Google is the UK’s leading search engine and dominates the majority of search marketing spend in the UK. It has around an 80% share of the marketplace and continues to grow with recent investments including its own smartphone, the Nexus One, and the acquisition of mobile advertising firm AdMob.
Google and Zenith launch global mobile drive
Consultancy service to offer brands insights into mobile usage habits.
Burberry and Google launch 'Kisses' initiative
Partnership aims to ‘personalise digital’ by letting users share kisses with loved ones across the world.
NSA Prism claims could set online commerce back years
Consumers and businesses will need convincing all over again of the security of online communications.
YouTube refresh should remind brands people are watching their ads on the go
If brands are now publishers, then they must think of their viewers’ habits, as well as customers’ purchase patterns.
Truly digital marketers will be defined by their ability to firefight, not coming up with soundbites
Online brand safety is now a concern of the boardroom.
Europe's competition chief warns Google over antitrust case
EU competition commissioner calls for greater concessions in online ad market.
Google lobbies brands on consolidated media buying
Study claims campaigns can be 33 per cent more effective if advertisers consolidate their cross-channel activity.
The top 100 most valuable global brands 2013
This year’s BrandZ ranking of the top 100 valuable global brands sees Apple maintain its reign at number one and the value of the top brands grow by 7 per cent to $2.6 trillion
Digital marketing is about people, not devices, it’s an adage that’s often forgotten
Techno-philes shouldn’t mistake the means for the ends.
eBay eyes mobile as route to the high street
Auction site, Morrisons and Google share their thoughts on mobile’s future at IAB event.
Google introduces ‘conversational search’
‘OK Google’ anticipates users’ next requests in voice search update.
'Microsoft to rely on consumer brands to power Bing'
Microsoft eyes ‘multiple consumer entry points’ in battle with Google for 60% of digital ad spend.
Digital players bid to remove jargon from digital
Google and IAB lobby brands with simplified messages to buoy digital ad budgets.
YouTube has won the battle with TV? 'B*llocks'!
YouTube hasn’t ‘won the battle’. There wasn’t even a war in the first place.
Consumers will shut out brands that aren't careful with data
I want to be in control of the information brands have on me - and am on data shutdown.
Microsoft, Nokia slam 'inadequate' Google search concessions
EC invites feedback as part of its ongoing antitrust investigation into Google’s dominance of the European search market.
Case study: Microsoft and privacy as a differentiator
Microsoft is using privacy as a differentiator in a major attack on its rival Google.
Microsoft misses analyst expectations, while Google's CPC falls
First quarter earnings show mixed results for US giants as transition to mobile carries on.
Google Glass roll out steps up
Prototypes to begin shipping within weeks, while developers invited to begin testing software.
Google agrees to concessions to halt antitrust probe
Search giant seeks to stem complaints alleging it gives its own services undue bias in search results.
Google rolls out app store refresh
Overhaul comes amid clean-up in bid to make Google Play more brand safe.
Microsoft, Nokia add to Google's European scrutiny woes
Lobby group complains to EC in bid to force market regulation.
Facebook unveils mobile hub for Android devices
Facebook Home service to put the social network at the centre of users’ mobile experiences.
Apple and Google have handed social networks a lucrative slice of the mobile ad market
Apple and Google’s safeguarding of their app store-optimisation…
TV-style branded content could aid YouTube's monetisation conundrum
Forget space jumps, YouTube’s biggest mission is to make money.
Nissan pairs with YouTube in branded content drive
Tie-up sees launch of Nismo.TV and YouTube branding on Nissan motorsport vehicles.
Google hires new marketing director
Appointment comes as YouTube hits 1 billion unique monthly users.
No end to the possibilities of digital, but no end to the problems
As digital becomes social and social becomes mobile, marketers will have to rethink how to engage.
Google action prompts ease in tracking affiliate referrals on Apple devices
‘Multi-billion’ performance marketing industry bemoans lack of information-sharing but merchants begin to report upswing in iOS sales data.
