Kellogg Company marketing news
Kellogg’s has named Alex Tait as its new European digital director.
Company is “some way down” the road to convincing major supermarkets, marketing chief claims.
Cereal maker to expand ecommerce offering to grow digital revenues.
Cereal maker moves to dispel rumours the future of the 60-year-old brand is under threat following a sales slump.
Cereal maker launches virtual store for its Special K brand in partnership with major supermarkets as it looks boost on and offline sales.
Kellogg Company marketing analysis
Brand stories can attract and engage consumers but some sectors are finding it more difficult to get their message across.
New food labelling initiative will only work if all major players are on board.
New research reveals the power of connecting social media with experiential marketing.
Consumers distrust brands that present inconsistent service across their offline and online platforms.
Kellogg’s is lobbying the big supermarkets to accelerate the acceptance of mobile coupons in-store, and it’s something every other…
New research suggests that mums-to-be these days are digital savvy and are changing the way they source information and connect with brands.
People who say they are price-conscious are, in fact, sticking to big-name brands and shunning discounts, according to new research seen by Marketing Week.
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Kellogg Company related brands
Tesco’s new CEO may find that without retail in his DNA he will struggle.
Jope replaces David Lewis who is taking over as Tesco chief executive in October.
Supermarket banks on Lewis’ ’expertise in business strategy, brand management and customer development’ to turnaround sales.
Coke, Unilever, Facebook and more pick out the marketing lessons from the World Cup to study.
Unilever has sold the Slim-Fast brand to a private equity company.
Apple retains its title as the UK’s top storytelling brand, while supermarkets take a tumble.
related sectors: food & drink
A spike in marketing costs and a lack of consumer demand for fizzy drinks saw Coke miss analysts’ estimates in its second quarter.
Mondelez details marketing plan to give brands such as Oreo and Ritz the same level of cut through as Cadbury.
Marketing blitz includes first major campaign for Homepride in 10 years and Mr Kipling relaunch.
Latest campaign tells the story of a modern day cowboy and his son to promote Great American Bites range.
Margaret Jobling leaves Birds Eye after three and a half years to take up head of brand marketing role at British Gas.
Extensions include Channel 4 tie-up for personalised 4oD ads and ability for consumers to order glass bottles with their names on.
Drinks maker to change labelling on Pernod bottles after trade body rules they breached ad rules.
2014 marketing budgets set higher as brands invest in brand awareness initiatives.
‘Consumers value brands that help them save money’ according to YouGov’s mid-year list of the top 10 brands.