Diageo

Diageo marketing news

SmirnoffTVAd-Campaign-2014_304

Smirnoff’s bold plan to make vodka ‘inclusive’ not ‘exclusive’ Video

Wed, 9 Apr 2014 | By Sebastian Joseph

Smirnoff returns with global push poking fun at rivals putting history over style.

HaigClub-Product-2014_304

Diageo ties with David Beckham for new scotch whisky brand

Tue, 8 Apr 2014 | By Sebastian Joseph

Former footballer and model joins rapper Puff Daddy in working with the drinkers maker.

CaptainMorgan-Campaign-2014_304

Captain Morgan ad banned for encouraging ‘daring’ behaviour Video

Wed, 26 Feb 2014 | By Sebastian Joseph

Diageo told by ad watchdog not to link alcohol with ‘daringness or toughness’.

alcoholboozepic304

Retailers and alcohol brands welcome cheap booze ban

Wed, 5 Feb 2014 | By Sebastian Joseph

Retailers and drinks makers say incoming ban will highlight the industry’s existing commitment to responsible retailing. 

Heineken-Glass-Product-2013_304

Alcohol industry unveils first UK-wide responsible sponsorship code

Fri, 31 Jan 2014 | By Sebastian Joseph

Portman Group members to promote responsible drinking through sponsorship campaigns.

DiageoTopBrands-Products-2013_304

Diageo credits marketing for delivering GB’s return to growth

Thu, 30 Jan 2014 | By Sebastian Joseph

Marketing hailed for driving a 1% increase in sales, the first uplift in several quarters.

> search for more Diageo stories

Diageo marketing analysis

Thomson-ad-2014-fullwidth

How to get user experience right across platforms

Wed, 29 Jan 2014 | By Jonathan Bacon

Brands are stepping up their use of digital platforms to offer users even more sophisticated levels of engagement and interactivity. 

lips-2014-fullwidth

The future of food and drink marketing

Wed, 22 Jan 2014 | By Jonathan Bacon

Why sweet and fatty food brands must act on the obesity crisis.

Print Power

Sensory marketing - could it be worth $100m to brands?

31 October 2013 | By Lou Cooper

A three-dimensional marketing approach that engages all the senses will not only boost food and drink sales but can translate into various sectors – and could add millions to a brand’s value.

kathy-parker-2013-600by400

A mantra for social: ‘be found, be seen, be talked about’

17 October 2013 | By Kathy Parker

The pace of technological change is happening faster than at any time in our history, and life as a…

syl saller

Tough choices involved in doing the right thing

22 August 2013 | By Syl Saller

You’ve heard it before: doing good is good for brands. To date, it’s been nice for some but necessary for none. However, we…

trends-beer-2013-250

UK beer struggles to raise the bar

15 August 2013 | By Mindi Chahal

Beer brands are enjoying an upsurge in demand globally but in the UK it is a different story, with sales dropping nearly 5 per cent. Why is there such a disparity and are there pockets of potential growth?

Russell Parsons

DM can take BrewDog to next stage

Mon, 14 May 2012 | By Russell Parsons

The most creative minds in marketing could not have developed activity so potentially effective as that feisty independent drink…

> search for more Diageo stories

essential read

CokeRoyalBaby-Campaign-2013_304

2013: The year in Food and Drink Video

Thu, 12 Dec 2013 | By Lara O'Reilly, Sebastian Joseph

Coke’s ‘Share a bottle’ campaign and the rise of convenience retailing are just some of this year’s highlights set to help marketers shape their brand’s futures next year.

diageo campaigns

Baileys imbues Nutcracker with modern spirit for festive ad Video

Fri, 15 Nov 2013 | By Sebastian Joseph

Spirits brand unites with The Royal Ballet for modern retelling of Tchaikovsky’s famous ballet.

JWAD-Campaign-2013_304

Diageo in £17m festive drive to 'reset' spirits brands in the UK Video

Fri, 11 Oct 2013 | By Sebastian Joseph

Drinks maker readies UK advertising blitz for Smirnoff, Baileys and Johnnie Walker.

GuinnessSurge-Campaign-2013_304

Guinness launches £12m bid to push quality credentials

Mon, 2 Sep 2013 | By Sebastian Joseph

Diageo steps up efforts to curb long-term sales decline for the brand.

CirocVodka-Product-2013_304

Diageo preps £15m innovation drive for spirits category

Mon, 12 Aug 2013 | By Sebastian Joseph

Drinks maker partners with start-up accelerator agency to uncover the next Ciroc.

Diageo related brands

LettherebeBeer-Campaign-2013_304

Beer brewers appoint former Guinness marketer to lead push to lift sales Video

Mon, 17 Feb 2014 | By Sebastian Joseph

Let There Be Beer names David Cunningham as programme director.

Heineken-Glass-Product-2013_304

Alcohol industry unveils first UK-wide responsible sponsorship code

Fri, 31 Jan 2014 | By Sebastian Joseph

Portman Group members to promote responsible drinking through sponsorship campaigns.

BUDFACUP-Logo-2014_304

Budweiser mulls FA Cup ties

Fri, 17 Jan 2014 | By Sebastian Joseph

The FA Cup could be under a new title sponsorship from next season, according to sources.

GuinnessSapeurs-Campaign-2014_304

Guinness bids to become ‘mobile leader’ of brewers Video

Mon, 13 Jan 2014 | By Sebastian Joseph

Guinness outlines mobile ambition as it launches TV ad to tout ‘Made of More’ credentials.

BeamSauza-Logo-2013_304

Justin Timberlake leaves AB InBev to front Beam tequila brand

Fri, 10 Jan 2014 | By Sebastian Joseph

Justin Timberlake jumps AB InBev ship to market super-premium tequila for Beam.

BlackberryAliciaKeys-Campaiign-2013_304

Blackberry ends tie-up with Alicia Keys

Fri, 3 Jan 2014

Blackberry and singer part ways as the struggling smartphone maker pulls away from B2C market.

related sectors: food & drink

more food & drink

Job of the Week

Top Jobs

social+media Facebook Twitter LinkedIn