Google is the UK’s leading search engine and dominates the majority of search marketing spend in the UK. It has around an 80% share of the marketplace and continues to grow with recent investments including its own smartphone, the Nexus One, and the acquisition of mobile advertising firm AdMob.
Consultancy service to offer brands insights into mobile usage habits.
Partnership aims to ‘personalise digital’ by letting users share kisses with loved ones across the world.
Consumers and businesses will need convincing all over again of the security of online communications.
If brands are now publishers, then they must think of their viewers’ habits, as well as customers’ purchase patterns.
Truly digital marketers will be defined by their ability to firefight, not coming up with soundbites
Online brand safety is now a concern of the boardroom.
EU competition commissioner calls for greater concessions in online ad market.
Study claims campaigns can be 33 per cent more effective if advertisers consolidate their cross-channel activity.
This year’s BrandZ ranking of the top 100 valuable global brands sees Apple maintain its reign at number one and the value of the top brands grow by 7 per cent to $2.6 trillion
Techno-philes shouldn’t mistake the means for the ends.
Auction site, Morrisons and Google share their thoughts on mobile’s future at IAB event.
‘OK Google’ anticipates users’ next requests in voice search update.
Reports citing informed sources tout Q3 launch.
Microsoft eyes ‘multiple consumer entry points’ in battle with Google for 60% of digital ad spend.
Google and IAB lobby brands with simplified messages to buoy digital ad budgets.
YouTube hasn’t ‘won the battle’. There wasn’t even a war in the first place.
I want to be in control of the information brands have on me - and am on data shutdown.
EC invites feedback as part of its ongoing antitrust investigation into Google’s dominance of the European search market.
Microsoft is using privacy as a differentiator in a major attack on its rival Google.
First quarter earnings show mixed results for US giants as transition to mobile carries on.
Prototypes to begin shipping within weeks, while developers invited to begin testing software.
Search giant seeks to stem complaints alleging it gives its own services undue bias in search results.
Overhaul comes amid clean-up in bid to make Google Play more brand safe.
Lobby group complains to EC in bid to force market regulation.
Facebook Home service to put the social network at the centre of users’ mobile experiences.
Apple and Google’s safeguarding of their app store-optimisation…
Forget space jumps, YouTube’s biggest mission is to make money.
Tie-up sees launch of Nismo.TV and YouTube branding on Nissan motorsport vehicles.
Appointment comes as YouTube hits 1 billion unique monthly users.
As digital becomes social and social becomes mobile, marketers will have to rethink how to engage.
‘Multi-billion’ performance marketing industry bemoans lack of information-sharing but merchants begin to report upswing in iOS sales data.