When rebrands go wrong

(And how to avoid the pitfalls)

Liverpool FC

Liverpool news


Premier League advertisers battle to be ahead of the real-time curve Video

Mon, 11 Aug 2014 | By Sebastian Joseph

Subway, Carlsberg and Puma plot to make real-time marketing no longer just a social media strategy.

Luis Suarez

888poker.com signs Liverpool’s Luis Suarez as brand ambassador

Wed, 14 May 2014 | By Russell Parsons

Suarez’s stock continues to rise after successful season. 


General Motors switches Liverpool sponsorship to Vauxhall Video

Fri, 24 Jan 2014 | By Russell Parsons

Chevrolet pulls out of four-year deal after decision to stop selling marque in Europe. 


Dunkin’ Donuts ties with Liverpool to accelerate global expansion

Thu, 16 Jan 2014 | By Russell Parsons

Dunkin’ Donuts breaks into the Premier League for the first time to fuel UK return. 


Liverpool FC names digital media chief

Tue, 5 Feb 2013 | By Sebastian Joseph

Premier League club to step up its online content push following the appointment of digital media head.


Chevrolet adds Liverpool to sponsorship roster

Wed, 25 Jul 2012 | By Russell Parsons

Move part of car marque’s overhaul of its global marketing strategy.


Liverpool names chief commercial director

Fri, 25 May 2012 | By Sebastian Joseph

Premier League club names Billy Hogan as commercial lead as part of a summer overhaul of its executive team.

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Liverpool FC marketing analysis

Jonathan Bacon 654 400

Premier League has become a data minefield for brands

Tue, 12 Aug 2014 | By Jonathan Bacon

The battle for marketing success will be just as intense as the battle on the pitch.

Seb Joseph

Chevrolet scores own goal with Liverpool Man U ad Video

Tue, 8 Jan 2013 | By Sebastian Joseph

When Chevrolet announced it was to sponsor both United and Liverpool, the car marque spoke about leveraging the passion…

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essential read

Subway Liverpool Daniel Sturridge

Subway signs Liverpool sponsorship deal

Wed, 23 Apr 2014 | By Lara O'Reilly

Sandwich chain becomes Premier League leaders’ ‘Official Training Food partner’ to supercharge its ‘train hard and eat fresh’ marketing messaging.

Liverpool FC brand campaigns

Subway Liverpool Daniel Sturridge

Beats by Dre and Subway sign-up Daniel Sturridge Video

Tue, 27 May 2014 | By Sebastian Joseph

Sponsorship experts tip England star to become one of the most marketable footballers.

Liverpool v Stoke 2013 BT Sport

Subway on how it plans to use Liverpool deal to get 'everyday people more active'

Wed, 23 Apr 2014 | By Lara O'Reilly

The thinking behind becoming LFC’s ‘Official Training Food partner’.

Liverpool FC related brands

Etihad livery

Etihad Airways 'We want to be loved in a competitive market' Video

Sat, 27 Sep 2014

Fast growing airline unveils new visual ID in quest to build a global brand, quickly.

Apple IPhone 6 Fallon and Timberlake

The Marketing Week Video

Fri, 12 Sep 2014

Welcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.

Manchester United

Appeal of Man U brand grows with sponsors despite on-pitch woes

Wed, 10 Sep 2014 | By Russell Parsons

Sponsorship income grew 49 per cent in last fiscal year.

related sectors: sport & sponsorship

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