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Honda marketing news

Apple car

Apple unveils CarPlay

Mon, 3 Mar 2014 | By Lara O'Reilly

Apple partners with car manufacturers including Ferrari, Volvo and Mercedes-Benz in ‘iOS in the Car’ rebrand and update.

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Honda shows off car’s inner beauty in new Civic ads Video

Fri, 31 Jan 2014 | By Sarah Vizard

Campaign for new Civic Tourer model leaves the car design to the end, focusing instead on its interior and boot space.

Cars

UK car sales hit highest levels since 2007 as brands broaden marketing efforts

Tue, 7 Jan 2014 | By Sarah Vizard

Improved consumer confidence and marketing by car brands cause UK car sales to soar in 2013.

Google OAA

Google launches alliance to bring Android to cars

Mon, 6 Jan 2014 | By Lara O'Reilly

Google partners Audi, GM, Honda, Hyundai and Nvidia in Open Automotive Alliance.

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YouTube’s most watched ads of 2013 Video

Wed, 11 Dec 2013 | By Sebastian Joseph

From dancing babies to a levitating magician, YouTube ranks the ten most popular ads of the year.

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Honda to put greater focus on social to move from “monologue to dialogue” Video

Tue, 22 Oct 2013 | By Ronan Shields

Marketing boss says move is part of an attempt to put ”some energy come back into the brand”. 

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Honda marketing analysis

How to be a visionary markerter

How to be a visionary marketer

Wed, 30 Apr 2014 | By Jonathan Bacon

Learn how members of Marketing Week’s Vision 100 transformed themselves into top-class practitioners essential to their brand’s success.

Evian-Ad-2013-1Web

Revealed: the secrets of 2013's killer YouTube ads Video

Thu, 12 Dec 2013 | By Mindi Chahal

Tapping into consumers’ emotions is the central theme of this year’s most popular YouTube ads, with six creative elements identified as key.

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Brand storytelling: Narrative theory

18 July 2013 | By Jonathan Bacon

Brand stories can attract and engage consumers but some sectors are finding it more difficult to get their message across.

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essential read

Honda Cog

Honda moves away from 'bland' ads to regain 'edge'

Mon, 8 Apr 2013 | By Rosie Baker

Marque commits to brand building and more creative ads.

honda campaigns

Honda-Tourer-304

Honda shows off car’s inner beauty in new Civic ads Video

Fri, 31 Jan 2014 | By Sarah Vizard

Campaign for new Civic Tourer model leaves the car design to the end, focusing instead on its interior and boot space.

Google OAA

Google launches alliance to bring Android to cars

Mon, 6 Jan 2014 | By Lara O'Reilly

Google partners Audi, GM, Honda, Hyundai and Nvidia in Open Automotive Alliance.

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Honda launches global campaign celebrating curiosity Video

Thu, 4 Jul 2013 | By Rosie Baker

Honda is launching a global campaign celebrating curiosity to mark its 65th year.

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Look good feel better

The Marketing Week

Fri, 13 Jun 2014

Welcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.

Beats ad

The Marketing Week Video

Fri, 6 Jun 2014 | By Marketing Week Reporters

Welcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.

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Peugeot returns to ‘more thrilling’ ads Video

Tue, 30 Sep 2014 | By Sarah Vizard

Car marque sees opportunity to boost brand perceptions after admitting it can be seen as less exciting than rivals.

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Land Rover plots campaign extension after ‘huge engagement’ Video

Fri, 19 Sep 2014 | By Sarah Vizard

Marketing director says there may be a role for ‘Can and Will’ message in future campaigns. 

Nationalism and brands

The value of nationalism

Mon, 15 Sep 2014 | By Lucy Tesseras

The Scottish independence referendum has highlighted the issue of national identity but how important is the role of heritage for brands, particularly in today’s global market?

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The Top 10 YouTube ads in August Video

Wed, 10 Sep 2014 | By Sarah Vizard

Nike, Fifa 15 and a video warning of the dangers of not wearing sunscreen made it to the top of last month’s leaderboard.

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