Profile: Jeremy Gilley

The man marketing world peace

HMV

HMV marketing news

hmv-logo-304

Can HMV turn improving brand sentiment into sales?

Fri, 4 Apr 2014 | By Sarah Vizard

A year since its takeover by Hilco, HMV still has a job to do to prove it deserves its place on the high street. 

hmv-website-2014-304

HMV overhauls website to focus on content and personalisation

Mon, 28 Oct 2013 | By Sarah Vizard

Revamped website will not offer e-commerce.

hmv-logo-304

HMV bids to revive brand with new logo and marketing push

Fri, 18 Oct 2013 | By Sarah Vizard

Retailer will reveal new logo and tagline over the weekend as part of relaunch campaign.

hmv

HMV revamps digital presence with mobile app launch

Thu, 17 Oct 2013 | By Sarah Vizard

Free app will let users access track previews, buy MP3 downloads and discover tunes.

hmv

HMV appoints head of marketing

Fri, 30 Aug 2013 | By Lara O'Reilly

Former Warner Home Entertainment marketer Patrizia Leighton to lead embattled retailer’s brand revamp.

HMV304

HMV gears up for digital relaunch with senior hire

Wed, 7 Aug 2013 | By Russell Parsons

Former Vodafone digital boss James Coughlan to develop digital entertainment offering.  

> search for more HMV stories

HMV marketing analysis

sarah600by400

Content might be sexy but retailers need to strike the right balance between fun and functional

Thu, 6 Mar 2014 | By Sarah Vizard

Both eBay and M&S have revamped their websites to focus on content but they need to make sure they aren’t ignoring conversion in the search for engagement.

Thomson-ad-2014-fullwidth

How to get user experience right across platforms

Wed, 29 Jan 2014 | By Jonathan Bacon

Brands are stepping up their use of digital platforms to offer users even more sophisticated levels of engagement and interactivity. 

Branwell Johnson

How to get fitted out with the intelligence to lead your brand’s modernisation

Wed, 2 Oct 2013 | By Branwell Johnson

How many legacy consumer retail and service brands have managed to…

jonny bacon

Can retailers maintain the summer bounce?

Thu, 22 Aug 2013 | By Jonathan Bacon

Consumer confidence is rising, but retailers still have much to do.

Russell Parsons

It should never be too early to appoint a marketer

Thu, 11 Apr 2013 | By Russell Parsons

Calling the Hilco press office last week to check whether it planned to appoint a senior marketer now the deal to acquire…

ronan

Striking the balance – the key issue facing every high street retailer

Thu, 4 Apr 2013 | By Ronan Shields

Blockbuster, HMV, Jessops are just a few of the recent high street casualties of the ongoing digital disruption…

Secret Marketer

It's not survival of the fittest but of the most adaptable

14 March 2013 | By Secret Marketer

‘Perhaps it is a good thing that some brands fall by the wayside each year… we can only support so many’

andria vidler emi

EMI remixed for a digital age Video

7 February 2013 | By Jonathan Bacon

The past few years have been rocky for EMI but UK chief executive Andria Vidler has used her marketing skills to introduce the sound strategy of focusing on its artists.

> search for more HMV stories

essential read

HMV304

HMV: A history of ads and logos Video

Tue, 15 Jan 2013

Marketing Week looks back at the ads and logos from one of Britain’s best-known high street stores.

HMV brand campaigns

hmv-logo-304

HMV bids to revive brand with new logo and marketing push

Fri, 18 Oct 2013 | By Sarah Vizard

Retailer will reveal new logo and tagline over the weekend as part of relaunch campaign.

hmv

HMV preps for brand relaunch

Tue, 28 May 2013 | By Rosie Baker

HMV’s new owner Hilco preparing relaunch campaign as well as new marketing hires.

HMV

HMV to go back to its music roots

Fri, 5 Apr 2013 | By Russell Parsons

Hilco to reverse decision to focus on tech and promises “enhanced entertainment offer”.

HMV

HMV preps animated Christmas ads Video

Thu, 15 Nov 2012 | By Rosie Baker

Nipper the dog and gramophone logo will be ‘brought to life’ for the first time in animated festive ads.

HMV related brands

tesco-foodtogo-2014-304

Tesco readies takeaway chain to compete with Pret and Eat

Fri, 11 Apr 2014 | By Sarah Vizard

Analyst claims supermarket is planning up to 80 food-to-go outlets in London.

Tesco-Logo-2013_304

Tesco moves to quash speculation over marketing head’s future

Wed, 9 Apr 2014 | By Sarah Vizard

Reports had suggested Tesco boss Philip Clarke was looking to replace CMO Matt Atkinson.

morrisons-store-2013-304

Morrisons to launch ‘marketing academy’ to regain momentum

Mon, 7 Apr 2014 | By Sarah Vizard

Academy will equip marketers with the ‘right skills’ as supermarket continues overhaul of marketing strategy.

morrisons-online-ads-2014-304

Morrisons brand and marketing director Belinda Youngs to leave

Fri, 4 Apr 2014 | By Sarah Vizard

Her departure comes as Morrisons creates its first own-brand unit.

Tesco Clubcard

Tesco buys into big data to make marketing more personalised

Thu, 3 Apr 2014 | By Sarah Vizard

Acquisition of Sociomantic by Tesco subsidiary Dunnhumby will ‘dramatically’ improve advertising planning and personalisation. 

Sainsburys

Justin King: ‘My marketing legacy is incredibly strong advertising that proves we understand the customer’

Wed, 2 Apr 2014 | By Sarah Vizard

Sainsbury’s outgoing CEO says its marketing reflects challenges facing customers.

related sectors: retail

more retail

Job of the Week

Top Jobs

social+media Facebook Twitter LinkedIn