The American-based Kellogg Company owns a plethora of brands from Kellogg’s Corn Flakes and Special K to Pop-Tarts and Nutri-Grain. The company board recently elected chief operating officer John A. Bryant to be its new president and chief executive officer. Like other food manufacturers, Kellogg has come under pressure to deliver “healthier” products with less salt and sugar and has recently reformulated brands such as Coco Pops.
Kellogg’s has named Alex Tait as its new European digital director.
Company is “some way down” the road to convincing major supermarkets, marketing chief claims.
Cereal maker to expand ecommerce offering to grow digital revenues.
Cereal maker moves to dispel rumours the future of the 60-year-old brand is under threat following a sales slump.
Cereal maker launches virtual store for its Special K brand in partnership with major supermarkets as it looks boost on and offline sales.
Cereal maker extends Special K brand into the snack category.
Kellogg’s to adopt a more data-intensive approach to planning its digital campaigns.
Cereal maker completes $2.7bn (£1.8bn) acquisition of the snack brand from P&G in a move that will almost triple the size of its business.
Kellogg looks to match success of its cereals business with £1.7bn acquisition of the Pringles brand.
Cereal maker avoids censure despite ongoing row surrounding brands targeting children with online ads for unhealthy food.
Kellogg’s wants to move away from short term dieting messages to long-term weight management to encourage body confidence.
Vitamin D will be added to its cereals to fend off the rising number of children suffering rickets from a lack of the vitamin.
Kellogg’s is targeting mums with Breakfast Club cornflakes campaign.
Kellogg’s looks to cosmetics to cement lifestyle positioning for Special K.
Kellogg’s is introducing its first new children’s cereal brand in more than 20 years as part of an overhaul of its children’s ranges in the face of falling sales in the sector.
Kellogg’s is launching a major experiential push targeting young adults at UK festivals to drive awareness and trial of its Krave and Crunchy Nut brands.
Kellogg’s is preparing to launch its first mobile gaming app to attract new fans to its Krave cereal.
Kellogg’s UK managing director Greg Peterson has left the business after five years.
Former Kellogg’s marketing director Kevin Brennan is taking on the CEO role at Quorn Foods, following its sale by Premier Foods.
Kellogg has promoted Rachel Fellows to head of corporate affairs.
Kellogg’s is using Facebook as the launch platform for a new variant of its Krave Cereal, the first time the cereal manufacturer has used social media to launch a new product.
Kellogg has appointed Peter Harrison as its permanent UK marketing director.
Kellogg’s has hired comedian Rob Brydon to front a £13m marketing campaign for its Crunchy Nut cereal brand.
Kellogg’s is looking to take advantage of increased spending over the festive period by encouraging shoppers to upgrade from own brand cereals to its brands.
Kellogg’s Cornflakes has installed a 23 metre giant cornflakes box in London as part of an outdoor brand campaign.
Kellogg’s has launched an online film to encourage people not to skip breakfast for this week’s National Breakfast Week.
Kellogg is unveiling an integrated advertising campaign to promote its new Coco Pops variant Choc N’ Roll.
Kellogg has revealed a new low-salt, low-sugar Coco Pops cereal as part of its efforts to reformulate its products to meet FSA regulations, but still won’t advertise the product to kids.
Kellogg is beefing up its marketing operations in Europe by recruiting 50 top-level marketing, sales and finance positions at its headquarters in Ireland, increasing its headcount by 25%.
Kellogg’s is looking to boost sales of its cereal ranges with the re-introduction of its annual “Wake Up To Breakfast” marketing campaign.