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Google Enterprise rebrands to ‘Google for Work’ Video

Wed, 3 Sep 2014 | By Lara O'Reilly

Google says rebrand of its b2b offering is not just a name change but a transformation in ‘how we launch products and communicate new features’.

YouTube-Logo-2014_304

YouTube serves real-time content to football clubs and brands

Thu, 14 Aug 2014 | By Sebastian Joseph

YouTube pounces on the opportunity to drive ad revenue around the sport.

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Google parts ways with advertising chief Dan Cobley

Mon, 4 Aug 2014 | By Sebastian Joseph

Cobley ends near nine-year career at the technology business just months after starting the newly created role.

Google logo

New ad formats boost Google revenues

Fri, 18 Jul 2014 | By Lara O'Reilly

Product listing ads and Google’s preferred video offering helped revenues jump 22 per cent in its second quarter.

Google logo

Google to hold European events to discuss ‘right to be forgotten’

Fri, 11 Jul 2014 | By Lara O'Reilly

Search engine ‘disagrees’ with the ruling, but wants to encourage debate where public interest lies in restricting search results.

Google Glass UK

Google brings Glass to the UK Video

Mon, 23 Jun 2014 | By Lara O'Reilly

UK brands can now start exploring potential Glass applications, with Guardian and Goal.com among first UK Glassware partners.

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Google marketing analysis

Attitudes to smart technology trends

Smart homes lack consumer connection

Wed, 20 Aug 2014 | By Jonathan Bacon

Consumers cite cost and lack of usefulness as barriers to adoption.

Brand storytelling trends

The top storytelling brands

Wed, 9 Jul 2014 | By Mindi Chahal

Apple retains its title as the UK’s top storytelling brand, while supermarkets take a tumble.

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Beware the backlash from the ‘right to be forgotten’

Tue, 8 Jul 2014 | By Michael Barnett

Executives could damage their own brand and their employer’s by taking down Google results.

Ashley Friedlein

Marketers are struggling to reinvent themselves

Wed, 11 Jun 2014 | By Ashley Friedlein

Research shows that marketers need to marry agility and cognitive ability with technical know how.

Jonah Peretti Buzzfeed

Profile interview: Jonah Peretti, founder, BuzzFeed

Wed, 11 Jun 2014 | By Jonathan Bacon

With 130 million users a month, BuzzFeed is bigger than the BBC outside the UK and wants to ‘do the best social campaigns in the world’.

Jonathan Bacon

Privacy debate still key after Apple launches

Tue, 3 Jun 2014 | By Jonathan Bacon

Apple’s new launches could change how brands use data.

Google

The secrets of the world's most valuable brands

Wed, 21 May 2014 | By Jonathan Bacon

This year’s BrandZ 100 most valuable global brands list sees Google knock the crown off long time holder Apple.

Michael Barnett

EU's Google ruling the latest step in a move to anonymisation

Tue, 13 May 2014 | By Michael Barnett

Marketers must learn to live with anonymity, as court rules Google must remove old search results about people.

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essential read

Google

The secrets of the world's most valuable brands

Wed, 21 May 2014 | By Jonathan Bacon

This year’s BrandZ 100 most valuable global brands list sees Google knock the crown off long time holder Apple.

google campaigns

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Sainsbury’s and Google launch first voice recognition banner ad Video

Thu, 5 Jun 2014 | By Sarah Vizard

Ad will promote Sainsbury’s new tool to help people cut down on food wastage at home.

Google doodle Sochi

Google takes stand on Russia's anti-gay laws with doodle

Fri, 7 Feb 2014 | By Lara O'Reilly

Google dedicates homepage to Olympic Charter’s line on diversity.

Google OAA

Google launches alliance to bring Android to cars

Mon, 6 Jan 2014 | By Lara O'Reilly

Google partners Audi, GM, Honda, Hyundai and Nvidia in Open Automotive Alliance.

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Microsoft claims Google’s Chromebook ‘not a real laptop’ in ads Video

Wed, 27 Nov 2013 | By Ronan Shields

Desktop giant drafts in reality TV ‘pawn star’ as it escalates anti-Google campaign. 

google related brands

Lily Allen, Samsung

The Marketing Week

Fri, 19 Sep 2014 | By Marketing Week Reporters

Welcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.

Puma

The Marketing Week Video

Fri, 8 Aug 2014

Welcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.

Programmatic buying essential guide

Programmatic buying essential guide

Digital Strategy July 2014 | By Mindi Chahal

Predictions suggest that up to 75 per cent of display advertising will be bought with programmatic technology by 2017, so here is Marketing Week’s guide to this growing discipline.

Adidas World Cup 2014 ad

The Marketing Week Video

Fri, 30 May 2014

Welcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.

Instagram

Instagram ‘cooler’ than Twitter

Mon, 22 Sep 2014 | By Lara O'Reilly

Facebook-owned photo app enters the annual CoolBrands list for the first time, while Twitter drops out.

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Google should be reacting to Apple’s smackdown on its privacy policies

Fri, 19 Sep 2014 | By Lara O'Reilly

The digital ad industry should be defending itself.

related sectors: technology & telecoms

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related disciplines: mobile

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