Google is the UK’s leading search engine and dominates the majority of search marketing spend in the UK. It has around an 80% share of the marketplace and continues to grow with recent investments including its own smartphone, the Nexus One, and the acquisition of mobile advertising firm AdMob.
Desktop giant drafts in reality TV ‘pawn star’ as it escalates anti-Google campaign.
Microsoft is unlikely to pull the wool over anyone’s eyes by playing the role of consumer’s watchdog.
Battle goes from online, to TV, and now into your wardrobe.
Duo agree to curb access to child sex abuse content after threats of legislation.
Will back launch with multi-million ‘exceptional phone at exceptional price’ campaign.
Outlook’s campaign accusing Gmail of invading privacy is asking for trouble.
PlayStation harks back to the 90s, airlines tout in-flight entertainment, Paddy Power shocks.
Google, O2 and Vodafone book campaigns marking launch of CityLive interactive outdoor network.
Consumers blocking ads is just a sign of the times.
Facebook adds Google’s DoubleClick to list of approved DSPs.
Ad volume mitigated the decrease in cost-per-click, helping boost revenue by 12 per cent in search giant’s third quarter.
Online giant launches ‘peer recommendation’ ad formats to offset stalling search spend.
Shared Endorsements ads mean users effectively become brand advocates among their Google circles.
Coffee brand spearheads European beta after earlier US pilots with AmEx, J&J and PepsiCo.
This year’s Youth 100 list unveils what attributes make brands attractive to 18- to-24 year-olds and uncovers some surprises in which companies top the group’s ‘most desired’.
EU competition chief strikes conciliatory tone after renewed proposals.
Few may be proactively using Google+, but its ‘less noise, more engagement’ mantra holds meaning.
Online giant further integrates Google+ into core services and promises to publish user numbers to ‘blow your mind’.
A more human approach can remove the need for a technical alternative to cookies.
Acquisition provides Google with alternative to NFC.
Brands must still strive to keep data secure despite ‘moral hazard’ created by consumer apathy.
Global brands in marketing hook-up to launch the latest version of the Android operating system.
‘Pay-per-gaze’ ad patent shows eyewear has specialist business uses, but consumer appeal is limited.
Technology could detect when a person is looking at an ad and infer their emotional response to it.
Drive for ‘Enhanced Campaigns’ gathers pace, but privacy concerns remain.
Music streaming service initially undercuts Spotify, adds another battlefront with Apple.
Europe’s competition chief urges Google to make further concessions as part of anti-trust probe.
Brands and media agencies concerned over how the change will impact online media strategies.
Shock tactics help Pepsi and Think UK get more bang for their buck.
Insurance site’s growth dips after changes in natural search algorithm.