Diageo is the “world’s leading premium drinks business” with a portfolio of internationally known brands including Smirnoff, Johnnie Walker, Captain Morgan, Baileys and Guinness.
The Smirnoff maker’s top marketer on the future of brand building, the changing nature of marketing, social media ROI, growing the influence of marketing in the boardroom and countering calls for restrictions on alcohol advertising.
Drinks maker makes senior appointment to propel the wine category forward.
Site will sell premium brands such as Johnnie Walker and Ciroq.
‘Got a little Captain in you’ marketing campaign for rum brand drives 5 per cent sales jump.
Consumers will be able to to buy directly from videos on branded YouTube channel.
A push to ‘reinvent’ Baileys is the first work to come out of the all female creative team set up by Diageo at BBH.
Diageo readies £7m ‘YoursForTheMaking’ marketing drive to identify new drinking occasions for its Smirnoff vodka brand.
Management must listen to everyone in their teams as a great idea doesn’t care who had it.
Cannes 2012: Drinks maker admits its marketing has been too male-focused in the past.
Drinks maker looks to tap into growing appetite for snacks with Guinness branded peanuts and cashews.
Drinks manufacturer targets non-whisky drinkers with above-the-line activity for its new Johnnie Walker variant.
The most creative minds in marketing could not have developed activity so potentially effective as that feisty independent drink…
Smirnoff maker blames a ‘serious misjudgement’ by staff after allegations that it vetoed an award BrewDog was set to win.
Diageo European chief Philip Gladman says brand managers of the future are going to have to be like “Swiss army knives”.
Guinness to team up with millions of fans next month to host the world’s largest St Patrick’s Day celebration.
Diageo says brand building investment, particulary in emerging markets, helped boost sales despite “uncertain” economic environment.
Carlsberg, the world’s fourth biggest brewer, has hired Benet Slay, former managing director for Diageo Northern Europe, to head up its UK business.
Drinks giant plans limited UK release for Guinness Mid-Strength variant next month.
The brands that are stepping up to provide public service in the face of government cuts.
Diageo’s marketing campaigns will see more customer involvement following the success of the Smirnoff co-collaboration.
Britvic creates GB MD role and appoints former Diageo chief Simon Litherland.
Diageo and Facebook partner to explore “the full capability of the platform”.
Watch the campaign.
Asda has teamed up with drinks maker Diageo to launch a responsible drinking campaign to help consumers keep track of how much alcohol they consumer at home.
Diageo, which owns Smirnoff, Guinness and Johnny Walker, has reported a rise in sales and volume for year ended 30 June 2011, driven by premium whisky brands and emerging markets.
Smirnoff has drafted in Madonna to take part in a global initiative that asks revellers worldwide to share tips about nightlife in their town or city, the first partnership in a long-term deal the singer and concert promoter Live Nation have signed with the vodka’s owner Diageo.
Diageo is to reposition its flagship gin brand Gordon’s as the “best possible start to the evening”.
Diageo is launching a new liqueur brand targeting women in partnership with hip-hop star Pharrell Williams.
Diageo’s British chief, Simon Litherland, is to leave the drinks maker as the company continues the overhaul of its European management structure.