Diageo
Diageo is the “world’s leading premium drinks business” with a portfolio of internationally known brands including Smirnoff, Johnnie Walker, Captain Morgan, Baileys and Guinness.
Q&A with Diageo's global CMO Andy Fennell
The Smirnoff maker’s top marketer on the future of brand building, the changing nature of marketing, social media ROI, growing the influence of marketing in the boardroom and countering calls for restrictions on alcohol advertising.
Diageo plots to uncork wine sales
Drinks maker makes senior appointment to propel the wine category forward.
Diageo launches its first ever UK e-commerce portal
Site will sell premium brands such as Johnnie Walker and Ciroq.
Diageo credits Captain Morgan ads for sales lift
‘Got a little Captain in you’ marketing campaign for rum brand drives 5 per cent sales jump.
Smirnoff partners with Amazon for YouTube channel
Consumers will be able to to buy directly from videos on branded YouTube channel.
Diageo to 'reinvent' Baileys
A push to ‘reinvent’ Baileys is the first work to come out of the all female creative team set up by Diageo at BBH.
Smirnoff launches fresh £7m Nightlife push
Diageo readies £7m ‘YoursForTheMaking’ marketing drive to identify new drinking occasions for its Smirnoff vodka brand.
Listen to the 'little guys'
Management must listen to everyone in their teams as a great idea doesn’t care who had it.
Diageo to focus marketing on women
Cannes 2012: Drinks maker admits its marketing has been too male-focused in the past.
Diageo to launch Guinness nuts
Drinks maker looks to tap into growing appetite for snacks with Guinness branded peanuts and cashews.
Diageo bids to make Johnnie Walker more accessible
Drinks manufacturer targets non-whisky drinkers with above-the-line activity for its new Johnnie Walker variant.
DM can take BrewDog to next stage
The most creative minds in marketing could not have developed activity so potentially effective as that feisty independent drink…
Diageo apologises for BrewDog award veto
Smirnoff maker blames a ‘serious misjudgement’ by staff after allegations that it vetoed an award BrewDog was set to win.
'Brand managers must be multi-skilled'
Diageo European chief Philip Gladman says brand managers of the future are going to have to be like “Swiss army knives”.
Guinness to host “world’s largest St Patrick’s Day party”
Guinness to team up with millions of fans next month to host the world’s largest St Patrick’s Day celebration.
Diageo hails marketing strategy for sales bump
Diageo says brand building investment, particulary in emerging markets, helped boost sales despite “uncertain” economic environment.
Former Diageo exec Slay to head up Carlsberg UK
Carlsberg, the world’s fourth biggest brewer, has hired Benet Slay, former managing director for Diageo Northern Europe, to head up its UK business.
Diageo readies Guinness Mid-Strength UK release
Drinks giant plans limited UK release for Guinness Mid-Strength variant next month.
Brand marketing plugs the public service gap
The brands that are stepping up to provide public service in the face of government cuts.
Smirnoff marketing project to influence other Diageo brands
Diageo’s marketing campaigns will see more customer involvement following the success of the Smirnoff co-collaboration.
Britvic creates MD role and recruits Diageo GB chief
Britvic creates GB MD role and appoints former Diageo chief Simon Litherland.
Diageo set to ramp up Facebook activity
Diageo and Facebook partner to explore “the full capability of the platform”.
Asda and Diageo tackle alcohol at home
Asda has teamed up with drinks maker Diageo to launch a responsible drinking campaign to help consumers keep track of how much alcohol they consumer at home.
Diageo’s premium focus boosts sales
Diageo, which owns Smirnoff, Guinness and Johnny Walker, has reported a rise in sales and volume for year ended 30 June 2011, driven by premium whisky brands and emerging markets.
Madonna signs deal with Smirnoff owner Diageo
Smirnoff has drafted in Madonna to take part in a global initiative that asks revellers worldwide to share tips about nightlife in their town or city, the first partnership in a long-term deal the singer and concert promoter Live Nation have signed with the vodka’s owner Diageo.
Diageo bids to make G&T fashionable
Diageo is to reposition its flagship gin brand Gordon’s as the “best possible start to the evening”.
Diageo partners with Pharrell Williams to launch liqueur
Diageo is launching a new liqueur brand targeting women in partnership with hip-hop star Pharrell Williams.
Diageo GB chief exits in restructure
Diageo’s British chief, Simon Litherland, is to leave the drinks maker as the company continues the overhaul of its European management structure.
