Google is the UK’s leading search engine and dominates the majority of search marketing spend in the UK. It has around an 80% share of the marketplace and continues to grow with recent investments including its own smartphone, the Nexus One, and the acquisition of mobile advertising firm AdMob.
Google 'to make search smarter'
Search business to add more context to results in a bid to answer people’s questions instead of sending them elsewhere.
Google+ appoints first EMEA marketing head
Ning VP and former MySpace marketer Cristian Cussen to lead marketing for Google’s social network.
Google CPC drops again
Search giant says lower CPCs give advertisers a better return on investment, as it posts quarterly revenues of $2.89bn.
Google+ rolls out major redesign
New features aim to accelerate company towards a ‘simpler, more beautiful Google’.
Google to launch first push for Google+
First UK above the line campaign for Google+ to highlight its benefits over Facebook and Twitter.
'Brands should reward value not cost', says Google
Brands should focus on digital advertising, not just internet advertising, according to Google UK’s Dan Cobley.
Just how innovative is Google?
Last month, Google was hailed as the third most innovative business in the world by US magazine Fast Company. But its size and structure can mean that creativity is stifled and employees become bored, according to a former Google executive, who does not want to be named.
Android Market rebrands to Google Play
Google’s app store rebrands to become online entertainment hub.
Google deserves our data but its search service is getting worse
The cliché is true. If you’re not paying for a service, you’re not the customer - you’re the product.
Google’s privacy policy explained
Marketing Week looks at what Google’s new privacy policy means for marketers.
'Google to name new Motorola chief'
Google exec Dennis Woodside in to align hardware with ad sales, Sanjay Jha out.
Google’s Motorola bid gets EU/US go-ahead
Google says its bid to acquire Motorola will “supercharge” the Android platform.
Google intensifies Apple rivalry with music system
Google is thought to be developing an Android powered home entertainment system.
Google results fall short as advertising rates drop
Declining cost-per-click search advertising rates hit revenue growth at world’s largest search company.
Google overhauls search home page
Google is rolling out a new home page designed to give prominence to other services including Google+.
Google ramps up mobile ad offer
Google is to introduce a range of mobile ad solutions for retailers to encourage shoppers back on to the high street.
Google: ‘retailers must improve in-store mobile experience to stay viable’
Google’s EMEA head of mobile Ian Carrington says high street retailers need to build out their mobile offering to encourage shoppers in-store.
Google named the “most simple” brand
Consumers will pay more for services from brands that give simple and transparent communications and experiences, according to a report.
Google launches iTunes rival Google Music
Google Music launches in the US, with social integration and exclusive content, as it looks to take on Apple in yet another sector.
Google+ bolsters its offering for brands
Google has partnered with a small group of third-party companies to provide tools to help brands manage their pages on its social network Google+.
Google+ launches pages for brands
Social network launches its first offering for brand marketers as it looks to take on Facebook.
Marketers must be transparent with consumers over data, says Google MD
Marketers must ensure they are “transparent” and “honest” with consumers over what they need their data for, according to Google UK and Ireland MD Dan Cobley.
Google launches initiative to encourage brands to optimise for mobile
Google has launched an initiative called GoMo to get brands to improve their mobile web properties.
BSkyB DM chief to leave for Google
BSkyB’s direct marketing chief, Jeremy Morris, is to leave the media company to join Google.
Google readies music service to take on Apple
Search giant confirms launch of music service that is likely to be similar to Apple’s iTunes Match.
Google restructure: Brittin to Europe, Cobley up to MD
Google has undertaken a major restructure that sees UK MD Matt Brittin moved up to a European role.
Google's quarterly earnings hit $9.72bn
Google’s earnings rose 33% year on year to hit $9.72bn (£6.16bn) in the three months to 30 September, while its social play Google+ has hit the 40 million user mark.
Google rules out travel industry competitor
Google Travel chief emphasises that the search giant does not intend to become a travel booking agent.
Google rankings boost for mobile sites
How well a website optimises for mobile is to become a key factor within Google’s AdWords Quality Score, as the company continues its ’mobile first’ strategy.
