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‘Brands face reputation risk over Heartbleed for not contacting users directly’

Thu, 10 Apr 2014 | By Lara O'Reilly

Companies implicated by Heartbleed security bug were not fast enough to deploy crisis comms, experts say.

WKD

WKD Facebook ads barred for linking alcohol with a confidence boost

Wed, 2 Apr 2014 | By Lara O'Reilly

Watchdog rules that alcopop brand’s posts implied alcohol could enhance confidence and is key to a successful social event.

Candy Crush

Gaming brands set to pounce on Facebook's Oculus Rift technology

Tue, 1 Apr 2014 | By Jonathan Bacon

Candy Crush maker King’s top marketer hails the potential of the ‘disruptive technology’. 

Advertising Week 2014

Everything marketers need to know about AWE 2014

Thu, 27 Mar 2014

Advertising Week Europe 2014 takes place this week. We offer you an essential guide to our own content and other highlights.

Oculus Rift

Why Facebook bought Oculus Rift and why marketers should care Video

Wed, 26 Mar 2014 | By Lara O'Reilly

Facebook is taking a series expensive punts to futureproof its business - marketers should adopt a similar mindset.

Oculus Rift

Facebook acquires virtual reality headset maker Oculus Rift for $2bn

Wed, 26 Mar 2014 | By Lara O'Reilly

Facebook plans to make Oculus a platform for experiences beyond games, but there has been cynicism from developers and investors in the start-up.

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Facebook marketing analysis

Ritson

At last, the ‘cool’ factor is in sight for Google Glass

Wed, 2 Apr 2014

Google’s partnership with Luxottica opens up the tantalising prospect of co-branding.

Seb Joseph

Twitter’s Facebookification well and truly under way

Fri, 28 Mar 2014 | By Sebastian Joseph

Twitter’s latest photo-sharing updates risk the micro-blogging site losing what makes it so unique.

Happiest brands trends

The secrets of being a happy brand

Wed, 5 Mar 2014 | By Maeve Hosea

A new study reveals the UK’s happiest brands and how they instil an emotional connection with consumers.

World Cup

What’s your World Cup marketing strategy?

Tue, 4 Mar 2014 | By Jonathan Bacon

Brands have the most sophisticated and hi-tech gameplans yet for the tournament. 

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Shoppers quicker than brands to adopt new technology

Wed, 26 Feb 2014 | By Matthew Valentine

Retailers are adopting new digital channels at an astonishing pace – but for some consumers, that still isn’t fast enough.

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In-game advertising: Mind games

Wed, 26 Feb 2014 | By Steve Hemsley

Video games have always boasted big audiences and been a proven draw and now brands are demonstrating they too can achieve interaction with clever in-game advertising.

Lara O'Reilly

There won't be any ads (yet), but Facebook's acquisition of WhatsApp is a marketing play

Thu, 20 Feb 2014 | By Lara O'Reilly

The deal is all about defence, data and demographics.

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Video viewability: how should brands measure it?

Wed, 19 Feb 2014 | By Mindi Chahal

Whether online video advertising is actually seen by the audience is a growing issue.   

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essential read

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Facebook's new cheerleader

Wed, 27 Nov 2013 | By Lara O'Reilly

Nicola Mendelsohn, Facebook’s EMEA VP on making social media work for marketers.

Facebook campaigns

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Facebook creates brand campaign to highlight 'amazing things' Video

Mon, 3 Mar 2014 | By Lara O'Reilly

From creating a couch on skis to tracking down a tango teacher, Facebook aims to show its utility.

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Breakthrough Breast Cancer launches first social media fundraising campaign

Mon, 10 Feb 2014 | By Sarah Vizard

Cancer charity hopes to encourage more people to donate as it harnesses growing social media audience.

Paper Facebook

Facebook launches social magazine app Video

Thu, 30 Jan 2014 | By Lara O'Reilly

Social network quickly follows up results announcement promising more standalone apps with launch of Paper for iOS.

Facebook Verified Pages

Facebook and Google strike online pact for FBX ads

Mon, 21 Oct 2013 | By Ronan Shields

Facebook adds Google’s DoubleClick to list of approved DSPs.

facebook related brands

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The Marketing Week Video

Fri, 28 Mar 2014 | By Marketing Week Reporters

Welcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.

Google

Google: 'Marketers that historically built their brand on TV are reorienting to digital'

Thu, 17 Apr 2014 | By Lara O'Reilly

SVP Nikesh Arora says marketing is ‘at a significant industry moment’.

Heartbleed logo

‘Brands face reputation risk over Heartbleed for not contacting users directly’

Thu, 10 Apr 2014 | By Lara O'Reilly

Companies implicated by Heartbleed security bug were not fast enough to deploy crisis comms, experts say.

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‘Majority of UK consumers don’t trust brands' advertising’

Wed, 9 Apr 2014 | By Sarah Vizard

Reputation Institute suggests brands need to ‘tell their story’ through marketing to improve trust.

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Adidas, HP and Microsoft first to trial Twitter's revamped profile page

Tue, 8 Apr 2014 | By Sebastian Joseph

Twitter is hoping changes to profile page will increase user engagement.

Amazon Fire TV

Amazon takes on Apple and Google with set-top box

Wed, 2 Apr 2014 | By Lara O'Reilly

$99 Fire TV streaming box features high processing power, games and apps.

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