Honda Motor Co develops, manufactures and markets a wide variety of products, ranging from small general-purpose engines and scooters to specialty sports cars. The Japanese company uses “The Power of Dreams” as its positioning statement and its car marques include Civic, Accord and Odyssey.
Campaign for new Civic Tourer model leaves the car design to the end, focusing instead on its interior and boot space.
Marketing boss says move is part of an attempt to put ”some energy come back into the brand”.
Search algorithm updates prompt auto giant to consolidate content for Civic Tourer launch.
Global brand campaign driven by telling stories about epic journeys on social media.
Brands and Bond Video
Marketing Week rounds up the best marketing campaigns around the upcoming release of the latest James Bond film Skyfall.
Recession? What recession? A new set of brands is muscling in on territory that until recently was occupied exclusively by luxury goods and services providers by targeting the wealthy but time poor community.
See the campaign here.
The car marque is offering drivers the opportunity to create a bespoke package of offers and has teamed up with sweets maker Swizzels Matlow for a Love Heart themed campaign.
When Honda launched the UK’s first TV ad that links to an iPhone app, the car maker sent a clear signal that the focus of its marketing strategy has moved from driving sales to increasing engagement.
See the interactive Honda Jazz ad here.
Honda and Heineken are bidding to reduce the environmental impact of their advertising campaigns following the launch of new technology by Starcom MediaVest Group.
Honda is launching its first crowd-sourced, social media activated, documentary film, Live Every Litre, following a nationwide search for ideas.
Honda has promoted Martin Moll, currently head of marketing for its power division, to the newly created role of head of UK marketing for all its products.
Honda has unveiled a pan-European online campaign to promote its latest motorcycle model, the VFR1200F Dual Clutch Transmission.
Honda is unveiling a pan-European integrated campaign to co-incide with the launch of its hybrid coupe, the Honda CR-Z.
Honda is to re-launch an “enhanced and extended version” of its ’Impossible Dream’ television advert which features past and present Honda products.
HSBC has appointed Sarajit Mitra as global head of marketing and client experience for its global banking and markets division.
Honda has unveiled a new digital affiliate marketing campaign to promote its hybrid sports coupé, the CR-Z. The marque has also appointed Elvis to handle its pan-European direct marketing and digital advertising account after a pitch against undisclosed agencies.
Honda UK is restructuring its marketing department ahead of David Hodgetts joining as its new managing director on 1 April.