Kraft
The America-owned multinational saw its awareness in the UK jump massively when it bought Cadbury in a controversial deal in February 2010. The company owns brands such as Milka, Philadelphia and Trident alongside the Cadbury lines.
Kraft
Costa partners with Kraft for ‘At Home’ range
Costa confirms launch of ‘At Home’ coffee range in partnership with Kraft’s Tassimo brand.
Daryl Fielding to leave Kraft
Kraft’s top marketer to leave the food company and be replaced by company veteran Chrystel Barranger.
Kraft unveils Trident gum global campaign
Kraft kicks off first global campaign for chewing gum brand Trident in shift towards emotion.
Kraft readies Cadbury Olympic ticket giveaway
Cadbury unwraps its first London 2012 on-pack ticket giveaway.
The brands that got lost in translation
‘Now we have Mondelez to add to the big, black book of brand naming mistakes’
Kraft’s new brand ‘means oral sex’ in Russia
Kraft’s new brand Mondelez could be the latest to fall foul of the difficulties of translating brands globally.
Cadbury hails social impact of marketing
Cadbury claims it is the first Olympic sponsor to measure the social return on investment from its marketing activity.
Kraft to name snacks firm Mondelez
Kraft’s international snacks business will take on the new name when the company splits in two later this year.
Cadbury eyes Rocky theme for final music video
Sports fans cover Eye of the Tiger in the final installment of Cadbury’s ‘Keep Singing’ campaign.
Kraft to bolster key brands in Europe
Kraft caps off 2011 with strong European sales of core brands ahead of its split into two separate companies.
Kraft drops celebs in shift towards science
Kraft is switching its advertising strategy for its Belvita brand to focus on nutrition.
Cadbury outlines 10-year brand platform
Cadbury switches to product led brand platform for Dairy Milk, under Joyville banner.
Kraft poaches PepsiCo’s digital chief Bough
Kraft poaches PepsiCo’s digital exec Bonin Bough for senior consumer engagement role.
Jennifer Saunders stars in debut campaign for Philadelphia with Cadbury
Kraft is to launch a marketing campaign for its new chilled chocolate spread in a bid to “playfully” address the early scepticism directed at the new variant.
Twitter offers UK brands enhanced profile pages
Brands including Asda, Cadbury and Sky are part of a UK beta group trialling Twitter’s enhanced profile pages, which allow brands more customisation.
Kraft creams Cadbury for new Philadelphia spread
Kraft to combine two of its most popular brands for a new chocolate cheese spread.
Cadbury tops list of UK’s favourite food brands
Cadbury’s Dairy Milk and Seriously Strong Cheddar voted the UK’s favourite supermarket foods, according to new study.
Cadbury Crème Egg launches The Goo Games
Cadbury’s first Olympic sponsorship activity of the year sees a Crème Egg themed celebration of the Olympic and Paralympic Games.
Irene Rosenfeld to head up Cadbury after Kraft split
Rosenfeld will lead the Kraft snacks division that will include Cadbury when the food company splits next year.
