Kellogg Company marketing news
Kellogg’s has named Alex Tait as its new European digital director.
Company is “some way down” the road to convincing major supermarkets, marketing chief claims.
Cereal maker to expand ecommerce offering to grow digital revenues.
Cereal maker moves to dispel rumours the future of the 60-year-old brand is under threat following a sales slump.
Cereal maker launches virtual store for its Special K brand in partnership with major supermarkets as it looks boost on and offline sales.
Kellogg Company marketing analysis
Brand stories can attract and engage consumers but some sectors are finding it more difficult to get their message across.
New food labelling initiative will only work if all major players are on board.
New research reveals the power of connecting social media with experiential marketing.
Consumers distrust brands that present inconsistent service across their offline and online platforms.
Kellogg’s is lobbying the big supermarkets to accelerate the acceptance of mobile coupons in-store, and it’s something every other…
New research suggests that mums-to-be these days are digital savvy and are changing the way they source information and connect with brands.
People who say they are price-conscious are, in fact, sticking to big-name brands and shunning discounts, according to new research seen by Marketing Week.
Kellogg Company related brands
Unilever hoping to find new ways to influence shoppers’ purchasing decisions before they reach a retailer’s website.
Sales dipped in Europe as the discounters and promotions by rivals forced it to cut prices.
Tesco’s new CEO may find that without retail in his DNA he will struggle.
Jope replaces David Lewis who is taking over as Tesco chief executive in October.
Supermarket banks on Lewis’ ’expertise in business strategy, brand management and customer development’ to turnaround sales.
Coke, Unilever, Facebook and more pick out the marketing lessons from the World Cup to study.
related sectors: food & drink
Facebook’s EMEA boss will become a non-executive director of the Guinness maker.
Jägermeister’s plan to build the brand around friendship handed setback following decision.
Domino’s to focus upcoming marketing plans on increasing order size.
Jonathan Gatward to take on newly created global category and capability director role.
Campaign introduces the strapline ‘Here’s to what matters’.
Starbucks to expand fizzy drinks range to international markets after ‘strong’ tests.
Soft drinks maker, which markets Pepsi in the UK, says marketing around the World Cup and Tour de France spurred revenues.
McDonald’s backs digital investments to drive growth as its sales once again miss analysts’ expectations.
Diageo rapped for implying alcohol is capable of changing mood.