Facebook is the leading social media platform and launched in 2004. It now has more than 500 million active users and for the week ending March 13 2010 more people visited Facebook than Google.
‘Instagram Direct’ allows users to send pictures and videos to select groups of friends.
Social network plans events, research and ad targeting refinements to encourage travel sector to spend more on its platform.
CMA Summit 2013: Facebook’s creative strategist shares tips for success on the platform.
Nicola Mendelsohn, Facebook’s EMEA VP on making social media work for marketers.
Facebook COO on how companies can bridge the gender gap and succeed.
Social network poaches MEC chief executive Steve Hatch as it looks to place UK at the heart of its European growth plans.
If Facebook thinks I’m Hindu, what else does it get wrong about me?
A Forrester report claiming Facebook is ‘failing marketers’ has split the marketing community.
Mobile now accounts for half of Facebook’s total ad revenue, but social network admits it is losing teenagers.
Marketers are more convinced of the business value of Twitter and Google+ than the world’s largest social network, Forrester claims.
Consumers blocking ads is just a sign of the times.
YouGov data suggests furore over social network displaying violent videos has damaged its reputation.
Facebook adds Google’s DoubleClick to list of approved DSPs.
Channel 4 joins Sky in trialling Facebook APIs to include public conversations on screen.
Marketers need to think past the initial launch phase with their mobile apps.
Facebook owned photo sharing app aims to replicate ‘beautiful, high-quality’ magazine advertising.
Online media owners say limited uptake and ad formats keep brand budgets away from tablets.
Social network launches new ad format to help brands re-engage with mobile app users.
Few may be proactively using Google+, but its ‘less noise, more engagement’ mantra holds meaning.
Social network says the feature will help app partners provide a ‘simpler commerce experience’.
Facebook hopes first ever release of UK daily active users will dispel ‘misinformation’ about its engagement levels.
‘Social search’ function to be made available to US English users ‘within weeks’.
Social network hopes algorithm change will keep users browsing for longer, making it a more attractive proposition for marketers.
Former Motorola and PepsiCo marketer Gary Briggs hired to lead the social network’s global marketing efforts.
Study finds majority of children lie about their age online, leaving them susceptible to viewing age-restricted ads.
Facebook app creates Anchor Man-esque news bulletins as part of brand’s ‘Stay Fresh’ mission.
It’s well known that the value of a Facebook like is nothing unless you engage with those fans.
Facebook is ramping up its education drive about mobile advertising on the site as it looks to shift the traditionally slow ad buying behaviour in the summer months and extract more revenue in this usually quiet time.
On why brands haven’t had a real conversation with customers in a 100 years and how too many marketers are chasing awards.
Moves to prevent ad misplacement welcomed but fail to immediately revive ad spend.