ITV marketing news

Germany win World Cup

ITV hits 13% World Cup ad revenue growth target

Wed, 30 Jul 2014 | By Lara O'Reilly

But broadcaster ‘disappointed’ with its share of viewing in the first six months of 2014.

Wayne Rooney

ITV predicts 13 per cent World Cup ad revenue jump

Wed, 14 May 2014 | By Lara O'Reilly

Broadcaster makes bullish Q2 forecast, buoyed by the ‘ongoing improvement in the UK advertising market’.

Sunday Brunch Kenco Product Placement

Big brand case studies set to fire up product placement market

Mon, 10 Mar 2014 | By Lara O'Reilly

The UK product placement market’s growth has been slow since it was first allowed on screens three years ago, but an influx of research means more brands are set to test the format in 2014.


ITV underlines growing confidence in TV ad market

Wed, 26 Feb 2014 | By Sarah Vizard

Broadcaster expects ad revenue growth to rise to 6% in first third of this year, up from 2% in 2013.

The Only Way is Essex

ITV to launch ITVBe channel for young women

Wed, 12 Feb 2014 | By Russell Parsons

Ad and sponsorship-funded channel will feature lifestyle and reality shows. 


ITV launches first pay-TV channel

Wed, 29 Jan 2014 | By Lara O'Reilly

ITV Encore, which will be available on Sky’s platforms, marks ITV’s first new channel launch in eight years.

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ITV marketing analysis


The best of British brand performers

25 April 2013 | By Lucy Tesseras

Oil and gas firms’ brand value has soared, according to this year’s 50 most valuable British brands list, but supermarkets and banks have dropped down the table.

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essential read


ITV pitches TV's 'enduring resilience' to marketers

Thu, 7 Nov 2013 | By Ronan Shields

Broadcaster welcomes emerging consumer trends but also takes aim at web-based rivals.

ITV campaigns

ITV1's ad break recreated in Lego Video

Tue, 11 Feb 2014

To promote The Lego Movie, ITV1 has run ads such as BT Flatmates and Premier Inn formed entirely out of the plastic bricks.


Argos and ITV partner for TV and social push

Mon, 11 Nov 2013 | By Sarah Vizard

Retailer to ask TV viewers to suggest a gift for Santa, with winner announced live on ITV.

ITV Player ad

ITV seeks to boost use of ITV Player with campaign Video

Fri, 13 Sep 2013 | By Lara O'Reilly

Marketing activity comes as broadcaster rolls out suite of new ad tools for brands on its on-demand platform.

ITV related brands

Absolute Radio

Absolute adds 300k listeners in first quarter as Bauer station

Thu, 15 May 2014 | By Russell Parsons

Absolute network’s weekly listener numbers grow 8.9%. Global’s Heart is top national commercial network. 

How to be a visionary markerter

How to be a visionary marketer

Wed, 30 Apr 2014 | By Jonathan Bacon

Learn how members of Marketing Week’s Vision 100 transformed themselves into top-class practitioners essential to their brand’s success.

Apprentic schemes

Should you recruit a marketer's apprentice?

Wed, 2 Apr 2014 | By Morag Cuddeford-Jones

Hiring talent through non-traditional routes can be challenging but marketing teams are reaping the rewards.


How to be a ‘human era’ brand

Wed, 12 Feb 2014 | By Mindi Chahal

Brands that behave like humans fair better with consumers, according to new research. 


Stop thinking like a marketer and let the value exchange guide you

Wed, 5 Feb 2014 | By Kathy Parker

Millennials “expect brands to live in the same world they live in, speak the same language about the same…


Adidas takes swipe at Andy Murray critics after BBC win

Mon, 16 Dec 2013 | By Sebastian Joseph

Brand launches ads saying ‘Not bad for man with no personality”.

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