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Comparethemarket becomes first UK Facebook Premium Video advertiser

Tue, 26 Aug 2014 | By Lara O'Reilly

Comparison site today becomes first UK brand to trial autoplay News Feed video ads.

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Facebook increasing ad frequency risks kickback from marketers

Wed, 20 Aug 2014 | By Lara O'Reilly

Move to increase amount of NewsFeed ads users will see from same brand daily described as ‘double-edged sword’.

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Instagram steps up brand partnerships charge with senior recruit

Thu, 14 Aug 2014 | By Lara O'Reilly

Photo app appoints James Quarles, regional director at parent company Facebook, to newly-created brand development role.

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Facebook to help marketers track consumers across devices

Thu, 14 Aug 2014 | By Sarah Vizard

New reporting tool will help brands attribute ads to purchases made on different devices.

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Facebook: ‘Marketers are realising the creative opportunity we offer’

Thu, 24 Jul 2014 | By Lara O'Reilly

Facebook’s Q2 ad revenue soared 67% as brands started to approach it in the same way as TV, it claims.

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Facebook and Twitter make plays for the ecommerce market

Fri, 18 Jul 2014 | By Sarah Vizard

Facebook is testing a ‘buy’ button while Twitter has bought CardSpring to power ‘in-the-moment’ commerce.

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Brand storytelling trends

The top storytelling brands

Wed, 9 Jul 2014 | By Mindi Chahal

Apple retains its title as the UK’s top storytelling brand, while supermarkets take a tumble.

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There was media outcry, but Facebook users are uninterested by its experimentation

Thu, 3 Jul 2014 | Updated: Fri, 4 Jul 2014 | By Lara O'Reilly

Users have already moved on - and most weren’t bothered at all.

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Facebook should’ve kept its research quiet

Tue, 1 Jul 2014 | By Mark Ritson

Every brand is carrying out ‘test and learn’ on consumers – they are just not telling them.

Lara O'Reilly

Facebook's Shazam-style TV listening tool could win broadcaster ad spend

Fri, 23 May 2014 | By Lara O'Reilly

Data from new feature should wrestle more broadcaster ad budgets over to the platform.

Google

The secrets of the world's most valuable brands

Wed, 21 May 2014 | By Jonathan Bacon

This year’s BrandZ 100 most valuable global brands list sees Google knock the crown off long time holder Apple.

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At last, the ‘cool’ factor is in sight for Google Glass

Wed, 2 Apr 2014

Google’s partnership with Luxottica opens up the tantalising prospect of co-branding.

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Twitter’s Facebookification well and truly under way

Fri, 28 Mar 2014 | By Sebastian Joseph

Twitter’s latest photo-sharing updates risk the micro-blogging site losing what makes it so unique.

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Google

The secrets of the world's most valuable brands

Wed, 21 May 2014 | By Jonathan Bacon

This year’s BrandZ 100 most valuable global brands list sees Google knock the crown off long time holder Apple.

Facebook campaigns

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McDonald’s ties with Facebook to ‘personalise campaigns at scale’ Video

Wed, 16 Jul 2014 | By Sebastian Joseph

McDonald’s uses World Cup insights to boost social media reach.

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Facebook creates brand campaign to highlight 'amazing things' Video

Mon, 3 Mar 2014 | By Lara O'Reilly

From creating a couch on skis to tracking down a tango teacher, Facebook aims to show its utility.

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Breakthrough Breast Cancer launches first social media fundraising campaign

Mon, 10 Feb 2014 | By Sarah Vizard

Cancer charity hopes to encourage more people to donate as it harnesses growing social media audience.

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Facebook launches social magazine app Video

Thu, 30 Jan 2014 | By Lara O'Reilly

Social network quickly follows up results announcement promising more standalone apps with launch of Paper for iOS.

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Programmatic buying essential guide

Programmatic buying essential guide

Digital Strategy July 2014 | By Mindi Chahal

Predictions suggest that up to 75 per cent of display advertising will be bought with programmatic technology by 2017, so here is Marketing Week’s guide to this growing discipline.

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The Marketing Week Video

Fri, 28 Mar 2014 | By Marketing Week Reporters

Welcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.

Attitudes to smart technology trends

Smart homes lack consumer connection

Wed, 20 Aug 2014 | By Jonathan Bacon

Consumers cite cost and lack of usefulness as barriers to adoption.

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Tumblr to let marketers scan blog photos for their brands

Tue, 19 Aug 2014 | By Lara O'Reilly

Yahoo-owned blogging site partners Ditto Labs, which helps marketers see when photos including their brands are shared.

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YouTube serves real-time content to football clubs and brands

Thu, 14 Aug 2014 | By Sebastian Joseph

YouTube pounces on the opportunity to drive ad revenue around the sport.

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Twitter’s data tool is a positive move towards real-time insights

Wed, 13 Aug 2014

Access to insight in real-time is vital for marketers to connect when consumers are active.  

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