Facebook is the leading social media platform and launched in 2004. It now has more than 500 million active users and for the week ending March 13 2010 more people visited Facebook than Google.
Introduction aids content discovery and easier integration into wider social marketing.
Facebook UK commercial director Stephen Haines promoted to global role while UK and pan-European director Christian Hernandez to leave.
Consumers and businesses will need convincing all over again of the security of online communications.
Social network to halve the number of ad formats it offers in a bid to better align with marketers’ business goals.
Truly digital marketers will be defined by their ability to firefight, not coming up with soundbites
Online brand safety is now a concern of the boardroom.
Facebook emulates Twitter’s long-running blue tick in the same week it hit the headlines for #FBrape controversy.
Building society questions Facebook’s commitment to preventing ad misplacement, despite site’s hate speech reassurances.
According to statistics released during its latest earnings call, all is well in Facebook land…
Ads are appearing next to Facebook pages promoting violence, and blaming it on targeting isn’t good enough.
How lack of standards means marketers can inadvertantly be funding voices they’d rather not.
Move comes as Nissan pulls ads placed against pages advocating domestic violence.
Brands consulted by Facebook on how best to understand social in multi-media mix.
One year on from its IPO, investors may be happy but public perception has waned.
And claims 23 per cent of all time spent using smartphones is on the social network.
Top digital marketers warn focusing too much on response rates, misusing data and bombarding consumers with content will drive them away from big social channels.
Karmarama executive chairman and former IPA president Nicola Mendelsohn replaces Joanna Shields in top European role.
Facebook CEO Mark Zuckerberg highlights strides in mobile.
Engagement levels and ROI of social media posts predicted before publication.
Top marketers from Coca-Cola, Tesco, EE and agencies join Facebook’s first local marketing council.
Brands’ Facebook Pages redesigned to be more relevant for mobile users.
Pizza delivery chain to use social network as an advertising and engagement channel.
Reports are circulating that Facebook is to trial a paid-for messaging service that lets users directly…
Facebook faces a hefty marketing challenge if it is to convince smartphone…
Facebook Home service to put the social network at the centre of users’ mobile experiences.
Apple and Google’s safeguarding of their app store-optimisation…
Amazon has hired former Windows Phone executive, Facebook promises Android announcement.
Update proves key alternative to Google’s mobile targeting tools, giving brands a new opportunity to improve visibility of their apps.
My short answer to the above question is ”no”, but it doesn’t mean advertisers cannot mess up using…
Facebook’s redesign aims to declutter the site and create a more immersive experience, offering brands added opportunities for engagement - but it is not without its challenges.
Lookalike Audiences offers marketers a new way to reach potential customers who are not yet fans of their pages.