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Facebook and Twitter make plays for the ecommerce market

Fri, 18 Jul 2014 | By Sarah Vizard

Facebook is testing a ‘buy’ button while Twitter has bought CardSpring to power ‘in-the-moment’ commerce.

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Facebook snaps up Diageo marketer Michelle Klein to court advertisers

Thu, 17 Jul 2014 | By Sebastian Joseph

Smirnoff brand chief to take up agency relations role at the social media firm.

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McDonald’s ties with Facebook to ‘personalise campaigns at scale’ Video

Wed, 16 Jul 2014 | By Sebastian Joseph

McDonald’s uses World Cup insights to boost social media reach.

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Nestle whips up social hub for Nescafe ‘super fans’

Mon, 14 Jul 2014 | By Sebastian Joseph

Facebook hub is part of Nestle’s revamped push to unify the marketing for Nescafe worldwide.

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Facebook attempts to open up emerging markets with new ad products

Wed, 2 Jul 2014 | By Sarah Vizard

Social network rolls out country specific ad products and targeting tools.

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Pressure mounts on Facebook following emotion experiment

Wed, 2 Jul 2014 | By Sarah Vizard

Data regulator and UK ad industry body have both raised concerns about the research.

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Brand storytelling trends

The top storytelling brands

Wed, 9 Jul 2014 | By Mindi Chahal

Apple retains its title as the UK’s top storytelling brand, while supermarkets take a tumble.

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There was media outcry, but Facebook users are uninterested by its experimentation

Thu, 3 Jul 2014 | Updated: Fri, 4 Jul 2014 | By Lara O'Reilly

Users have already moved on - and most weren’t bothered at all.

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Facebook should’ve kept its research quiet

Tue, 1 Jul 2014 | By Mark Ritson

Every brand is carrying out ‘test and learn’ on consumers – they are just not telling them.

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Facebook's Shazam-style TV listening tool could win broadcaster ad spend

Fri, 23 May 2014 | By Lara O'Reilly

Data from new feature should wrestle more broadcaster ad budgets over to the platform.

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The secrets of the world's most valuable brands

Wed, 21 May 2014 | By Jonathan Bacon

This year’s BrandZ 100 most valuable global brands list sees Google knock the crown off long time holder Apple.

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At last, the ‘cool’ factor is in sight for Google Glass

Wed, 2 Apr 2014

Google’s partnership with Luxottica opens up the tantalising prospect of co-branding.

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Twitter’s Facebookification well and truly under way

Fri, 28 Mar 2014 | By Sebastian Joseph

Twitter’s latest photo-sharing updates risk the micro-blogging site losing what makes it so unique.

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Google

The secrets of the world's most valuable brands

Wed, 21 May 2014 | By Jonathan Bacon

This year’s BrandZ 100 most valuable global brands list sees Google knock the crown off long time holder Apple.

Facebook campaigns

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McDonald’s ties with Facebook to ‘personalise campaigns at scale’ Video

Wed, 16 Jul 2014 | By Sebastian Joseph

McDonald’s uses World Cup insights to boost social media reach.

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Facebook creates brand campaign to highlight 'amazing things' Video

Mon, 3 Mar 2014 | By Lara O'Reilly

From creating a couch on skis to tracking down a tango teacher, Facebook aims to show its utility.

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Breakthrough Breast Cancer launches first social media fundraising campaign

Mon, 10 Feb 2014 | By Sarah Vizard

Cancer charity hopes to encourage more people to donate as it harnesses growing social media audience.

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Facebook launches social magazine app Video

Thu, 30 Jan 2014 | By Lara O'Reilly

Social network quickly follows up results announcement promising more standalone apps with launch of Paper for iOS.

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The Marketing Week Video

Fri, 28 Mar 2014 | By Marketing Week Reporters

Welcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.

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Facebook and Twitter make plays for the ecommerce market

Fri, 18 Jul 2014 | By Sarah Vizard

Facebook is testing a ‘buy’ button while Twitter has bought CardSpring to power ‘in-the-moment’ commerce.

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New ad formats boost Google revenues

Fri, 18 Jul 2014 | By Lara O'Reilly

Product listing ads and Google’s preferred video offering helped revenues jump 22 per cent in its second quarter.

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Twitter preps marketing research tool to highlight 'everyday moments'

Wed, 16 Jul 2014 | By Mindi Chahal

Twitter hopes tool will encourage more regular ad spend, outside major global events.

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Heineken opens ‘real-time’ discovery Twitter service to inspire nights out Video

Mon, 14 Jul 2014 | By Sebastian Joseph

Heineken says launch marks a ‘milestone’ in its nascent mobile marketing strategy.

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