When rebrands go wrong

(And how to avoid the pitfalls)

Kellogg Company

Kellogg Company marketing news


Kellogg’s names Alex Tait as new European digital chief

Tue, 4 Mar 2014 | By Branwell Johnson

Kellogg’s has named Alex Tait as its new European digital director.


Kellogg's lobbies supermarkets to accept mobile coupons

Mon, 18 Mar 2013 | By Lara O'Reilly

Company is “some way down” the road to convincing major supermarkets, marketing chief claims.


Kellogg’s preps its first-ever mobile virtual store

Mon, 18 Mar 2013 | By Sebastian Joseph

Cereal maker to expand ecommerce offering to grow digital revenues.


Kellogg's vows to keep Frosties brand

Mon, 28 Jan 2013

Cereal maker moves to dispel rumours the future of the 60-year-old brand is under threat following a sales slump.

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Kellogg Company marketing analysis


Brand storytelling: Narrative theory

18 July 2013 | By Jonathan Bacon

Brand stories can attract and engage consumers but some sectors are finding it more difficult to get their message across.

Lara O'Reilly

Supermarkets should follow Coke's lead in shunning new Gov't labelling system

Thu, 20 Jun 2013 | By Lara O'Reilly

New food labelling initiative will only work if all major players are on board.

Mindi Chahal

Brands could gain insight from experiential marketing

Wed, 22 May 2013 | By Mindi Chahal

New research reveals the power of connecting social media with experiential marketing.

Crunchy Nut restaurant

Shopper behaviour: Gaining trust can be a matter of survival

9 May 2013 | By Mindi Chahal

Consumers distrust brands that present inconsistent service across their offline and online platforms.


Retailers should look for utility in mobile

Thu, 21 Mar 2013 | By Rosie Baker

Kellogg’s is lobbying the big supermarkets to accelerate the acceptance of mobile coupons in-store, and it’s something every other…

social media mums

Baby love brings out the social media in mums

Wed, 30 Jan 2013 | By Mindi Chahal

New research suggests that mums-to-be these days are digital savvy and are changing the way they source information and connect with brands.

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Kellogg Company related brands

Circular economy

Brands pushed towards a circular economy

Wed, 10 Sep 2014 | By Jonathan Bacon

The waste-busting ‘circular economy’ will present marketers with new sources of revenue.

Ruth Mortimer 654 400

For the brands that P&G sheds, this is the start of a stronger chapter

Wed, 6 Aug 2014 | By Ruth Mortimer

P&G’s cull presents opportunities for the entrepreneurial.


Unilever aims to ‘reinvent ecommerce’

Fri, 25 Jul 2014 | By Sarah Vizard

Unilever hoping to find new ways to influence shoppers’ purchasing decisions before they reach a retailer’s website.

Unilever Facebook page

Unilever puts greater focus on innovation to drive up prices

Thu, 24 Jul 2014 | By Sarah Vizard

Sales dipped in Europe as the discounters and promotions by rivals forced it to cut prices.

Ritson 437 267

Is Dave Lewis really the right choice for Tesco?

Tue, 22 Jul 2014 | By Mark Ritson

Tesco’s new CEO may find that without retail in his DNA he will struggle.


Unilever appoints marketer Alan Jope as new personal care president

Mon, 21 Jul 2014 | By Sarah Vizard

Jope replaces David Lewis who is taking over as Tesco chief executive in October.

related sectors: food & drink

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