Kellogg Company

Kellogg Company marketing news


Kellogg’s names Alex Tait as new European digital chief

Tue, 4 Mar 2014 | By Branwell Johnson

Kellogg’s has named Alex Tait as its new European digital director.


Kellogg's lobbies supermarkets to accept mobile coupons

Mon, 18 Mar 2013 | By Lara O'Reilly

Company is “some way down” the road to convincing major supermarkets, marketing chief claims.


Kellogg’s preps its first-ever mobile virtual store

Mon, 18 Mar 2013 | By Sebastian Joseph

Cereal maker to expand ecommerce offering to grow digital revenues.


Kellogg's vows to keep Frosties brand

Mon, 28 Jan 2013

Cereal maker moves to dispel rumours the future of the 60-year-old brand is under threat following a sales slump.


Kellogg's launches virtual store for Special K

Mon, 5 Nov 2012 | By Sebastian Joseph

Cereal maker launches virtual store for its Special K brand in partnership with major supermarkets as it looks boost on and offline sales.


Kellogg's readies Special K crisps launch

Mon, 24 Sep 2012 | By Sebastian Joseph

Cereal maker extends Special K brand into the snack category.

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Brand storytelling: Narrative theory

18 July 2013 | By Jonathan Bacon

Brand stories can attract and engage consumers but some sectors are finding it more difficult to get their message across.

Lara O'Reilly

Supermarkets should follow Coke's lead in shunning new Gov't labelling system

Thu, 20 Jun 2013 | By Lara O'Reilly

New food labelling initiative will only work if all major players are on board.

Mindi Chahal

Brands could gain insight from experiential marketing

Wed, 22 May 2013 | By Mindi Chahal

New research reveals the power of connecting social media with experiential marketing.

Crunchy Nut restaurant

Shopper behaviour: Gaining trust can be a matter of survival

9 May 2013 | By Mindi Chahal

Consumers distrust brands that present inconsistent service across their offline and online platforms.


Retailers should look for utility in mobile

Thu, 21 Mar 2013 | By Rosie Baker

Kellogg’s is lobbying the big supermarkets to accelerate the acceptance of mobile coupons in-store, and it’s something every other…

social media mums

Baby love brings out the social media in mums

Wed, 30 Jan 2013 | By Mindi Chahal

New research suggests that mums-to-be these days are digital savvy and are changing the way they source information and connect with brands.


Lower-income consumers snap up big brands

11 October 2012 | By Mindi Chahal

People who say they are price-conscious are, in fact, sticking to big-name brands and shunning discounts, according to new research seen by Marketing Week.


Functional foods must address a genuine consumer health need

Wed, 23 Nov 2011 | By MaryLou Costa

An episode of South Park I saw recently made fun of the Subway promotion which saw Jared, an everyday overweight American man, slim down to half his size by eating Subway sandwiches.

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Kellogg's overhauls data strategy

Mon, 23 Jul 2012 | By Sebastian Joseph

Kellogg’s to adopt a more data-intensive approach to planning its digital campaigns.

Kellogg Company brand campaigns


Kellogg's readies Special K crisps launch

Mon, 24 Sep 2012 | By Sebastian Joseph

Cereal maker extends Special K brand into the snack category.


Kellogg’s Cornflakes launches first cause campaign

Thu, 15 Sep 2011 | By Rosie Baker

Kellogg’s is targeting mums with Breakfast Club cornflakes campaign.


Kellogg’s introduces Mini Max kids’ cereal

Tue, 23 Aug 2011 | By Rosie Baker

Kellogg’s is introducing its first new children’s cereal brand in more than 20 years as part of an overhaul of its children’s ranges in the face of falling sales in the sector.


Kellogg’s launches new product on Facebook

Mon, 24 Jan 2011 | By Rosie Baker

Kellogg’s is using Facebook as the launch platform for a new variant of its Krave Cereal, the first time the cereal manufacturer has used social media to launch a new product.

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Unilever’s Lynx ties with Asos for ‘Peace’ push Video

Tue, 15 Apr 2014 | By Sebastian Joseph

Unilever enlists retailer, Peace One Day and music producers to promote ‘Peace’.


Dove gives women placebo patches in latest ‘Real Beauty’ campaign Video

Thu, 10 Apr 2014 | By Sarah Vizard

Dove hopes to replicate success of its lauded ‘Real Beauty Sketches’ viral campaign.


Unilever launches £13m Magnum campaign to celebrate 25th anniversary Video

Wed, 9 Apr 2014 | By Sebastian Joseph

Unilever unveils biggest marketing push for flagship ice-cream brand.


Mondelez: ‘Brands are fooling themselves if they believe they are content companies’ Video

Tue, 8 Apr 2014 | By Lara O'Reilly

VP of global media and consumer engagement Bonin Bough says brands will only become content companies when they can monetise content.


'Unilever and Upworthy share the same fundamental objective: worthiness'

Wed, 2 Apr 2014 | By Lara O'Reilly

Marc Mathieu, Unilever senior VP of marketing, explains why the FMCG company has partnered with viral content site Upworthy for its Project Sunlight sustainability initiative.


Marketers vote Unilever and P&G as the brands with the most 'purpose'

Thu, 27 Mar 2014 | By Lara O'Reilly

Google and Apple also score highly in World Federation of Advertisers study.

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