When rebrands go wrong

(And how to avoid the pitfalls)

Google

Google marketing news

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Google aims to make mobile advertising more appealing to brands

Tue, 30 Sep 2014 | By Sarah Vizard

Google admits some brands have struggled with mobile as it releases new mobile ad formats.

YouTube ad

YouTube looks to boost perceptions of its quality content with major push

Thu, 25 Sep 2014 | By Lara O'Reilly

YouTube’s first multi-media campaign looks to challenge ‘narrow view’ many marketers and consumers have about the platform.

Google for Work

Google Enterprise rebrands to ‘Google for Work’ Video

Wed, 3 Sep 2014 | By Lara O'Reilly

Google says rebrand of its b2b offering is not just a name change but a transformation in ‘how we launch products and communicate new features’.

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YouTube serves real-time content to football clubs and brands

Thu, 14 Aug 2014 | By Sebastian Joseph

YouTube pounces on the opportunity to drive ad revenue around the sport.

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Google parts ways with advertising chief Dan Cobley

Mon, 4 Aug 2014 | By Sebastian Joseph

Cobley ends near nine-year career at the technology business just months after starting the newly created role.

Google logo

New ad formats boost Google revenues

Fri, 18 Jul 2014 | By Lara O'Reilly

Product listing ads and Google’s preferred video offering helped revenues jump 22 per cent in its second quarter.

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Google marketing analysis

Logo change

What's in a logo? Video

Wed, 24 Sep 2014 | By Jonathan Bacon

A host of brands have recently been ridiculed for changing their logos, but if you believe in the strategy, should you ignore the doubters?

Attitudes to smart technology trends

Smart homes lack consumer connection

Wed, 20 Aug 2014 | By Jonathan Bacon

Consumers cite cost and lack of usefulness as barriers to adoption.

Brand storytelling trends

The top storytelling brands

Wed, 9 Jul 2014 | By Mindi Chahal

Apple retains its title as the UK’s top storytelling brand, while supermarkets take a tumble.

Michael Barnett 654 400

Beware the backlash from the ‘right to be forgotten’

Tue, 8 Jul 2014 | By Michael Barnett

Executives could damage their own brand and their employer’s by taking down Google results.

Ashley Friedlein

Marketers are struggling to reinvent themselves

Wed, 11 Jun 2014 | By Ashley Friedlein

Research shows that marketers need to marry agility and cognitive ability with technical know how.

Jonah Peretti Buzzfeed

Profile interview: Jonah Peretti, founder, BuzzFeed

Wed, 11 Jun 2014 | By Jonathan Bacon

With 130 million users a month, BuzzFeed is bigger than the BBC outside the UK and wants to ‘do the best social campaigns in the world’.

Jonathan Bacon

Privacy debate still key after Apple launches

Tue, 3 Jun 2014 | By Jonathan Bacon

Apple’s new launches could change how brands use data.

Google

The secrets of the world's most valuable brands

Wed, 21 May 2014 | By Jonathan Bacon

This year’s BrandZ 100 most valuable global brands list sees Google knock the crown off long time holder Apple.

> search for more Google stories

essential read

Google

The secrets of the world's most valuable brands

Wed, 21 May 2014 | By Jonathan Bacon

This year’s BrandZ 100 most valuable global brands list sees Google knock the crown off long time holder Apple.

google campaigns

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Sainsbury’s and Google launch first voice recognition banner ad Video

Thu, 5 Jun 2014 | By Sarah Vizard

Ad will promote Sainsbury’s new tool to help people cut down on food wastage at home.

Google doodle Sochi

Google takes stand on Russia's anti-gay laws with doodle

Fri, 7 Feb 2014 | By Lara O'Reilly

Google dedicates homepage to Olympic Charter’s line on diversity.

Google OAA

Google launches alliance to bring Android to cars

Mon, 6 Jan 2014 | By Lara O'Reilly

Google partners Audi, GM, Honda, Hyundai and Nvidia in Open Automotive Alliance.

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Microsoft claims Google’s Chromebook ‘not a real laptop’ in ads Video

Wed, 27 Nov 2013 | By Ronan Shields

Desktop giant drafts in reality TV ‘pawn star’ as it escalates anti-Google campaign. 

google related brands

Puma

The Marketing Week Video

Fri, 8 Aug 2014

Welcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.

Programmatic buying essential guide

Programmatic buying essential guide

Digital Strategy July 2014 | By Mindi Chahal

Predictions suggest that up to 75 per cent of display advertising will be bought with programmatic technology by 2017, so here is Marketing Week’s guide to this growing discipline.

Adidas World Cup 2014 ad

The Marketing Week Video

Fri, 30 May 2014

Welcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.

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Telefónica appoints global ad director

Thu, 25 Sep 2014 | Updated: Thu, 25 Sep 2014 | By Lara O'Reilly

Daniel Rosen hired to develop Telefónica’s global advertising business, with a focus on Europe and Latin America.

Samsung laptop

Samsung pulls out of laptop market in Europe

Wed, 24 Sep 2014 | By Lara O'Reilly

Samsung responds to weak consumer demand for its laptops and Chromebooks by discontinuing sales.

Content Marketing

Content marketing must focus on brand not sales objectives

Wed, 24 Sep 2014 | By Steve Hemsley

Content helps consumers understand complex markets such as financial services, but it must focus on brand and not sales objectives.

related sectors: technology & telecoms

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related disciplines: mobile

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