HMV Group is the parent company of HMV and Waterstone’s. The first HMV store was opened in 1921 and the retail arm positions itself as a specialist in packaged music, film and computer games. The group is trying to diversify from this revenue base and has moved into live music and cinemas. The current chief executive is Simon Fox.
Retailer will reveal new logo and tagline over the weekend as part of relaunch campaign.
Free app will let users access track previews, buy MP3 downloads and discover tunes.
Former Warner Home Entertainment marketer Patrizia Leighton to lead embattled retailer’s brand revamp.
HMV’s new owner Hilco preparing relaunch campaign as well as new marketing hires.
Further round of redundancies sees CEO and marketing director leave entertainment retailer.
Restructuring specialist Hilco is thought to have acquired HMV’s debt raising hopes the HMV brand will survive.
Marketing Week looks back at the ads and logos from one of Britain’s best-known high street stores.
From the first store on Oxford Street in 1921 to administration, Marketing Week charts the history of the brand.
Marketers’ jobs on the line as analysts warn ‘brand emotion’ not enough to maintain business.
Retailer to introduce a Blue Cross Sale offering discounts in a bid to ‘freshen’ promotional activity and boost January sales.
Nipper the dog and gramophone logo will be ‘brought to life’ for the first time in animated festive ads.
Entertainment retailer says move will bring the in-store experience ‘more in-line with customer expectations.’
Retailer will ditch its Pure HMV points and rewards loyalty programme as part of the roll out of a multichannel programme designed to offer personalised experiences and benefits.
HMV gained market share in the first three months of the year thanks to better integration of its digital business.
HMV is encouraging people to avoid chocolate eggs this Easter and spend money on entertainment instead.
HMV is planning a raft of digital marketing initiatives to halt the decline of its struggling high street business.
The struggling entertainment retailer has created a new senior role and restructured its marketing teams to focus efforts on a cohesive multichannel strategy.
Music labels take stake in HMV in a bid to secure future of their main high street outlet.
HMV says strategy changes leave it “confident in future prospects” but that debts and sales declines leave a cloud over trading.
HMV could sell its Live music division to reduce debt after warning that it faces a battle to stay in business in wake of another slump in sales.
The music retailer is set to take on established players in the electronics market as it readies assault into consumer technology sector.
HMV has named former Asda digital head Mark Hodgkinson as its new marketing and ecommerce director as it looks to reverse declining retail sales and boost performance.
HMV is gearing up to launch a six-figure campaign to promote its new format technology stores, in a bid to reverse its declining sales in the run up to the Christmas trading period.
HMV has appointed former Waterstone’s commercial director Michael Neil into the same role.
Beleaguered entertainment retailer HMV has agreed a refinancing deal with its lenders to secure its short-term future.
HMV Group has reported tumbling sales across the business in the face of a continuing weak market, as it agrees to sell book chain Waterstone’s.
HMV Group has sold its Waterstone’s book store chain to Russian investor Alexander Mamut for £53m, as the group reports dire trading results for the year.
HMV’s marketing director Graham Sim has left the entertainment chain to join Penguin Books to work on brand strategy.
HMV has confirmed that it is considering selling off the Waterstone’s chain as part of its turnaround strategy.
HMV Group could sell off its Waterstone’s chain as part of a plan to raise £75m; the retailer is expected to outline its proposals to its banks this week.