Facebook is the leading social media platform and launched in 2004. It now has more than 500 million active users and for the week ending March 13 2010 more people visited Facebook than Google.
Facebook introduces hashtags
Introduction aids content discovery and easier integration into wider social marketing.
Facebook UK reshuffles leadership team
Facebook UK commercial director Stephen Haines promoted to global role while UK and pan-European director Christian Hernandez to leave.
NSA Prism claims could set online commerce back years
Consumers and businesses will need convincing all over again of the security of online communications.
Facebook streamlines ad options
Social network to halve the number of ad formats it offers in a bid to better align with marketers’ business goals.
Truly digital marketers will be defined by their ability to firefight, not coming up with soundbites
Online brand safety is now a concern of the boardroom.
Facebook launches Verified Pages
Facebook emulates Twitter’s long-running blue tick in the same week it hit the headlines for #FBrape controversy.
Nationwide continues Facebook ad boycott
Building society questions Facebook’s commitment to preventing ad misplacement, despite site’s hate speech reassurances.
Has Facebook got the MySpace blues?
According to statistics released during its latest earnings call, all is well in Facebook land…
The technocrat response to #FBrape won't wash
Ads are appearing next to Facebook pages promoting violence, and blaming it on targeting isn’t good enough.
Facebook's domestic violence row highlights many problems
How lack of standards means marketers can inadvertantly be funding voices they’d rather not.
Facebook defends content policies after domestic violence controversy
Move comes as Nissan pulls ads placed against pages advocating domestic violence.
Facebook dials-up social metrics with Datalogix deal
Brands consulted by Facebook on how best to understand social in multi-media mix.
Brand Audit: Facebook
One year on from its IPO, investors may be happy but public perception has waned.
Facebook clocks 26m monthly mobile users in UK
And claims 23 per cent of all time spent using smartphones is on the social network.
'Noise on social leading to consumer apathy'
Top digital marketers warn focusing too much on response rates, misusing data and bombarding consumers with content will drive them away from big social channels.
Facebook appoints Mendelsohn as European boss
Karmarama executive chairman and former IPA president Nicola Mendelsohn replaces Joanna Shields in top European role.
Mobile continues to bolster Facebook revenue
Facebook CEO Mark Zuckerberg highlights strides in mobile.
Adobe creates predictive ROI Facebook tool
Engagement levels and ROI of social media posts predicted before publication.
Facebook creates UK marketing advisory board
Top marketers from Coca-Cola, Tesco, EE and agencies join Facebook’s first local marketing council.
Facebook updates Pages for mobile
Brands’ Facebook Pages redesigned to be more relevant for mobile users.
Domino's switches to using Facebook as acquisition channel
Pizza delivery chain to use social network as an advertising and engagement channel.
Facebook's premium message service is a step too far for brands
Reports are circulating that Facebook is to trial a paid-for messaging service that lets users directly…
Facebook faces a hefty marketing challenge selling Home to Android users
Facebook faces a hefty marketing challenge if it is to convince smartphone…
Facebook unveils mobile hub for Android devices
Facebook Home service to put the social network at the centre of users’ mobile experiences.
Apple and Google have handed social networks a lucrative slice of the mobile ad market
Apple and Google’s safeguarding of their app store-optimisation…
Amazon and Facebook fuel smartphone speculation
Amazon has hired former Windows Phone executive, Facebook promises Android announcement.
Facebook offers brands app visibility boost
Update proves key alternative to Google’s mobile targeting tools, giving brands a new opportunity to improve visibility of their apps.
Do people care enough to be spooked by Facebook's targeted News Feed ads?
My short answer to the above question is ”no”, but it doesn’t mean advertisers cannot mess up using…
Design: A less familiar Facebook
Facebook’s redesign aims to declutter the site and create a more immersive experience, offering brands added opportunities for engagement - but it is not without its challenges.
Facebook launches acquisition ad tool
Lookalike Audiences offers marketers a new way to reach potential customers who are not yet fans of their pages.
