When rebrands go wrong

(And how to avoid the pitfalls)


HMV marketing news


HMV steadies sales as brand bounces back

Tue, 5 Aug 2014 | By Sarah Vizard

High street music retailer overtakes Tesco to become second biggest physical entertainment retailer.


UK consumers rate Aldi top brand

Wed, 16 Jul 2014 | By Sarah Vizard

‘Consumers value brands that help them save money’ according to YouGov’s mid-year list of the top 10 brands.


Can HMV turn improving brand sentiment into sales?

Fri, 4 Apr 2014 | By Sarah Vizard

A year since its takeover by Hilco, HMV still has a job to do to prove it deserves its place on the high street. 


HMV overhauls website to focus on content and personalisation

Mon, 28 Oct 2013 | By Sarah Vizard

Revamped website will not offer e-commerce.


HMV bids to revive brand with new logo and marketing push

Fri, 18 Oct 2013 | By Sarah Vizard

Retailer will reveal new logo and tagline over the weekend as part of relaunch campaign.


HMV revamps digital presence with mobile app launch

Thu, 17 Oct 2013 | By Sarah Vizard

Free app will let users access track previews, buy MP3 downloads and discover tunes.

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HMV marketing analysis


Content might be sexy but retailers need to strike the right balance between fun and functional

Thu, 6 Mar 2014 | By Sarah Vizard

Both eBay and M&S have revamped their websites to focus on content but they need to make sure they aren’t ignoring conversion in the search for engagement.


How to get user experience right across platforms

Wed, 29 Jan 2014 | By Jonathan Bacon

Brands are stepping up their use of digital platforms to offer users even more sophisticated levels of engagement and interactivity. 

Branwell Johnson

How to get fitted out with the intelligence to lead your brand’s modernisation

Wed, 2 Oct 2013 | By Branwell Johnson

How many legacy consumer retail and service brands have managed to…

jonny bacon

Can retailers maintain the summer bounce?

Thu, 22 Aug 2013 | By Jonathan Bacon

Consumer confidence is rising, but retailers still have much to do.

Russell Parsons

It should never be too early to appoint a marketer

Thu, 11 Apr 2013 | By Russell Parsons

Calling the Hilco press office last week to check whether it planned to appoint a senior marketer now the deal to acquire…


Striking the balance – the key issue facing every high street retailer

Thu, 4 Apr 2013 | By Ronan Shields

Blockbuster, HMV, Jessops are just a few of the recent high street casualties of the ongoing digital disruption…

Secret Marketer

It's not survival of the fittest but of the most adaptable

14 March 2013 | By Secret Marketer

‘Perhaps it is a good thing that some brands fall by the wayside each year… we can only support so many’

andria vidler emi

EMI remixed for a digital age Video

7 February 2013 | By Jonathan Bacon

The past few years have been rocky for EMI but UK chief executive Andria Vidler has used her marketing skills to introduce the sound strategy of focusing on its artists.

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essential read


HMV: A history of ads and logos Video

Tue, 15 Jan 2013

Marketing Week looks back at the ads and logos from one of Britain’s best-known high street stores.

HMV brand campaigns


HMV bids to revive brand with new logo and marketing push

Fri, 18 Oct 2013 | By Sarah Vizard

Retailer will reveal new logo and tagline over the weekend as part of relaunch campaign.


HMV preps for brand relaunch

Tue, 28 May 2013 | By Rosie Baker

HMV’s new owner Hilco preparing relaunch campaign as well as new marketing hires.


HMV to go back to its music roots

Fri, 5 Apr 2013 | By Russell Parsons

Hilco to reverse decision to focus on tech and promises “enhanced entertainment offer”.

HMV related brands

Sainsburys deal low prices

The Marketing Week Video

Fri, 26 Sep 2014

Welcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.

Sainsburys deal low prices

Sainsbury’s takes aim at rivals in price-based marketing overhaul

Thu, 25 Sep 2014 | By Sarah Vizard

Retailer will simplify prices and promotions as part of three-pronged campaign. 

tesco 2014 304

Tesco’s corporate woes torpedo brand perception

Wed, 24 Sep 2014 | By Russell Parsons

YouGov BrandIndex data shows significant dips across key brand tracking data. 


Asda plots refresh of own-label healthy food range

Wed, 24 Sep 2014 | By Sebastian Joseph

Supermarket trademarks several potential new names for its healthy ‘Good for you’ food range.


Tesco's woes continue as sales decline deepens

Tue, 23 Sep 2014 | By Lara O'Reilly

Tesco was the worst performing supermarket in the UK in the last quarter, according to latest Kantar figures

tesco 2014 304

Tesco online boss to temporarily replace MD after it emerges company overstated profit

Mon, 22 Sep 2014 | By Lara O'Reilly

Robin Terrell to become interim UK MD, replacing suspended Chris Bush.

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