The daily deals website launched in 2008 and is cited as one of the fastest-growing businesses ever. It operates in over 44 territories and has just announced plans to float on the stock market.
Plans part of ‘transformation’ to ‘pull’ people to its site rather than rely on email blasts.
As the daily deals sector hits the headlines for all the wrong reasons, industry experts offer tips for success.
Daily deals service overhauls advertising compliance processes following almost 100 complaints about the company’s ads in the past six months.
Shares in the daily deals site plummet by as much as 20 per cent after second quarter revenues fail to meet investors’ expectations.
Watchdog urges companies to follow Groupon’s lead and review their marketing practices.
Complaints received by the ad watchdog fall as daily deals site awaits sign-off from consumer protection regulator.
Daily deals site signs undertakings to ensure it complies with UK consumer protection laws.
Daily deals service to switch to brand building in search for repeat custom.
MWC: Over a quarter of the group-buying site’s US sales come via mobile.
The advertising watchdog is “seriously concerned” about Groupon’s ability to adhere to the advertising code after “repeated” breaches.
Online discount coupon company Groupon launches on Nasdaq with shares priced at £12.50.
Daily deals site looks to attract new customers and partners following a slip in site traffic.
Daily deals site Groupon is looking to raise about $750m (£460m) by floating on the US stock market.
LivingSocial will use a raft of product and service innovations as it looks to overtake market leader Groupon in the UK by the end of the year.
EBay is launching daily and weekly e-mails with exclusive offers for its users in a bid to take on Groupon.
British Midland International (bmi) is the first UK-based airline to sign a deal with group buying site Groupon.
Groupon, the group buying site, has bolstered its executive board with the appointment of Starbucks CEO Howard Schultz.
Google is set to go head-to-head with Groupon by launching its own group buying site to cash in on the growing trend for social commerce.
Group buying site Groupon has completed a $950m (£610m) round of financing, the company has confirmed.
Online discount service Groupon has had three promotional advertisements banned because they were misleading about how much customers could save with its deals.
Google’s bid to purchase online discount service Groupon for a reputed $6bn (£3.8bn) has ended without success, according to reports.