Facebook is the leading social media platform and launched in 2004. It now has more than 500 million active users and for the week ending March 13 2010 more people visited Facebook than Google.
Dove bids to banish negative Facebook ads
The Unilever-owned brand aims to replace Facebook ads promoting negative body image with its own positive beauty messages.
Facebook more valuable than McDonald’s
World’s largest social network’s $104bn IPO makes it more valuable than the fast food chain, Kraft and Disney.
Marketers need more data from Facebook
Facebook has convinced investors of its potential but it still has work to do to convince some marketers of its long-term worth.
Facebook unveils hub for brand apps
Social network unveils latest effort to generate revenue from its worldwide audience.
Doubts over Facebook’s Reach Generator
Brands reluctant to try Reach Generator despite Facebook’s efforts to push the tool.
Facebook readies marketing roadshow for IPO
Facebook to begin marketing its initial public offering to investors as soon as next week ahead of the company’s float on the stock market on 18 May.
Facebook: 'revenue decline due to seasonal ad trends'
Social network reports first quarterly revenue decline in two years, showing signs of a slowdown just weeks ahead of its planned IPO.
Facebook boosted by surge in ad rates
Cost of advertising on Facebook sees 41% surge ahead of expected stock market float next month.
Facebook acquires Instagram
Social network buys photo sharing app for $1bn as it looks to beef up its mobile and images offering ahead of flotation.
Facebook Page 'centre' of marketing activity
Facebook’s EMEA VP and MD Joanna Shields claims the site has moved ‘much further up the value chain’ for brands.
Facebook: ‘Data laws could stifle innovation’
The social network has warned that European lawmakers risk making social networks ‘unexciting’ places to visit.
Facebook overhauls ad strategy for brands
Facebook unveils new Offers discount promotions service as it urges brands to get more creative with advertising.
Facebook to launch Timeline for brands
Reports suggest new-look profile page Timeline to be available for brands this month.
Facebook hires Levi’s Van Dyck as first CMO
Facebook names former Apple and Levi’s exec, Rebecca Van Dyck, to be its first consumer facing CMO.
Facebook still faces marketing challenges despite its lofty valuation
Brands have been key to Facebook’s financial success since it launched in Mark Zuckerberg’s student..
Four key marketing take aways from Facebook’s IPO
Marketing Week rounds up the marketing challenges Facebook still faces when it comes to proving its worth to brands and users as well as its future shareholders.
Facebook files for IPO
The world’s largest social network plans to go public, which could value the site at up to $100bn.
Facebook urges clearer understanding of social commerce
Facebook is investing further in its outreach programme to retailers to bring clarity to the term “social commerce” and promote social integration on their websites.
'Facebook offers huge incentives to bolster revenue'
Facebook is offering advertisers CPC rates discounted by as much as 45% to book campaigns that encourage users to remain within the social network, according to research from TBG Digital.
Facebook rolls out ads to news feeds, naming them Featured Stories
Facebook is rolling out ads in the news feed today, labelling them as Featured rather than Sponsored Stories.
Autoglass crowdsources new TV ad star from Facebook
Autoglass has launched a TV ad campaign following a competition on Facebook to find a customer to star in its new campaign.
Facebook completes three-month privacy audit
The Irish Data Protection Commissioner has completed a three-month-long audit of Facebook (International) privacy practices, issuing a set of recommendations to the social network.
The Sun turns to user-generated-content for London 2012
The tabloid paper has unveiled an integrated campaign to encourage users to generate their own slow-motion online videos using a Facebook app.
Facebook to bring Sponsored Stories to users’ news feeds
Facebook follows Twitter into bringing ads into the most visited area of its site.
Converse asks Facebook fans to be online salesmen
Converse recruits Facebook fans to front their own online storefronts to drive social shopping.
Heineken partners with Facebook ‘to ignite digital conversation’
Heineken has followed Diageo in agreeing a global partnership with Facebook to explore new ways to engage with consumers using the social network.
