Profile: Jeremy Gilley

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ITV

ITV marketing news

Sunday Brunch Kenco Product Placement

Big brand case studies set to fire up product placement market

Mon, 10 Mar 2014 | By Lara O'Reilly

The UK product placement market’s growth has been slow since it was first allowed on screens three years ago, but an influx of research means more brands are set to test the format in 2014.

ITV

ITV underlines growing confidence in TV ad market

Wed, 26 Feb 2014 | By Sarah Vizard

Broadcaster expects ad revenue growth to rise to 6% in first third of this year, up from 2% in 2013.

The Only Way is Essex

ITV to launch ITVBe channel for young women

Wed, 12 Feb 2014 | By Russell Parsons

Ad and sponsorship-funded channel will feature lifestyle and reality shows. 

ITV

ITV launches first pay-TV channel

Wed, 29 Jan 2014 | By Lara O'Reilly

ITV Encore, which will be available on Sky’s platforms, marks ITV’s first new channel launch in eight years.

X Factor

ITV heralds second screen as the 'new advertising medium'

Fri, 17 Jan 2014 | By Lara O'Reilly

The case for second screen highlighted by recent X Factor AdSync campaigns, broadcaster says.

Dolmio

ITV and Dolmio in Saturday night tie-up Video

Fri, 20 Dec 2013 | By Lara O'Reilly

ITV shows such as Britain’s Got Talent and X Factor to feature Dolmio family-targeted sponsorship.

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ITV marketing analysis

sainsburys-ad-2013-250

The best of British brand performers

25 April 2013 | By Lucy Tesseras

Oil and gas firms’ brand value has soared, according to this year’s 50 most valuable British brands list, but supermarkets and banks have dropped down the table.

Apple TV

Why Apple is keeping an eye on TV brand

16 February 2012 | By Mark Ritson

‘On rare occasions it’s the desire for a brand name itself that creates the demand to buy a business’

ITVPlayer

ITV to create customer data strategy for online

Fri, 4 Nov 2011 | By Lara O'Reilly

Broadcaster says a deeper understanding of customer data will give it a “competitive advantage” in the future.

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Why ‘brand me’ is your winning career move

27 October 2011 | By MaryLou Costa

Working out your next move: Talented young marketers meet the industry’s power players to talk leadership, career development and ’brand me’.

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Marketing Academy unveils second year of future leaders

Tue, 10 May 2011 | By Branwell Johnson

Potential marketing leaders of tomorrow have been selected for the second year of The Marketing Hall of Legends’ (MHL) intensive coaching and mentoring scheme, The Marketing Academy.

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News Int takes on Google and ITV for ad revenue

Thu, 28 Apr 2011 | By Lara O'Reilly

News International is to redefine its largely print-based business model as it looks to compete with multiplatform media giants, including Google and ITV, for ad revenues.

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essential read

ITV

ITV pitches TV's 'enduring resilience' to marketers

Thu, 7 Nov 2013 | By Ronan Shields

Broadcaster welcomes emerging consumer trends but also takes aim at web-based rivals.

ITV campaigns

ITV1's ad break recreated in Lego Video

Tue, 11 Feb 2014

To promote The Lego Movie, ITV1 has run ads such as BT Flatmates and Premier Inn formed entirely out of the plastic bricks.

argos-giftforsanta-304

Argos and ITV partner for TV and social push

Mon, 11 Nov 2013 | By Sarah Vizard

Retailer to ask TV viewers to suggest a gift for Santa, with winner announced live on ITV.

ITV Player ad

ITV seeks to boost use of ITV Player with campaign Video

Fri, 13 Sep 2013 | By Lara O'Reilly

Marketing activity comes as broadcaster rolls out suite of new ad tools for brands on its on-demand platform.

ITV

ITV readies major rebrand

Fri, 16 Nov 2012 | By Lara O'Reilly

ITV to refresh logos and idents for all its channel brands and drop the numerical ‘1’ from its flagship channel.

ITV related brands

Apprentic schemes

Should you recruit a marketer's apprentice?

Wed, 2 Apr 2014 | By Morag Cuddeford-Jones

Hiring talent through non-traditional routes can be challenging but marketing teams are reaping the rewards.

trends-human-era-2014-fullwidth

How to be a ‘human era’ brand

Wed, 12 Feb 2014 | By Mindi Chahal

Brands that behave like humans fair better with consumers, according to new research. 

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Stop thinking like a marketer and let the value exchange guide you

Wed, 5 Feb 2014 | By Kathy Parker

Millennials “expect brands to live in the same world they live in, speak the same language about the same…

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Adidas takes swipe at Andy Murray critics after BBC win

Mon, 16 Dec 2013 | By Sebastian Joseph

Brand launches ads saying ‘Not bad for man with no personality”.

iplayer

BBC iPlayer appoints Sony PS4 exec to head marketing

Wed, 20 Nov 2013 | By Lara O'Reilly

Mark Bowles becomes head of marketing for BBC iPlayer.

Radio

RAJARs: Commercial radio posts strong quarter, as it hits 40

Wed, 23 Oct 2013 | By Ronan Shields

National commercial radio stations’ growth outstrips BBC. 

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