Diageo marketing news
Vodka brand introduces strapline “Filter the unnecessary. Keep the good stuff”.
Diageo brand becomes ‘official whisky of Formula 1’, adding to its sponsorship of the McLaren Mercedes team.
Drinks maker commits to expand brand through innovation despite chequered history.
Diageo Technology Ventures to fund technology companies to work on briefs such as tackling irresponsible drinking and combatting theft.
Diageo wants luxury brands to yield 20 per cent of total revenue by 2020.
Gladman brings on board a marketing team to consult Hovis on its £200m five-year brand investment programme.
Diageo marketing analysis
Brands are using pop-ups as proving grounds for future commercial concepts, as the London Design Festival demonstrated.
Great design can help create a rewarding experience with customers.
The skills big corporates require of marketers is changing, reflected in the emergence of specialist jobs. Here’s how to get one.
Communications should be the foundation of a relationship between consumers and brands.
Brands are stepping up their use of digital platforms to offer users even more sophisticated levels of engagement and interactivity.
Why sweet and fatty food brands must act on the obesity crisis.
A three-dimensional marketing approach that engages all the senses will not only boost food and drink sales but can translate into various sectors – and could add millions to a brand’s value.
The pace of technological change is happening faster than at any time in our history, and life as a…
Coke’s ‘Share a bottle’ campaign and the rise of convenience retailing are just some of this year’s highlights set to help marketers shape their brand’s futures next year.
Spirits brand unites with The Royal Ballet for modern retelling of Tchaikovsky’s famous ballet.
Drinks maker readies UK advertising blitz for Smirnoff, Baileys and Johnnie Walker.
Diageo steps up efforts to curb long-term sales decline for the brand.
Drinks maker partners with start-up accelerator agency to uncover the next Ciroc.
Diageo related brands
Coke, Unilever, Facebook and more pick out the marketing lessons from the World Cup to study.
Brewer plans new marketing campaigns to promote ‘ambitious’ scheme to consumers.
Beer brand uses outdoor screen to push Wimbledon tie to commuters.
Advertisers turn to innovative content marketing techniques that distance themselves from broadcasters.
SABMiller launches 25cl bottle for flagship Peroni brand as sales in 2013 outperform the total beer market.
Summer push will focus on the diversity of the beer category.
related sectors: food & drink
Pepsi True to be launched on the online retailer later this month.
Mondelez agrees to ‘substantial global advertising” commitment with Google to increase ROI.
Whisky brand to fund social enterprises.
Heinz says overhaul will accelerate “content-led activation’ on the social network.
Marketing boss outlines plan to harness the power of user-generated content to boost customer engagement.
Global snack food sales hit $374bn as healthier appetites among consumers in developed markets grow.
Heineken says mobile can be a ‘branding medium’ not just a direct response one after 23% awareness jump
Appointment is the latest move in the company’s transition to a region-led operating model.
Starbucks shifts from product-led marketing to encourage fans to put down their phones and ‘get together’ at its stores.