John Lewis Partnership

John Lewis

John Lewis brand ‘not as loved as you might think’

Thu, 24 Apr 2014 | By Lucy Handley

John Lewis marketing head says it is seen as rational but not fun. 

John Lewis

John Lewis details 150th anniversary campaign

Sat, 19 Apr 2014 | By Russell Parsons

Activity will include partnerships with Cath Kidson, Ted Baker and Hoover as well as experiential and television activity.

Waitrose Weekend

Waitrose and C4 dish up Saturday morning cookery show

Thu, 17 Apr 2014 | By Lara O'Reilly

Weekend Kitchen with Waitrose to represent style of the supermarket’s free newspaper Waitrose Weekend.

Waitrose Weekend

Waitrose ups content investment as it shifts focus to ‘accessible and free’ marketing

Thu, 27 Mar 2014 | By Sarah Vizard

Marketing director Rupert Thomas says role of marketing is changing from selling to inspiring.


John Lewis credits focus on value and trust as sales top £9bn

Thu, 6 Mar 2014 | By Sarah Vizard

‘Huge success’ of Christmas marketing campaign helped boost revenues and profits.

John Lewis

John Lewis kicks off 150th celebrations with launch of technology incubator

Sun, 2 Mar 2014 | By Sarah Vizard

Retailer hopes scheme will help keep it at the “cutting edge” of retail.

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Charlie Mayfield

Profile: Sir Charlie Mayfield, chairman of the John Lewis Partnership

Wed, 9 Apr 2014 | By Mindi Chahal

John Lewis Partnership’s chairman talks about the 5% of customers that make up 50% of profits, the 150th anniversary of John Lewis and the future of the partnership.

John Lewis

John Lewis is mums’ favourite brand

Wed, 19 Mar 2014 | By Jonathan Bacon

Waitrose second in Mumsnet’s ranking, followed by Amazon, Apple and M&S.

Russell Parsons

Data + common sense = DM success

Mon, 17 Feb 2014 | By Russell Parsons

Canny marketers understand the limits as well as the opportunities data and digital bring. 


Marketing is key to getting retailers and suppliers working together

Thu, 13 Feb 2014 | By Sarah Vizard

After a string of demands for rebates from retailers, suppliers need to prove their worth beyond products, starting with in-store marketing.


Profile: Waitrose managing director Mark Price

Wed, 12 Feb 2014 | By Jonathan Bacon

Why his £6.5bn brand is “not selling products, but the idea that we care”


How to be a ‘human era’ brand

Wed, 12 Feb 2014 | By Mindi Chahal

Brands that behave like humans fair better with consumers, according to new research. 


How UK and US consumers’ spending habits differ

Wed, 22 Jan 2014 | By Mindi Chahal

An exclusive report by VisualDNA shows that Brits are more downhearted about their future and are three times more likely to be careful spenders compared to the US.


A sense of belonging can reap rewards

Wed, 11 Dec 2013 | By Mindi Chahal

People would rather brands treat them more like club members than customers and there are long-term benefits from listening to what they have to say.

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essential read

John Lewis 2012 Christmas ad

John Lewis at Christmas: a history in ads Video

Fri, 8 Nov 2013

The retailer’s Christmas campaigns from 2007 to today.

John Lewis related brands

Richard Madden

As Tesco shows, loyalty points no longer mean financial prizes

Wed, 23 Apr 2014 | By Richard Madden

To say Tesco is in a spot of bother at the moment is something of an understatement.


Tesco offers grocery click and collect for free

Tue, 22 Apr 2014 | By Sarah Vizard

Change is part of plans to reduce online shopping charges and cut the price of food products including bacon and baked beans.

Online shoppers can take a virtual tour around Start London's store

The fabric of retail is changing

Wed, 16 Apr 2014 | By Lucy Tesseras

A one-size fits all approach to online retail is no longer good enough. Consumers want a personal touch and will be more inclined to spend with retailers that can provide a relevant and tailored experience.


A personal touch gives smarter rewards

17 April 2014 | By Mindi Chahal

Using data to create bespoke offers for consumers and employing co-buy schemes gives brands flexibility on deals and sends conversion rates soaring.


Tesco readies takeaway chain to compete with Pret and Eat

Fri, 11 Apr 2014 | By Sarah Vizard

Analyst claims supermarket is planning up to 80 food-to-go outlets in London.

M and S Leading Ladies

Marketing investment starts to pay off for M&S as clothing sales rise

Thu, 10 Apr 2014 | By Sarah Vizard

Womenswear in particular saw stronger growth following a number of high-profile campaigns. 

John Lewis campaigns


Waitrose champagne giveaway spurs rise in online orders

Fri, 24 Jan 2014 | By Sarah Vizard

Campaign offered customers a free bottle of champagne for ordering online.


John Lewis launches animated “Christmas they’ll never forget” ad Video

Fri, 8 Nov 2013 | By Sarah Vizard

Retailer teases ads online before taking over a whole ad break during the X Factor.

Waitrose Click and Collect

Waitrose brings staff to the fore in digital revamp

Thu, 17 Oct 2013 | By Lara O'Reilly

Relaunched website shines spotlight on grocer’s staff to emulate ‘authenticity and warmth’ of its stores.

john lewis electricals 304

John Lewis backs electrical guarantee with £2m campaign

Tue, 15 Oct 2013 | By Sarah Vizard

Retailer highlights customer service credentials with campaign focused on its two-year guarantee for electricals. 

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