Diageo marketing news


Smirnoff punctures pretentious nights out with £15m push Video

Mon, 22 Sep 2014

Vodka brand introduces strapline “Filter the unnecessary. Keep the good stuff”.   

Formula 1

Johnnie Walker deepens relationship with F1

Thu, 18 Sep 2014 | By Lara O'Reilly

Diageo brand becomes ‘official whisky of Formula 1’, adding to its sponsorship of the McLaren Mercedes team.

guinness dublin porter 2014 304

Guinness ‘on a quest’ for brand growth with craft variants Video

Mon, 15 Sep 2014 | By Sarah Vizard

Drinks maker commits to expand brand through innovation despite chequered history.


Diageo launches start-up partnership scheme

Mon, 8 Sep 2014 | By Lara O'Reilly

Diageo Technology Ventures to fund technology companies to work on briefs such as tackling irresponsible drinking and combatting theft.


Diageo preps global charge to compete with Burberry and Tiffany luxury elite Video

Fri, 29 Aug 2014 | By Sebastian Joseph

Diageo wants luxury brands to yield 20 per cent of total revenue by 2020.


Hovis forms partnership with Diageo marketing veteran Philip Gladman

Thu, 28 Aug 2014 | By Lara O'Reilly

Gladman brings on board a marketing team to consult Hovis on its £200m five-year brand investment programme.

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Johnnie Walker event

Getting permanent value out of temporary spaces

Wed, 1 Oct 2014 | By Lucy Tesseras

Brands are using pop-ups as proving grounds for future commercial concepts, as the London Design Festival demonstrated.

Kathy Parker, Diageo

Diageo believes in the power of design

Wed, 6 Aug 2014 | By Kathy Parker

Great design can help create a rewarding experience with customers.

Hottest jobs in marketing

The hottest jobs in marketing

Wed, 16 Jul 2014 | By Jonathan Bacon

The skills big corporates require of marketers is changing, reflected in the emergence of specialist jobs. Here’s how to get one.


To know a customer is not enough – show them you know and care

Wed, 30 Apr 2014 | By Kathy Parker

Communications should be the foundation of a relationship between consumers and brands.


How to get user experience right across platforms

Wed, 29 Jan 2014 | By Jonathan Bacon

Brands are stepping up their use of digital platforms to offer users even more sophisticated levels of engagement and interactivity. 


The future of food and drink marketing

Wed, 22 Jan 2014 | By Jonathan Bacon

Why sweet and fatty food brands must act on the obesity crisis.

Print Power

Sensory marketing - could it be worth $100m to brands?

31 October 2013 | By Lou Cooper

A three-dimensional marketing approach that engages all the senses will not only boost food and drink sales but can translate into various sectors – and could add millions to a brand’s value.


A mantra for social: ‘be found, be seen, be talked about’

17 October 2013 | By Kathy Parker

The pace of technological change is happening faster than at any time in our history, and life as a…

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essential read


2013: The year in Food and Drink Video

Thu, 12 Dec 2013 | By Lara O'Reilly, Sebastian Joseph

Coke’s ‘Share a bottle’ campaign and the rise of convenience retailing are just some of this year’s highlights set to help marketers shape their brand’s futures next year.

diageo campaigns

Baileys imbues Nutcracker with modern spirit for festive ad Video

Fri, 15 Nov 2013 | By Sebastian Joseph

Spirits brand unites with The Royal Ballet for modern retelling of Tchaikovsky’s famous ballet.


Diageo in £17m festive drive to 'reset' spirits brands in the UK Video

Fri, 11 Oct 2013 | By Sebastian Joseph

Drinks maker readies UK advertising blitz for Smirnoff, Baileys and Johnnie Walker.


Guinness launches £12m bid to push quality credentials

Mon, 2 Sep 2013 | By Sebastian Joseph

Diageo steps up efforts to curb long-term sales decline for the brand.


Diageo preps £15m innovation drive for spirits category

Mon, 12 Aug 2013 | By Sebastian Joseph

Drinks maker partners with start-up accelerator agency to uncover the next Ciroc.

Diageo related brands


Six lessons from the 2014 World Cup for marketers Video

Mon, 14 Jul 2014 | By Sebastian Joseph

Coke, Unilever, Facebook and more pick out the marketing lessons from the World Cup to study.

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SABMiller on sustainability drive as it launches Prosper programme Video

Wed, 9 Jul 2014 | By Sarah Vizard

Brewer plans new marketing campaigns to promote ‘ambitious’ scheme to consumers.


Stella Artois uses Waterloo Station screen in ‘experimental’ real-time outdoor push

Fri, 27 Jun 2014 | By Sebastian Joseph

Beer brand uses outdoor screen to push Wimbledon tie to commuters.


World Cup brands prep content charge to tackle broadcasters Video

Tue, 27 May 2014 | By Sebastian Joseph

Advertisers turn to innovative content marketing techniques that distance themselves from broadcasters.


Peroni launches smaller bottle to target ‘pre-dinner’ occasions

Thu, 22 May 2014 | By Sebastian Joseph

SABMiller launches 25cl bottle for flagship Peroni brand as sales in 2013 outperform the total beer market.


Beer chiefs change tack for fresh ‘Let there be beer’ push Video

Mon, 19 May 2014 | By Sebastian Joseph

Summer push will focus on the diversity of the beer category.

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