Profile: Jeremy Gilley

The man marketing world peace

Google

Google marketing news

Google

Google: 'Marketers that historically built their brand on TV are reorienting to digital'

Thu, 17 Apr 2014 | By Lara O'Reilly

SVP Nikesh Arora says marketing is ‘at a significant industry moment’.

Heartbleed logo

‘Brands face reputation risk over Heartbleed for not contacting users directly’

Thu, 10 Apr 2014 | By Lara O'Reilly

Companies implicated by Heartbleed security bug were not fast enough to deploy crisis comms, experts say.

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‘Majority of UK consumers don’t trust brands' advertising’

Wed, 9 Apr 2014 | By Sarah Vizard

Reputation Institute suggests brands need to ‘tell their story’ through marketing to improve trust.

Amazon Fire TV

Amazon takes on Apple and Google with set-top box

Wed, 2 Apr 2014 | By Lara O'Reilly

$99 Fire TV streaming box features high processing power, games and apps.

Google Glass

Google Glass set for makeover in Ray-Ban and Oakley deal

Tue, 25 Mar 2014 | By Sarah Vizard

Italian eyewear company Luxottica developing ‘new breed’ of eyewear based on Google Glass technology.

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Asos and Nike team up for first shoppable Google Hangout

Mon, 24 Mar 2014 | By Sarah Vizard

Google creates new +Post display ad unit that consumers can shop directly from.

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Google marketing analysis

Apprentic schemes

Should you recruit a marketer's apprentice?

Wed, 2 Apr 2014 | By Morag Cuddeford-Jones

Hiring talent through non-traditional routes can be challenging but marketing teams are reaping the rewards.

B2B branding

B2B branding: where is the love? Video

3 April 2014 | By Mindi Chahal

Successful B2B branding is more emotional than rational according to research.

Happiest brands trends

The secrets of being a happy brand

Wed, 5 Mar 2014 | By Maeve Hosea

A new study reveals the UK’s happiest brands and how they instil an emotional connection with consumers.

Mindi Chahal

The opportunity to gain consumers’ trust over data is industry-wide

Wed, 26 Feb 2014 | By Mindi Chahal

Market research companies also need to build trust over personal data. 

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The expanding internet: what’s in a name?

Wed, 26 Feb 2014 | By Lucy Fisher

Thousands of new alternatives to dotcom web addresses are starting to roll out across the internet. But how significant are they and are they worth the big expense for brand owners?

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The marketer’s guide to the MINT countries

Wed, 19 Feb 2014 | By Lucy Tesseras

Why the smartest brands are departing for the MINT countries - Mexico, Indonesia, Nigeria and Turkey.

Michael

Pouch loyalty app shows mobile is retailers’ lifeline

Tue, 18 Feb 2014 | By Michael Barnett

Mobile loyalty offerings are more crucial than location tracking to retailers’ survival.

Ruth Mortimer

Sochi - the gayest Olympics ever? Video

Sat, 8 Feb 2014 | By Ruth Mortimer

Every Olympics has a theme. London 2012 was about diversity - the world in one city. Sochi 2014, however, has inadvertently found itself representing lack of diversity.

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essential read

Google

Google: 'We are becoming central to the biggest brand-building campaigns'

Fri, 31 Jan 2014 | By Lara O'Reilly

Google believes over time ‘every piece of advertising will become digital’.

google campaigns

Google doodle Sochi

Google takes stand on Russia's anti-gay laws with doodle

Fri, 7 Feb 2014 | By Lara O'Reilly

Google dedicates homepage to Olympic Charter’s line on diversity.

Google OAA

Google launches alliance to bring Android to cars

Mon, 6 Jan 2014 | By Lara O'Reilly

Google partners Audi, GM, Honda, Hyundai and Nvidia in Open Automotive Alliance.

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Microsoft claims Google’s Chromebook ‘not a real laptop’ in ads Video

Wed, 27 Nov 2013 | By Ronan Shields

Desktop giant drafts in reality TV ‘pawn star’ as it escalates anti-Google campaign. 

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Microsoft launches anti-Google clothing line

Thu, 21 Nov 2013 | By Ronan Shields

Battle goes from online, to TV, and now into your wardrobe.

google related brands

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Samsung readies ‘emotional’ campaign to break UHD TV into ‘mainstream consciousness’

Thu, 10 Apr 2014 | By Sarah Vizard

Samsung aims to create new curved TV category with a marketing push ahead of the World Cup in June. 

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Adidas, HP and Microsoft first to trial Twitter's revamped profile page

Tue, 8 Apr 2014 | By Sebastian Joseph

Twitter is hoping changes to profile page will increase user engagement.

AWE Branwell

‘Marketers should fill their teams with young talent to drive success’

Thu, 3 Apr 2014 | By Sebastian Joseph

Nokia, TUI, BA and Microsoft stress the importance of recruiting young talent to survive in the digital era.

Amazon Fire TV

Amazon takes on Apple and Google with set-top box

Wed, 2 Apr 2014 | By Lara O'Reilly

$99 Fire TV streaming box features high processing power, games and apps.

Advertising Week 2014

Everything marketers need to know about AWE 2014

Thu, 27 Mar 2014

Advertising Week Europe 2014 takes place this week. We offer you an essential guide to our own content and other highlights.

John Lewis

John Lewis is mums’ favourite brand

Wed, 19 Mar 2014 | By Jonathan Bacon

Waitrose second in Mumsnet’s ranking, followed by Amazon, Apple and M&S.

related sectors: technology & telecoms

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related disciplines: mobile

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