Diageo is the “world’s leading premium drinks business” with a portfolio of internationally known brands including Smirnoff, Johnnie Walker, Captain Morgan, Baileys and Guinness.
Drinks maker highlights six drivers to extend the reach of its brands worldwide.
But drinks maker promises to apply learnings to upcoming content-based campaigns for the brand.
A three-dimensional marketing approach that engages all the senses will not only boost food and drink sales but can translate into various sectors – and could add millions to a brand’s value.
#RoundUpYourMates ad break takeover roundly criticised by viewers.
The pace of technological change is happening faster than at any time in our history, and life as a…
Drinks maker readies UK advertising blitz for Smirnoff, Baileys and Johnnie Walker.
Brand looks to develop ‘Made of More’ positioning with TV ad to highlight what true friendship really is.
Younger drinkers could lift UK sales of the ‘black stuff’ but only if it is extended into new drinking occasions, experts say.
Diageo steps up efforts to curb long-term sales decline for the brand.
You’ve heard it before: doing good is good for brands. To date, it’s been nice for some but necessary for none. However, we…
Drinks maker partners with start-up accelerator agency to uncover the next Ciroc.
Diageo claims brand is the first to market NFC technology in the on-trade.
Drinks maker says move will open ‘new routes’ to consumers and deliver marketing efficiencies.
Some companies have a fixed ‘way of marketing’ that fits company philosophy to guide employee decision-making and protect the brand, but there are challenges to overcome before such a strategy can be effective.
Saller talks emerging markets, luxury and how to get more talent into the business.
Brand, DJ Fresh and charity team up to produce dance track created using the brainwaves of three paralysed men.
Marketing and innovation director for Western Europe to ‘pursue other interests’.
The Smirnoff maker’s top marketer on the future of brand building, the changing nature of marketing, social media ROI, growing the influence of marketing in the boardroom and countering calls for restrictions on alcohol advertising.
Drinks maker makes senior appointment to propel the wine category forward.
Site will sell premium brands such as Johnnie Walker and Ciroq.
‘Got a little Captain in you’ marketing campaign for rum brand drives 5 per cent sales jump.
Consumers will be able to to buy directly from videos on branded YouTube channel.
A push to ‘reinvent’ Baileys is the first work to come out of the all female creative team set up by Diageo at BBH.
Diageo readies £7m ‘YoursForTheMaking’ marketing drive to identify new drinking occasions for its Smirnoff vodka brand.
Management must listen to everyone in their teams as a great idea doesn’t care who had it.
Cannes 2012: Drinks maker admits its marketing has been too male-focused in the past.
Drinks maker looks to tap into growing appetite for snacks with Guinness branded peanuts and cashews.
Drinks manufacturer targets non-whisky drinkers with above-the-line activity for its new Johnnie Walker variant.
The most creative minds in marketing could not have developed activity so potentially effective as that feisty independent drink…
Smirnoff maker blames a ‘serious misjudgement’ by staff after allegations that it vetoed an award BrewDog was set to win.