Kellogg Company marketing news
Kellogg’s has named Alex Tait as its new European digital director.
Company is “some way down” the road to convincing major supermarkets, marketing chief claims.
Cereal maker to expand ecommerce offering to grow digital revenues.
Cereal maker moves to dispel rumours the future of the 60-year-old brand is under threat following a sales slump.
Kellogg Company marketing analysis
Brand stories can attract and engage consumers but some sectors are finding it more difficult to get their message across.
New food labelling initiative will only work if all major players are on board.
New research reveals the power of connecting social media with experiential marketing.
Consumers distrust brands that present inconsistent service across their offline and online platforms.
Kellogg’s is lobbying the big supermarkets to accelerate the acceptance of mobile coupons in-store, and it’s something every other…
New research suggests that mums-to-be these days are digital savvy and are changing the way they source information and connect with brands.
Kellogg Company related brands
The waste-busting ‘circular economy’ will present marketers with new sources of revenue.
P&G’s cull presents opportunities for the entrepreneurial.
Unilever hoping to find new ways to influence shoppers’ purchasing decisions before they reach a retailer’s website.
Sales dipped in Europe as the discounters and promotions by rivals forced it to cut prices.
Tesco’s new CEO may find that without retail in his DNA he will struggle.
Jope replaces David Lewis who is taking over as Tesco chief executive in October.
related sectors: food & drink
Marketing boss outlines pan to harness the power of user-generated content to boost customer engagement.
Global snack food sales hit $374bn as healthier appetites among consumers in developed markets grow.
Heineken says mobile can be a ‘branding medium’ not just a direct response one after 23% awareness jump
Appointment is the latest move in the company’s transition to a region-led operating model.
Starbucks shifts from product-led marketing to encourage fans to put down their phones and ‘get together’ at its stores.
UK president Fiona Dawson promoted, while CMO Bruce McColl made member of leadership team and chief customer officer appointed.
Cadbury owner u-turns on decision to scrap CMO role just two months after overall marketing responsibility was handed to its chief growth officer.
Shift comes as owner William Grant & Sons plans to reframe its brands for millennials.
Taco Bell to launch its first high street store in the UK as it looks to grow beyond the US.