sites is growing and many are adding real-time messaging to the mix. What can this deliver brands beyond the wow factor?

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Stop thinking like a marketer and let the value exchange guide you

Wed, 5 Feb 2014 | By Kathy Parker

Millennials “expect brands to live in the same world they live in, speak the same language about the same…

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The future of food and drink marketing

Wed, 22 Jan 2014 | By Jonathan Bacon

Why sweet and fatty food brands must act on the obesity crisis.

Ruth Mortimer

Never mind the fads, the internet of conversations is the real deal

5 December 2013 | By Ruth Mortimer

You’ve heard of the internet. You’ve probably heard of the ‘internet of things’. But have you heard of the…

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essential read

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Coke Life is the harbinger of death for Coca-Cola

Tue, 26 Aug 2014 | By Mark Ritson

To succeed, Coke Life needs to be both low calorie and natural. It’s neither.

Coca-Cola campaigns

coke-zero-387

Coke Zero relaunches as 'edgier' brand Video

Thu, 9 Jan 2014 | By Lara O'Reilly

Coca-Cola hopes new visual identity and ‘Just add Zero’ campaign will transform Coke Zero into ‘an icon to a new generation’.

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Watch Innocent's 'Chain of Good' ad here Video

Fri, 3 Jan 2014 | By Lara O'Reilly

Smoothie maker has launched a new campaign switching from product-based messaging to highlighting its brand purpose.

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Coke serves up 'Reasons to Believe' brand campaign Video

Fri, 27 Dec 2013 | By Lara O'Reilly

Coca-Cola multi-platform campaign aims to remind consumers ‘there is more good than bad in the world’.

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Coke uses ads to thank consumers for 'Share a Coke' success

Wed, 11 Sep 2013 | By Lara O'Reilly

Coca-Cola’s latest activity comes as data suggests the initiative has lifted both sales and consumer perception of the brand.

Coca-Cola related brands

Britvic brands

Britvic steps up marketing expansion

Tue, 5 Aug 2014 | By Russell Parsons

Soft drinks maker is expanding its strategic marketing and innovation team including its first director of consumer planning. 

Britvic brands

Britvic moves GB marketing chief to global role

Fri, 25 Jul 2014 | By Russell Parsons

Jonathan Gatward to take on newly created global category and capability director role. 

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Britvic hails sports marketing for sales boost

Thu, 24 Jul 2014 | By Lara O'Reilly

Soft drinks maker, which markets Pepsi in the UK, says marketing around the World Cup and Tour de France spurred revenues.

Carlsberg Old Lions ad

Top 10 best ever World Cup ads Video

Mon, 9 Jun 2014 | By Lara O'Reilly

From McDonald’s unlikely child star to Nike’s famous brand of footballing cinematography, we pick our favourite ever World Cup ads.

Trends World Cup infographic

What consumers are planning for the World Cup and how brands can reach them

29 May 2014 | By Lucy Handley

With the World Cup kicking off in less than two weeks, is your brand ready for the world’s biggest sporting event since the 2012 Olympic Games?

PepsiVendingMachine-Product-2013_304

Pepsi vending machine rewards football skills with free drinks Video

Tue, 13 May 2014 | By Sebastian Joseph

Interactive machine makes fans work up a sweat to receive drinks.

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