Kellogg Company marketing news
Kellogg’s has named Alex Tait as its new European digital director.
Company is “some way down” the road to convincing major supermarkets, marketing chief claims.
Cereal maker to expand ecommerce offering to grow digital revenues.
Cereal maker moves to dispel rumours the future of the 60-year-old brand is under threat following a sales slump.
Cereal maker launches virtual store for its Special K brand in partnership with major supermarkets as it looks boost on and offline sales.
Kellogg Company marketing analysis
Brand stories can attract and engage consumers but some sectors are finding it more difficult to get their message across.
New food labelling initiative will only work if all major players are on board.
New research reveals the power of connecting social media with experiential marketing.
Consumers distrust brands that present inconsistent service across their offline and online platforms.
Kellogg’s is lobbying the big supermarkets to accelerate the acceptance of mobile coupons in-store, and it’s something every other…
New research suggests that mums-to-be these days are digital savvy and are changing the way they source information and connect with brands.
Kellogg Company related brands
P&G’s cull presents opportunities for the entrepreneurial.
Unilever hoping to find new ways to influence shoppers’ purchasing decisions before they reach a retailer’s website.
Sales dipped in Europe as the discounters and promotions by rivals forced it to cut prices.
Tesco’s new CEO may find that without retail in his DNA he will struggle.
Jope replaces David Lewis who is taking over as Tesco chief executive in October.
Supermarket banks on Lewis’ ’expertise in business strategy, brand management and customer development’ to turnaround sales.
related sectors: food & drink
Whitbread Inns gastro pub brand the first to adopt the company’s corporate name.
Move comes just five months after the business was spun off from Premier Foods.
Current fiscal year marketing spend to beat last.
McDonald’s sees supermarkets as a way to lift the awareness of its McCafé offering in battle with Starbucks.
Logo forms part of the brand’s bid to change the view of frozen food from ‘fall back’ to ‘first choice’.
But Budweiser and Heineken register strong uplifts in key trading period, finds industry data.
Coke looks to ‘fast-growing’ drinks category to lift sales.
Move aims to drive consideration for Kenco in a brand agnostic coffee category driven by price.
Campaign to trumpet the ice cream’s use of carefully selected ingredients.