John Lewis Partnership

Yes campaign

Retailers warn price promotions could take a hit in independent Scotland

Fri, 12 Sep 2014 | By Sarah Vizard

John Lewis boss says ‘never knowingly undersold’ strapline might have to change.

Waitrose

Waitrose loyalty scheme ‘more than washing its face’, says boss

Thu, 11 Sep 2014 | By Sarah Vizard

Mark Price claims myWaitrose is increasing basket size and visit frequency. 

Waitrose

Waitrose warns on profit after ‘unprecedented investment’ in marketing

Fri, 1 Aug 2014 | By Lara O'Reilly

Investments in price, promotions, online, content and MyWaitrose.

Aldi

Aldi poised to overtake Waitrose Video

Tue, 29 Jul 2014 | By Sarah Vizard

Discount grocer sees market share rise to record 4.8%, just behind Waitrose on 4.9%. 

Aldi

UK consumers rate Aldi top brand

Wed, 16 Jul 2014 | By Sarah Vizard

‘Consumers value brands that help them save money’ according to YouGov’s mid-year list of the top 10 brands.

Tech City

Unilever, John Lewis and EE launch £1m Tech City internet of things competition

Tue, 17 Jun 2014 | By Lara O'Reilly

Brands pledge marketing support to Tech City UK, Technology Strategy Board and Cambridge Wireless startup competition.

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Waitrose

Waitrose loyalty scheme ‘more than washing its face’, says boss

Thu, 11 Sep 2014 | By Sarah Vizard

Mark Price claims myWaitrose is increasing basket size and visit frequency. 

Circular economy

Brands pushed towards a circular economy

Wed, 10 Sep 2014 | By Jonathan Bacon

The waste-busting ‘circular economy’ will present marketers with new sources of revenue.

Baby boomers 3

Targeting the baby boomers

Wed, 18 Jun 2014 | By Mindi Chahal

Statistics show that a third of the population of the UK are over 50, but how are brands recognising and targeting the ageing population.

Sarah Vizard

Other retailers should follow John Lewis’ lead when it comes to World Cup marketing

Thu, 12 Jun 2014 | By Sarah Vizard

A cohesive strategy is necessary if retailers want to benefit.

ritson-v2-304

Aldi and Waitrose have strategic thinking in common

Wed, 14 May 2014 | By Mark Ritson

Too often in marketing we are unclear on what we actually mean by strategy in the first place.

Sarah Vizard

Is a price message the answer to the rise of the discounters?

Thu, 8 May 2014 | By Sarah Vizard

Tesco and Morrisons are hoping so, Sainsbury’s and Waitrose are hoping for the opposite.

Subway loyalty scheme

Can loyalty scheme innovations earn back lost customers?

8 May | By Jonathan Bacon

Can innovations in loyalty re-engage a public whose buying decisions, thanks to the recession, have become much more pragmatic?

Waitrose

Waitrose boss: ‘Our strategy is to do the opposite of what everyone else is doing’

Tue, 6 May 2014 | By Sarah Vizard

Chairman says promotions will be a ‘differentiator’ as rivals concentrate on every day low prices.

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Sarah Vizard

Is a price message the answer to the rise of the discounters?

Thu, 8 May 2014 | By Sarah Vizard

Tesco and Morrisons are hoping so, Sainsbury’s and Waitrose are hoping for the opposite.

John Lewis related brands

Beats ad

The Marketing Week Video

Fri, 6 Jun 2014 | By Marketing Week Reporters

Welcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.

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Tesco trials mobile payments service

Tue, 16 Sep 2014 | By Sarah Vizard

Launch of PayQwiq in London and Edinburgh lets customers pay and earn Clubcard points on their phone.

Oxfam

Brands looking for fewer, bigger NGO partnerships

Mon, 15 Sep 2014 | By Sarah Vizard

Brands place more emphasis on long-term tie-ups to mimic success of M&S and Oxfam partnership.

Yes campaign

Retailers warn price promotions could take a hit in independent Scotland

Fri, 12 Sep 2014 | By Sarah Vizard

John Lewis boss says ‘never knowingly undersold’ strapline might have to change.

Sarah Vizard 654 400

Morrisons should be looking to Waitrose, not Tesco, for lessons in loyalty

Thu, 11 Sep 2014 | By Sarah Vizard

Free tea and instant discounts are more appealing.

Tesco-Logo-2013_304

Tesco simplifies marketing structure in focus on the customer

Wed, 10 Sep 2014 | By Sarah Vizard

Restructure will result in some redundancies at director level.

John Lewis campaigns

John Lewis 150th ad

John Lewis 150th ad celebrates the lives of ordinary Britons Video

Thu, 1 May 2014 | By Russell Parsons

Multi-media campaign will highlight the role the department store has played in customers’ lives. 

waitrose-champagne-2014-304

Waitrose champagne giveaway spurs rise in online orders

Fri, 24 Jan 2014 | By Sarah Vizard

Campaign offered customers a free bottle of champagne for ordering online.

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John Lewis launches animated “Christmas they’ll never forget” ad Video

Fri, 8 Nov 2013 | By Sarah Vizard

Retailer teases ads online before taking over a whole ad break during the X Factor.

Waitrose Click and Collect

Waitrose brings staff to the fore in digital revamp

Thu, 17 Oct 2013 | By Lara O'Reilly

Relaunched website shines spotlight on grocer’s staff to emulate ‘authenticity and warmth’ of its stores.

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Job of the Week

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