Facebook is the leading social media platform and launched in 2004. It now has more than 500 million active users and for the week ending March 13 2010 more people visited Facebook than Google.
Rob Newlan, the head of Facebook’s EMEA creative shop, on the evolution of brand storytelling.
From creating a couch on skis to tracking down a tango teacher, Facebook aims to show its utility.
The deal is all about defence, data and demographics.
So why did Facebook buy the messaging app?
Children’s books publisher adopts innovative use of Instagram to promote new release ‘Thirteen’.
Instagram showcases case studies from brands such as Nike, General Electric and Ben & Jerry’s and advises marketers to ‘find beauty everywhere’.
Marketing Week looks at the next areas of opportunity and the challenges ahead for the world’s largest social network.
Social network quickly follows up results announcement promising more standalone apps with launch of Paper for iOS.
Mobile revenues surge to $1.25bn as social network promises more standalone mobile apps.
Update means brands should look to create posts containing images or links if they want them to be visible to fans.
Brands can now reach you on Twitter through your email address offering the kind of targeted ad messages that Facebook specialises in.
Blackberry marketer Gerard Grech to become head of the Government’s flagship tech investment programme.
Marketing Week investigates a £10bn online counterfeit industry that is exploiting social media to pose as brands and finds out what the authorities and companies are doing to fight back.
But Facebook says privacy violation claims are ‘without merit’.
Upcoming film Divergent the first brand to use Facebook video ad format that will play automatically as users scroll through the News Feed.
Facebook’s quest to ‘make the world more open and connected’ doesn’t need to apply to all its properties.
‘Instagram Direct’ allows users to send pictures and videos to select groups of friends.
Social network plans events, research and ad targeting refinements to encourage travel sector to spend more on its platform.
CMA Summit 2013: Facebook’s creative strategist shares tips for success on the platform.
Nicola Mendelsohn, Facebook’s EMEA VP on making social media work for marketers.
Facebook COO on how companies can bridge the gender gap and succeed.
Social network poaches MEC chief executive Steve Hatch as it looks to place UK at the heart of its European growth plans.
If Facebook thinks I’m Hindu, what else does it get wrong about me?
A Forrester report claiming Facebook is ‘failing marketers’ has split the marketing community.
Mobile now accounts for half of Facebook’s total ad revenue, but social network admits it is losing teenagers.
Marketers are more convinced of the business value of Twitter and Google+ than the world’s largest social network, Forrester claims.
Consumers blocking ads is just a sign of the times.
YouGov data suggests furore over social network displaying violent videos has damaged its reputation.
Facebook adds Google’s DoubleClick to list of approved DSPs.
Channel 4 joins Sky in trialling Facebook APIs to include public conversations on screen.