Profile: Jeremy Gilley

The man marketing world peace


The America-owned multinational saw its awareness in the UK jump massively when it bought Cadbury in a controversial deal in February 2010. The company owns brands such as Milka, Philadelphia and Trident alongside the Cadbury lines.



What people want from innovation in FMCG

Wed, 26 Feb 2014

Research into people’s grocery shopping habits finds that new product development is more acceptable in some categories than in others.


The best of Christmas marketing Video

Fri, 6 Dec 2013

Brands put ‘sharing’ at the heart of their seasonal marketing as social media is put at the heart of many strategies this year. 


Starbucks slapped with $2.7bn fine in grocery fight with Kraft

Wed, 13 Nov 2013

Coffee chain to pay fine after cutting short its grocery deal with US food producer.


Plan now to hear the tills jingle all the way

5 September 2013

Brands need to have their strategies for the Christmas period in place now if they want to ensure they have solid sales and bring festive cheer to their balance sheets. 

Cadbury's Rick Lawrence on addressing its 'sinful' underinvestment in Christmas Video

Thu, 25 Jul 2013

Cadbury marketing boss talks about how the brand wants to ramp up ad spend around Christmas to rival the demand it generates over Easter.

Cadbury surprises walkers with Joyville unicorn alpacas Video

Thu, 2 May 2013

If you go down to the woods today, you’re sure of a big surprise… a Cadbury Joyville unicorn alpaca probably wasn’t the surprise you were expecting though.

Trident Mastication for the Nation

5 politically insensitive marketing mishaps Video

Fri, 8 Mar 2013

In the week Kia came under fire from Northern Irish Unionists over its ‘Provo’ car, we revisit other recent politically insensitive marketing gaffes.


Cadbury returns to Joyville in £7m TV push Video

Fri, 8 Feb 2013

Advertising drive aims to highlight the taste behind the Dairy Milk chocolate brand.


Brands placing greater faith in the crowd

Mon, 12 Nov 2012

Brands are stepping up consumer participation to optimise their strategies.


Mondelez combines Oreo and Cadbury Dairy Milk

Mon, 8 Oct 2012

Newly formed snack business combines core brands Oreo and Cadbury Dairy Milk for new chocolate bar.


Mondelez partners startups in mobile venture

Thu, 4 Oct 2012

Cadbury owner calls on startups to help incubate 90-day mobile projects as it looks to create a culture of “intrapreneurship”.


Mondelez backs core brands to drive growth

Wed, 3 Oct 2012

Mondelez, formerly Kraft Foods, has competed the spin-off of its North American grocery business.


Cadbury to launch secret flavour on Google+

Mon, 24 Sep 2012

Chocolate maker to launch a new Dairy Milk Bubbly flavour exclusively on Google+.


Grey Poupon shows you can breed exclusivity on Facebook

Thu, 13 Sep 2012

What can we learn from the way a mustard brand is using Facebook to create an exclusive community?


Belvita switches message to taste

Fri, 7 Sep 2012

Kraft brand looks to ward off fierce competition in the fast-growing category with fresh push.


Oreo sets sights on lunchtime with snack packs Video

Fri, 7 Sep 2012

Kraft launches TV push for Oreo snack packs it claims are “ideal for lunchboxes”


Kraft extends 'Philadelphia with Cadbury' range

Wed, 22 Aug 2012

Food maker extends its Philadelphia and Cadbury collaboration to include a new lunchtime snacking product.

Team GB

Olympic brands must look beyond London

Wed, 1 Aug 2012

As London basks in the glory of being an Olympic city, brands are already planning for Rio 2016. Marketing Week looks at how brands are activating their sponsorships and the lessons they are taking from London to Rio.


Cadbury adopts 'social first' strategy

Wed, 18 Jul 2012

Cadbury Dairy Milk to launch social media activity ahead of its larger brand campaigns to reward its advocates.


Kraft’s Trident gum signs up Duran Duran

Mon, 25 Jun 2012

Food manufacturer wants Trident gum fans to ‘say yes to fun’ through latest phase of global campaign.

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