Liverpool Football Club was founded in 1892 and is the most successful English football club in European competition. New England Sports Ventures sealed a deal to buy the club from Tom Hicks and George Gillett in October.2010. The team’s current shirt sponsor is Standard Chartered Bank.
The thinking behind becoming LFC’s ‘Official Training Food partner’.
Sandwich chain becomes Premier League leaders’ ‘Official Training Food partner’ to supercharge its ‘train hard and eat fresh’ marketing messaging.
Premier League club names Billy Hogan as commercial lead as part of a summer overhaul of its executive team.
Standard Chartered “disappointed” with the player’s behaviour.
Liverpool wants the freedom to exploit brand internationally by club-by-club TV deals.
Liverpool FC is overhauling its online video offering to allow clips to be watched across multiple devices.
Carlsberg has overhauled its “brand experience” at Liverpool Football Club’s Anfield stadium to reinforce its long-standing association with the club.
Liverpool FC has hired Nike’s UK marketing chief, Graham Bartlett, to lead their commercial team as the club steps up efforts to “globalise” their brand.
Miami Heat basketball star LeBron James has become a part-owner of Liverpool Football Club.
Hyundai has created an iPhone app inspired by the brand’s TV idents for its sponsorship of Euro 2012 games.
Liverpool FC claims to be the first football club in the world to launch a fully transactional mobile store.
England and Liverpool FC player Steven Gerrard has launched a charity foundation to help raise funds for children’s charities.
Real Madrid remains at the top of the annual Deloitte Football Money league table but seven English clubs are in the 20-strong list, the most from any one country.
Liverpool FC’s tortuous path to new ownership has now been completed and the club has been taken over by New England Sports Ventures (NESV).
Liverpool co-owners, Tom Hicks and George Gillett, are said to have lifted the temporary restraining order that was stopping the sale of the club.
Liverpool FC’s board can expect likely new owners New England Sports Ventures’ (NESV) to be willing partners in their pursuit to maximise the club’s global commercial appeal with an increase in overseas sponsorship deals and a licensing push predicted.
The £300m sale of Liverpool FC to New England Sports Ventures’ (NESV) could be held up after the club’s owners, Tom Hicks and George Gillett, claimed they had placed a temporary restraining order blocking the deal.
The High Court has cleared the way for New England Sports Ventures’ (NESV) £300m takeover of Liverpool FC.
Singaporean businessman Peter Lim has made a £320m counter offer for Liverpool FC.
The £300m offer to buy Liverpool could be withdrawn if the club is deducted nine points later this week.
The Premier League is expected to approve the £300m takeover of Liverpool FC by Boston Red Sox owner New England Sports Ventures (NESV) today (8 October).
Liverpool is to be sold to the owners of the Boston Red Sox, New England Sports Ventures (NESV).
Liverpool fans have stepped up their campaign to oust the club’s current owners by starring in a viral alongside actors Ricky Tomlinson and Joe McGann.
Kenny Huang, the public face of the consortium looking to buy Liverpool Football Club, has pulled out of negotiations with the Premier League outfit’s board.
Lucozade Sport has consolidated its stranglehold on the English Premier League by announcing two new deals to supply its sports drink to Arsenal and Liverpool football teams.
Liverpool Football Club is unveiling an aggressive direct marketing push, in a boost to raise awareness of an additional 3,000 seats available to fans each match ahead of its sale.
China Investment Corporation (CIC) has denied any involvement that it is backing a takeover bid for Liverpool Football Club by businessman Kenny Huang.
Liverpool FC could be sold before the end of the month following intensified interest in buying the club.
188BET, the online gaming company, has agreed a partnership with Liverpool FC as it continues its quest to gain a firm foothold in the UK sports betting market.
Carlsberg has given a further indication that its 17-year sponsorship on Liverpool Football Club could be coming to an end.