Kellogg Company marketing news
Kellogg’s has named Alex Tait as its new European digital director.
Company is “some way down” the road to convincing major supermarkets, marketing chief claims.
Cereal maker to expand ecommerce offering to grow digital revenues.
Cereal maker moves to dispel rumours the future of the 60-year-old brand is under threat following a sales slump.
Kellogg Company marketing analysis
Brand stories can attract and engage consumers but some sectors are finding it more difficult to get their message across.
New food labelling initiative will only work if all major players are on board.
New research reveals the power of connecting social media with experiential marketing.
Consumers distrust brands that present inconsistent service across their offline and online platforms.
Kellogg’s is lobbying the big supermarkets to accelerate the acceptance of mobile coupons in-store, and it’s something every other…
New research suggests that mums-to-be these days are digital savvy and are changing the way they source information and connect with brands.
Kellogg Company related brands
The waste-busting ‘circular economy’ will present marketers with new sources of revenue.
P&G’s cull presents opportunities for the entrepreneurial.
Unilever hoping to find new ways to influence shoppers’ purchasing decisions before they reach a retailer’s website.
Sales dipped in Europe as the discounters and promotions by rivals forced it to cut prices.
Tesco’s new CEO may find that without retail in his DNA he will struggle.
Jope replaces David Lewis who is taking over as Tesco chief executive in October.
related sectors: food & drink
Campaign celebrates brand’s 50th anniversary with new strapline ‘Everybody loves Homepride’.
Diageo brand becomes ‘official whisky of Formula 1’, adding to its sponsorship of the McLaren Mercedes team.
Humorous campaign marks move away from ‘pokey and rebellious’ marketing to becoming a ‘mischievous ally’.
Bisto and Mr Kipling owner reorganises into three business units: grocery, sweet treats and international.
Coca-Cola replaces EDF Energy as sponsor of the London Eye.
Drinks maker commits to expand brand through innovation despite chequered history.
Money off Coke bottles also to be offered in tie-up with Coca-Cola Enterprises.
Carlsberg implements platform that lets brand teams create state-of-the-art responsive websites “almost” by clicking a button.
Coke to introduce front-of-pack traffic light labelling across all products sold in GB next year, after consulting consumers.