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Diageo marketing news

Captain Morgan

Captain Morgan Facebook ad banned for implying alcohol can overcome boredom

Wed, 23 Jul 2014 | By Sebastian Joseph

Diageo rapped for implying alcohol is capable of changing mood.

Facebook Verified Pages

Facebook snaps up Diageo marketer Michelle Klein to court advertisers

Thu, 17 Jul 2014 | By Sebastian Joseph

Smirnoff brand chief to take up agency relations role at the social media firm.

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Diageo scraps marketing innovation unit

Tue, 3 Jun 2014 | By Sebastian Joseph

Diageo to make brand teams responsible for marketing innovation rather than having a specialist unit.

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Diageo removes regional marketing teams from emerging markets

Thu, 15 May 2014 | By Sebastian Joseph

Company to replace regional marketing in some markets with global initiatives.

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Smirnoff’s bold plan to make vodka ‘inclusive’ not ‘exclusive’ Video

Wed, 9 Apr 2014 | By Sebastian Joseph

Smirnoff returns with global push poking fun at rivals putting history over style.

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Diageo ties with David Beckham for new scotch whisky brand

Tue, 8 Apr 2014 | By Sebastian Joseph

Former footballer and model joins rapper Puff Daddy in working with the drinkers maker.

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Hottest jobs in marketing

The hottest jobs in marketing

Wed, 16 Jul 2014 | By Jonathan Bacon

The skills big corporates require of marketers is changing, reflected in the emergence of specialist jobs. Here’s how to get one.

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To know a customer is not enough – show them you know and care

Wed, 30 Apr 2014 | By Kathy Parker

Communications should be the foundation of a relationship between consumers and brands.

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How to get user experience right across platforms

Wed, 29 Jan 2014 | By Jonathan Bacon

Brands are stepping up their use of digital platforms to offer users even more sophisticated levels of engagement and interactivity. 

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The future of food and drink marketing

Wed, 22 Jan 2014 | By Jonathan Bacon

Why sweet and fatty food brands must act on the obesity crisis.

Print Power

Sensory marketing - could it be worth $100m to brands?

31 October 2013 | By Lou Cooper

A three-dimensional marketing approach that engages all the senses will not only boost food and drink sales but can translate into various sectors – and could add millions to a brand’s value.

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A mantra for social: ‘be found, be seen, be talked about’

17 October 2013 | By Kathy Parker

The pace of technological change is happening faster than at any time in our history, and life as a…

syl saller

Tough choices involved in doing the right thing

22 August 2013 | By Syl Saller

You’ve heard it before: doing good is good for brands. To date, it’s been nice for some but necessary for none. However, we…

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UK beer struggles to raise the bar

15 August 2013 | By Mindi Chahal

Beer brands are enjoying an upsurge in demand globally but in the UK it is a different story, with sales dropping nearly 5 per cent. Why is there such a disparity and are there pockets of potential growth?

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essential read

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2013: The year in Food and Drink Video

Thu, 12 Dec 2013 | By Lara O'Reilly, Sebastian Joseph

Coke’s ‘Share a bottle’ campaign and the rise of convenience retailing are just some of this year’s highlights set to help marketers shape their brand’s futures next year.

diageo campaigns

Baileys imbues Nutcracker with modern spirit for festive ad Video

Fri, 15 Nov 2013 | By Sebastian Joseph

Spirits brand unites with The Royal Ballet for modern retelling of Tchaikovsky’s famous ballet.

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Diageo in £17m festive drive to 'reset' spirits brands in the UK Video

Fri, 11 Oct 2013 | By Sebastian Joseph

Drinks maker readies UK advertising blitz for Smirnoff, Baileys and Johnnie Walker.

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Guinness launches £12m bid to push quality credentials

Mon, 2 Sep 2013 | By Sebastian Joseph

Diageo steps up efforts to curb long-term sales decline for the brand.

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Diageo preps £15m innovation drive for spirits category

Mon, 12 Aug 2013 | By Sebastian Joseph

Drinks maker partners with start-up accelerator agency to uncover the next Ciroc.

Diageo related brands

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Six lessons from the 2014 World Cup for marketers Video

Mon, 14 Jul 2014 | By Sebastian Joseph

Coke, Unilever, Facebook and more pick out the marketing lessons from the World Cup to study.

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SABMiller on sustainability drive as it launches Prosper programme Video

Wed, 9 Jul 2014 | By Sarah Vizard

Brewer plans new marketing campaigns to promote ‘ambitious’ scheme to consumers.

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Stella Artois uses Waterloo Station screen in ‘experimental’ real-time outdoor push

Fri, 27 Jun 2014 | By Sebastian Joseph

Beer brand uses outdoor screen to push Wimbledon tie to commuters.

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World Cup brands prep content charge to tackle broadcasters Video

Tue, 27 May 2014 | By Sebastian Joseph

Advertisers turn to innovative content marketing techniques that distance themselves from broadcasters.

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Peroni launches smaller bottle to target ‘pre-dinner’ occasions

Thu, 22 May 2014 | By Sebastian Joseph

SABMiller launches 25cl bottle for flagship Peroni brand as sales in 2013 outperform the total beer market.

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Beer chiefs change tack for fresh ‘Let there be beer’ push Video

Mon, 19 May 2014 | By Sebastian Joseph

Summer push will focus on the diversity of the beer category.

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