The America-owned multinational saw its awareness in the UK jump massively when it bought Cadbury in a controversial deal in February 2010. The company owns brands such as Milka, Philadelphia and Trident alongside the Cadbury lines.
Coca-Cola, McDonald’s, Samsung, Ford and Kraft are testing formats.
Communications should be the foundation of a relationship between consumers and brands.
Research into people’s grocery shopping habits finds that new product development is more acceptable in some categories than in others.
Brands put ‘sharing’ at the heart of their seasonal marketing as social media is put at the heart of many strategies this year.
Coffee chain to pay fine after cutting short its grocery deal with US food producer.
Brands need to have their strategies for the Christmas period in place now if they want to ensure they have solid sales and bring festive cheer to their balance sheets.
Cadbury marketing boss talks about how the brand wants to ramp up ad spend around Christmas to rival the demand it generates over Easter.
If you go down to the woods today, you’re sure of a big surprise… a Cadbury Joyville unicorn alpaca probably wasn’t the surprise you were expecting though.
In the week Kia came under fire from Northern Irish Unionists over its ‘Provo’ car, we revisit other recent politically insensitive marketing gaffes.
Advertising drive aims to highlight the taste behind the Dairy Milk chocolate brand.
Brands are stepping up consumer participation to optimise their strategies.
Newly formed snack business combines core brands Oreo and Cadbury Dairy Milk for new chocolate bar.
Cadbury owner calls on startups to help incubate 90-day mobile projects as it looks to create a culture of “intrapreneurship”.
Mondelez, formerly Kraft Foods, has competed the spin-off of its North American grocery business.
Chocolate maker to launch a new Dairy Milk Bubbly flavour exclusively on Google+.
What can we learn from the way a mustard brand is using Facebook to create an exclusive community?
Kraft brand looks to ward off fierce competition in the fast-growing category with fresh push.
Kraft launches TV push for Oreo snack packs it claims are “ideal for lunchboxes”
Food maker extends its Philadelphia and Cadbury collaboration to include a new lunchtime snacking product.
As London basks in the glory of being an Olympic city, brands are already planning for Rio 2016. Marketing Week looks at how brands are activating their sponsorships and the lessons they are taking from London to Rio.