ITV is the UK’s largest commercial broadcaster and formed from the merger of Carlton and Granada in 2004. Chief executive Adam Crozier took the reins in early 2010 and its senior management team includes managing director commercial and online Fru Hazlitt. The company’s strategy includes diversifying revenue streams with more of an emphasis on digital offerings.
ITV Encore, which will be available on Sky’s platforms, marks ITV’s first new channel launch in eight years.
The case for second screen highlighted by recent X Factor AdSync campaigns, broadcaster says.
Broadcaster says it wants to commercialise the ‘full 90 minutes’ of World Cup matches for advertisers.
Increase helps lift total revenue to £1.7bn in first nine months of 2013.
Analysts at Citi downgrade ITV’s share status from ‘buy’ to ‘neutral’.
Broadcaster welcomes emerging consumer trends but also takes aim at web-based rivals.
Marketing activity comes as broadcaster rolls out suite of new ad tools for brands on its on-demand platform.
Supermarket and ITV period drama have a ‘perfect fit of values’, Tesco says.
Paid-for content and studios helps ITV post 2% revenue increase.
Strategy to become less reliant on advertising helps drive 6 per cent profit rise.
ITV shares insight on how audiences interact with ads as it looks to boost effectiveness of advertising across its portfolio.
DFS sofas to appear on ITV1’s flagship daytime programme throughout 2013.
ITV to refresh logos and idents for all its channel brands and drop the numerical ‘1’ from its flagship channel.
Ad revenue dropped 6 per cent in ITV’s third quarter as brands reined in spend, but broadcaster expects to outperform TV ad market for the full year.
Broadcaster edging closer to its target of driving half of its ad revenue outside of ad breaks.
The UK’s biggest broadcasters are preparing a raft of marketing campaigns to promote the value of their brands amid increasing competition from new online TV players.
The retailer has partnered with ITV and Bauer Media in a bid to boost fashion credentials.
Cruise line becomes principal sponsor of ITV1’s Downtown Abbey in a seven figure deal.
September could be a cheap month to invest in TV as analysts suggest advertisers, even non-Olympic sponsors, are being ‘more cautious than ever’.
Broadcaster says advertising revenue will drop over the Olympic period, despite sponsors spending big elsewhere to promote their associations with the Games.
Comparison site signs £30m deal to sponsor the Weatherfield-based soap for three years.
The executive behind ITV’s news and sport websites relaunch Julian March to replace outgoing Robin Pembrooke.
Joint venture aims to position its service to the mass market as ‘extraordinary TV for everyone’.
Tourism board Welcome to Yorkshire to feature paid-for placements in the ITV1 soap
Broadcaster says it is on track to reduce its dependence on the “flat” advertising market.
Building Society’s ATM will remain in ITV’s Coronation Street for at least another year.
‘On rare occasions it’s the desire for a brand name itself that creates the demand to buy a business’
ITV has reiterated its appeal to Apple not to use iTV for the latter’s connected TV product, according to reports.
Coca-Cola juice drink Oasis is partnering with ITV2’s comedy panel show Celebrity Juice to amplify the brand’s “cheeky personality”.
The BBC’s catch-up service iPlayer will be available to Sky subscribers from later this year.