Profile: Sir Charlie Mayfield

John Lewis Partnership Chairman

Liverpool FC

Liverpool Football Club was founded in 1892 and is the most successful English football club in European competition. New England Sports Ventures sealed a deal to buy the club from Tom Hicks and George Gillett in October.2010. The team’s current shirt sponsor is Standard Chartered Bank.

Liverpool FC

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Liverpool names chief commercial director

Fri, 25 May 2012

Premier League club names Billy Hogan as commercial lead as part of a summer overhaul of its executive team.

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Liverpool FC sponsor 'very disappointed' with Luis Suarez

Tue, 14 Feb 2012

Standard Chartered “disappointed” with the player’s behaviour.

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Liverpool leads big club charge for more TV money

Wed, 12 Oct 2011

Liverpool wants the freedom to exploit brand internationally by club-by-club TV deals.

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Liverpool FC revamps online video offering

Thu, 18 Aug 2011

Liverpool FC is overhauling its online video offering to allow clips to be watched across multiple devices.

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Carlsberg stresses Liverpool FC links with stadium experience

Fri, 12 Aug 2011

Carlsberg has overhauled its “brand experience” at Liverpool Football Club’s Anfield stadium to reinforce its long-standing association with the club.

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Liverpool nets Nike marketer to “globalise” brand

Fri, 22 Jul 2011

Liverpool FC has hired Nike’s UK marketing chief, Graham Bartlett, to lead their commercial team as the club steps up efforts to “globalise” their brand.

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LeBron James takes stake in Liverpool FC

Thu, 7 Apr 2011

Miami Heat basketball star LeBron James has become a part-owner of Liverpool Football Club.

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Hyundai launches free app off back of sponsorship idents

Thu, 24 Mar 2011

Hyundai has created an iPhone app inspired by the brand’s TV idents for its sponsorship of Euro 2012 games.

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Liverpool FC scores a first with mobile store

Mon, 21 Feb 2011

Liverpool FC claims to be the first football club in the world to launch a fully transactional mobile store.

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Liverpool’s Steven Gerrard launches charity

Mon, 14 Feb 2011

England and Liverpool FC player Steven Gerrard has launched a charity foundation to help raise funds for children’s charities.

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English clubs dominate highest earners list

Thu, 10 Feb 2011

Real Madrid remains at the top of the annual Deloitte Football Money league table but seven English clubs are in the 20-strong list, the most from any one country.

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Liverpool FC finally under new ownership

Fri, 15 Oct 2010

Liverpool FC’s tortuous path to new ownership has now been completed and the club has been taken over by New England Sports Ventures (NESV).

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Liverpool co-owners lift block on sale

Fri, 15 Oct 2010

Liverpool co-owners, Tom Hicks and George Gillett, are said to have lifted the temporary restraining order that was stopping the sale of the club.

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Liverpool FC can expect a commercial break from NESV deal

Fri, 15 Oct 2010

Liverpool FC’s board can expect likely new owners New England Sports Ventures’ (NESV) to be willing partners in their pursuit to maximise the club’s global commercial appeal with an increase in overseas sponsorship deals and a licensing push predicted.

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Liverpool FC sale blocked by Texan court

Thu, 14 Oct 2010

The £300m sale of Liverpool FC to New England Sports Ventures’ (NESV) could be held up after the club’s owners, Tom Hicks and George Gillett, claimed they had placed a temporary restraining order blocking the deal.

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High Court paves way for Liverpool sale

Wed, 13 Oct 2010

The High Court has cleared the way for New England Sports Ventures’ (NESV) £300m takeover of Liverpool FC.

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Asian billionaire launches £320m Liverpool bid

Tue, 12 Oct 2010

Singaporean businessman Peter Lim has made a £320m counter offer for Liverpool FC.

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Liverpool fans ready protests as doubts over takeover emerge

Mon, 11 Oct 2010

The £300m offer to buy Liverpool could be withdrawn if the club is deducted nine points later this week.

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Premier League to green light Liverpool takeover

Fri, 8 Oct 2010

The Premier League is expected to approve the £300m takeover of Liverpool FC by Boston Red Sox owner New England Sports Ventures (NESV) today (8 October).

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Liverpool FC sold to Boston Red Sox owner

Wed, 6 Oct 2010

Liverpool is to be sold to the owners of the Boston Red Sox, New England Sports Ventures (NESV).

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Liverpool fans ready YouTube protest

Mon, 4 Oct 2010

Liverpool fans have stepped up their campaign to oust the club’s current owners by starring in a viral alongside actors Ricky Tomlinson and Joe McGann.

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Huang pulls Liverpool bid

Mon, 23 Aug 2010

Kenny Huang, the public face of the consortium looking to buy Liverpool Football Club, has pulled out of negotiations with the Premier League outfit’s board.

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Lucozade nets Arsenal and Liverpool sponsorship deals

Mon, 16 Aug 2010

Lucozade Sport has consolidated its stranglehold on the English Premier League by announcing two new deals to supply its sports drink to Arsenal and Liverpool football teams.

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Liverpool FC offers more seats to hardcore fans

Tue, 10 Aug 2010

Liverpool Football Club is unveiling an aggressive direct marketing push, in a boost to raise awareness of an additional 3,000 seats available to fans each match ahead of its sale.

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Chinese government denies backing LFC bid

Fri, 6 Aug 2010

China Investment Corporation (CIC) has denied any involvement that it is backing a takeover bid for Liverpool Football Club by businessman Kenny Huang.

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Liverpool sale set to be complete by 31 August

Tue, 3 Aug 2010

Liverpool FC could be sold before the end of the month following intensified interest in buying the club.

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Liverpool signs 188BET

Wed, 4 Nov 2009

188BET, the online gaming company, has agreed a partnership with Liverpool FC as it continues its quest to gain a firm foothold in the UK sports betting market.

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Carlsberg indicates Liverpool deal could end

Thu, 6 Aug 2009

Carlsberg has given a further indication that its 17-year sponsorship on Liverpool Football Club could be coming to an end.

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Liverpool FC debt soars despite sales boost

Fri, 5 Jun 2009

Liverpool Football Club saw its debts almost double last year despite registering a record turnover.

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