Profile: Jeremy Gilley

The man marketing world peace

Coca-Cola

Coca-Cola marketing news

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Coke holds back marketing spend as it prepares for World Cup splurge

Tue, 15 Apr 2014 | By Lara O'Reilly

Coke has spent just 5 per cent of its $400m additional marketing investment for 2014 in Q1.

Coke bottles

Coke Great Britain sales impacted by shift to smaller bottles

Tue, 15 Apr 2014 | By Lara O'Reilly

Sparkling volumes down double digits in first quarter as Coke changed bottle size from 2l to 1.75l.

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Coke and Pepsi face off for World Cup brand win Video

Wed, 2 Apr 2014 | By Sebastian Joseph

Coca-Cola and Pepsi unveil global campaigns to promote their ties to football ahead of the World Cup.

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Coca-Cola bids to be ‘right-time’ not real-time World Cup marketer

Tue, 1 Apr 2014 | By Sebastian Joseph

Coca-Cola says real-time marketing should be “meaningful” to fans not “excessive”.

Share a Coke

'Heavyweight ad campaigns' help UK soft drinks sales top £10bn for first time

Fri, 28 Mar 2014 | By Lara O'Reilly

Soft drinks sales grew by 2% in 2013, according to Britvic Soft Drinks Review.

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Coke to use World Cup marketing to get consumers more active

Fri, 14 Mar 2014 | By Lara O'Reilly

Coke kicks off UK World Cup activity with trophy tour and considers set-up of mission control hub.

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Coca-Cola marketing analysis

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Stop thinking like a marketer and let the value exchange guide you

Wed, 5 Feb 2014 | By Kathy Parker

Millennials “expect brands to live in the same world they live in, speak the same language about the same…

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The future of food and drink marketing

Wed, 22 Jan 2014 | By Jonathan Bacon

Why sweet and fatty food brands must act on the obesity crisis.

Ruth Mortimer

Never mind the fads, the internet of conversations is the real deal

5 December 2013 | By Ruth Mortimer

You’ve heard of the internet. You’ve probably heard of the ‘internet of things’. But have you heard of the…

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Be a killer, a creator and think traditional

5 December 2013 | By Mark Ritson

As the year draws to a close, we look at Ritson’s three biggest themes of the year…

Ruth Mortimer

Why your brand’s founding purpose is an inheritance to remember

Wed, 20 Nov 2013 | By Ruth Mortimer

Three of the world’s biggest brands are going back to their beginnings. Unilever, Coca-Cola and Procter…

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A guide to brand survival

17 October 2013 | By Jonathan Bacon

An exclusive study outlines the essential changes marketers must make to stay ahead for 2020 and beyond.

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Great outdoors

CMO Strategy September 2013 | By Lucy Tesseras

Outdoor advertising is proving its strategic worth as more companies integrate new technological aspects into their campaigns for a more relevant and personal consumer experience. 

Secret Marketer

Do customers care you've been in business since the last century?

22 August 2013 | By Secret Marketer

I was intrigued to read that the Government is pioneering an initiative to approach brands that…

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essential read

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Behind closed doors at the world’s most famous brand

26 May 2011 | By Mark Choueke

To celebrate 125 years and elaborate on its 2020 growth plan, Coke opened the doors of its Atlanta HQ to Marketing Week. Top executives were buoyant about its pioneering attitude to marketing and looking to a future informed by past mistakes.

Coca-Cola campaigns

PepsiLeoMessiWC-Campaign-2014_304_2

Coke and Pepsi face off for World Cup brand win Video

Wed, 2 Apr 2014 | By Sebastian Joseph

Coca-Cola and Pepsi unveil global campaigns to promote their ties to football ahead of the World Cup.

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Coke Zero relaunches as 'edgier' brand Video

Thu, 9 Jan 2014 | By Lara O'Reilly

Coca-Cola hopes new visual identity and ‘Just add Zero’ campaign will transform Coke Zero into ‘an icon to a new generation’.

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Watch Innocent's 'Chain of Good' ad here Video

Fri, 3 Jan 2014 | By Lara O'Reilly

Smoothie maker has launched a new campaign switching from product-based messaging to highlighting its brand purpose.

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Coke serves up 'Reasons to Believe' brand campaign Video

Fri, 27 Dec 2013 | By Lara O'Reilly

Coca-Cola multi-platform campaign aims to remind consumers ‘there is more good than bad in the world’.

Coca-Cola related brands

Gifts

A personal touch gives smarter rewards

17 April 2014 | By Mindi Chahal

Using data to create bespoke offers for consumers and employing co-buy schemes gives brands flexibility on deals and sends conversion rates soaring 

Britvic brands

Britvic GB marketing director to step down from role

Fri, 4 Apr 2014 | By Lara O'Reilly

Jonathan Gatward to leave his role following a review of the company’s commercial functions.

Ad Week Europe

CMOs advise on how to deal with agencies that 'lie'

Thu, 3 Apr 2014 | By Lara O'Reilly

Pernod Ricard, William Hill, Britvic and RSA CMOs tell marketers to maintain an ‘edge’ to partnerships.

PepsiLeoMessiWC-Campaign-2014_304_2

Coke and Pepsi face off for World Cup brand win Video

Wed, 2 Apr 2014 | By Sebastian Joseph

Coca-Cola and Pepsi unveil global campaigns to promote their ties to football ahead of the World Cup.

Share a Coke

'Heavyweight ad campaigns' help UK soft drinks sales top £10bn for first time

Fri, 28 Mar 2014 | By Lara O'Reilly

Soft drinks sales grew by 2% in 2013, according to Britvic Soft Drinks Review.

Advertising Week 2014

Everything marketers need to know about AWE 2014

Thu, 27 Mar 2014

Advertising Week Europe 2014 takes place this week. We offer you an essential guide to our own content and other highlights.

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