Profile: Jeremy Gilley

The man marketing world peace

Honda

Honda marketing news

Apple car

Apple unveils CarPlay

Mon, 3 Mar 2014 | By Lara O'Reilly

Apple partners with car manufacturers including Ferrari, Volvo and Mercedes-Benz in ‘iOS in the Car’ rebrand and update.

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Honda shows off car’s inner beauty in new Civic ads Video

Fri, 31 Jan 2014 | By Sarah Vizard

Campaign for new Civic Tourer model leaves the car design to the end, focusing instead on its interior and boot space.

Cars

UK car sales hit highest levels since 2007 as brands broaden marketing efforts

Tue, 7 Jan 2014 | By Sarah Vizard

Improved consumer confidence and marketing by car brands cause UK car sales to soar in 2013.

Google OAA

Google launches alliance to bring Android to cars

Mon, 6 Jan 2014 | By Lara O'Reilly

Google partners Audi, GM, Honda, Hyundai and Nvidia in Open Automotive Alliance.

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YouTube’s most watched ads of 2013 Video

Wed, 11 Dec 2013 | By Sebastian Joseph

From dancing babies to a levitating magician, YouTube ranks the ten most popular ads of the year.

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Honda to put greater focus on social to move from “monologue to dialogue” Video

Tue, 22 Oct 2013 | By Ronan Shields

Marketing boss says move is part of an attempt to put ”some energy come back into the brand”. 

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Honda marketing analysis

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Revealed: the secrets of 2013's killer YouTube ads Video

Thu, 12 Dec 2013 | By Mindi Chahal

Tapping into consumers’ emotions is the central theme of this year’s most popular YouTube ads, with six creative elements identified as key.

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Brand storytelling: Narrative theory

18 July 2013 | By Jonathan Bacon

Brand stories can attract and engage consumers but some sectors are finding it more difficult to get their message across.

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How legends harness power of brand story

Fri, 8 Jun 2012 | By David Burrows

What makes Volkswagen a legend and Tesco a myth? The relationship between a brand’s marketing and the actual consumer experience, according to research seen exclusively by Marketing Week.

Lucy Handley

It pays to know your target audience

Wed, 23 May 2012 | By Lucy Handley

Knowing who your customers actually are has never been more important. Research shown to Marketing Week reveals…

Honda

Is your customer data firing on all cylinders?

17 May 2012 | By Matthew Valentine

A ready stream of customer data is one thing, but being geared up to apply that insight at an increasingly personal level and fuel a brand’s growth is another, finds Matthew Valentine.

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Mainstream brands make a play for the super rich list

2 February 2012 | By MaryLou Costa

Recession? What recession? A new set of brands is muscling in on territory that until recently was occupied exclusively by luxury goods and services providers by targeting the wealthy but time poor community.

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essential read

Honda Cog

Honda moves away from 'bland' ads to regain 'edge'

Mon, 8 Apr 2013 | By Rosie Baker

Marque commits to brand building and more creative ads.

honda campaigns

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Honda shows off car’s inner beauty in new Civic ads Video

Fri, 31 Jan 2014 | By Sarah Vizard

Campaign for new Civic Tourer model leaves the car design to the end, focusing instead on its interior and boot space.

Google OAA

Google launches alliance to bring Android to cars

Mon, 6 Jan 2014 | By Lara O'Reilly

Google partners Audi, GM, Honda, Hyundai and Nvidia in Open Automotive Alliance.

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Honda launches global campaign celebrating curiosity Video

Thu, 4 Jul 2013 | By Rosie Baker

Honda is launching a global campaign celebrating curiosity to mark its 65th year.

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Honda introduces new strapline in latest ad Video

Fri, 19 Oct 2012

Honda has introduced a new strapline in its latest ad campaign. The car brand hopes the ‘Do More New’ strapline reflects drivers’ desires to seek out new and exciting experiences.

honda related brands

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‘Majority of UK consumers don’t trust brands' advertising’

Wed, 9 Apr 2014 | By Sarah Vizard

Reputation Institute suggests brands need to ‘tell their story’ through marketing to improve trust.

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YouTube most watched ads in March Video

Tue, 8 Apr 2014 | By Sebastian Joseph

Shocking and quirky adverts from Save the Children and Durex respectively top last month’s most watched adverts on YouTube.

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Nissan to use Champions League tie-up to improve consistency of marketing

Mon, 7 Apr 2014 | By Sarah Vizard

Marketing VP Bastien Schupp says Nissan will pull out of smaller deals to focus on UCL and Olympics. 

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Nissan confirms four-year Champions League deal

Mon, 7 Apr 2014 | By Sebastian Joseph

Nissan says UEFA four year tie-up is its “largest ever” sponsorship deal.

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Toyota ramps up hybrid marketing to take advantage of ‘leadership position’

Tue, 1 Apr 2014 | By Sarah Vizard

Marketing director Chris Hayes says car marque will invest 50% of media spend on hybrid models.

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Brands look to have the last laugh with April Fools pranks Video

Tue, 1 Apr 2014 | By Sebastian Joseph

Marketing Week picks out those timely ads that are too good to be true.

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